Amidst Shell's recent spate of closely-averted disasters, Greenpeace and The Yes Men are having a fine old time with a new mock Arctic Ready ad campaign in which Shell asks "Arctic-enthused drivers" to add their own slogans to images of nature to show "how Arctic energy production will transform the world." The results: brutal and hilarious. "Here at Shell, we’re committed to online social media...It’s the fuel that lubricates the engines of internet communication."