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One journalist called it "absolutely insane Nazi propaganda, posted by the US government."
The Trump administration provoked horror this week with the suggestion that the United States could be turned into a paradise if over a quarter of the people in the country were deported.
On Wednesday, the official social media account for the Department of Homeland Security posted a piece of artwork depicting a pink late-1960s Cadillac Eldorado parked on a bright, idyllic beach. Over the clear blue sky are the words "America after 100 million deportations."
The post was captioned by the agency: "The peace of a nation no longer besieged by the third world."
Social media users later discovered that DHS had, ironically, stolen the image from the Japanese pop artist Hiroshi Nagai without giving credit.
It is hardly the first time the administration has used edgy and inflammatory social media posts to promote its agenda. But DHS has come under particular scrutiny for its style of communication, which often evokes white nationalist rhetoric and symbolism.
Posts by the agency have cheered "remigration," a term that far-right parties in Europe have often used to describe the forced repatriation of nonwhite populations, including citizens. Other posts have referred to President Donald Trump's "mass deportation" campaign as part of an effort to defend American "heritage" and "culture."
The agency frequently evokes images of the American frontier and references "Manifest Destiny," at times explicitly posting artwork glorifying the forced displacement of Native American populations.
An image by the agency, featuring a chiseled Uncle Sam calling on Americans to "REPORT ALL FOREIGN INVADERS," was even directly sourced from an overt neo-Nazi account.
The agency has only continued to double down in the face of criticism this week. On Friday, it posted that "2026 will be the year of American Supremacy" over an image of then-Gen. George Washington crossing the Delaware River, which was emblazoned with the words "Return this Land," a possible reference to a recently-founded "whites-only" town in rural Arkansas known as "Return to the Land."
But Wednesday's post calling for "100 million deportations" specifically was perhaps the most direct nod yet to those who believe the United States must be reconstituted as a white nation. As social media users were quick to point out, only about 47 million people living in America are foreign-born, according to the US Census Bureau.
Even if the administration kicked out every single immigrant—including legal residents and naturalized citizens—meeting such a goal would mean deporting 53 million people who were born in the US and are legally entitled to citizenship under the 14th Amendment.
If the use of the phrase "third world" did not make it obvious enough, the specific number—100 million—seems to betray the racial motivation behind the message.
Citing 2020 census data on the Wikipedia page for "Demographics of the United States," one social media user pointed out that approximately 100 million people in the US identified as nonwhite.
The DHS post drew comparisons to one made earlier this year by the close Trump ally and unofficial White House operative Laura Loomer, who suggested that thanks to "Alligator Alcatraz," the massive internment camp in Florida for those arrested by immigration agents, "the alligators are guaranteed at least 65 million meals," which referenced the total number of Hispanic people in the United States.
While it's almost certainly not possible for the administration to conduct a deportation campaign of such a staggering scale within Trump's term of office, the administration's latest post was frightening to many observers, even as they acknowledged that it was a "troll post" meant to rile people up.
It is still reflective of the Trump administration's ideology with respect to immigration. Leaders of Trump's deportation effort have acknowledged that they target people based on their appearance, and many nonwhite US citizens have been caught in the dragnet. Meanwhile, its refugee policy has welcomed only white South Africans, as Trump has enacted what he says is a "permanent pause on migration from all Third World Countries."
During 2026, the administration has said it plans to target hundreds of US citizens each month for "denaturalization," and Trump has called for it to be used against his most prominent critics, including the Somali-American Rep. Ilhan Omar (D-Minn.) and New York's first Muslim mayor, Zohran Mamdani.
"This is absolutely insane Nazi propaganda, posted by the US government," said Ben Norton, editor of the Geopolitical Economy Report in response to DHS's call for"100 million deportations."
"It makes it clear that the Trump administration's mass deportation drive is not actually about 'illegal immigration.' There are estimated to be 14 million undocumented immigrants in the US. But the fascist DHS wants to deport 100 million people," Norton continued. "This is a call by the US regime for ethnic cleansing of racial minorities, to create a white-supremacist regime without anyone with 'third world' heritage."
The propaganda blitz will be aimed at "people who have attended UFC fights, listened to patriotic podcasts, or shown an interest in guns and tactical gear," according to the Washington Post.
The Trump administration is planning a massive propaganda campaign aimed at recruiting thousands of new federal immigration enforcement officers to carry out its mass deportation agenda.
The Washington Post reported on Wednesday that it had obtained internal documents revealing that US Immigration and Customs Enforcement (ICE) is planning to spend $100 million over the next year on what the agency describes as a "wartime recruitment" drive.
The propaganda blitz will be targeted at highly specific demographics, including "people who have attended UFC fights, listened to patriotic podcasts, or shown an interest in guns and tactical gear," according to the Post.
The ICE drive would also use an ad-targeting technique called "geofencing" to send recruitment ads to users' phone browsers if they are in the vicinity of certain locations, such as military bases, NASCAR races, college campuses, and gun shows.
The ads being designed for the recruitment drive will be based around current appeals that depict joining ICE as part of a "sacred duty" to "defend the homeland" from "foreign invaders," the Post reported.
This rhetoric is similar to the language used in a recent ICE job post flagged by University of Wisconsin–Madison sociologist Jess Calarco. The listing asked prospective recruits if they are “ready to defend the homeland” by joining “an elite team dedicated to... securing our nation’s safety.”
Calarco noted that the job post "reads like a video game ad," which she said "is almost certainly by design."
Sarah Saldaña, a director of ICE under the Obama administration, told the Post that it is worrying to see the Trump administration casting such a wide net for people who lack any experience in law enforcement and who may be eager for what the Post described as "all-out combat."
The recruitment blitz comes amid new indications that the Trump administration's mass deportation campaign is falling far short of its goals.
The New Republic's Greg Sargent on Wednesday wrote that immigration arrests this year have fallen far short of the goal of 3,000 people per day set by top Trump aide Stephen Miller, and it seems highly unlikely that Miller will realize his dream of deporting 1 million people per year.
Aaron Reichlin-Melnick, a senior fellow with the American Immigration Council, told Sargent that "it's clear that they have not achieved the shock-and-awe campaign of mass deportations that they wanted, and they are still running into quite a lot of obstacles."
Reichlin-Melnick also predicted that "there will still be millions of people here who are undocumented" after Trump leaves office in 2028, as the administration "will not be able to deport even the majority of undocumented immigrants in four years."
The Trump administration earlier in the year announced plans to entice new ICE recruits by offering them $50,000 sign-up bonuses and assistance with repaying student loans in a bid to double the agency's head count.
"Dean Martin and Frank Sinatra would hate Stephen Miller and his politics," said one critic in response to Miller.
Top Trump White House aide Stephen Miller on Friday elicited disgust after he said that a beloved Christmas television special reminded him of his own personal animus toward immigrants.
Miller, often seen as the architect of President Donald Trump's mass deportation policy, revealed in a post on X that he and his children had just watched "Christmas with The Martins and The Sinatras," a one-off 1967 TV holiday special that featured singers Dean Martin and Frank Sinatra.
Miller then quickly pivoted from that to once again bash immigrants who come to the US.
"Imagine watching that," Miller wrote, "and thinking America needed infinity migrants from the third world."
As Rolling Stone politics reporter Nikki McCann Ramírez pointed out in response, both Martin and Sinatra both had parents who were first-generation Italian immigrants.
"Dean Martin was born Dino Paul Crocetti and gave himself a stage name because of braindead xenophobes like Stephen," McCann Ramírez observed. "Sinatra was also a child of Italian immigrants. Imagine watching them and thinking immigrants didn’t build the culture you fetishize today."
A similar point was made by civil rights attorney Sherrilyn Ifill in a post on Bluesky.
"Imagine watching Sinatra, son of Dolly and Antonini born in Genoa and Sicily, respectively," she wrote, "and Martin, son of Gaetano and Angela, born in Montesilvano, Italy and Ohio respectively... and crusading against the value of children of immigrants to the US."
Journalist and author Jeff Yang added some historical context to Miller's remarks by noting that Italian immigrants in the early and middle decades of the 20th century faced many of the same stereotypes that Miller and his political allies ascribe to immigrants from Latin America.
"A reminder," Yang wrote, while also posting old cartoons that featured racist depictions of Italians, "that Dean Martin and Frank Sinatra’s parents emigrated here during a period when Italians were considered to be a genetically inferior and criminal-minded underclass that Stephen Miller’s racist predecessors said should be excluded from America."
Yang added that Frank Sinatra's mother "ran an underground free abortion clinic, chained herself to a fence to fight for women’s suffrage, and was an extremely influential organizer for the Democratic Party."
Princeton University historian Kevin Kruse promoted Yang's thread that demonstrated Miller's apparent ignorance of Dean and Sinatra's family histories, and said it showed the Trump adviser is "a horrible racist in the sense that he is actually not that good at being racist."
Tim Wise, a senior fellow at the African American Policy Forum, managed to find an upside to Miller's holiday-themed anti-immigrant rant.
"The one silver lining in all this sickness is that one day your children will despise you as much as most of America already does," he commented.
Film producer Franklin Leonard was even more succinct in his response to Miller.
"Dean Martin and Frank Sinatra would hate Stephen Miller and his politics," he wrote.