People's Action Announces New Deep Canvassing Campaign in Georgia to Flip the Senate

People's Action today announced a new deep canvassing campaign to flip the Senate and turn out voters in the Georgia Senate runoff elections. People's Action is marshalling their electoral power in support of Reverend Warnock and Jon Ossoff after a massively successful presidential campaign in which the organization's robust distributed organizing program called more than 47.3 million voters in battleground states and had more than 280,000 in-depth phone conversations, helping to deliver Biden's margin of victory.

"People's Action helped defeat Trump, and now we're finishing the job and helping defeat Trumpism in Georgia," People's Action Deputy Distributed Organizing Director Danny Timpona said. "We will support groups on the ground through our successful and powerful deep canvassing program, and together, people power will flip the Senate."

Deep canvass phone calls are candid conversations between canvassers and voters in which participants reflect on the experiences that shape what's at stake for them. These conversations are critical to building bridges among a divided America. People's Action released results from a deep canvass experiment it conducted showing that the method is about 102 times more effective at moving individual voters than the typical presidential persuasion program.