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Selling Anxiety

by Caryl Rivers

Nancy Pelosi is the Speaker of the House and Hillary Clinton is a major contender for the presidency. According to the US Labor depart, 40 percent of managerial jobs are held by women, who also fill the majority of seats in college classrooms.

But a strange paradox affects the American news media today. The more that women advance in the worlds of business, academia and law, the gloomier the news about them and their achievements becomes.

I have been tracking these major media narratives over the past decade for my new book, “Selling Anxiety: How the News Media Scare Women.”

The new message is not that women’s can’t achieve (except in math and science.) It’s that if women do achieve, they’ll be miserable– as will their children. It’s astonishing how often this message is repackaged and replayed. These scare stories become “Chain Reaction” stories-jumping from newspaper headline to magazine cover to TV nightly news to 24 hour cable.

Often the stories are wrapped in a veneer of “research,” but all too often the science is badly skewed. To an appalling degree, news stories overhype the findings of a small single study that seems to spell bad news for achieving women, or give prime news space to studies which are poorly designed, do not reflect a broad base of research, or misinterpret findings. The result is that readers can come to believe that “science” decrees that men don’t like smart women.or that day care ruins children.

The saga of the unhappy career woman illustrates the trend perfectly. The news media are absolutely intrigued by the idea that working women, especially high-achieving women, have terrible love lives and lousy sex.

For example, in the winter of 2005, citing a pair of studies, the Chicago Sun Times headlined They’re Too Smart for These Guys, and the New York Times proclaimed there were Glass Ceilings at Altar as Well as Boardroom. Columnist Maureen Dowd chimed in, Men Just Want Mommy asking whether the feminist movement was “some sort of cruel hoax.” She wrote, “The more women achieve, the less desirable they are.”

But is this true? Do men reject achieving women? Not at all.

The first study that fed the headlines showed that for every 15-point increase in IQ score above the average, women’s likelihood of marrying fell by almost 60 percent. (Atlantic headlined, in its April 2005 issue, Too Smart to Marry? Really bad news for bright women, right?

In fact no. What nearly all the stories failed to report is that the study was originally done in the 1930s on men and women born in 1921; the women are all now in their 80’s. The data have no relevance whatsoever to today’s working women.

The other study was done an a very small sample (120) of college freshmen males, who were asked whether they preferred a fictitious female, described as either their immediate supervisor, a peer, or an assistant, as a dating or marriage partner. Surprise, surprise! The freshman males preferred the subordinate over the peer and over the supervisor when it came to dating and mating. This was hyped as evidence of what “men like” in women.

But was the study a barometer of adult male preferences-or of teenage boys’ ambivalence about strong women? Clearly the latter, given the facts about what adult men actually do. Men do not reject achieving women. Quite the opposite. Sociologist Valerie Oppenheimer of UC Berkeley reports that today men are choosing as mates women who have completed their education. The more education a woman has, the more marriageable she is. And Heather Boushey of the Center for Economic Policy Research found that women between the ages of 28 and 35 who work full time and earn more than $55,000 per year or have a graduate or professional degree are just as likely to be successfully married as other working women

But this story just won’t die. Forbes.com exhumed it in the fall of 2006 in an article by editor Michael Noer headlined Don’t Marry Career Women and subtitled How do women, careers and marriage mix? Not well, say social scientists. The article was accompanied by a slide show purporting to show the “social science” on which the piece was based-most of it either irrelevant to the issue of men’s happiness or just plain wrong.

A major new analysis of data from a study of dual-earner couples that was sponsored by the National Institute of Mental Health. and directed by Dr. Rosalind Barnett of Brandeis utterly contradicts the Forbes thesis that men will be unhappy if they marry career women.

The study–which looks at men’s marital happiness–finds that among dual-earner couples, as she works more, his marital quality goes up. Why so? Probably for a number of reasons.

Men’s wages have been stagnant or declining for nearly 20 years, so her income may be easing financial tensions and making it possible for the couple to pay their bills. Her enhanced earnings may be heightening her self-esteem, and so she brings these good feelings about herself into the marriage. He may want to spend more time with the family, and her work eases the breadwinning burden. Research tells us that men today do want more family time and are actually spending more time with their families than they used to.

But will men who marry career women have terrible sex lives? Noer seems to suggest this, though he doesn’t say so outright.

Atlantic Monthly Columnist Caitlin Flanagan was more direct. She decreed that feminism was “a bust” because, today, gobs and gobs of working women are just too tired to have sex. And a New York Magazine cover story on mothers ran this subhead blazoned across a page: Since she left the rat race, her sex life has changed. It’s definitely better.

Is it true that achieving women and their partners have terrible sex? No. One longitudinal study of 500 couples by the University of Wisconsin’s Janet Hyde found that for both men and women, the highest sexual satisfaction was among couples who both worked and experienced high rewards from their jobs. A good job, it seems, is good for your sex life, whether you are male or female.

Since this storyline about the unhappy achiever is almost always untrue, why do the news media keep falling for it? because the new media climate is a marketing climate, editors need to create “buzz” around stories in a hyper-competitive arena. Today, one of the most desirable demographics among news customers is affluent women, and stories that create anxiety over women and achievement sell well to that demographic. The news media today sell anxiety to women the way that advertising sells insecurity about their faces, bodies and sex appeal.

Will this change? Probably not. After all, it took Newsweek 20 years to admit that its famous cover story in 1986 claiming that women over 40 have more chance of getting killed by a terrorist than of getting married was absolutely bogus. Critics at the time said that the story misread the study it was based on. But the “terrorist” line”showed up everywhere, even in dialogue from Sleepless in Seattle. It is still immortal, living forever in the inner recesses of the Internet.

Caryl Rivers is a professor of journalism at Boston university and the author of “Selling Anxiety: How The News Media Scare Women (University Press of New England.)

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18 Comments so far

  1. namvet67 April 24th, 2007 12:43 pm

    It’s a man’s world. And that’s the problem.
    Hoa Binh

  2. Paranoid Pessimist April 24th, 2007 6:13 pm

    I wonder if there will soon be commercials with the female equivalent to “Maxiderm” and “Enzyte” and the other “male enhancement” products. I hope women have more sense than to allow their inadequacies to be entered into databases through the purchase of products. It’s incredible how much spam I get offering ways to increase the size of my “maleness.”

    Of course, breast enhancement is still a big seller.

  3. funknjunk April 24th, 2007 6:34 pm

    boy, it’s good to see that others have noticed this sort of trend lately… i swear i’ve seen three or four of these stories in the past couple of weeks alone. what is going on here that the freakos have to come out of the woodwork and wonder aloud at whether career women are happy all of a sudden? hmmm.

  4. frank1569 April 24th, 2007 8:55 pm

    Urban myth: men hate smart women and like fake breasts.

  5. frank1569 April 24th, 2007 8:56 pm

    “Men rule the world.”
    “Women rule men.”

  6. hellodarling April 24th, 2007 9:09 pm

    “In fact no. What nearly all the stories failed to report is that the study was originally done in the 1930s on men and women born in 1921; the women are all now in their 80’s. The data have no relevance whatsoever to today’s working women.”

    uhm no, they do have relevance. they were afterall women living in america. is she saying that “today’s working women” are some kind of hybrid-human prototype that has no relationship whatsoever to the women who were studied who are now in their 80’s?

    technically, these would be today’s woman’s grandmothers. is she saying that a gradmother’s experience has absolutely nothing to do with how her granddaughter will experience life as a woman in america?

  7. jp April 24th, 2007 10:25 pm

    It’s all part of Bush Reich Amerika’s fascist mindset. The corresponding trend is the glorificaiton of masculinized violence on TV, film, music. As I wrote in another post, fascist ideologies always glorify militant nationalism, so the only appropriate role for women is motherhood, pumping out more warrior babies, while the men get to fight in endless wars of expansion.

  8. iwarrior April 24th, 2007 11:21 pm

    I’ve heard and read (not sure how true this is if at all) that high-achieving women have trouble finding love not because men don’t want them but because these women only want men who at their level or above. And that available men of that status are hard to find.

    I’m always offended by the term “marriageable” since it seems to me to denote that only people who have degrees and are “successful” (i.e. make a lot of money) are worthy of love and a life companion.

    Is a guy who cleans pools “marriageable”?

    Is a gal who bags groceries “marriageable”?

    “One longitudinal study of 500 couples by the University of Wisconsin’s Janet Hyde found that for both men and women, the highest sexual satisfaction was among couples who both worked and experienced high rewards from their jobs. A good job, it seems, is good for your sex life, whether you are male or female.”

    So Cheney has a good sex life? So a girl who works at a reception desk or a guy who hauls trash can’t possibly be a good lover, right?

    Maybe I’m oversensitive, but I smell classism.

    Yeah just get a “good” job (again one that makes $$$$) and you’ll be ok. You’ll be worthy. Don’t and you’ll just be a passionless drone. And it’s yer own dumb fault too.

  9. iwarrior April 24th, 2007 11:29 pm

    I don’t think that anxiety is necessarily bad. It’s just that we’re anxious about the wrong things. I wish more people were anxious about the direction the world is going in.

  10. koalaburger April 25th, 2007 5:37 am

    I was with you til you started talking statistics. I have never seen a movement distort statistics so much as feminism. It damaged its own credebility and alienated a lot of men when it didn’t have to. There were enough real issues to go on. I think there is still seething resentment from the spin bashing given to men in the early days.

  11. Spike April 25th, 2007 7:18 am

    A clever hardworking woman does make a good partner. I should know: 41 years with the same fine woman gives me the right to say so.

  12. evelyna April 25th, 2007 9:09 am

    Women are taught from an early age that they must be liked. They may not want to rock the boat.
    Even in the White House the mentality of telling the little woman what to do prevails.
    Would Bush have cared if a male democrat flew to Syria? Nancy showed him she could care less what he thinks. We need more women willing to take the reins and move forward.
    I imagine Lara Bush knitting and nodding to whatever Bush wants to do.
    It is dangerous to allow a man this.

  13. gwmRNpozSC April 25th, 2007 11:25 am

    Outside of the issue of politics, specifically, because the article says, “The more that women advance in the worlds of business, academia and law, the gloomier the news about them and their achievements becomes.”

    Not specifically politics.

    That noted, I think the issue is a moot point.

    That is, gender. Except that women don’t get as far as men, and have to fight harder to get there.

    To that extent, gender is an issue.

    But on the subject of “having arrived” to a “point of success” in one’s career of business, academia, or law, I think it is safe to say that to “arrive” one must often compromise one’s original glorious expectations of youth, and often one’s convictions, stances, to “make it” in the “corporate” world.

    All the more so, sadly, in politics.

    That said, in turn, I stand by my point that it is not a gender issue, but rather one of having “arrived” and finding that it’s not what one expected it to be, regardless of one’s gender.

  14. AmyJBWagner April 25th, 2007 1:32 pm

    It is a gender issue and it is telling we should,”dropout, get knocked-up and stay in the damn kitchen if you know what’s good for ya. And, those of you who don’t are dykes, bitches or whores.”

  15. AmyJBWagner April 25th, 2007 1:33 pm

    It is a gender issue and it is telling us that we should,”dropout, get knocked-up and stay in the damn kitchen if you know what’s good for ya. And, those of you who don’t are dykes, bitches or whores.”

  16. Dr. Zimmerman Robert April 26th, 2007 8:45 pm

    Selling Anxiety:

    When one listens to the chattering men with their business school educations one realizes the sad situation that the American workforce must endure.

    It seems to me that a good way to get men educated to the needs of society is for men to learn to do the work that needs to be done. Letting women and other helpers do the daily work just pampers men into thinking they are above common labor.

  17. fd32 April 27th, 2007 10:45 am

    It is true that some men will be miserable married to a successful busy woman. So? These men should not marry such women, preferring, perhaps, a stationary trophy to a mobile one. I have known lots of men who are uneasy around intelligent directed women. I considerate it monumentally clear that it is their problem and no one elses.

    Obviously many men and woman would prefer, on occasion, to have their significant other available and attentive to them. This is not sexual politics, it is human nature. But in life there are sacrifices to be made in order to have the things one wants. Finding a compatible mate is no exception.

    During my youth, my mother was generally unavailable due to her very busy schedule as a small businessperson. There was a price to pay and we all paid it. But there was also the added income which brought many welcome emoluments.

  18. Skipster May 6th, 2007 12:58 am

    In response to Hellodarling:

    The study done in 1930 was during an agrarian-centered time in America. ‘Marriageability’ encompassed qualities related to a woman’s physicality and health…her higher IQ wasn’t as necessary a trait for success on the farm.

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