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Celebrating weapons makers, even with a nod and a wink, serves to normalize the U.S. role as the world’s premier arms producer while ignoring the consequences of that status.
I wrote a book about Lockheed Martin — the world’s largest arms-making conglomerate. But even I was surprised to learn that for a number of years now, they have also been involved in the fashion industry.
The revelation came in a recent New York Times piece on Kodak, which has had a minor resurgence, not by selling its own products, but by selling its name for use on a range of consumer products, produced by other firms, from luggage to eyewear to hoodies and t-shirts.
Deeper into the article it was mentioned in passing that Lockheed Martin had been doing the same. It linked to another article that noted that Lockheed Martin-branded cargo pants and hoodies have been a hit in South Korea since they were introduced a few years back. Brisk sales are continuing, with the Lockheed brand adorning streetwear with slogans like “Ensuring those we serve always stay ahead of ready.” One blue t-shirt dons the outline of an F-35 on the back, emblazoned with the motto “The F-35 strengthens national security, enhances global partnerships and powers economic growth.” It doesn’t exactly roll off the tongue, but at least it’s free advertising.
Lockheed Martin’s efforts at reputation laundering come at a moment when many arms industry leaders are vocally supporting — even applauding — armed violence.
Not to be outdone, emerging tech firms are selling limited edition fashion lines of their own. Palantir recently dropped a line of hats and tees that quickly sold out. Eliano Younes, Head of Strategic Engagement for Palantir, has noted that when they re-launched the Palantir shop that “the site almost crashed within four minutes.” And Anduril has partnered with Reyn Spooner to launch a limited drop of Hawaiian shirts — a favorite uniform of company founder Palmer Luckey.
Not everyone welcomes the entry of weapons makers into the fashion world. A critic of Lockheed’s apparel line who goes by the name of Opal noted, “They stopped killing people for just a minute to help them kill those looks . . . The people who made these decisions are either so out of touch or like unbelievably acutely aware of what’s going on, and I can’t really tell the difference.”
As Opal fears, the marriage of fashion and weapons makers may be a sign of the times, as shoppers welcome the entrance of arms makers into the consumer sector rather than seeing their foray into fashion as an exercise in poor taste. This is probably because military firms and the weapons they produce are so deeply embedded in our culture that many people view the companies as purveyors of neat technology while ignoring the devastating consequences that occur when those weapons are actually used.
Lockheed Martin’s efforts at reputation laundering come at a moment when many arms industry leaders are vocally supporting — even applauding — armed violence. Prominent Silicon Valley military tech executives like Luckey and Palantir CEO Alex Karp, have no compunction about glorifying war while their companies are paid handsome sums to build the tools needed to carry it out. Luckey, the 32-year old head of the military tech firm Anduril, asserts that “Societies have always needed a warrior class that is enthused and excited by enacting violence in pursuit of good aims.” He didn’t discuss who gets to decide what “good aims” are, or why being “excited” about killing fellow human beings could ever be a good thing.
And Karp held his company’s board meeting in Israel at the height of the Gaza war to cheer on Israel’s campaign of mass slaughter. At the time of the meeting, the company’s Executive VP Josh Harris announced that “Both parties have mutually agreed to harness Palantir’s advanced technology in support of war-related missions. This strategic partnership aims to significantly aid the Israeli Ministry of Defense in addressing the current situation.”
These attitudes contrast with the efforts of old school arms company leaders like former Lockheed Martin CEO Norman Augustine, who was a master at burnishing the image of his company while downplaying its role as a primary producer of weapons at war.
Augustine led by personal example, working closely with the Boy Scouts and the Red Cross, championing science education, and speaking regularly of the need for corporate ethics, which he seemed to equate mostly with acts of charity by company employees, not with grappling with moral questions about how his company’s weapons were being used.
To a lesser degree, Augustine’s approach continues to this day. Company press releases describe Lockheed Martin as a firm that is “driving innovation and advancing scientific discovery.” The company’s image-building efforts include support for scholarships in STEM education, funding programs to build and upgrade facilities serving veterans, supporting food banks and disaster response programs, and more. There’s nothing wrong with helping fund a good cause, but it shouldn’t be allowed to obscure the company’s other activities.
The weapons produced by Lockheed Martin have fueled the war in Gaza, and they were integral to Saudi Arabia’s brutal war in Yemen, an effort that included bombing funerals, a school bus, hospitals, civilian markets and water treatment plants in Yemen, in a war that cost nearly 400,000 lives through the direct and indirect means, from indiscriminate bombing the the enforcement of a blockade the hindered imports of food and medical supplies.
On the rare occasions that arms industry executives are asked about the human impacts of their products, they usually say they are only doing what the government allows. They fail to mention that they spend large sums of money and effort trying to shape government policy, making it easier to rush weapons to foreign clients without adequate consideration of their possible uses in aggressive wars or systematic repression.
Given all of this, Lockheed Martin’s endorsement of a line of street clothing seems like a relatively harmless side show. But celebrating weapons makers, even with a nod and a wink, serves to normalize the U.S. role as the world’s premier arms producer while ignoring the consequences of that status.
America needs to be able to defend itself and its allies, but celebrating war and preparations for war is not the way to do it. We need more reflection and less celebration. And we need to call weapons makers what they are, not welcome the use of their names as marketing tools designed to sell consumer products.
The real question as we try to dig ourselves out of a period of devastating wars and increasing global tension is whether we need huge weapons firms like Lockheed Martin at all, or if there is a more efficient, humane way to provide for the common defense, less focused on profit and PR and more focused on developing the tools actually needed to carry out a more rational, restrained defense strategy.
"These figures represent a continuing and massive transfer of wealth from taxpayers to fund war and weapons manufacturing," said the project's director.
Less than a week after U.S. President Donald Trump signed a budget package that pushes annual military spending past $1 trillion, researchers on Tuesday published a report detailing how much major Pentagon contractors have raked in since 2020.
Sharing The Guardian's exclusive coverage of the paper on social media, U.K.-based climate scientist Bill McGuire wrote: "Are you a U.S. taxpayer? I am sure you will be delighted to know where $2.4 TRILLION of your money has gone."
The report from the Costs of War Project at Brown University's Watson School of International and Public Affairs and the Quincy Institute for Responsible Statecraft shows that from 2020-24 private firms received $2.4 trillion in Department of Defense contracts, or roughly 54% of DOD's $4.4 trillion in discretionary spending for that five-year period.
The publication highlights that "during those five years, $771 billion in Pentagon contracts went to just five firms: Lockheed Martin ($313 billion), RTX (formerly Raytheon, $145 billion), Boeing ($115 billion), General Dynamics ($116 billion), and Northrop Grumman ($81 billion)."
In a statement about the findings, Stephanie Savell, director of the Costs of War Project, said that "these figures represent a continuing and massive transfer of wealth from taxpayers to fund war and weapons manufacturing."
"This is not an arsenal of democracy—it's an arsenal of profiteering," Savell added. "We should keep the enormous and growing power of the arms industry in mind as we assess the rise of authoritarianism in the U.S. and globally."
Between 2020 and 2024, $771 billion in Pentagon contracts went to just five firms: Lockheed Martin, RTX, Boeing, General Dynamics, and Northrop Grumman. By comparison, the total diplomacy, development, and humanitarian aid budget, excluding military aid, was $356 billion. [5/12]
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— The Costs of War Project (@costsofwar.bsky.social) July 8, 2025 at 2:43 PM
The paper points out that "by comparison, the total diplomacy, development, and humanitarian aid budget, excluding military aid, was $356 billion. In other words, the U.S. government invested over twice as much money in five weapons companies as in diplomacy and international assistance."
"Record arms transfers have further boosted the bottom lines of weapons firms," the document details. "These companies have benefited from tens of billions of dollars in military aid to Israel and Ukraine, paid for by U.S. taxpayers. U.S. military aid to Israel was over $18 billion in just the first year following October 2023; military aid to Ukraine totals $65 billion since the Russian invasion in 2022 through 2025."
"Additionally, a surge in foreign-funded arms sales to European allies, paid for by the recipient nations—over $170 billion in 2023 and 2024 alone—have provided additional revenue to arms contractors over and above the funds they receive directly from the Pentagon," the paper adds.
The 23-page report stresses that "annual U.S. military spending has grown significantly this century," as presidents from both major parties have waged a so-called Global War on Terror and the DOD has continuously failed to pass an audit.
Specifically, according to the paper, "the Pentagon's discretionary budget—the annual funding approved by Congress and the large majority of its overall budget—rose from $507 billion in 2000 to $843 billion in 2025 (in constant 2025 dollars), a 66% increase. Including military spending outside the Pentagon—primarily nuclear weapons programs at the Department of Energy, counterterrorism operations at the Federal Bureau of Investigation (FBI), and other military activities officially classified under 'Budget Function 050'— total military spending grew from $531 billion in 2000 to $899 billion in 2025, a 69% increase."
Republicans' One Big Beautiful Bill Act passed earlier this month "adds $156 billion to this year's total, pushing the 2025 military budget to $1.06 trillion," the document notes. "After taking into account this supplemental funding, the U.S. military budget has nearly doubled this century, increasing 99% since 2000."
Noting that "taxpayers are expected to fund a $1 trillion Pentagon budget," Security Policy Reform Institute co-founder Stephen Semler said the paper, which he co-authored, "illustrates what they'll be paying for: a historic redistribution of wealth from the public to private industry.”
Semler produced the report with William Hartung, senior research fellow at the Quincy Institute. Hartung said that "high Pentagon budgets are often justified because the funds are 'for the troops.'"
"But as this paper shows, the majority of the department's budget goes to corporations, money that has as much to do with special interest lobbying as it does with any rational defense planning," he continued. "Much of this funding has been wasted on dysfunctional or overpriced weapons systems and extravagant compensation packages."
The arms industry has used an array of tools of influence to create an atmosphere where a Pentagon budget that is $1 trillion per year is deemed “not enough” by some members of Congress. [9/12]
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— The Costs of War Project (@costsofwar.bsky.social) July 8, 2025 at 2:43 PM
In addition to spotlighting how U.S. military budgets funnel billions of dollars to contractors each year, the report shines a light on the various ways the industry influences politics.
"The ongoing influence of the arms industry over Congress operates through tens of millions in campaign contributions and the employment of 950 lobbyists, as of 2024," the publication explains. "Military contractors also shape military policy and lobby to increase military spending by funding think tanks and serving on government commissions."
"Senior officials in government often go easy on major weapons companies so as not to ruin their chances of getting lucrative positions with them upon leaving government service," the report notes. "For its part, the emerging military tech sector has opened a new version of the revolving door—the movement of ex-military officers and senior Pentagon officials, not to arms companies per se, but to the venture capital firms that invest in Silicon Valley arms industry startups."
The paper concludes by arguing that "the U.S. needs stronger congressional and public scrutiny of both current and emerging weapons contractors to avoid wasteful spending and reckless decision-making on issues of war and peace. Profits should not drive policy."
"In particular," it adds, "the role of Silicon Valley startups and the venture capital firms that support them needs to be better understood and debated as the U.S. crafts a new foreign policy strategy that avoids unnecessary wars and prioritizes cooperation over confrontation."
Donald Trump, like Joe Biden before him, was unable—or unwilling—to restrain Israel from genocide, lawlessness, and slaughter.
For a while, at least, Donald Trump talked a good game about diplomacy, including negotiations with Iran and Israel. But Israel is America’s id. We can’t restrain Israel because Israel is the skull beneath the American mask.
The “id” was Sigmund Freud’s term for the hidden reservoir of passions and desires that fuels the personality. The ego—“what we call reason and sanity,” as Freud phrased it—tries to restrain those passions by riding them “like a man on horseback.”
The horse has thrown its rider once again.
Read the newspaper today. Watch cable news tonight. See if they mention the plain fact that Israel’s attack is a violation of international law.
“Monsters from the id!” That's what Dr. Morbius shouts at the end of the 1956 science-fiction movie Forbidden Planet, as he tries to shut down the all-powerful alien engines he’s learned to control with his thoughts. His subconscious urges and desires have begun to destroy his deep-space paradise, and he’s powerless to stop them. The vast machinery is serving his true self, not the civilized veneer he presents to himself and others.
So it is with military might. Just as Israel is the American id, America is the id for a financialized planet driven by greed and exploitation. American war machinery is global lust made manifest: lust for power, lust for wealth, lust for more.
Donald Trump, like Joe Biden before him, was unable to restrain Israel from genocide, lawlessness, and slaughter. Both presidents aided and abetted snuff-movie violence on a massive scale, because that violence reflects the shadow self of the nation they represent.
If “the sleep of reason produces monsters,” we’ve been in a coma for a long time.
John F. Kennedy may have been an imperfect vessel for change, but he spoke often and well about the need for international law and world institutions. “We must create even as we destroy (nuclear arms),” he said, “creating worldwide law and law enforcement as we outlaw worldwide war and weapons.”
Read the newspaper today. Watch cable news tonight. See if they mention the plain fact that Israel’s attack is a violation of international law. The mass assassination of another country’s leaders and the under-reported deaths of civilians will be debated in tactical terms, while moral and legal questions receive little (if any) attention.
These attacks may temporarily serve Israeli and U.S. interests, but their benefits won’t last. Iran isn’t Gaza, impoverished and defenseless and populated primarily by women and children. Iran is home to 91 million people and possesses considerable resources. Trump was already forced to back down from a confrontation with the Iran-allied Ansar Allah (the Houthis) in the Red Sea, and they’re essentially desert fighters. This attack may weaken Iran, but what will happen if, and when, it regroups and retaliates?
The Israeli state isn’t acting rationally; neither is the American national security state. But how could it be otherwise?
Like the passions of Dr. Morbius, the drive to kill inevitably becomes self-destructive. “In 20 of the 24 countries surveyed,” Pew Research reports, “around half of adults or more have an unfavorable view of Israel.” That’s from a poll published June 3. Those figures may well be even lower now. Pew continues, “Around three-quarters or more hold this view in Australia, Greece, Indonesia, Japan, the Netherlands, Spain, Sweden, and Turkey.”
In the United States, the percentage of adults with a negative view of Israel has risen 11 points since March 2022; 53% of Americans polled now hold “a somewhat or very unfavorable opinion of Israel.”
This trend represents an existential threat to both the Jewish state and the American military empire. The political consensus in Washington, however, remains unchanged.
The Israeli state isn’t acting rationally; neither is the American national security state. But how could it be otherwise? They are the manifestation of our own cravings. Our warlike impulses are leading us down the path of conflict and confrontation, seemingly oblivious to peaceful alternatives. By refusing to cooperate with China and the rising nations, we are surrendering our future to them.
That is, if we even have a future.
The head of the International Atomic Energy Agency tried to remind the world that “armed attacks on nuclear facilities could result in radioactive releases with grave consequences within and beyond the boundaries of the State which has been attacked.”
The world didn’t seem very interested.
Evangelical Christians—some of them, at least—are undoubtedly thrilled. With this development From the Bible (Matthew 24:6-7):
And ye shall hear of wars and rumors of wars: see that ye be not troubled: for all these things must come to pass, but the end is not yet.
For nation shall rise against nation, and kingdom against kingdom: and there shall be famines, and pestilences, and earthquakes, in diverse places.
Meanwhile, Americans have forgotten the words of their fallen president. “Mankind must put an end to war,” said John Kennedy, “or war will put an end to mankind.”
Some Americans consider Matthew’s prophecy a harbinger of deliverance—for them, not for the rest of us. They’re counting on eventual, if selective, salvation through rapture.
The rest of us, believers and nonbelievers alike, will have to conclude with the verse that follows:
All these are the beginning of sorrows.