Can the Billionaire Oligarchs Buy Their Way Out of Populist Outrage?

Will the worldwide revolt against oligarchy reach America before the billionaires buy our elections this fall?

Two weeks ago tomorrow, on September 23rd, Madrid’s police had to cordon off a downtown street to carry an 87-year-old woman named María del Carmen Abascal out of the apartment she’d lived in for seven decades. She normally uses a wheelchair, so they carried her out on a stretcher, which provided some truly inflammatory social media video. All because her landlord wanted to raise the rent, which requires a change of tenants.

The pictures of María being carried out of her apartment lit Spain on fire; she’s become the face of the nation’s housing crisis which has seen average rents nearly double in the past ten years. This past weekend tens of thousands marched again, with about a thousand people camped out in Madrid’s Puerta del Sol: one banner read “Looking for an apartment, selling a kidney.”

While the pressure campaign worked on the landlord, who backed down and agreed to let her go home, it didn’t work on the “conservative” politicians who dominate the Spanish parliament. When Socialist Prime Minister Pedro Sánchez’s government proposed emergency tenant protections, the conservative opposition parties joined forces to kill them in parliament. As a result, Sánchez has pretty much been forced into taking the gamble of calling a snap election for November 29th.

Spain is the microcosm, but this is happening all across the developed world. France is on fire because students are tired of their schools being starved for resources. Populist movements are sweeping the European continent.

Forty-five years of “conservative” neoliberalism and austerity — all specifically designed to make the rich richer at the expense of working class people — have left average citizens furious.

And that fury is driving two parallel movements; the big question before us is which one will prevail both this fall here and over the next few years worldwide.

One movement is reflected in the encampment in Puerta del Sol where people understand that the landlord, land speculators, and the morbidly rich are the cause of their pain. You could call this the New Deal movement, for shorthand.

The other is seen in the far-right parties that have been topping the polls in Germany, France, and Britain by telling those same frightened people that it’s not the billionaires that are the problem; it’s that brown-skinned immigrant with a funny name or the queer kid who lives down the street.

Whichever side wins the argument over who’s the villain in today’s economic crisis for working people will be the one that ends up running these countries, including America.

We’ve seen this movie before here in America, although most people have no memory of it and could only vaguely recognize a quick telling of history.

The last time the morbidly rich held as much of our nation’s wealth and political power as they do today was the Gilded Age from the 1880s to the late 1920s, and popular rage at the oligarchs led to real progressive change:

• Congress passed the Sherman Antitrust Act in 1890, and then progressive Republican Presidents Teddy Roosevelt and William Howard Taft used it to break up the railroad and oil trusts along with dozens of others.
• The Tillman Act of 1907 made it a crime for corporations to give money or any sort of support to federal candidates for office.
• The income tax arrived in 1913 and the estate tax in 1916, and by the 1930s Franklin Roosevelt was building Social Security, the right to unionize, and the rest of the New Deal on that simple foundation.
• After World War II, democracies around the world copied FDR’s American New Deal formula, and that tightly regulated capitalism along with high taxes on the morbidly rich produced the largest middle class in history.

Then working class people and progressives got complacent, thinking this would be the new normal forever, with a single paycheck being the entrée into the middle class. The oligarchs, however, were just getting started, just like they did during the Industrial Revolution following the Civil War that produced the first Gilded Age.

As I lay out in The Hidden History of American Oligarchy, the counterattack began in 1971 when a corrupt tobacco lawyer named Lewis Powell wrote a memo for the U.S. Chamber of Commerce urging corporate America to step up and use their great wealth to seize control of our courts, campuses, media, low-media-cost low-population states that could be flipped Red, and Congress.

The Heritage Foundation and ALEC followed within two years, as rightwing billionaires started buying radio stations, newspapers, and television networks, while Margaret Thatcher and Ronald Reagan turned the project into government policy.

The regulations and tax rates that had restrained great wealth and political corruption came down, and the money and political power of giant corporations and the morbidly rich have largely controlled both our politics and our economy ever since.

Working people noticed they were getting screwed but by then there was a massive rightwing media infrastructure to redirect their anger, probably the oligarchs’ greatest achievement.

For example, when Bush’s 2008 property- and bank-crash set off real rage at the banks and their oligarch CEOs, Koch-funded front groups organized it into the Tea Party and pointed it at Obama and his attempts to give all Americans healthcare.

It hit its peak of success when Donald Trump came down the escalator in 2015, telling voters he didn’t need anybody’s money because, as he put it, “I’m really rich.” Suddenly it wasn’t the rich who were screwing average Americans: it was the rich who’d save us!

To pull it off, he appropriated New Deal and Great Society language, promising to save and even strengthen Social Security, Medicare, and Medicaid; this is what con men have done throughout history.

The voters wanted their New Deal back with its middle class security on a single paycheck, but, true to Republican form, what they got instead was trillions in tax cuts for billionaires like Trump and his cabinet, paid for with almost a trillion dollars in cuts to Medicaid, an experimental program in six states to further privatize Medicare, and threats to cut Social Security.

One of the most interesting laboratories for finding out whether billionaire money can still buy public opinion the way the Kochs did with the Tea Party is Prop 40 in California, the 5 percent one-time tax on that state’s roughly 230 billionaires that will cover the healthcare shortfall the state will experience because of the Big Beautiful Billionaire’s Bill’s cuts to Medicaid.

A billionaire-backed group has gathered more than $187 million to stop it, while the measure’s backers have only pulled together an estimated $31 million. Google’s Sergey Brin alone has put in over $100 million.

The billionaires’ group even succeeded in getting two decoy measures, Props 41 and 42, on the same ballot, written so that if either one gets more votes than Prop 40, the billionaire tax dies even if a majority of Californians vote for it.

And the ads for the “No on 40” campaign is featuring teachers, firefighters, and the head of the state’s Planned Parenthood affiliates while the “Yes on 40” side says in the official voter guide that actual teachers, nurses, and Planned Parenthood workers support the tax.

It’s the same kind of phony grassroots campaign Reagan used when he promised cutting taxes and killing unions would increase prosperity, and when the Tea Party and GOP warned against “communism” in Obamacare, forcing the end to the possibility of a public option.

This same billionaire and corporate money is now pouring into the Senate races nationwide, using tools the robber barons of the late 19th century could have only dreamed about.

The National Republican Senatorial Committee released a deepfake of Texas Democrat James Talarico in a dress with a disclosure so small and faint that Berkeley digital forensics expert Hany Farid said most people wouldn’t immediately know it was fake. Another group produced a phony “Daisy” ad portraying him as a doctor performing gender surgeries on children.

In Michigan, Republicans greeted Abdul El-Sayed’s primary win with ads built around his full name and the Muslim Brotherhood, and their main super PAC has committed $51 million to that one race. On Sunday, I watched MS NOW play two of the newest deceptive Republican deepfakes, one putting Talarico in a makeup chair and another inventing “terrorists” in El-Sayed’s family.

Spending just on Senate races is projected to pass $3.4 billion this cycle, and most of the big money is just now starting to hit the airwaves and, thus, tightening the races that had seemed were in the bag for Democrats.

And if the lies don’t work, there’s always the power of our currently-billionaire-run government to insert itself in ways that can spin an election out of control. Last September Trump signed a national security memorandum called NSPM-7 that directs the FBI, the Treasury, and the IRS to go after the networks and funders behind what it calls domestic terrorism, and it lists among the “indicators” of that terrorism:

“anti-Americanism, anti-capitalism, and anti-Christianity.”

By that standard, María’s Spanish neighbors camped in a public square to protest a greedy landlord could find themselves under investigation. Add the masked, anonymous, trigger-happy ICE thugs already working our streets with their new electric shock gloves, and the machinery of a “papers, please” society is right here right now.

There’s no way this one single election will settle all this. During the first Gilded Age, it took 45 years to go from the Sherman Act to Social Security — with quite a few lost elections along the way —and the people who won that fight went through it never knowing if they’d prevail or not; the biggest intervention was probably the Republican Great Depression.

But this November is a hinge moment in history. A Congress that can check Trump, a billionaire tax passed in the biggest state in the union, and senators like Talarico and El-Sayed who explicitly have run against the Epstein billionaire class would tell every Republican and the oligarchs who own them that their old trick of pointing at immigrants and trans kids has stopped working.

On the other hand, if the deepfakes, decoy ballot measures, massive rightwing media penetration, algorithmic manipulation on billionaire-owned social media platforms, and billions in ads win out instead, they’ll be used in every election from here on.

The easy lesson here is that if Spain’s protesters got an 87-year-old woman back into her home by showing up, we can do the same for our democracy that’s been so badly battered by 45 years of Republican con men and Democratic neoliberals.

The next No Kings day of action is Saturday, October 17th, and “No Kings” has always meant “No Oligarchs,” too.

Check your registration at vote.org, call your members of Congress through the Capitol Switchboard at 202-224-3121 and tell them you want deepfake political ads outlawed, and if you live in California, vote yes on 40 and no on 41 and 42.