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For Immediate Release


Johanna Kichton,

Press Release

People’s Action and Amplifier Launch New, Multi-Pronged Art Campaign with 12 Visionaries to Jumpstart Hard Conversations

Campaign features people’s action leaders alongside changemakers like Common and Adrienne Marie Brown.

People’s Action and Amplifier launched a new, multi-pronged art campaign, REFRAME 2021, with 12 musicians, community leaders, and activists that will reach tens of millions of people nationwide to jumpstart hard conversations and build bridges across different backgrounds and places of origin. The campaign centers around a new Amplifier portrait series of these leaders, each bearing one theme word that encapsulates their vision for how communities can come together to make a better future.  The campaign will reach rural and urban communities through groundbreaking technology like an augmented reality app which makes the art come alive on a phone; traditional outreach tactics such as billboards, wheatpasting, and palm cards; and innovative strategies through educational lesson plans, earthworks, and stunts. Renowned artists Shepard Fairey, Noa Denmon, LMNOPI, and Ernesto Yerena were commissioned for the campaign.

“This art campaign is innovative and soulful, just like People’s Action’s organizing in rural communities,” People’s Action Senior Strategic Adam Kruggel said. “Our member leaders are game-changers in their communities and we are so proud to partner with Amplifier to share their stories. We hope this art will help people start having these hard conversations so we can build the America we know we can be.”

“We believe that artists, and powerful storytelling in visual campaigns like this one, don't just get us through the storm to the other side, they can help reshape the world to write a new story,” Amplifier Founder and Creative Director Aaron Huey said.

The 12 leaders and their theme word may be found below:

  • Warren Tidwell, leader in People’s Action member organization Hometown Action — Reignite

  • Larry Ginter, leader in People’s Action member organization Iowa Citizen for Community Improvement — Revitalize

  • MariaElena Fournier, leader in People’s Action deep canvassing program — Reorganize

  • Ai-jen Poo — Reenvision

  • Common — Reconnect

  • Valarie Kaur — Rebirth

  • Patrisse Cullors — Reimagine

  • Adrienne Marie Brown — Rejoice

  • Sister Simone Campbell — Recommit

  • Lizbeth Mateo — Redefine

  • Allie Young — Remember

  • Renee DiResta — Redesign

The Kickstarter link for the campaign may be found here.


People's Action

People's Action builds the power of poor and working people, in rural, suburban, and urban areas to win change through issue campaigns and elections.

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