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A movement is forming to defend the community and island against a project that would turn over a significant piece of Puerto Rico’s land to foreign billionaires, to serve their needs, not the needs of the Puerto Rican people.
On Saturday, March 28—No Kings Day in the US—an estimated 50,000 people marched in the streets of Old San Juan, Puerto Rico to protest plans for “Esencia,” a proposed huge, gated, luxury ocean-side development in Cabo Rojo, Puerto Rico. The protest was spear-headed by Defiende a Cabo Rojo, a coalition of community, scientific, and cultural organizations, and was joined by 66 co-sponsoring groups from all over the island. A retired US professor of (radical) economics, I attended the protest with my friend Dimaris Acosta-Mercado, an activist in the anti-Esencia movement and professor of ecology at the University of Puerto Rico-Mayaguez.
The $2.5 billion Esencia project, first proposed in May 2024, is a quintessential example of neocolonial capitalist development. It would create a tropical enclave for super-rich foreigners on 2,000 acres of land along a 3-mile stretch of beach in the southwest of the island, including 1,200 homes, 500 hotel accommodations, two golf courses, its own school, and an airport. Although it does not yet have building permits, the proposed project has already received generous tax credits and exemptions.
The movement to stop Esencia views this issue in both class and territorial terms. Its goal is to defend the community and island against a project that would turn over a significant piece of Puerto Rico’s land to foreign billionaires, to serve their needs, not the needs of the Puerto Rican people. It builds on a history of successful struggles against previous development projects such as the Northern Corridor, mining in Adjuntas, and beachside construction in Rincon.
One of the movement’s core critiques of Esencia is the loss of public access to the beaches, which has happened with previous developments such as Dorado Beach and Palmas del Mar. Bad Bunny’s song, “What Happened to Hawaii,” has become a theme song for the movement, with its powerful chorus:
Thеy want to take my river and my beach too
They want my neighborhood and grandma to leave
No, don't let go of the flag nor forget the lelolai
'Cause I don't want them to do to you what happened to Hawaii
A second set of criticisms of the project focus on its negative ecological and environmental impact. As part of a team of academic researchers involved in the movement, my friend Dimaris’ critique focuses on the harm Esencia will do to endangered species, including birds, reptiles, snails, and plants that exist only in Puerto Rico, and to the critical habitat system that supports them. Other movement researchers predict that Esencia will cause shortages in the region’s water, already in short supply. A third critique emphasizes the area’s importance as an archaeological site.
The march began at El Escambron, another public beach threatened with privatization. From there we marched along the coast of Old San Juan, stopping to rally at the Capitol Building, where the Puerto Rican Senate and House of Representatives meet, and then marched to the Governor’s mansion, La Fortaleza, for more protesting.
It is hard to capture in words the powerful anti-Esencia presence and statement that the march created. At the front of the protest were huge flags of Puerto Rico and Cabo Rojo. Soon after came a large paper mache model of a guabairo, a rare bird endangered by the project, carried overhead for the length of the protest, wings flapping. Marchers carried and wore a variety of printed and homemade posters denouncing the proposed project. Percussion—including drums, folding fans, kitchen pots, guiros—was omnipresent. The call and response chant of “Esencia No Va… Que No Va, Que No Va” (Esencia is a no-go, it shouldn’t go, it shouldn’t go) echoed throughout the march. Continual rhythmic chanting, drumming, singing, and dancing made the protest come alive as a potent force opposing the project. As a North American, I was touched to join in the familiar “El Pueblo Unido Jamas Sera Vencido” chant and to sing “No Nos Pararon” (“they won’t stop us”) to the tune of “We shall not be moved.”
If we in the US and elsewhere are to use social strikes to retake control of our governments... we have much to learn from the joyful, creative protests of our Puerto Rican comrades.
Puerto Rican peoples are a mixture of African, Indigenous, and European heritage, and, as Dimaris put it, “It’s as if all our ancestry (was) coming alive and making peace in this land to protect it.” Indigenous heritage took center stage when the march stopped in front of the Capitol building, with the blowing of conch shells, chanting, calling in the directions, and leading an areito dance. And Afro-Puerto Rican ancestry was omni-present in the bombas and drumming.
One group wore purple T-shirts announcing “anti-patriarchal, feminista, lesbiana, trans, Caribena, Latinoamericana.” Another T-shirt depicted a plant and the words “sembrando rebeldias” (planting rebellions). Gay protesters snapped fans for percussion (one of their signature acts). The Puerto Rico Sierra Club was there, along with Para la Naturaleza, and AFSCME, and many other groups.
The protest had something I hadn’t experienced in the many many US demonstrations I have participated in since the 1960s: It was fun! It was actually a party, with masses of people dancing, drumming, chanting, singing, and reveling in the streets. It was a celebration of life—not only of Puerto Rico and being Puerto Rican, but also of standing up for Mother Earth, an affirmation of love, cooperation, art, and beauty by a diverse community organizing in self-defense and defense of nature, against the greed, displacement, ecological destruction, and extreme wealth inequality that Esencia embodies. Dimaris later told me that the protest resembled the spirit of Verano 2019, the 15-day protest strike which used creativity, art, and fun to topple Gov. “Ricky” Rosello, including evening dance parties in front of the governor’s mansion. If we in the US and elsewhere are to use social strikes to retake control of our governments, as Jeremy Brecher suggests, we have much to learn from the joyful, creative protests of our Puerto Rican comrades.
A final note. The Solidarity Economy movement uses the motto, “Resist and Build.” Movements such as the one opposing Esencia, which resist the take-over of our lands and lives, are key. Equally important are a growing number of efforts to build non-capitalist, community-based alternatives, which are sprouting up all around the world, such as Casa Pueblo and Plenitud in Puerto Rico, or, in the US, land development projects such as those of the Peoples’ Network for Land and Liberation.
In these dark times, here’s to inspiring one another as we resist and build, and to having fun as we do so! Esencia No Va!!!!!!
The sooner we stop expecting companies like Exxon to be voluntary agents of social change, the sooner we can stop the flow of hypocrisy and greenwashing and start working on resolving the social and environmental crises that blight the lives of billions.
President Donald Trump has long called global warming a hoax, but his sweeping anti-climate agenda has stunned even many of his supporters. Since returning to the White House, he’s withdrawn the US from the Paris Treaty, rolled back critical greenhouse gas regulations, and opened up millions of acres of previously protected public land for oil and gas drilling.
In response, big oil and gas companies have abandoned, without the slightest resistance, the showy public commitments they had previously made to climate transition. For example, BP has slashed green energy expenditures by 70%, Equinor has cut back its renewable capacity targets by almost 40%, and Chevron has reduced its carbon-reduction capital expenditures to about 5% of its total capital expenditures. None of the world’s 12 largest oil and gas companies plan to decrease fossil fuel production, and all of them project that fossil fuels will continue to overwhelm other sources of energy for the foreseeable future, according to a recent evaluation.
Far from a change of heart, this is simply Big Oil returning to form. The petroleum industry has never been serious about curbing emissions, 90% of which globally come from fossil fuels. Indeed, after decades of investment, renewables still account for a minuscule amount—about 0.13%—of total energy produced by the world’s largest 250 oil and gas companies, according to a recent research paper. “I think the article resolves the debate on whether the fossil fuel industry is honestly engaging with the climate crisis or not,” said the paper’s lead researcher. “Their interest ends with their profits.”
Some oil companies, such as ExxonMobil, continue to promise to reduce emissions to net zero by 2050. This appears to align them with the consensus of climate science that this is necessary globally to limit warming to 1.5°C (2.7°F) above preindustrial levels. However, Exxon is typical in designating a narrow target of greenhouse gases to eliminate: only those from its own operations, mainly pumping and refining oil and gas, and from buying electricity generated by fossil fuels. This conveniently ignores greenhouse gases from the consumption of its gasoline and other petroleum products, as well as those of its suppliers—which exceed by four times the total covered by Exxon’s commitment.
We should have realized that companies, like Exxon, that knowingly act in pursuit of catastrophe cannot be trusted to stop of their own accord.
Exxon wants us to believe that running its pump jacks and refineries on solar and wind power puts it on the side of the climate transition. It’s cynical buffoonery. But it’s also a sign that America’s leaders and electorate have been willfully blind. We should have realized that companies, like Exxon, that knowingly act in pursuit of catastrophe cannot be trusted to stop of their own accord. As Shakespeare might have said, “The fault, dear Brutus, is not in Big Oil but in ourselves.”
The past is prologue. Ever since the advent of industrial capitalism in America in the early 1800s, corporations have consistently served one master, shareholders, delivering them profits by open competition in free markets. From the start, elites have insisted that corporations must regard financial and social objectives as mutually exclusive, even as a single-minded quest for profitability has pushed the system to its breaking point.
We saw the injustice of this belief in the late 19th century, when “robber barons”—who had clawed their way to the top of an unregulated, chaotic economy—justified poverty wages and harsh working conditions by co-opting Charles Darwin’s new theory of evolution, popularized as “survival of the fittest.” Railroad magnate Charles Elliott Perkins—who embodied Social Darwinism by rising from office boy to president of one of the nation’s largest railroads—declared his creed: “That a man is entitled to a living wage is absurd… [If] you take from the strong to give to the weak, you encourage weakness; therefore, let men reap what they and their progenitors sow.”
Early capitalism was marred by periodic, destructive economic downturns. But over time, government acquired fiscal and monetary tools to smooth the boom-and-bust cycles and soften the hard edges of fierce profit seeking through welfare programs, especially during the Progressive Era (1890s-1920) and the New Deal (1933-1938).
However, the bedrock of the corporate mission stayed solid even as the government built new structures on top of it. During the New Deal, for example, leading industrialists joined the American Liberty League to oppose innovations like Social Security. A League leader, echoing his counterpart six decades earlier, proclaimed, “You can’t recover prosperity by seizing the accumulation of the thrifty and distributing it to the thriftless and unlucky.”
The permanent establishment of a taxpayer-funded social safety net in the postwar period only reaffirmed corporations’ unwavering fealty to shareholder value. The president of the mighty Dow Chemical Company, Leland Doan, wrote in 1957: “Any activity labeled ‘social responsibility’ must be judged in terms of whether it is somehow beneficial to the immediate or long-range welfare of the business... I hope we never kid ourselves that we are operating for the public interest per se.”
The corporate community resisted even when the tide of public opinion turned against the malign Jim Crow segregation system in the 1950s and ’60s. When US Steel was accused of workplace discrimination in 1963, prominent academic Andrew Hacker struck back forcefully: “If corporations ought to be doing things they are not now doing—such as hiring Negroes on an equal basis with whites—then it is up to government to tell them so. The only responsibility of corporations is to make profits, thus contributing to a prosperous economic system.”
Predictably, that same decade, the corporate establishment dismissed the emergence of the environmental movement. In 1962, when Rachel Carson’s Silent Spring shocked the nation by exposing the harm to human and animal life posed by the unrestricted use of pesticides, a chemical industry spokesman responded, “If man were to follow the teachings of Miss Carson, we would return to the Dark Ages, and the insects and diseases and vermin would once again inherit the earth.”
Milton Friedman, Nobel Prize-winning economist and chief economic adviser to Ronald Reagan, famously summed up the unchanging corporate consensus in words still widely quoted today: “There is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits.”
For the most part, investors have held their noses and counted their gains. But starting almost a century ago, in 1928, when the invention of mutual funds opened up the stock market to the middle class, “ethical” funds, as they came to be known, entered the arena. They were marketed to individuals and families who wanted their portfolios to reflect their values, and to asset managers who wanted their clients to consider them good citizens.
It is folly to ask business to do the work of government.
For a long time, these socially responsible funds were a negligible part of the industry because they typically underperformed the market. These funds used a strategy called negative screening—excluding certain “sin” industries, such as cigarettes, liquor, and weapons. Unfortunately, negative screening typically yields lower returns (sin often pays in the stock market!) and greater price volatility, due to limited diversification. In addition, there is no reason to believe that negative screening has any discernible effect on stock prices, so it has no power to compel corporations to reform.
The answer to this quandary finally came in the early 2000s, in the form of a new stock-picking tool called Environmental, Social, and Governance, or “ESG” for short. The seductive promise of ESG is “doing well by doing good”—or getting rich by investing in companies that make the world better. On the back of this dream, capital invested in accordance with ESG principles has grown monumentally, to as much as $30 trillion, about one-quarter of the global total of assets under management.
ESG claims that adroitly managing environmental and social risks will improve profitability and, therefore, stock prices. But ESG only counts risks that are financially material, ignoring all social or environmental harm for which a company faces no financial penalty. As you might expect, this often bears perverse results. For example, cigarette companies kill their customers—you can’t get more anti-social than that!—but smoking is legal, and Big Tobacco rarely faces liability for cancer from smoking. That is why tobacco companies are sometimes awarded good ESG scores and even appear in some ESG stock funds. Likewise, fossil fuel companies, which have historically made high returns and avoided significant regulatory penalties, appear in 80% of ESG funds.Whether it be alcoholism, gambling addiction, gun deaths, climate change, or other iniquities, the damage that companies inflict on society without literally paying for it—or the negative externalities, as they’re called in economics—entirely escapes ESG’s radar.
Worse, the key assumption of ESG—that adept social risk management translates into higher profitability—is fundamentally unprovable. Many studies have attempted to show a strong positive correlation between specific ESG policies, like emissions reductions or heightened employee benefits, and financial metrics, like cost of debt or return on assets. But, as I explain in my forthcoming book on socially responsible investment, very few succeed. In the end, the research only allows you to draw one conclusion with confidence: that it is simply not possible to precisely define ESG practices at a granular level, measure their direct effect on financial performance, and compare these results validly across different companies.
But that does not stop ESG rating agencies from trying. ESG ratings have grown into a big business, since fund managers pay dearly for them to guide their stock selection. The rating agency reports are typically long, detailed, and quantitative—but completely unreliable. These reports may look sober and professional, like credit rating reports from companies such as S&P Global or Moody’s. But credit rating agencies are analyzing real financial values to assess a tangible corporate quality: its ability to repay its debts. The numbers are verifiable and have a proven relevance to the projected outcome. That is why credit ratings have a 90% correlation; S&P and Moody’s seldom disagree substantially on a company’s rating.
ESG ratings, by contrast, are all over the map, with a correlation of only 40%. Analysts point to three key factors: the rating agencies choose different terms to measure; they measure them with incompatible methods; and they use contradictory methodologies to combine these idiosyncratic measurements into final ratings. These discrepancies build on each other to produce wildly variant final scores. A company denigrated as a dog in ESG terms by one rating agency may be lauded as a star by another.
If ESG is just an illusion, and negative screening a disappointment, how should investors direct their capital to make corporations more socially responsible? The answer is, they shouldn’t bother.
In the game of capitalism, the role of corporations is to make as much money as they can, while playing by the rules. The role of the state, as we learned in the Progressive Era and the New Deal, is to revise the rules periodically to ensure fair play and a socially positive outcome—without hobbling the players. We do want fierce competition, but we don’t want to destroy the playing field in the process.
Today, corporate profits are at their highest proportion of GDP in 50 years, while wages are at their lowest. Overall, income inequality has never been greater, not even in the Gilded Age, the period immediately preceding the Progressive Era, when many toiled in Dickensian poverty while a few, like the Vanderbilt dynasty, flaunted their extravagant and lavish lifestyles. Now, like then, the people, with justification, are losing faith in the system.
Like our Progressive forebears, we will have to revamp capitalism in order to rescue it. Key objectives must include rebuilding organized labor, since what benefits unions benefits the middle class. We’ll also need to break up de facto corporate cartels that stifle competition, squeeze wages, and lower productivity. To counter the existential threat of climate change, we need a cap-and-trade system that makes industry a partner in carbon reduction, not an opponent, and can serve as a model for other public-private partnerships.
It is folly to ask business to do the work of government. The sooner we stop expecting companies like Exxon to be voluntary agents of social change and acknowledge that they are amoral profit machines, the sooner we can stop the flow of hypocrisy and greenwashing and start working on resolving the social and environmental crises that blight the lives of billions. The path to greater corporate social responsibility leads through the voting booth and the statehouse, not through Wall Street and the C-suite.
This piece was originally published by The MIT Press Reader.
Polls suggest that working people are becoming more aware that our economic model is failing them. Regrettably, this increasing discontent stops at addressing the symptoms rather than the cause cemented into our economic model.
Currently working people are inveterately distracted with attacks on the Constitution by MAGA gangsters, thugs, and reprobates.
Another distraction is the heinous protection of the international cabal of rich men guilty of exploiting young girls in the Epstein criminal network.
A third distraction is indoctrinating working people into supporting a glutted military budget while cutting programs for working people.
General Dwight D. Eisenhower warned working people in 1961 of the dangers of the "military-industrial complex."
The root cause of unemployment, underemployment, and inflation is the wage and salary component of our economic model.
It results in violations of international laws to protect corporate profits in foreign countries like Venezuela; that includes the murder of innocent civilians in cruising boats.
However, a not so obvious din of these distractions is designed to numb Americans from zeroing in on the foundation of their chronic economic adversity and anxiety.
That foundation is the wage and salary construct of our economic model.
The symptoms of the decline of our economic model are well documented.
The Ludwig Institute of Shared Economic Prosperity (LISEP) reported a functional unemployment rate in November 2025 of 24.8%. LISEP reported a real inflation rate of 9.4%.
Asset Limited, Income Constrained, Employed, (ALICE) reported that 42% of households in the US were below the ALICE threshold of poverty.
The underemployment rate reported by the Burning Glass Institute in February 2024 was 52% for college graduates.
These are chronic symptoms of an economic model that cannot provide an equitable and moral distribution of employment opportunities. If you harbor the belief that anyone here can become rich or wealthy, think again.
Progressives recognize that the Republican Party has devolved into a fascist cult. The evidence is Project 2025 and screams daily that our government is being replaced by rich con artists inside the Trump administration swamp.
However, polls do suggest that working people are becoming more aware that our economic model is failing them.
Regrettably, this increasing discontent stops at addressing the symptoms rather than the cause cemented into our economic model.
Many progressive politicians, scholars, academics, and journalists go to the water's edge of the cause, but cravenly avoid a discussion of the that cause.
Upton Sinclair’s assertion in 1935 is applicable:
It is difficult to get a man to understand something, when his salary depends on his not understanding it. (“I, Candidate for Governor: And How I Got Licked”)
The root cause of unemployment, underemployment, and inflation is the wage and salary component of our economic model. To understand how that model is inherently exploitative and inequitable, the basics must be understood.
The following is a simplified example on that process.
The primary purpose of our economy is to return a private profit to the business owner.
The basic opportunities for a contented lifestyle are decreasing.
There are two types of investment that the business owner must spend.
First is expenditures on space, plant, machinery, tools, hardware, software, technological advances, and raw materials. This includes legal registrations, licenses, permits, and financial services. Often, the business owner inherits the business so this expenditure may be minimized.
Next, the business owner must purchase the physical or mental efforts of the employees. It is realized in the form of wages and salaries.
The employees create the products or services that the business owner sells in the market. In spite of the delusions of many business owners, no business owner creates those products or services alone. It is a social process.
If the business owner paid the employees the salary and wages equal to the value of the products or services created by them, there would be no profit.
Hence, there would be no reason to continue the business. Moreover, the business owner must compete with other business owners to sell as much as possible and minimize costs. Parenthetically, layoffs and recessions crushing working people are the usual remedy for the business owner.
The business owner must sell the products or services created by the employees at a price above the amount spent on wages and salaries.
In this example, a male employee works a typical nine to five workday.
In that workday, the employee works for wages or a salary that will allow him to maintain himself or his family.
However, inside that workday is the key to the exploitation and moral flaw in this economic process. It appears that the employee is being paid for working a full day, but that is not the case.
The business owner must calculate the amount paid to the employee based on how much is required for a private profit.
The employee is working some hours to provide a profit for the owner and some hours to maintain himself or his family.
In this example, in one workday the business owner pays $50 an hour for all the initial expenditures listed above to create one product.
The employee must be paid to create the product or service. By an arbitrary calculation of the business owner, it is $10 an hour.
The business owner must sell the product or service in the market by charging an amount above what has been spent already to produce it. It was created for $50 plus $10 which equals $60.
However, the business owner must sell the product or service for $70 each to obtain a profit of $10. The “new” value of the product or service is $70, yet it cost $60 to create.
If the employee created a product or service that is worth $70, it is inescapable that the employee is not being compensated for the value that he created. This is basic exploitation of unpaid labor and, in most spiritual belief systems, immoral.
Pope John XXIII wrote on this subject:
We therefore consider it our duty to reaffirm that the remuneration of work is not something that can be left to the laws of the marketplace; nor should it be a decision left to the will of the more powerful. It must be determined in accordance with justice and equity; which means that workers must be paid a wage which allows them to live a truly human life and to fulfill their family obligations in a worthy manner. (Mater et Magistra May 15, 1961)
Martin Luther King commented on this moral flaw:
We are saying that something is wrong... with capitalism... There must be better distribution of wealth and maybe America must move toward a democratic socialism. Call it what you may, call it democracy, or call it democratic socialism, but there must be a better distribution of wealth within this country for all of God’s children (1966)
Malcolm X, American Muslim leader, spoke at one of his speeches at the Audubon Ballroom in New York City in 1964:
You show me a capitalist, and I’ll show you a bloodsucker.
The inherent exploitation of our economic model begins at the wage and salary level. From there we organize, produce, transport and distribute goods and services. Private profit for the business owner supersedes all other values.
In the US we have seen the values of community, family, and social sentiment diminished. Those values are overwhelmed by a tsunami of advertising urging working people into a conspicuous consumption of material items whether needed or not.
Simultaneously is the harsh economic reality for working people. The basic opportunities for a contented lifestyle are decreasing. Those opportunities are quality and affordable healthcare, smart and accessible education, safe and comfortable housing, healthy nutrition, and a clean environment.
This dilemma can be addressed by providing the material opportunities above with policies formed by the best of spiritual and secular values.
That can only be realized by a transition to an economic model based on realistic democratic principles and collective profits.
Otherwise, the present economic immiseration and despair will continue to transform working people into a morass of fear and hatred seeking scapegoats to blame. They will become an alienated, vapid mass of untethered individuals at the mercy of the soulless and parasitic oligarchs who live off the products and services of their labor.