For Immediate Release
Lindsay Meiman, firstname.lastname@example.org
350.org Announces New 'Put Solar On It' Campaign
WASHINGTON - As you all know, we're getting to work on 10/10/10--all around the
world people are preparing climate solutions projects for their
communities, their mosques and churches and synagogues and temples,
their schools and homes.
We thought our leaders should have a chance to get personally involved too, which is why we're today launching a special campaign aimed just at them.
Each one has a roof over their heads--in India at the Rashtrapati
Bhavan; in Mexico they call it Los Pinos, and in Washington it's the
Those roofs need solar panels--and we hope
they'll go up on October 10, just as around the world people are taking
practical action in their own communities. It's remarkably easy to send
a message to your leader--just click here for instructions:
Those solar panels won't be enough solve climate change, obviously.
But they'll send a strong symbolic message about what the future
demand--and maybe our leaders will see how easy it is to start down a
greener path. If they hammer in a solar panel, perhaps they'll feel
more committed to hammering out some clean energy legislation.
We're a little worried, of course, that our leaders will use their
new solar panels to claim that they're sincere about climate change
without passing the legislation and enacting the regulations that
really matter--none of us wants to be used for a photo opportunity.
Instead, the message we'll all be sending is: you've taken symbolic
action, so now get to work on the real thing.
But the symbolism is important too. Just imagine: 30 years ago the
American White House actually did have solar panels on the roof,
installed by president Jimmy Carter. But they were taken down by the
next administration, and they've never reappeared. That represents
three wasted decades when we could have been doing something about the
climate crisis--we'll never get those decades back, but we can start to
catch up now.
So while you're rounding up your neighbors for your own 10/10/10
action, invite the person in charge of your nation to join you on that
day. Remind them that one answer to our greatest crisis is directly
above their heads. Tell them to roll up their sleeves and get to work!
for the whole 350.org team
P.S. Good news already! Just as we're launching this campaign,
President Mohammed Nasheed of the Maldives confirmed he'll be up on his
roof on 10/10/10, installing a solar array. Who's next?
350 is the red line for human beings, the most important number on the planet. The most recent science tells us that unless we can reduce the amount of carbon dioxide in the atmosphere to 350 parts per million, we will cause huge and irreversible damage to the earth. But solutions exist. All around the world, a movement is building to take on the climate crisis, to get humanity out of the danger zone and below 350. This movement is massive, it is diverse, and it is visionary. We are activists, scholars, and scientists. We are leaders in our businesses, our churches, our governments, and our schools. We are clean energy advocates, forward-thinking politicians, and fearless revolutionaries. And we are united around the world, driven to make our planet livable for all who come after us.