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For Immediate Release

Contact

Katherine Paul, 207.653.3090, katherine@organicconsumers.org

Press Release

Organic Consumers Association Calls for Boycott of 'Organic' and 'Natural' Brands That Helped Defeat Prop 37

FINLAND, Minn. -

The Organic Consumers Association (OCA) today called for a national boycott of the popular natural and organic brands owned by 10 parent companies that donated to defeat Prop 37, the California Right to Know GMO labeling initiative.

The OCA is also calling on other consumer protection groups, and public health, agriculture, natural health, environmental and political groups to urge their members and supporters to participate in the boycott.

“Among the largest bankrollers of the NO on 37 campaign were huge multinational food and beverage companies whose subsidiaries make billions selling popular organic and ‘natural’ brands,” said Ronnie Cummins, Director of the OCA and the Organic Consumers Fund, which donated more than $1 million to the YES on 37 campaign. “It’s time to send these companies a message: Either start supporting GMO labeling initiatives, including the upcoming one in Washington State, or consumers will stop buying your products,” Cummins said.

Prop 37 was narrowly defeated on Nov. 6, thanks to a relentless, deceitful $46-million advertising blitz. Among the food companies that helped to defeat the measure were:

  • PepsiCo (Donated $2.5M): Naked Juice, Tostito’s Organic, Tropicana Organic
  • Kraft (Donated $2M): Boca Burgers and Back to Nature
  • Safeway (Member of Grocery Manufacturers Association, which donated $2M):“O” Organics
  • Coca-Cola (Donated $1.7M): Honest Tea, Odwalla
  • General Mills (Donated $1.2M): Muir Glen, Cascadian Farm, Larabar
  • Con-Agra (Donated $1.2M): Orville Redenbacher’s Organic, Hunt’s Organic, Lightlife, Alexia
  • Kellogg’s (Donated $791k): Kashi, Bear Naked, Morningstar Farms, Gardenburger
  • Smucker’s (Donated $555k ): R.W. Knudsen, Santa Cruz Organic
  • Unilever (Donated $467k): Ben & Jerry’s
  • Dean Foods (Donated $254k): Horizon, Silk, White Wave

The OCA’s million-plus network of consumers, along with the 5 million Californians who voted YES on 37 and the 90% of consumers nationwide who want mandatory GMO labeling, are gearing up for the next GMO labeling battles, in Washington State, Vermont, and Connecticut. The boycott is part of a strategy to force the parent companies of organic and natural brands to side with consumers, or risk losing their brand loyalty.

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The Organic Consumers Association (OCA) is an online and grassroots 501(c)3 nonprofit public interest organization, and the only organization in the U.S. focused exclusively on promoting the views and interests of the nation's estimated 50 million consumers of organically and socially responsibly produced food and other products. OCA educates and advocates on behalf of organic consumers, engages consumers in marketplace pressure campaigns, and works to advance sound food and farming policy through grassroots lobbying. We address crucial issues around food safety, industrial agriculture

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