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Billionaire Larry Ellison's takeover of US TikTok is a clear attempt to censor pro-Palestine content on the popular social media app. Here's how users can fight back.
CODEPINK co-founders Medea Benjamin and Jodie Evans call on TikTokers across the world to flood the platform for Palestine to #TakeBackTikTok from billionaire Larry Ellison, the media mogul soon to control TikTok’s US app.
“We don’t have Ellison’s billions, his private Hawaiian island, or his cushy ties with Trump, but we do have people power on a platform with two billion users worldwide who warn against suppressing posts for Palestine,” said Benjamin, who has nearly 300,000 followers on TikTok.
“Time to school the billionaire yachtsman in uncharted waters,” said Evans, who organized a picket in front of Paramount, an Ellison family asset, to protest subsidiary CBS hiring Israel flack Bari Weiss to head the network’s news division.
The elder Ellison, 81, chair of the board at Oracle, may think he’s the smartest guy in the virtual room come January 22, when US-TikTok busts out of the social media gate to detach from TikTok globally. Ellison may be gloating about the fact that the new stand-alone consortium—prompted by China-phobic legislation—will center Oracle and UAE investors with AI at the ready to suppress pro-Palestinian content on a platform that LOVES Palestine. Ellison, who has donated over $26 billion to the Israeli military, may—when CODEPINK isn’t looking—even wink across the ocean to Israeli Prime Minister Benjamin Netanyahu.
With Israel on trial at the International Court of Justice for genocide in Gaza, someone in the Zionist camp had to call 911 to overhaul the narrative on a platform with 170 million fans in the US.
These guys go back.
In 2021, Ellison offered pal Netanyahu a seat on the Oracle Board and a lounge chair on Ellison’s island of Lanai in Hawaii. That same year in Jerusalem, Oracle built a $319 million underground data bunker—hardened against a missile strike—to provide Netanyahu and the Israeli military with cloud services for intelligence on Palestinians and integration of information from drones and satellites for Israel’s killing fields.
At first glance, Ellison has much to celebrate as Israeli state propaganda prepares to saturate the new US TikTok with its official tourism tagline, “Israel, Exactly Like Nowhere Else." If the propaganda on TikTok mirrors advertising on other social media platforms, one can expect to hear denials in multiple languages that Israel is starving Gaza. Such claims, however, contradict United Nations findings (December 2025) that over a million people still face crisis levels of hunger, with over 100,000 children expected to suffer extreme malnutrition.
With Israel on trial at the International Court of Justice for genocide in Gaza, someone in the Zionist camp had to call 911 to overhaul the narrative on a platform with 170 million fans in the US.
For Israel flag wavers, this was an emergency.
TikTokers in the United States favor Palestine vs. Israel posts 17-to-1, according to Northeastern University research conducted from 2023-2025. TikTok posts of orphaned Gaza amputees wandering amid apartments turned to rubble make Israel a tough sell to Gen-Z and younger millennials scrolling the app to witness Israel’s ethnic cleansing of Palestine in between ads for panda drums and shimmering lipsticks.
Netanyahu, facing an International Criminal Court arrest warrant for Gaza’s mass starvation, openly acknowledges the importance of counteracting the images of carnage on social media. “Weapons change over time... the most important ones are on social media, “ Netanyahu said during a September 2025, huddle with US social media influencers who might be willing to promote Israel’s image for $7,000 a post. During the meeting, Netanyahu identified TikTok as the No. 1 influencer of global public opinion of Israel.
In June, 2025, the Pew Research Center, noting a dramatic shift in public opinion, found that 60% of those surveyed in 24 countries did not favor Israel over Palestine; in the US, Israel’s biggest weapons supplier, 53% expressed a “somewhat or very unfavorable opinion of Israel,” with 69% of Democrats and 27% of Republicans turning thumbs down on Israel. In what should be a wake-up call to Israel shills in the White House and Congress, Pew spotlights younger Republicans under 50, who are now about as “likely to have a negative view of Israel as a positive one.”
In 2024, Congress passed legislation to force TikTok’s parent company ByteDance, launched by Chinese entrepreneurs, to sell off its US app or face a ban in the land of the not-so-free US. President Donald Trump, Ellison’s chum, then issued an executive order to delay the sale of TikTok’s US platform until Oracle and ByteDance could work out the kinks to enable Oracle to host US data on its cloud server and retrain the algorithm leased from ByteDance for US auditors to police. Lots of moving parts here.
Under the US joint venture, majority ownership will rest in the hands of Oracle, MGX, (UAE Sovereign Wealth Fund), and Silver Lake, a US private equity firm with ties to UAE investors. Existing ByteDance investors (General Atlantic, Sequoia Capital, BlackRock, Soft Bank, and more) will be among the minority owners, along with ByteDance founders and employees. The Congress that kicked and screamed about foreign influence, imagining Chinese spies behind every TikTok post, barely shrugged when the UAE surveillance state teamed up with Ellison to siphon off US TikTok.
The Ellison family holds an estimated 40-41% of Oracle’s outstanding 1.16 billion stock shares in a family trust controlled by patriarch Larry Ellison. Through the trust, the elder Ellison provided a $40.4 billion guarantee to finance the merger of Skydance Media, owned by son David, with the Paramount entertainment conglomerate. With the Ellisons’ shares in Oracle, Skydance Media, and Paramount, the family’s media dynasty can—left unchallenged—propagandize for Israel and Trump at CBS, Paramount Pictures, Showtime, MTV, Nickelodeon, Comedy Central, BET, Pluto TV, and Paramount+—and soon TikTok.
TikTok content creators and users could outsmart the Ellisons by flooding the platform with pro-Palestinian posts and comments in “algospeak” or coded language.
CODEPINK, hardly new to media activism, ramps up for the challenge.The LA chapter recently joined Entertainment Labor 4 Palestine to demonstrate outside Paramount-CBS studios in Hollywood. Activists waved signs that read, “CANCEL PARAMOUNT” and “PARAMOUNT/CBS BLACKLISTS PRO-PALESTINE WORKERS” and “BARI WEISS CENSORS TRUTH” as Evans and the crowd tried to deliver a petition in objection to the CBS News editor’s cancellation of an expose on CECOT, the Salvadoran torture prison where Trump sent migrants—beaten by batons—to languish in windowless cells.
“You cannot stay on the property… Back on the sidewalk,” ordered the guards to CODEPINK.
TikTok content creators and users could outsmart the Ellisons by flooding the platform with pro-Palestinian posts and comments in “algospeak” or coded language, some of which is already popular on TikTok. A Palestine demonstration becomes a “music festival.” Israel’s genocide becomes “Isrel G-side.” Gaza becomes “G@za.” Dead becomes “unalived.” Palestine become P*l3stine, with symbols and numbers replacing letters.
“Flood the platform for Palestine” was the message that the #TakeBacKTikTok campaign projected one December night onto the building of Oracle’s UK headquarters. The “Keep Posting, Keep Talking, Keep Sharing” call to action wrapped up a bold three-minute projection of life-sized images of tortured half-naked Palestinians, cratered apartment buildings, and terrified children in Gaza.
Also projected were images of Ellison, Netanyahu, Trump, and pro-Palestinian social media influencer Guy Christensen, 19, “yourfavoriteguy” who has amassed 3.5 million TikTok followers and endorsed the US #TakeBackTikTok campaign to flood the platform for Palestine in the run-up and emergence of US TikTok as a stand-alone app. While months ago ByteDance hired a former Israel Defense Forces instructor to monitor content at TikTok, Christensen views the new US joint venture as an attempt to double-down on censorship.
”What will it take for Americans to rise up against Israel’s blatant takeover of the last remaining major social media platform?” Christensen asks on his Substack.
Benjamin shares his outrage after receiving TikTok messages that read, “Not eligible for recommendation” when her posts are presumably deemed too controversial or sensitive for wider distribution. “TikTok has already been blocking our content when we simply call for an end to genocide. Enough! The new owners must stop, not escalate, the censorship,” said Benjamin.
Content creators abandoning US TikTok could trigger an exodus of advertisers in search of the migrating Gen Z demographic. Advertiser flight could, in turn, undermine or bankrupt a platform that generated $39 billion in revenue for ByteDance in 2024.
With users and advertisers abandoning a highly censored platform, TikTok could go to the graveyard with MySpace, an early social networking platform that alienated users with wall-to-wall advertising. Even UAE sheiks would hate to lose money in the long run on a hollowed-out US spin-off that cost the consortium $14 billion to buy from ByteDance.
Would the UAE or others with beaucoop bucks ever encourage US counterparts to launch a hostile takeover to purge Oracle from US TikTok? It could happen. Look at the Warner Bros. Discovery (WBD) battle, in which Paramount launched an unsuccessful hostile bid to block Netflix’s acquisition. Although TikTok is not publicly traded, Oracle trades on the NYSE and could be vulnerable to internal pressure and shareholder activism.
Bidding wars, platform censorship, and billionaire media ownership could also amplify demands on Congress to outlaw media consolidation under a future US administration sympathetic to regulation.
Larry Ellison may not be the smartest guy in the room, after all.
It's 2025. No one should have to point out how evil and irrational it is for elected officials to smear an entire race or ethnic group because of the alleged criminals among them.
It happens almost every year.
An overblown, exaggerated, or manufactured controversy involving people of color, immigrants, Muslims—or all three at once—suddenly consumes America’s political discourse.
Remember the summer of 2010? Every media outlet spent the month of August in a frenzy over a Florida pastor's planned burning of the Quran in Florida and the expansion of Park51, a Muslim community center falsely branded the “Ground Zero mosque."
The flames of that controversy were stoked by fringe anti-Muslim bigots who were then elevated from the dark corners of the internet to cable news shows and weaponized by politicians ahead of the 2010 midterm elections.
When will we stop falling for this?
The hysteria over Park51 paved the way for a series of racially charged moral panics in the following years: the Obama “birther” conspiracy that culminated in 2011, the migrant caravans poised to invade the southern border in 2018, the viral videos that claimed to show Black election workers stealing the 2020 election, the stories about Haitian refugees eating pets in Ohio in 2024.
Since 2025, much of the manufactured outrage has targeted American Muslims. Anti-Muslim conspiracy theories that died out years ago have been resurrected by the usual suspects on social media along with politicians like Texas Gov. Greg Abbott, Florida Gov. Ron DeSantis, and Sen. Tommy Tuberville (R-Ala.). Even Director of National Intelligence Tulsi Gabbard claimed that Americans Muslims are on the verge of imposing "sharia law" on Paterson, New Jersey, of all places.
Why this renewed obsession with Muslims?
A poll commissioned last year by the Israeli Foreign Ministry found that the best way to restore support for Israel among Western populations upset about the Gaza genocide was to distract those populations with fear of Islam and Muslims.
Hence why the Israeli government and its supporters have been whipping up anti-Muslim hysteria over the past year. They hope to achieve various goals at once: smearing American Muslims who criticize Israel First policies, shoring up Israel’s eroding support among political conservatives, and distracting the broader public from real issues, whether the Epstein files or the billions of US taxpayer dollars being poured into Israel’s war crimes.
Most recently, this campaign of hate against Muslims has taken the form of racist hysteria targeting Somali Americans, driven by a dishonest and largely debunked video circulated by a conservative social media influencer.
It's also important to recognize that the crimes Americans increasingly care about do not involve Somali-American day-care centers.
That influencer has shown up at Somali-run day-care centers and declared some of them fraudulent because they were empty after hours or because the staff refused to allow random men with cameras to come inside and see the children in their care. The consequences have been real and dangerous. Somali-run day-care centers and businesses have received threats. White supremacist copycats have appeared at childcare facilities demanding access to more children. Millions of dollars in federal childcare funding have been suspended, harming innocent families across Minnesota who rely on those services.
When will we stop falling for this?
Every one of these hate-driven campaigns follows the same pattern. A racist or bigot posts something inflammatory that goes viral. Media outlets amplify it. Politicians exploit it. Then, once the story collapses under scrutiny, the arsonists who started the fire walk away without accountability, only to search for the next group to target.
In this case, the Somali day-care hysteria may have crossed a legal line. While law enforcement has investigated and prosecuted legitimate cases of childcare fraud in Minnesota for years, many of the centers smeared in viral videos have never been accused of wrongdoing and are operating lawfully. Branding them as criminals and exposing them to threats could subject these social media influencers turned amateur detectives to lawsuits for defamation.
In the meantime, the rest of us must refuse to play along with this tired, racist scheme.
It's 2025. No one should have to point out how evil and irrational it is for elected officials to smear an entire race or ethnic group because of the alleged criminals among them. During the peak of the fight against the mafia, no president called for the expulsion of all Italian Americans. It would have been just as racist and insane to subject all Jewish American businessmen to extra scrutiny for the crimes of Bernie Madoff.
It's also important to recognize that the crimes Americans increasingly care about do not involve Somali-American day-care centers. Any Somali Americans and others who actually engaged in fraud are already facing investigation, and some were convicted years ago. Meanwhile, the corrupt officials funneling our taxpayer dollars overseas to support Israel's genocide in violation of federal law and the officials hiding documents related to Jeffrey Epstein’s crimes in violation of federal law are all walking free.
That is the real scandal—and the one that deserves our immediate attention.
One journalist called it "absolutely insane Nazi propaganda, posted by the US government."
The Trump administration provoked horror this week with the suggestion that the United States could be turned into a paradise if over a quarter of the people in the country were deported.
On Wednesday, the official social media account for the Department of Homeland Security posted a piece of artwork depicting a pink late-1960s Cadillac Eldorado parked on a bright, idyllic beach. Over the clear blue sky are the words "America after 100 million deportations."
The post was captioned by the agency: "The peace of a nation no longer besieged by the third world."
Social media users later discovered that DHS had, ironically, stolen the image from the Japanese pop artist Hiroshi Nagai without giving credit.
It is hardly the first time the administration has used edgy and inflammatory social media posts to promote its agenda. But DHS has come under particular scrutiny for its style of communication, which often evokes white nationalist rhetoric and symbolism.
Posts by the agency have cheered "remigration," a term that far-right parties in Europe have often used to describe the forced repatriation of nonwhite populations, including citizens. Other posts have referred to President Donald Trump's "mass deportation" campaign as part of an effort to defend American "heritage" and "culture."
The agency frequently evokes images of the American frontier and references "Manifest Destiny," at times explicitly posting artwork glorifying the forced displacement of Native American populations.
An image by the agency, featuring a chiseled Uncle Sam calling on Americans to "REPORT ALL FOREIGN INVADERS," was even directly sourced from an overt neo-Nazi account.
The agency has only continued to double down in the face of criticism this week. On Friday, it posted that "2026 will be the year of American Supremacy" over an image of then-Gen. George Washington crossing the Delaware River, which was emblazoned with the words "Return this Land," a possible reference to a recently-founded "whites-only" town in rural Arkansas known as "Return to the Land."
But Wednesday's post calling for "100 million deportations" specifically was perhaps the most direct nod yet to those who believe the United States must be reconstituted as a white nation. As social media users were quick to point out, only about 47 million people living in America are foreign-born, according to the US Census Bureau.
Even if the administration kicked out every single immigrant—including legal residents and naturalized citizens—meeting such a goal would mean deporting 53 million people who were born in the US and are legally entitled to citizenship under the 14th Amendment.
If the use of the phrase "third world" did not make it obvious enough, the specific number—100 million—seems to betray the racial motivation behind the message.
Citing 2020 census data on the Wikipedia page for "Demographics of the United States," one social media user pointed out that approximately 100 million people in the US identified as nonwhite.
The DHS post drew comparisons to one made earlier this year by the close Trump ally and unofficial White House operative Laura Loomer, who suggested that thanks to "Alligator Alcatraz," the massive internment camp in Florida for those arrested by immigration agents, "the alligators are guaranteed at least 65 million meals," which referenced the total number of Hispanic people in the United States.
While it's almost certainly not possible for the administration to conduct a deportation campaign of such a staggering scale within Trump's term of office, the administration's latest post was frightening to many observers, even as they acknowledged that it was a "troll post" meant to rile people up.
It is still reflective of the Trump administration's ideology with respect to immigration. Leaders of Trump's deportation effort have acknowledged that they target people based on their appearance, and many nonwhite US citizens have been caught in the dragnet. Meanwhile, its refugee policy has welcomed only white South Africans, as Trump has enacted what he says is a "permanent pause on migration from all Third World Countries."
During 2026, the administration has said it plans to target hundreds of US citizens each month for "denaturalization," and Trump has called for it to be used against his most prominent critics, including the Somali-American Rep. Ilhan Omar (D-Minn.) and New York's first Muslim mayor, Zohran Mamdani.
"This is absolutely insane Nazi propaganda, posted by the US government," said Ben Norton, editor of the Geopolitical Economy Report in response to DHS's call for"100 million deportations."
"It makes it clear that the Trump administration's mass deportation drive is not actually about 'illegal immigration.' There are estimated to be 14 million undocumented immigrants in the US. But the fascist DHS wants to deport 100 million people," Norton continued. "This is a call by the US regime for ethnic cleansing of racial minorities, to create a white-supremacist regime without anyone with 'third world' heritage."