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The Ecology of Growth
One of the few good things about the current financial crisis is the extent of serious soul-searching about the right way to deliver economic success. Britain has been among the worst-affected countries, losing perhaps five years of economic growth following the pricking of the credit bubble - predicted with precision by Ann Pettifor in her 2006 classic, The Coming First World Debt Crisis. Unemployment has soared, public-sector deficits have ballooned and a new age of austerity beckons. Business, politicians and the media are all calling for a rapid return to growth to create jobs, repair public finances and pay for a creaking welfare state.
Yet this regrowth option lacks conviction. It's not just that finance - the vanguard sector of the last wave of growth - is still structurally challenged, or that debt-burdened consumers look unlikely to act as economic shock-troops once again. More profoundly, there is a dawning recognition that the growth model adopted by the industrialised countries over the past half-century no longer works. Our model of growth has simply become uneconomic, with more stuff not only failing to bring additional wellbeing in the so-called rich world, but also storing up impending environmental shocks, most notably peak oil and runaway climate change.
In his latest book, A Blueprint for a Safer Planet, Nick Stern calmly sets out the reasons why "high-carbon growth will eventually destroy itself", as fossil fuel prices rise and the physical impacts of climate change start to bite. In spite of Copenhagen, a new economic race is under way: to deliver low-carbon growth. According to Climate Solutions 2 (a pioneering report on low-carbon industrialisation), some 20 clean energy, energy efficiency, low-carbon agriculture and sustainable forestry sectors will need to grow by 20-24% every year for the next four decades if greenhouse-gas concentrations are to be stabilised. Only three of these sectors are currently on track.
Yet one paradoxical outcome of the current economic crisis is the degree to which key governments have recognised low-carbon growth as one of the key routes out of recession. South Korea, for example, is investing 2% of its gross domestic product (GDP) over the next five years in its ‘green growth' plan, with a clear intention to gain the economic and employment benefits of these emerging sectors.
Simply painting growth green doesn't do the trick, however. We know that growth in GDP is a lousy measure of performance. It fails to distinguish between income and capital, thereby enabling both the liquidation of natural resources and the build-up of unsustainable levels of credit to be treated as growth. It fails to capture the social dimensions of economic activity, thereby enabling vast gulfs in inequality to be masked by per capita statistics. And it takes market valuation of prices as its touchstone, something that the credit crunch has taught us to be deeply wary of.
Tim Jackson's Prosperity without Growth is perhaps the most elegant exposition of a route out of this maze. The spectre of growth has haunted environmentalism since the publication of The Limits to Growth in 1972, with sustainable development emerging in the 1980s as an uneasy way of reconciling economic expansion, social justice and environmental resilience. Jackson helps break through some of the entrenched positions that have encumbered this debate, by placing his attention squarely on the ends of economic activity: expanding our capabilities for flourishing as human beings. Growth in incomes and consumption still remains an important component of such prosperity for most of the world's peoples. But Jackson questions whether growth is still "a legitimate goal for rich countries", for reasons of human happiness as much as ecological necessity.
Jackson challenges the belief of technological optimists that strong policies can effectively decouple growth from environmental impacts. Taking climate change as a case in point, he demonstrates that average global carbon intensity would need to be 130 times lower by mid-century to meet climate goals in an equitable world of steady population and economic growth - falling from around 770 grams of CO2 per dollar of output today to just 6 grams by 2050. The apparent absurdity of this scenario should not cloud our minds to the theoretical possibility of this ‘super green growth' scenario. As Paul Ekins has argued, "the sacrifice of the environment to economic growth is not ineluctable".
Jackson's focus on an extended notion of prosperity means that he is at least as interested in the weakening connection between rising incomes and wellbeing as he is in environmental limits. A range of international surveys show that beyond an annual income level of US$15,000 per head, life satisfaction barely changes between countries with quite different levels of GDP. There appears to be a clear point beyond which extra income does not deliver extra wellbeing.
In their inspirational book The Spirit Level, Richard Wilkinson and Kate Pickett argue that "we have got close to the end of what economic growth can do for us" in terms of quality of life. Within the industrialised world, it is income inequality rather than absolute levels of GDP that explains differences in a range of health and social outcomes (such as trust, the status of women, mental health, drug use, educational attainment, murder rates, life expectancy and obesity). And inequality even constrains the time we have to ourselves: "People in more unequal societies do the equivalent of two to three months' extra work a year. A loss of the equivalent of an extra eight or twelve weeks' holiday is a high price to pay for inequality."
If growth is to be dethroned as the primary goal of policy in the rich world, what should take its place? Jackson's book is a brave attempt to develop a new ecological macro-economics, setting out a framework for scaling up investments in resource efficiency, clean technologies and ecosystem enhancement. Just as the welfare state of the 20th century - with its investments in health and education - laid the foundations for today's knowledge economy, then investing in the quality of our natural resource base will form the basis for the next wave of innovation, employment and, yes, growth.
Rich countries dedicate at least 15-20% of their GDP on investments in human capital through spending on health and education; absurdly, spending on the entire environmental foundation of our wellbeing is less than a tenth of this. The problem with current discussions of the green economy is not that the proposals are too expensive, but that they are not expensive enough as a share of economic output.
The task of confronting the human costs of growth has barely begun, however. For Wilkinson and Pickett, this means consciously focusing on reducing inequality as a way of improving wellbeing for everyone. For Jackson it also involves dismantling the culture of consumerism (for example, through controls on advertising). Perhaps the clearest strategy of all comes in the New Economics Foundation's The Great Transition, ably supported by its subsequent reports Growth Isn't Possible and 21 Hours, its call for a 21-hour working week.
One of the great failures of the past three decades has been how the enormous improvements in labour productivity generated from new technology have been reaped by a very small part of the population, increasing inequality and stress. Cutting the amount of working time is a way of sharing these benefits, breaking the cycle of work and spend, and liberating that most non-renewable of resources, time: for family, friends and sheer enjoyment.
What is refreshing about this crop of books is the shared confidence that an economics that puts growth in its place will be more prosperous, healthier and sustainable. Some of the specific recommendations may not be especially new, but taken as a whole, a clear strategy for social and environmental transformation is starting to emerge. As T.S. Eliot wrote in Little Gidding in the middle of the Second World War, "we shall not cease from exploration, and the end of all our exploring will be to arrive where we started and know the place for the first time".
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33 Comments so far
Show AllJustice: Intriguing post. I gave up TV 4 years ago (although my boyfriend is addicted to it, so when I visit him, it's ALWAYS on), so find these revelations meaningful. They depict the sociological constructs of our time and help explain why the sordid is exalted and the sacred sold for chump change.
David Michael Green's article (today) is excellent, and one can link it with your commentary. To get to the point where a population eats shit, in terms of its "food for thought" takes LOTS of inverted programming, endless cues from a dis-information media that substitutes first chakra-stoking stimulation for entertainment. And we wonder why the land lacks conscience, clarity, or "a soul"?
Couple thoughts that are not my own (and so probably worth reading!). I pulled out my 1995 edition of "Ecopsychology: Restoring the Earth, Healing the Mind," edited by Theodore Roszak, Mary E. Gomes, and Allen D. Kanner. Two essays in the book are classics: "Are We Happy Yet," by Alan Thein Durning, and "The All-Consuming Self," by Kanner and Gomes.
From the former (pg 69):
"In the age of U.S. affluence that began after World War II, retailing analyst Victor Lebow declared: 'Our enormously productive economy ... demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfaction, in consumption ... We need things consumed, burned up, worn out, replaced, and discarded at an ever increasing rate.'
"But the consumer society's exploitation of resources threatens to exhaust, poison, or unalterably disfigure forests, soils, water [e.g., Gulf of Mexico], and air. The consumers of the world are responsible for a disproportionate share of all the global challenges facing humanity.
"Psychological evidence shows that the relationship between consumption and personal happiness is weak. Worse, two primary sources of human fulfillment--social relations and leisure--appear to have withered or stagnated in the rush to riches. Thus, many in the consumer society have a sense that their world of plenty is somehow hollow--that, hoodwinked by a consumerist culture, they have been fruitlessly attempting to satisfy with material things [and also, I would argue, empty "informational" things] what are essential social, psychological, and spiritual needs."
From the latter (pg. 80)
"Corporate advertising is likely the LARGEST SINGLE PSYCHOLOGICAL PROJECT EVER UNDERTAKEN BY THE HUMAN RACE [emphasis added], yet its stunning impact remains curiously ignored by mainstream Western psychology. We suggest that large-scale advertising is one of the main factors in American society that creates and maintains a peculiar form of narcissism ideally suited to consumerism. As such, it creates artificial needs within people that directly conflict with their capacity to form a satisfying and sustainable relationship with the natural world."
These essays are over fifteen years old, and nothing has changed, which leads me to where I've been for too many months now: trapped in deep, angry, bitter despair. So I pulled out an old John Prine song for the wisdom of the chorus, which I try to sing several times a day:
"You can gaze out the window,
Get mad and get madder.
Throw your hands in the air
Say, 'What does it matter?'
But it don't do no good to get angry
So help me I know.
"For a heart stained in anger
Grows weak and grows bitter,
You become your own prisoner
As you watch yourself sit there
Wrapped up in a trap
Of your very own chain of sorrow."
Peace. Namaste. One love. And all other blessings.
JUSTICE: I have to head out this morning (renter issues), but I will return to respond to your post. Capricorn is one of the signs on the cosmic renovation block, and it's natural that you'd feel your own internalized version of isostasy and diastrophism. Gibran says that we are God's sacred manna shaped by pounding into the ultimate leavened bread. With an eclipse on July 11 impacting your sign, and a grand cosmic cross line-up the first 9 days of August, the planetary factors are becoming intensified and the signs most in line to receive the impacts are: Aries, Libra, Cancer & Capricorn. Just about everyone living has some part of their chart (Moon, Mercury, Venus, etc) in one or more of those cardinal positions. It's revision time on ALL planes of manifest matter.
I'll be back later... My Capricorn is true to the sign and hates when I am late! He lives by the clock and I live by the circle, it's like a mating dance between a deer and a marsupial, proof of the Creator's bizarre sense of humor, and/or the workings of the law of karma.
JUSTICE: The greater the openness of the heart, the more one owns the blessing and curse of taking on the feelings of others, and that includes sentient beings from all the phyla. Your expression of feeling vulnerable, or tested, mirrors (if I read it correctly) what I feel these days, too. I embarked on a pilgrimage to Peru to see what the Indigenous have to say about our times, in particular, the state of nature. (I will start my notes this weekend, hopefully, and share the most important messages in this forum as topics permit.) I got blitzkrieged with all kinds of tests or difficulties as soon as I returned to this state, and it makes me wonder if that's how the universe is nudging me out? But then my best nature buddy, with whom I had a difference of opinion (that led to a one year separation) knocked on my door the morning of my return... no doubt, "shaman sent." Deadlines, bills, first of month everything, July 4, an eclipse a week later, the BIG line-up on the cosmic marquis scheduled for the first week of August. Tough to come up for air between tidal surge waves...
I've been biking at night with Mr. Capricorn and rain bands from the hurricane that hit Mexico have left us with probably 5 inches of rain the past few days. I wonder what we are breathing in with those raindrops? Corexit? I don't smell anything, but who knows... nature seems to be trying to purify through all the rains. For eons rain was enough to wash away the sins of mankind... but then came "progress," and "industry," and "technology" and now the poisons will take generations to decompose.
These ARE times that test men and women's souls... stay balanced, strong, and in the Light. That is the advice I also aspire to follow.
JUSTICE: I studied mantra with an Indian Guru in Singapore, practiced meditation techniques with Buddhist monks at a monastery in Nepal, spent time with the Hispanic/Puerto Rican version of a medicine man (Espiritista) in Puerto Rico, recently enjoyed immersion with Incan/Indigenous shaman in Peru, regularly practice Yoga, and have encountered all sorts of spiritualists, inclusive of trance mediums.
Nature is THE medicine. Prayer, silence, stillness, being in "the presence." It's been wild weather here, but IF it clears up, I will bike to the springs and immerse... THAT is the way I heal and replenish. Sometimes the significant other makes me laugh (he's very funny), which is also a proven "medicine."
I am always amazed at the way you can find the positive in the worst of challenges. In that respect, YOU ARE a lightning rod... perhaps cashing out stocks my father left me to purchase some rental properties has my spiritual nature at times tethered to earthbound necessities that get in the way of my preference for lofty passages into etheric domains. Hard to fly with the weight of sand bags holding me down...
'Siouxrose':
Of course, "cashing out stocks my father left me to purchase some rental properties", to others just might be called being 'a Capitalist Exploiter' and 'living off surplus value created by others'. But a white, blond, rich, ageing chick usurping a native tribe's name would find excellent justification for that, surely. Something in the stars that says she has to be that way, right?
"... studied mantra with an Indian Guru in Singapore, practiced meditation techniques with Buddhist monks at a monastery in Nepal, spent time with the Hispanic/Puerto Rican version of a medicine man (Espiritista) in Puerto Rico, recently enjoyed immersion with Incan/Indigenous shaman in Peru, regularly practice Yoga, and have encountered all sorts of spiritualists, inclusive of trance mediums." - That seems to fit the classic description of a "spiritual shopper" - an eternal tourist of the soul. No rest till Tombstone. Yet always ready to tell others how to be.
That "sand bag" holding you down - you sure it isn't "douche bag"?
Better be careful criticising TV... the addicts will attack you.
Having spent years inside the industry at various levels, I wish more people understood the underlying truth about TV. What is taught to folks studing production in school, etc.
TV is NOT about "entertainment", "information", etc. The textbooks teach that the purpose of a "good, successful production" is the transmission of the "process message".
May I quote?
"...An effective message changes a receiver’s
knowledge
attitudes
behavior
In order to design effective messages, a growing number of researchers and practitioners are urging participant or receiver collaboration with senders in order to design messages. This strategy means more than just including the pre-testing of materials and incorporating feedback into the second or third iteration of a message. This strategy is front-heavy, and means building receivers into the communications process much earlier.
Other audience-centered models:
targeted marketing
social marketing
These models, especially relevant within the public health context, are also message-oriented. The audience is involved to make the message effective, by affecting its tone, presentation, or spin. The message itself, whether in an advertising format or in a public service announcement, has already been determined, either by the producer or by society. These message-oriented types of communication have the most relevance for this work, since it is the effectiveness of the message in terms of acheiving its goals that is most important when thinking about communication during a water contamination event..."
Why do you think they call it PROGRAMMING???
BTW... My household has been TV-free for over a decade.
Same here, No TV for over 15 years. What a difference it makes. Read Jerry Mander's "10 reasons to turn off the TV" back in the 70's - Mother Jones Magazine. Took me another decade, but eventually I came around.
From Jerry Mander's "Four Aguments for the Elimination of Television":
"There is an obscure movement of European intellectuals who call themselves 'Situationists' and who have developed a comprehensive analysis of the process of removing inner life, in fact all human feeling, from one's immediate experience of it and then reprocessing it and selling it back. Writers like Guy Debord depict capitalist society as consisting of creatures who are redesigned to live life as a representation of itself. He compares this society with others, which lack the profit motive and, therefore, don't need or find desirable the expropriation of inner experience.
The role of advertising, the Situationists say, is to create a world of mirrors in which people can obtain new images of themselves that fit the purposes of the overall system. Through this mirror function and by its expropriation of inner experience, advertising makes the human into a spectator of his or her own life. It is alienation to the tenth power. Life itself becomes a spectacle.
By entering the human being's inner sanctum, our inner wilderness, advertising effectively pulls our feelings up out of ourselves, displays them and sells them back to us like iron from the ground. Our inner feelings are transmogrified into a new form--commodities. We desperately seek to get them back, and pay high prices for the privilege.
The Situations are correct. Whenever we buy a product we are paying for the recovery of our own feelings. We have thereby turned into creatures who are the commodities we buy. We are the product we pay for and all life is reduced to serving this cycle. Life and commodity achieve absolute merger: the ultimate stage in the inexorable drive of the system to convert all raw material into "valuable" commercial form. Advertising is the internal delivery system for this bizarre process."
"The task of confronting the human costs of growth has barely begun."
I agree, and the points in this article are well-taken. However it would behoove us to begin confronting the social, economic, and environmental costs of ongoing exponential human population growth ... which is barely acknowledged in this article.
Our global population has quadrupled in the last century. Our burning of fossil fuels has increased by 4300% over the last 150 years. Anyone who thinks those trends are not having a profoundly negative impact on the environment -- or that they can continue indefinitely -- is living in denial.
We need to get away from the current "growth at all costs" paradigm, and re-define what represents a healthy planet and a healthy life for the majority of its citizens -- for generations to come.
"Growth for the sake of growth is the ideology of the cancer cell." -- Edward Abbey
There needs to be a balance between economy and ecology just like people should be able to strike a balance between materialism and spiritualism. Anyone who claims to be all this or all that and nowhere in between are lying. We all would like a good environment but that doesn't mean killing the economy completely and singing kumbaya. One without the other simply cannot sustain.
"One without the other simply cannot sustain."
Well, actually, the environment would get along just fine without human beings mucking things up. In fact, she would do much better than she's doing today.
Still, I get your point. A modern, functioning human society inevitably has big impacts on the environment. The best we can hope for is to find a reasonable and sustainable balance, as you note.
Unless the plan is for all of us to return to a nomadic, hunter-gatherer lifestyle. Which would not work for 6.5 billion of us anyway ...
I don't have any luddite plans in mind. We could simply change our system from capitalist to socialist and that would give both the economy and the environment each of their fair shares. We could also moderate or change the way things are done and used and that would make a big difference. I'll be honest with you. I'm not clean myself but I'm not an extremist or a hypocrite. But that doesn't mean I don't support serious reform. For example, people can talk about using alternative sources of fuel but that doesn't stop the capitalist system from bilking us again. People can brag about not watching the TV but watching videos on the Internet might not always be all that different from watching the TV. TV can be helpful in some areas and the same goes for the Internet. People can brag about not driving or having solar panels on their roofs but not everyone can make it like that. I don't live near a train station but that doesn't mean I will waste energy in the house with the lights and A/C. I live near lots of grocery stores and book stores so I can take a bike to also make up for my driving days and give my car a rest. Hopefully, my next job won't have me working too far from home but it has to be a better one.
The human being might be an object of affection to the Creator of human beings and environments. For all I know, the Creator might have presented the environment to the steward/caretaker human being & said "here's your blank canvass. Create something beautiful upon it" (another interpretation of "be fruitful & multiply"). Even with this scenario though, I know we've failed to "create something beautiful upon it". I do believe we can turn deserts into verdant grasslands & forests (& also vice versa unfortunately), something that mother nature Herself might just be delighted with( don't know until we ask Her, which naturally requires us to acknowledge Her existance).
"[T]he enormous improvements in labour productivity generated from new technology have been reaped by a very small part of the population, increasing inequality and stress. Cutting the amount of working time is a way of sharing these benefits, breaking the cycle of work and spend, and liberating that most non-renewable of resources, time: for family, friends and sheer enjoyment."
Hey! - Someone saying, and writing, it out loud! How very refreshing.
Life can be enjoyed for the sake of it. - It's been to sucking long since we heard that in relation to the growth-direction of society.
Laugh,
Sing &
Dance!
The NATURAL MATERIAL HUMAN GROWTH RATE IS 1.3 PERCENT - compensating for natural decay. (Humans grow avg. 75 kg/75 years = 1kg/year => growth rate: 1/75 per year = 1.33 %. We then decay naturally back to 0 kg some time after death). Using our own natural growth as a template and then as an external growth-target - no more and no less - the human biomass stays constant, and human impact on the physical environment, i.e. the biosphere, remains the same overall, no matter how much the forms change.
Growth in happiness can still be unlimited. That depends only how much we can expand our understanding of the world, reality and our mind(s). That means to understand not only the nature of growth, the nature of nature, but the nature of happiness itself as a mental skill.
Also, sustainability is itself a dynamic factor, NOT etched in stone. The world can be "crowded" with 1 billion people who are living in an enormously wastful way. The world can be comfortable with 25 billion people upon it who are living rightly. Deserts & swamps & such aren't eternal( eg. the sahara was itself, from time-to-time, a grassland with its own great lakes), IF we know the RIGHT way to reclaim it as grasslands & forests to allow more life (human AND others) to live upon the world. The RIGHT way to do this would require consultation with indigenous shamans (seriously),AS WELL as with geologists, agronomists, engineers and such. We also need to get a real answer to whether or not the universe is a LIVING, ANTI-ENTROPIC universe (as a shaman might see it), or not (as a scientific materialist-atheist might see it).
I only vaguely sense what I'm trying to explain, but I intuitively know that what I'm trying to get at is important for our near-term survival. My light doesn't shine brightly enough to answer fully.Sorry for that.
'Justice Arcs' - tnx for the reply. But you've misunderstood.
'Doubling time' presupposes Compound Interest, which the calculation of 1.3 % growth dispenses with. It is meant as a flat rate (linear) growth. (Average human weight globally does not increase - despite the western epidemic of obesity).
The 1.3 % human growth rate is based on the total growth an average human does over the lifetime. The principal the 1.3 percentile is based on remains constant. It does not itself grow.
The average human biomass/weight of 75 kg for 75 years does not increase due to the average growth it does during these years.
The main part of the growth happens for the first 25 years or so, whereupon the human goes into maintenance-weight after producing offspring. 25 years later this is repeated by the offspring. When the third generation reproduces at 25, the first dies and decays back to zero. With three generations, the total biomass overlaps to remain constant in toto.
Biomass is thus maintained, within a quantatively stable population. Growth throughout the 75 year cycle is continously 1.3 percent, and at the end of the cycle equals the decay (one person of 75 dying, body decaying back to 0 kg). Meanwhile the productive capacity is maintained at a constant. This presupposes no Compound Interest, and an average of 1 child per person (i.e. stable population).
The 1.3 % growth rate is thus a maintenance rate, no Compound Interest.
The Natural Annual Human Material Growth Rate of 1.3 percent flat rate is an optimum to be used as a benchmark, a target to weigh all kinds of growth against - using human nature as a template.
- - -
Compound Interest (CI) is another discussion alltogether: a perverted principle based on the so-called "time value of money" which erroneously assumes that money alternatively could be placed into a non-decaying commodity. That "non-decaying commodity" is a fictitious quantity, as every physical object decays. Food deteriorates, wood rots, iron rusts, everything oxidizes. Even diamonds decay annually, however little: non-decaying the material - carbon - isn't. (That's why the C-14 test for age works, btw - it decays at a constant rate).
The "time value of money" is therefore a generalization into a fictitious quantity of a "non-decaying material commodity", upon which the justification for Compound Interest is then based. But, as shown, that base is false.
The upshot is that the ONLY "commodity" which does not decay is - after the application of Compound Interest - the virtual commodity of money.
That's how the cancer growth of capitalism occurs.
Glad you understood a little more. - Took you some.
Your condescension based on your admitted lack of understanding is ... strange. If you still have trouble grasping, pls simply read again.
The rest of your comment are trifles, of your own construction. Like "growth happens for the first 25 years or so," and then be ignored as not relevant for the next 50 years". - No, the physical growth is taken over, relay-wise, by the next generation (as you later confirm to understand).
1.3 percent annual growth in material wealth is the optimum target, under an otherwise stabilized human population. It's based on the cycle of growth in the human body itself over an avg. lifespan of 75 years: 0 kg => 75 kg => 0 kg. (Don't get confused by the simplicity of that.)
Human population growth is itself a result of growth in material wealth, in circularity. Human culture limited (in relation to current rates) to 1.3 percent annual material wealth growth (or "increase in quantity over time" - if the term 'growth' troubles you so) would thus soon level off in population and stabilize.
Hope this does you good. You seem bent on finding fault, not understanding. You'll find what you seek. Peace to your mind, it may need it.
"Tim Jackson's Prosperity without Growth is perhaps the most elegant exposition of a route out of this maze."
What maze? The people have long understood from their own intuition that growth is meaningless newspeak from Big Brother.
The people trade to exchange their surplus. It all evens out in the end: no growth.
Growth doesn't make any sense. The biosphere is at equilibrium.
"Within the industrialised world, it is income inequality rather than absolute levels of GDP that explains differences in a range of health and social outcomes"
The author doesn't even come close to conveying the most profound conclusion, and that is the elite establishment's extreme failure to accomplish what the true believes want to believe it's accomplished.
Comparing its actual performance with its claimed performance, the elite enterprise led by the USA over the past fifty years has been the greatest mega-catastrophe in world history, due to the number of fossil calories shoveled at it.
For each step of real progress, there's been ten steps in the garbage bin. For example the current wastage of 50cents of every healthcare doller in the USA is one of the ten steps in the garbage bin. Did you notice that racket was created for the sake of "economic growth"? Of course behind every elite idea such as "economic growth" is gargantuan theft of human/natural resources.
The lesson ought to be clear: Anyone who continues to place stock in the elite enterprise is an idiot! But it's the kind of thing that needs to be repeated over and over to get pavlov's dog salivating at something better. The author of the article hardly said it once, so the dog still looks to the elite enterprise.
Imagine for every one step of progress there are less than ten steps through the garbage bin, say two, one or zero. That's the goal.