For Immediate Release

Organization Profile: 
Adam Beitman, Sierra Club, 202-670-5585 or

Sierra Club Provides National Association of Manufacturers World-Class Re-Branding

New logo and name designed to drive results for the “National Association of Polluters” as part of its ongoing smog-for-all promotion campaign

WASHINGTON - The Sierra Club announced Tuesday that it has completed a comprehensive pro-bono re-branding effort for the National Association of Manufacturers (NAM). This initiative was conceived in light of NAM’s well funded smog-for-all promotion campaign ahead of updated protections against smog by the Environmental Protection Agency, expected later this fall. If sufficiently strong, the revised clean air safeguards would lower the amount of unhealthy smog in the air and protect vulnerable populations, including children with asthma.

NAM’s efforts are directly opposed to the recommendations of scientists and expert medical organizations, including the American Academy of Pediatrics, American Heart Association, American Medical Association, and the Asthma and Allergy Foundation of America, who have advocated a standard no higher than 60 parts per billion. Compared to the current standard, it’s estimated that a revised standard of 60 ppb would save 7,900 lives and prevent 1.8 million juvenile asthma attacks, save up to $70 billion in health care costs, and result in 1.9 million fewer missed school days due to health emergencies triggered by high smog levels each year.

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The Sierra Club’s package for NAM includes a new, professionally designed logo, name and tagline which more closely reflect the recent lobbying and advocacy efforts of the organization. The logo, which features smog-forming pollutants emerging from a sleek smokestacks, effectively communicates the modern look and feel behind the sophisticated pro-pollution campaign of the newly christened “National Association of Polluters” (@Polluters4Smog). It also gracefully incorporates a new subheader -- “Manufacturing Deceit” -- which pays tribute to the organization’s multi-million dollar PR campaign to smear critical clean air safeguards.


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“NAM needed a makeover so current and prospective members would have a better sense of their laser-sharp focus on promoting pollution, and so that the organization could start attracting more of the right kind of membership. We want to make sure they are playing to their strength, serving the interests of some of the nation’s worst polluters: Exxon, BP, Duke Energy, Freedom Industries, and Dow Chemical / Union Carbide,” said Melinda Pierce, Sierra Club Legislative Director. “Many companies who are represented by NAM actually care about clean air and children’s health, but their membership dues are being funneled toward these smog-for-all pollution policies. We’re hopeful this re-brand can help make the organization’s goals crystal clear, so current members will give careful consideration to whether or not they want to remain.”

Among NAM’s current membership are numerous well known large companies. Many of those are represented on its Executive Committee & Board of Directors, including some of the world’s largest technology, communications and consulting companies:

Intel - Microsoft - Verizon - PricewaterhouseCoopers - Deloitte & Touche


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The Sierra Club is the oldest and largest grassroots environmental organization in the United States. It was founded on May 28, 1892 in San Francisco, California by the well-known conservationist and preservationist John Muir, who became its first president. The Sierra Club has hundreds of thousands of members in chapters located throughout the US, and is affiliated with Sierra Club Canada.

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