800+ USA Today Journalists Demand Paper End Deal With Palantir to Collect Reader Data

More than 800 unionized journalists and other media workers at USA Today Co. demanded this week that the nation’s largest newspaper chain abandon a newly announced partnership with surveillance tech giant Palantir to collect and analyze reader data, warning that the deal threatens privacy, public trust, and newsroom independence.

USA Today Co. chair Mike Reed told investors during an August 6 meeting that the company, formerly known as Gannett, is working with Palantir to “drive more effective and faster monetization across our platform" by using its software to collect and analyze reader data. Reed did not say how long USA Today had been using the software.

In a statement released earlier this week, workers represented by The NewsGuild-CWA said they were “shocked” by the company’s decision to partner with the controversial data analytics firm. Thirty-one unions representing employees across USA Today Co. publications have called on management to immediately terminate the agreement.

"We have significant ethical issues with Palantir, whose artificial intelligence (AI) software has been used to advance widespread surveillance and power immigration crackdowns," the union said. "Not only does partnering with Palantir, a major player in the news we cover, create an inherent conflict of interest, but it fails the journalists who have been assaulted and falsely arrested while covering immigration enforcement actions and protests."

"USA Today Co. has provided minimal details about this partnership and the parameters of its agreement with Palantir," the statement continues. "We have serious concerns and questions about how readers’ personal information and data will be used under this partnership and how their data would be protected. Without answers, how can journalists encourage readers to subscribe to our news outlets?"

The journalists noted that billionaire Palantir co-founder Peter Thiel—who "once said freedom and democracy were not compatible"—is responsible for products tied to human rights abuses and privacy violations.

"Technologists and even former employees have warned that it’s not far-fetched to imagine a future where Palantir’s AI technology is used to surveil American citizens and target dissidents," their statement notes. "And throughout history, journalists are often the first to be targeted."

"These concerns should be reason enough for USA Today Co. to steer clear," the journalists asserted. "This partnership with Palantir arrives as USA Today Co. executives dive headfirst into AI without sufficient regard for workers or the public after decimating newsrooms across the country."

"We will continue pushing back on ill-planned attempts to force AI into our newsrooms and onto our readers, who deserve quality, human-led journalism," they added. "We will advocate for the responsible use of new technologies when it emboldens our journalists and their work instead of shamelessly promoting AI to support profit-driven corporate edicts."

News organizations increasingly operate not just as publishers, but as data collection businesses. The USA Today journalists' concerns come against a backdrop of increasingly sophisticated tracking across digital news. USA Today Co.'s own public Data Collection Explorer shows that the company already operates an extensive system for collecting, routing, and analyzing user data across its publications and platforms, including through third-party analytics vendors.

Mike Davis, a reporter for the Asbury Park Press—a USA Today Co. newspaper in southern New Jersey—told NiemanLab that “part of the problem" with the Palantir partnership "is that we know very, very little" about how the company's software is being used.

“It’s pretty surprising that our company would unilaterally decide to bring in such a controversial partner like Palantir without providing a complete explanation to its employees, most of whom are naturally skeptical journalists," Davis said.

“An investigative reporter who keeps a ton of sensitive notes, source information, and confidential documents on their devices is going to be naturally concerned about protecting that information, and who could blame them?” he added. “It’s pretty hard to trust management’s intentions when the goalposts shift so often that there’s always a fear that what’s true today won’t be true in six months. We’ve all seen the years of disinvestment in local news, especially in the name of going all-in on AI.”