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Skeptics Warn of Greenwashing as Trump Admin Launches Regenerative Agriculture Pilot
One campaigner emphasized that the administration "continues to cut conservation staff, support the pesticide industry, roll back environmental laws, and play trade war games."
Dec 10, 2025
The announcement of the US Department of Agriculture's $700 million Farmers First Regenerative Agriculture Pilot was met with some skepticism on Wednesday, given other recent moves that conflict with the Trump administration's promises to "Make America Healthy Again."
Regenerative agriculture is an approach to farming and ranching that goes beyond sustainability, aiming to improve soil, water, and air quality; boost biodiversity; produce nutrient-dense food; and even help mitigate the climate emergency by storing carbon. Its practices include agroforestry, conservation buffers, cover cropping, holistically managed grazing, limiting pesticides and synthetic fertilizers, and no-till farming.
US Secretary of Agriculture Brooke Rollins announced the pilot alongside Centers for Medicare and Medicaid Services Administrator Dr. Mehmet Oz and Health and Human Services Secretary Robert F. Kennedy Jr., the controversial man behind the MAHA movement. She said that "we will deliver this support through existing programs our farmers already know and already trust."
Angela Huffman, president and co-founder of the group Farm Action, a longtime advocate of regenerative farming, welcomed the pilot, noting that "done right, this investment will help farmers lower their input costs, break free from the export-driven commodity overproduction treadmill, and move toward healthier, more resilient, and more profitable farming systems."
Stephanie Feldstein, population and sustainability director at the Center for Biological Diversity, was far more critical of the initiative, warning that "farmers trying to do the right thing for our environment need all the support they can get, but without clear standards, this ill-defined pilot program isn't enough."
"Regenerative agriculture needs to be more than just buzzwords Big Ag uses to greenwash business as usual," said Feldstein. "While the Trump administration promises money for sustainable practices, it continues to cut conservation staff, support the pesticide industry, roll back environmental laws, and play trade war games that hurt farmers and our food system."
As Spectrum News reported Wednesday:
The USDA regenerative agriculture pilot program flows from a Make America Healthy Again Commission report released in September that included more than 120 initiatives to address chronic childhood disease. One of the report's key focus areas was to remove harmful chemicals from the food supply.
On Wednesday, Kennedy said the report promised farmers an "off ramp" to transition away from chemical fertilizers "to a model that emphasizes soil health, and with soil health comes nutrient density... and a transition to a much healthier America for our children."
When the second MAHA report was released in September, some environmental and public health advocates blasted the commission for echoing "the pesticide industry's talking points," while Alexandra Dunn, CEO of the trade group CropLife America, celebrated that "we were heard" by the Trump administration.
The administration has also come under fire for constantly serving the fossil fuel industry; installing an ex-lobbyist, Kyle Kunkler, in a key role at the Environmental Protection Agency and nominating another, Douglas Troutman, for an EPA post; embracing herbicides including atrazine and dicamba as well as "forver chemical" pesticides; and urging the US Supreme Court to shield Bayer, which bought Monsanto, from lawsuits alleging that glyphosate-based Roundup causes cancer.
As Sarah Starman, senior food and agriculture campaigner at Friends of the Earth, highlighted Wednesday, the Trump administration has also been criticized for cutting billions of dollars in funding previously allocated to promoting regenerative agriculture and firing staff at the Natural Resources Conservation Service.
The pilot, Starman said, "is a step in the right direction, and we applaud the intent. But it will only be effective if USDA reverses the past year of massive cuts to on-the-ground conservation staff. Regenerative agriculture requires whole-farm, science-based planning, and right now the agency lacks the army of specialists needed to help farmers design and implement those plans."
"In addition, phasing out harmful agrochemicals—the synthetic pesticides and fertilizers that harm human health and degrade soil health—must be at the center of any regenerative program," she stressed. "The new initiative's incentives for integrated pest management fall far short of what is needed to help farmers get off the pesticide treadmill and spur a transition to a truly regenerative food system."
"The initiative must be updated to include specific, measurable incentives for deep reductions in agrochemical use if it is to deliver truly healthy, resilient soils and promote human health," she added. "Finally, going forward, all major farm subsidies should carry strong conservation compliance requirements so that every public dollar supporting agriculture also supports soil health, water quality, and climate resilience on every acre."
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'A Betrayal': Ranchers Slam Trump Plan to Buy Beef From Argentina With US Tax Dollars
"After crashing the soybean market and gifting Argentina our largest export buyer, he's now poised to do the same to the cattle market," said an Illinois cattle producer.
Oct 20, 2025
US ranchers and industry groups are responding critically to President Donald Trump's proposal that the United States "would buy some beef from Argentina," in a bid to "bring our beef prices down," while pursuing an up to $40 billion bailout for the South American country.
Trump made the suggestion to reporters on Air Force One Sunday, according to the Associated Press. A few days earlier, he'd said that a deal to cut the price of beef was "gonna be coming down pretty soon." The AP noted various reasons for "stubbornly high" US prices, including drought and reduced imports from Mexico.
"President Trump's plan to buy beef from Argentina is a betrayal of the American rancher," Christian Lovell, an Illinois cattle producer and senior director of programs at the organization Farm Action, said in a Monday statement. "Those of us who raise cattle have finally started to see what profit looks like after facing years of high input costs and market manipulation by the meatpacking monopoly."
"After crashing the soybean market and gifting Argentina our largest export buyer, he's now poised to do the same to the cattle market," he continued, referring to one of the impacts of Trump's tariff war. "Importing Argentinian beef would send US cattle prices plummeting—and with the meatpacking industry as consolidated as it is, consumers may not see lower beef prices either. Washington should be focused on fixing our broken cattle market, not rewarding foreign competitors."
"Trump has done more in the past month to help Argentina than he has to help the American people."
"With these actions, President Trump risks acting more like the president of Argentina than president of the United States," Lovell declared. The US leader is a key ally of the nation's actual president, Javier Milei, whose austerity agenda has created the need for a massive bailout from Washington, DC.
Farm Action's proposed fix for the US is to tackle the "structurally flawed system" with three steps: "Reinstate Mandatory Country of Origin Labeling (MCOOL) for beef and pork, restore competitive markets by enforcing antitrust laws, and rebuild the US cow herd to achieve national self-reliance in beef production."
The group was far from alone in criticizing Trump's weekend remarks and offering alternative solutions to reduce US prices.
"We appreciate President Trump's interest in addressing the US beef market, which has been producing all-time record-high consumer beef prices," said Bill Bullard, CEO of R-CALF USA, the nation's largest cattle association, in a statement. "We urge the president to address the fundamental problems in the beef market, not just its symptom."
"The symptom is that the US has shrunk its beef cow herd to such a low level that it can no longer produce enough beef to satisfy domestic demand," he continued. "But the fundamental problem is that decades of failed trade policies have allowed cheap, undifferentiated imports to displace the domestic cow herd, driving hundreds of thousands of cattle farmers and ranchers and millions of domestic beef cows out of the domestic beef supply chain."
"In addition, the nation's beef packers and beef retailers have been allowed to concentrate to monopolistic levels, enabling them to interfere with competitive market forces," he asserted. "Attempting to lower domestic beef prices simply by inviting even more imports will both exacerbate and accelerate the ongoing dismantling of the domestic beef supply chain."
Instead of promoting US beef production, Trump now wants to establish a preferred position for Argentine beef in the US. Why, exactly? Is this what America First means?
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— Scott Horton (@robertscotthorton.bsky.social) October 20, 2025 at 2:23 PM
National Cattlemen's Beef Association CEO Colin Woodall said that "NCBA's family farmers and ranchers have numerous concerns with importing more Argentinian beef to lower prices for consumers. This plan only creates chaos at a critical time of the year for American cattle producers, while doing nothing to lower grocery store prices."
"Additionally, Argentina has a deeply unbalanced trade relationship with the US," Woodall noted. "In the past five years Argentina has sold more than $801 million of beef into the US market. By comparison, the US has sold just over $7 million worth of American beef to Argentina. Argentina also has a history of foot-and-mouth disease, which, if brought to the United States, could decimate our domestic livestock production."
Justin Tupper, president of the US Cattlemen's Association, highlighted the rising costs that ranchers are enduring.
"The cost of producing beef today is accurately represented in the consumer markets where it is sold," he said. "Ranchers are facing historic highs for feed, fuel, labor, and land—and those costs have risen far faster than beef prices on grocery shelves."
"When policymakers hint at intervention or suggest quick fixes, they can shake the market's foundation and directly impact the livelihoods of ranchers who depend on stable, transparent pricing," Tupper warned in the wake of the president's recent remarks. "Sudden price moves make it harder for independent producers to plan, invest, and keep their operations running."
"Efforts to support consumers must consider the economic realities on the ground and ensure the voices of independent ranchers lead the discussion," he added. "Market-driven prices—not mandates or panic interventions—have delivered value for generations. Let's focus on transparency, market integrity, and maintaining the conditions for sustainable rural economies."
Trump's signal that the US may buy more beef from Argentina comes as poll after poll shows that Americans—whose federal minimum wage hasn't increased in over 15 years—are stressed about the climbing costs of groceries. In addition to beef, shoppers are facing higher prices for staples such as coffee and eggs.
The Democratic National Committee also called out Trump's proposal on Monday, with Kendall Witmer, the DNC's rapid response director, charging that "Trump has done more in the past month to help Argentina than he has to help the American people, who are struggling to afford everything from rent to groceries."
"Because of Trump, farmers are on the brink of bankruptcy, and the government has been shut down for almost a month," Witmer added. "You would think that the so-called 'America First' president would be focused on reopening the government and saving millions of Americans from skyrocketing healthcare premiums—but Trump is showing his true colors. He only cares about helping himself and his friends, even at the expense of the American people. Let's be clear: MAGA now stands for Make Argentina Great Again."
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FTC-DOJ Merger Guidelines Aim to 'Restore Competition and Strengthen Democracy'
One expert called the guidance "a game-changer for antitrust enforcement, incorporating decades of new learnings and thousands of public comments from working families and small businesses."
Dec 18, 2023
Antitrust campaigners and experts on Monday celebrated the Biden administration's new guidelines for mergers and acquisitions, which supporters say will "restore competition and strengthen democracy."
Farm Action co-founder and chief strategy officer Joe Maxwell commended the Federal Trade Commission (FTC) and U.S. Department of Justice (DOJ) "for delivering on their commitment to restore competition to our economy."
"For more than 40 years, the merger guidelines have been void of a review for competition," he said. "During this period of time, unprecedented concentration across U.S. markets has driven farmers and small businesses out of business."
"The new guidelines provide a roadmap to bring first principles of the antitrust laws into the 21st century."
Erik Peinert, research manager and editor at the American Economic Liberties Project, declared that "the finalized merger guidelines are a game-changer for antitrust enforcement, incorporating decades of new learnings and thousands of public comments from working families and small businesses."
"After almost 50 years of significant underenforcement, we're thrilled to see the antitrust agencies make a comprehensive update to the merger guidelines, and look forward to seeing them vigorously enforced," he continued. "The new guidelines provide a roadmap to bring first principles of the antitrust laws into the 21st century."
"Previous guidelines ignored or underappreciated the harms from practices like vertical mergers and serial acquisitions, as well as the harms to workers," he highlighted. "A generation of these deals has suppressed worker pay, increased prices, and embrittled our supply chains."
Open Markets Institute legal director Sandeep Vaheesan also praised the agencies behind the new guidelines, which he said "put fealty to law front and center again and seek to implement congressional intent, instead of their own ideological preferences."
"By relying on market share tests for deciding the legality of certain mergers, the new guidelines are more faithful to the Clayton Act than the 2010 horizontal merger guidelines were," Vaheesan explained. "They are also more in accord with empirical research on the effects of mergers and acquisitions, which finds that corporate consolidation can harm democratic balances and institutions, as well as workers, producers, and consumers."
"In our comments on the draft guidelines, we called on the DOJ and the FTC, in the final guidelines, to adopt lower market share tests to cover consolidations outside the most highly concentrated markets and to reject unequivocally an efficiencies defense for presumptively illegal mergers," he noted. "Although the agencies stuck with their original approach in the final document, these guidelines are a material improvement over the status quo and will help the two agencies do a better job of stopping and deterring harmful corporate consolidation going forward."
The guidelines released Monday reflect feedback the agencies received after putting out a draft in July.
FTC Chair Lina Khan expressed gratitude for "the thousands of comments submitted by American workers, consumers, entrepreneurs, farmers, business owners, and other members of the public," stressing that "this input directly informed the guidelines and allowed us to pursue this work with a deeper understanding of the real-life stakes of merger enforcement."
Attorney General Merrick Garland said in a statement that the guidelines "provide transparency" into Justice Department action and pledged that the DOJ "will continue to vigorously enforce the laws that safeguard competition and protect all Americans."
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