Furious that Arctic-trashing Shell is using kid-friendly LEGO to clean up its image - reportedly selling 16 million Shell-branded toys worth $116 million - Greenpeace has begun a campaign aimed at pressuring LEGO to end the sketchy partnership. Protests at England's Legloland, and a darkly stunning new ad in which an idyllic Arctic, huskies and all, drowns in oil.
Greenpeace
"We need to be monitoring our waters now and we need to think, as a country and a world, how we can be reducing our reliance on plastic."
Greenpeace lawyer confident that decision will deter other companies "from...
"He's rightly putting Indigenous rights, our global climate, and the water...
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