Skip to main content

Sign up for our newsletter.

Quality journalism. Progressive values. Direct to your inbox.

For Immediate Release

Contact

Johanna Kichton, press@peoplesaction.org

Press Release

People’s Action and Amplifier Launch New, Multi-Pronged Art Campaign with 12 Visionaries to Jumpstart Hard Conversations

Campaign features people’s action leaders alongside changemakers like Common and Adrienne Marie Brown.
WASHINGTON -

People’s Action and Amplifier launched a new, multi-pronged art campaign, REFRAME 2021, with 12 musicians, community leaders, and activists that will reach tens of millions of people nationwide to jumpstart hard conversations and build bridges across different backgrounds and places of origin. The campaign centers around a new Amplifier portrait series of these leaders, each bearing one theme word that encapsulates their vision for how communities can come together to make a better future.  The campaign will reach rural and urban communities through groundbreaking technology like an augmented reality app which makes the art come alive on a phone; traditional outreach tactics such as billboards, wheatpasting, and palm cards; and innovative strategies through educational lesson plans, earthworks, and stunts. Renowned artists Shepard Fairey, Noa Denmon, LMNOPI, and Ernesto Yerena were commissioned for the campaign.

“This art campaign is innovative and soulful, just like People’s Action’s organizing in rural communities,” People’s Action Senior Strategic Adam Kruggel said. “Our member leaders are game-changers in their communities and we are so proud to partner with Amplifier to share their stories. We hope this art will help people start having these hard conversations so we can build the America we know we can be.”

“We believe that artists, and powerful storytelling in visual campaigns like this one, don't just get us through the storm to the other side, they can help reshape the world to write a new story,” Amplifier Founder and Creative Director Aaron Huey said.

The 12 leaders and their theme word may be found below:

  • Warren Tidwell, leader in People’s Action member organization Hometown Action — Reignite

  • Larry Ginter, leader in People’s Action member organization Iowa Citizen for Community Improvement — Revitalize

  • MariaElena Fournier, leader in People’s Action deep canvassing program — Reorganize

  • Ai-jen Poo — Reenvision

  • Common — Reconnect

  • Valarie Kaur — Rebirth

  • Patrisse Cullors — Reimagine

  • Adrienne Marie Brown — Rejoice

  • Sister Simone Campbell — Recommit

  • Lizbeth Mateo — Redefine

  • Allie Young — Remember

  • Renee DiResta — Redesign

The Kickstarter link for the campaign may be found here.

###

People's Action

People's Action builds the power of poor and working people, in rural, suburban, and urban areas to win change through issue campaigns and elections.

With Election Days Away, Bernie Sanders Headlines Get-Out-the-Vote Rally for Nina Turner

In his keynote speech, Sanders said corporate interests are pulling out all the stops to defeat Turner because "they know that when she is elected, she is going to stand up and take them on in the fight for justice."

Jake Johnson ·


Bush, Pressley, and Omar Sleep Outside Capitol to Demand Extension of Eviction Moratorium

Rep. Cori Bush, who was formerly unhoused, slammed her Democratic colleagues who "chose to go on vacation early today rather than staying to vote to keep people in their homes."

Jake Johnson ·


As Progressives Call for End to Blockade, Biden Announces More Sanctions Against Cuba

The move comes after Democratic leadership in the House blocked an amendment to roll back limits on how much money people in the United States can send to family on the island nation.

Jessica Corbett ·


Progressives Issue Dire Warning as House Bill to Extend Eviction Moratorium Dies

"If Congress does not act now, the fallout of the eviction crisis will undoubtedly set us backwards as the Covid-19 pandemic continues to ravish our communities, needlessly contributing to more death and destruction."

Brett Wilkins ·


Citing Donziger Case, Dems Raise Alarm About Use of Private Prosecutors in Federal Court

Private prosecutions of criminal contempt charges, said a pair of senators, "are highly unusual and can raise concerning questions of fundamental fairness in our criminal justice system."

Jessica Corbett ·