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Secretary Rollins praises American farmers’ independence while advancing policies that strip them of market protections and empower their largest competitors.
Agriculture Secretary Brooke Rollins, in her recent USA Today and Newsweek opinion pieces, has worked hard to present herself as a champion of American farmers and a steward of healthier food options. Alongside Health Secretary Robert F. Kennedy Jr., she spoke of the values these farmers embody—independence, grit, patriotism—and celebrated a $700 million regenerative agriculture initiative as proof that this administration is delivering for rural America.
But if you pull back the curtain on Secretary Rollins and the US Department of Agriculture (USDA), the narrative changes. What looks like a bold vision for “regeneration” quickly reveals itself as a political performance designed to distract from the USDA’s business-as-usual that props up industrial agriculture, not family farmers.
Secretary Rollins held up Alexandre Family Farm as the face of America’s regenerative future. But the truth: The farm is under scrutiny for animal abuse so severe it stands in direct contradiction to everything regenerative agriculture represents.
A USDA investigation obtained through the Freedom of Information Act documented multiple violations of organic and animal-welfare standards. The company has since admitted to serious abuses—including cows dragged with machinery, horn-tipping without pain relief, a teat cut off an animal with mastitis, diesel poured on animals, and animals dying after being left without adequate feed and care. No amount of marketing can turn that into regeneration. It is factory farming with better lighting.
A healthy America requires new, bold regenerative policies, not branding.
Choosing that farm as the model for USDA’s regenerative agenda signals to large industrial livestock companies that even amid serious animal cruelty, the USDA will still hand them a spotlight—and, in many cases, more public dollars. It also sends a message to the farmers Secretary Rollins claims to represent: Their government will not reward those who do the hard, unglamorous work of true regenerative agriculture. Instead, it will reward those who invest in scale, branding, and access, not better practices.
Secretary Rollins frequently praised states as “laboratories of innovation,” a sentiment that should have encouraged rural communities. Yet she is pushing the EATS Act and its twin, the Save Our Bacon Act—federal preemption bills that would wipe out states’ ability to regulate for safer, healthier, and more humane agricultural products sold within their borders. Notably, EATS and SOBA face bipartisan opposition from more than 200 senators and representatives in Congress.
You cannot celebrate state innovation while trying to make it illegal.
Backed by the factory-farm-aligned National Pork Producers Council, both bills would undermine more than 1,000 state health, safety, and animal-welfare laws. These bills would give the largest global agribusinesses the power to override local standards and flood American markets with cheap, low-welfare meat. And they would directly undercut the regenerative and higher-welfare family farms she claims to support.
The USDA’s $700 million regenerative package reveals the same pattern. In reality, it is a drop in the bucket. For decades, federal policy has pumped tens of billions of dollars into the nation’s largest factory farms. From 2018 to 2023 alone, the top 10,000 livestock feeding operations—mostly CAFOs—captured more than $12 billion in federal aid. The largest 10% of producers now take nearly 80% of subsidies, while small and midsize farms receive nothing.
Secretary Rollins knows this—yet her policies do nothing to change it.
The contradiction is glaring: She praises American farmers’ independence while advancing policies that strip them of market protections and empower their largest competitors. She leads an agency that celebrates rural resilience while continuing to concentrate power and resources in the hands of giant corporations.
True regenerative agriculture—the kind practiced by real farm families—requires pasture, biodiversity, humane animal treatment, and a financial landscape where independent farmers can survive. But these farmers are forced to compete against industrial operations that are more heavily subsidized and are now welcomed to call themselves “regenerative” regardless of their animal handling and herd-management practices.
Across the United States, regenerative ranchers, pasture-based dairies, higher-welfare hog farmers, and diversified small producers are already showing what a healthier and more resilient US food system can look like. Consumers want this shift. States are supporting it. Rural communities depend on it. Yet the USDA continues to position factory farming as the American standard—and now as the regenerative standard.
If this administration truly wants to protect American farmers, the path forward is clear.
Stop calling industrial operations regenerative when they are not. Stop pushing federal legislation that handcuffs states and abandons small producers. Stop directing billions toward industrial livestock giants while offering pennies to the people doing the real work of regeneration. And start listening—to independent farmers fighting consolidation, rural communities bearing the cost of industrial expansion, and consumers demanding humane treatment of animals.
A healthy America requires new, bold regenerative policies, not branding. We welcome Secretary Rollins to bring forward those types of policies.
By supporting agroecology, multilateral development banks can stop fueling harm and start financing a just and sustainable food systems transition.
Agriculture is essential to human life. How we feed ourselves matters for nutrition, health, climate, biodiversity, and livelihoods. Nearly 928 million people are employed in farming globally, and food systems are responsible for one-third of global greenhouse gas emissions and most new deforestation.
Multilateral development banks (MDBs), like the World Bank Group (WBG), play a critical role. The WBG has committed to double its agricultural financing to $9 billion a year by 2030. In October it launched AgriConnect, an initiative seeking to transform small-scale farming into an engine of sustainable growth, jobs, and food security.
However, while some MDB investments support equitable and sustainable transformation, too many still fuel environmental destruction and inequity. The World Bank’s private sector arm, IFC, recently invested $47 million in a multi-story pig factory farm in China, for example.
A new report from the University of Vermont Institute for Agroecology analyses MDB agricultural investments and sets out a road map for how banks can support, rather than hinder, sustainable farming. The research finds that the World Bank and other public-sector lenders can drive systemic change by supporting governments with policy reforms, rural extension services, and enabling environments. For example, a $70 million Inter-American Development Bank project in Paraíba, Brazil is promoting inclusive, low-carbon agriculture, and strengthening family farmers and traditional communities through technical assistance and climate-resilient infrastructure.
MDBs’ private sector operations must reform their lending criteria and stop financing destructive projects.
MDBs are better placed than other financial institutions to take long-term, lower-return investments aligned with climate and food security goals. Agroecological farming, a holistic, community-based approach to food systems that applies ecological and social food sovereignty concepts, along with long-term productivity, provides a channel for public sector arms of MDBs to support needed agricultural transformation. MDBs and other public banks therefore, should seek to become the enablers of agroecology. The International Fund for Agricultural Development (IFAD) and the Agence Française de Développement (AFD) are already leading efforts in this direction.
In contrast to the IFAD and AFD models, the University of Vermont's Institute for Agroecology’s report found that the majority of private-focused MDBs prioritize “bankable” projects—typically large-scale, industrial, profit-driven agribusiness. This model steers money toward factory farms that use human-edible food as feed, pollute nearby communities, raise the risks of zoonotic disease and antimicrobial resistance, and engage in animal cruelty. In 2023, a report by Stop Financing Factory Farming found that public finance institutions invested US$2.27 billion in factory farming, 68% of the total investment in animal agriculture projects that year.
As evidenced by multiple complaints from impacted communities, these investments undermine poverty reduction, Sustainable Development Goals (SDGs), and Paris Agreement climate goals. MDBs’ private sector operations must reform their lending criteria and stop financing destructive projects.
Rich country governments currently subsidize agriculture, mostly industrial, at a level of $842 billion per year. According to the IMF, only a quarter is dedicated to support for public goods in the sector. Shifting this support to incentivize investments in agroecology is crucial to sustain the agricultural transformation that public banks themselves have called for.
Public banks have the opportunity to join a growing number of organisations already advancing an ecological approach to meet the SDGs and wider social, cultural, and economic, and environmental objectives. To do so, they must shift from treating agroecology as merely a niche solution and instead invest in it as a priority means for achieving food systems transformation.
Agroecology puts an end to costly and harmful practices, replacing animal cruelty with humane, safe, and fair standards.
By taking this approach, public banks can better support just transitions in food systems, something that is already beginning to take shape. Earlier this year, for example, the World Bank backed an $800 million loan to the Colombian government to advance a greener and more resilient economic transformation.
The private-sector arms of MDBs, such as IFC and IDB Invest, also have a role to play in aligning with the transition. Most importantly, they can support governments with policy advice and financing criteria that break from entrenched models and exclude industrial animal agriculture from eligibility for finance.
While MDBs have taken steps to make agricultural production and rural incomes less vulnerable to climate change, they have yet to commit to agroecological farming as the most effective pathway. In contrast, IFAD is already demonstrating what this can look like, driving agroecological transitions through private-sector incentives in Ethiopia, Peru, and Vietnam. Similarly, AFD is applying agroecology to support family farming in Ethiopia, Haiti, Madagascar, Malawi, and Sierra Leone.
If MDBs are looking to advance the SDGs and solve the polycrisis (climate, biodiversity, pandemic risk, and food security), one of the most effective ways in which this can be done is for the public sector to mobilize policy support and significant capital investment into agroecology. Meanwhile, MDB private sector arms can enable this transition by providing policy advice and finance for interventions that break from entrenched models.
Agroecology puts an end to costly and harmful practices, replacing animal cruelty with humane, safe, and fair standards. But it's not just about farming practices. It also helps transform food systems, building resilient, reparative, low-emission economies and improves livelihoods in line with the 2030 SDGs.
By supporting agroecology, MDBs can stop fueling harm and start financing a just and sustainable food systems transition. If they are serious about the SDGs, food security, and climate goals, the road map is clear—MDBs’ public sector operations must enable, their private sector operations must reform, and both must support a transition away from industrial agriculture toward a more just and sustainable food system.
Changing your diet isn’t the only way to help tackle factory farming; instead, you can donate to charities working to make a difference.
As holiday dishes parade across dining tables nationwide, there’s one question we often try to avoid: Where did my food actually come from?
Every holiday season, Americans consume millions of turkeys, hams, and other festive fare. The uncomfortable reality is that about 99% of the meat in the US comes from factory farms: industrial facilities with crowded conditions, which pollute the environment and push traditional farms out of business.
But this isn’t what we want to think about when we’re celebrating. And we certainly don’t want to swap turkey for tofu.
Here’s the good news: Changing your diet isn’t the only way to help tackle factory farming, and it probably isn’t even the best way. Instead, you can keep eating meat and donate to "offset" your impact. Think of carbon offsets, not just for the climate, but for animal welfare as well.
The meat industry would love us to debate individual food choices endlessly rather than examine the system they’ve created.
This is because some of the charities working to change factory farming are so good at what they do that it really doesn’t cost much to make a big difference. In fact, it would cost the average American about $23 a month to do as much good for animals and the planet as going vegan. Even with all the trimmings, Thanksgiving dinner costs you less than a dollar to offset.
Despite campaigns like Meatless Mondays and Veganuary, meat eating is still on the rise globally. About 5% of US adults identify as vegan or vegetarian, and for years that number has remained stagnant. The "diet change strategy" just isn’t moving us in the right direction.
On the other hand, charities have made huge gains in improving the lives of farm animals and pushing for a more sustainable food system. Groups such as The Humane League, or THL, have pressured major food companies to eliminate cruel practices, like confining egg-laying hens in cages too small to spread their wings. Thanks to THL and others, 40% of US hens are now cage-free, up from just 4% when they started.
But is it hypocritical to keep eating meat and pay a bit of money to feel less guilty?
Not necessarily, if the goal is to make a genuine difference.
In fact, emphasis on individual action has often held movements back. In the early 2000s, one of the biggest promoters of the "carbon footprint"—the idea of measuring and reducing your personal impact on global warming—was the oil giant BP. Shifting the focus from the role of big business to consumer choice plays into the hands of the world’s biggest polluters. In the same way, the meat industry would love us to debate individual food choices endlessly rather than examine the system they’ve created.
Instead, we need systemic change: supporting organizations that push for better regulations, fighting harmful agricultural subsidies, and holding companies accountable for their practices.
Most importantly, writing a check is a much easier ask than changing your entire diet, which means more people will actually help. We know people are willing to give their money to animal causes: About 12% of Americans do it, more than twice as many people as are vegetarian or vegan.
Right now, billions of animals are suffering in factory farms while we argue about what’s on our plates. The fastest path to ending their suffering isn’t waiting for everyone to go vegan: It just needs enough of us to put our money where our mouth is.