66,608 Americans Call on Yellowpages.com and Superpages.com to Stop Allowing Deceptive Anti-Abortion Ads

For Immediate Release

Contact: 

Ted Miller, 202.973.3032

66,608 Americans Call on Yellowpages.com and Superpages.com to Stop Allowing Deceptive Anti-Abortion Ads

So-called “Crisis Pregnancy Centers” Mislead Women by Advertising Abortion Services They Don’t Provide

WASHINGTON - Nancy Keenan, president of NARAL Pro-Choice America Foundation, today
sent a petition with more
than 66,000 signatures to the chief executive officers of
Yellowpages.com and Superpages.com
that calls on the sites to
enforce their policies against misleading advertising practices.

NARAL Pro-Choice America Foundation's research uncovered that
so-called "crisis pregnancy centers" (CPCs) in 25 states are using the
sites, which garner millions of visits each year, to advertise under
abortion-related services or referrals. Calls made by staff to these
CPCs confirmed that they don't offer this medical care or referrals to
legitimate providers that do.

"CPCs, adapting their strategies to incorporate today's technology,
use deceptive, online-advertising techniques to mislead unsuspecting
women, and that's just wrong," Keenan said. "It is fine for groups that
oppose abortion to advertise, but CPCs shouldn't be allowed to advertise
services they don't provide. No matter how a person feels about the
question of legal abortion, everyone can agree that women should never
be misled when seeking information about their health-care options."

NARAL Pro-Choice America Foundation's efforts against deceptive
online advertising coincided with action on Capitol Hill. Late last
week, Rep.
Carolyn Maloney (D-N.Y.) reintroduced legislation
that would give
the Federal Trade Commission (FTC) the authority to protect women from
anti-choice CPCs that use deceptive advertising practices.

Keenan said that the petition delivery marks the latest phase of
NARAL Pro-Choice America Foundation's grassroots mobilization to educate
the public about the threats that CPCs pose. Recent investigations by
NARAL Pro-Choice America Foundation and its state affiliates, along with
a congressional study, have revealed that most CPCs are not regulated and
engage in deceptive practices
 . CPCs often advertise as if they
provide abortion services or counseling, when, in fact, they are centers
created to dissuade women from exercising their right to choose.

The CPCs' misleading and false advertising practices are garnering
attention across the country. The city councils of Baltimore, Maryland
and Austin, Texas have passed ordinances requiring CPCs to inform women
of the services they don't provide. Local leaders took this action after
NARAL affiliates published reports showing that CPCs were misleading
women in their communities.

Note to reporters: See examples of misleading ads. This file is rather
large and may take a few moments to download.

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NARAL Pro-Choice America and its network of state affiliates are dedicated to protecting and expanding reproductive freedom for all Americans. NARAL works to guarantee that every woman has the right to make personal decisions regarding the full range of reproductive choices, including preventing unintended pregnancy, bearing healthy children, and choosing legal abortion. In recognition of its work defending our constitutional right to choose, Fortune Magazine described NARAL as "one of the top 10 advocacy groups in America."

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