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The Progressive

NewsWire

A project of Common Dreams

For Immediate Release
Contact: i,nfo@fairplayforkids.,org

CCFC Statement on New Report: "Zero to Eight: Children's Media Use in America 2013"

Today, Common Sense Media released a new report, "Zero to Eight: Children's Media Use in America 2013." The report is the most complete look at the media habits of young children to date. Below is CCFC Director Dr. Susan Linn's statement on the findings:

WASHINGTON

Today, Common Sense Media released a new report, "Zero to Eight: Children's Media Use in America 2013." The report is the most complete look at the media habits of young children to date. Below is CCFC Director Dr. Susan Linn's statement on the findings:

This important report provides the first evidence that the coordinated and persistent efforts of parents and public health advocates to reduce children's screen time are having an impact. It is truly good news that, on average, young children are spending less time with screen media than they were two years ago.

At the same, we have reason to be concerned. Most troubling, the total amount of time that babies spend with all forms of screen media has not decreased - despite recommendations from the American Academy of Pediatrics to discourage screen time in the first years of life. And many more babies and toddlers are using mobile devices. Given the negative association between excessive screen time and school achievement it is also worrisome that children from lower income families continue to spend more time watching television than their wealthier peers.

For these reasons, it is important that reducing screen time for young children and promoting healthy alternatives continue to be priorities for anyone who cares about children's health and wellbeing.

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To read the full report please visit: https://www.commonsensemedia.org/research/zero-to-eight-childrens-media...

Fairplay, formerly known as Campaign for a Commercial-Free Childhood, educates the public about commercialism's impact on kids' wellbeing and advocates for the end of child-targeted marketing. Fairplay organizes parents to hold corporations accountable for their marketing practices, advocates for policies to protect kids, and works with parents and professionals to reduce children's screen time.