For Immediate Release

Organization Profile: 

Ted Miller, 202.973.3032

NARAL Pro-Choice America Praises Stop Deceptive Advertising for Women’s Services Act

Rep. Carolyn Maloney’s legislation aimed at stopping false advertising comes as leading pro-choice group takes on deceptive online anti-abortion ads

WASHINGTON - Nancy Keenan, president of NARAL Pro-Choice America, praised Rep.
Carolyn Maloney (D-N.Y.) for reintroducing legislation that would give
the Federal Trade Commission (FTC) the authority to protect women from
anti-choice "crisis pregnancy centers" (CPCs) that use deceptive
advertising practices.

Recent investigations by NARAL Pro-Choice America and its state
affiliates, along with a congressional study, have revealed that most
CPCs are not regulated and engage in false advertising. CPCs often
advertise as if they provide abortion services or counseling, when in
fact they are centers created to dissuade women from exercising their
right to choose. Under the Stop Deceptive Advertising for Women's
Services Act, the FTC could penalize organizations that engage in these

"We applaud Rep. Maloney's leadership in making sure women are not
misled about their health-care options," Keenan said. "It's time for
Congress to step in and hold these fake 'clinics' accountable. Even
though we may have differences of opinion on abortion, Americans value
honesty in advertising. We should all agree that a woman should not be
misled or manipulated when she's facing an unintended pregnancy."

Rep. Maloney's bill comes as Keenan's organization has collected more
63,387 signatures on a petition targeting two major online information
sites, and The letter calls on the sites
to enforce their policies against misleading advertising practices.
CPCs are using the sites to advertise under "abortion services," even
though they don't offer this medical care and are not honest about their
opposition to legal abortion.

"It is fine for groups that oppose abortion to advertise, but they
shouldn't be allowed to advertise services they don't provide," Keenan

The CPCs' misleading and false advertising practices are garnering
attention across the country. The city councils of Baltimore, Maryland
and Austin, Texas have passed ordinances requiring CPCs to inform women
of the services they don't provide. Local leaders took this action after
NARAL affiliates published reports showing how CPCs were misleading
women in their communities.


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NARAL Pro-Choice America and its network of state affiliates are dedicated to protecting and expanding reproductive freedom for all Americans. NARAL works to guarantee that every woman has the right to make personal decisions regarding the full range of reproductive choices, including preventing unintended pregnancy, bearing healthy children, and choosing legal abortion. In recognition of its work defending our constitutional right to choose, Fortune Magazine described NARAL as "one of the top 10 advocacy groups in America."

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