The Progressive


A project of Common Dreams

For Immediate Release

Johanna Kichton,, 518.867.9928

After Presidential Debate Neglects Needs of Rural Americans, People's Action Power Launches Ad Campaign in Battleground Counties in Rural Wisconsin to Defeat Trump

Ads Will Air Over TV, Radio, and Internet and Feature Wisconsin Resident and Cash Crop Farmer, Craig Myhre


People's Action Power and Local Voices today announced an ad buy in battleground counties in Wisconsin to defeat Trump. The ad features the story of lifetime Wisconsin resident and cash crop farmer Craig Myhre, and will air over TV, radio, and internet in Trempealeau, Eau Claire, La Crosse, Juneau, Grant, and Vernon counties. By airing the ad in areas that People's Action is currently deep canvassing, People's Action and Local Voices have created a one-of-kind 360 degree voter engagement strategy.

"Trump won Wisconsin in 2016 and left farmers in the dust by destroying our agricultural markets," People's Action Director of Strategic Initiatives Adam Kruggel said. "Trump doesn't really care about Wisconsin or the rural communities that make up its heartland. We need to be doing everything we can to defeat Trump, and that starts by listening to people like Craig."

"Everybody is struggling to pay the bills--I don't care who you are--whether you're on the right side of the aisle or the left," Trempealeau County resident Craig Myhre said. "I really feel that we're at a dangerous point in time here, that if things don't change in another year, there's going to be lots of folks that aren't around."

Prior to this ad buy, People's Action's released a groundbreaking study that confirmed deep canvassing can significantly reduce Trump support in rural and small-town America in key battleground states, a documentary podcast--To See Each Other--chronicling rural organizing, and a federal policy roadmap backed by a diverse set of rural and progressive communities.

Watch a video version of the ads here.

People's Action builds the power of poor and working people, in rural, suburban, and urban areas to win change through issue campaigns and elections.