Secretaries Rollins And Kennedy Make Agriculture And Health Announcement

US Health and Human Services Secretary Robert F. Kennedy Jr. discusses a $700 million pilot program to support regenerative agriculture alongside California farmer Blake Alexander and Agriculture Secretary Brooke Rollins on December 10, 2025 in Washington, DC.

(Photo by Chip Somodevilla/Getty Images)

Skeptics Warn of Greenwashing as Trump Admin Launches Regenerative Agriculture Pilot

One campaigner emphasized that the administration "continues to cut conservation staff, support the pesticide industry, roll back environmental laws, and play trade war games."

The announcement of the US Department of Agriculture's $700 million Farmers First Regenerative Agriculture Pilot was met with some skepticism on Wednesday, given other recent moves that conflict with the Trump administration's promises to "Make America Healthy Again."

Regenerative agriculture is an approach to farming and ranching that goes beyond sustainability, aiming to improve soil, water, and air quality; boost biodiversity; produce nutrient-dense food; and even help mitigate the climate emergency by storing carbon. Its practices include agroforestry, conservation buffers, cover cropping, holistically managed grazing, limiting pesticides and synthetic fertilizers, and no-till farming.

US Secretary of Agriculture Brooke Rollins announced the pilot alongside Centers for Medicare and Medicaid Services Administrator Dr. Mehmet Oz and Health and Human Services Secretary Robert F. Kennedy Jr., the controversial man behind the MAHA movement. She said that "we will deliver this support through existing programs our farmers already know and already trust."

Angela Huffman, president and co-founder of the group Farm Action, a longtime advocate of regenerative farming, welcomed the pilot, noting that "done right, this investment will help farmers lower their input costs, break free from the export-driven commodity overproduction treadmill, and move toward healthier, more resilient, and more profitable farming systems."

Stephanie Feldstein, population and sustainability director at the Center for Biological Diversity, was far more critical of the initiative, warning that "farmers trying to do the right thing for our environment need all the support they can get, but without clear standards, this ill-defined pilot program isn't enough."

"Regenerative agriculture needs to be more than just buzzwords Big Ag uses to greenwash business as usual," said Feldstein. "While the Trump administration promises money for sustainable practices, it continues to cut conservation staff, support the pesticide industry, roll back environmental laws, and play trade war games that hurt farmers and our food system."

As Spectrum News reported Wednesday:

The USDA regenerative agriculture pilot program flows from a Make America Healthy Again Commission report released in September that included more than 120 initiatives to address chronic childhood disease. One of the report's key focus areas was to remove harmful chemicals from the food supply.

On Wednesday, Kennedy said the report promised farmers an "off ramp" to transition away from chemical fertilizers "to a model that emphasizes soil health, and with soil health comes nutrient density... and a transition to a much healthier America for our children."

When the second MAHA report was released in September, some environmental and public health advocates blasted the commission for echoing "the pesticide industry's talking points," while Alexandra Dunn, CEO of the trade group CropLife America, celebrated that "we were heard" by the Trump administration.

The administration has also come under fire for constantly serving the fossil fuel industry; installing an ex-lobbyist, Kyle Kunkler, in a key role at the Environmental Protection Agency and nominating another, Douglas Troutman, for an EPA post; embracing herbicides including atrazine and dicamba as well as "forver chemical" pesticides; and urging the US Supreme Court to shield Bayer, which bought Monsanto, from lawsuits alleging that glyphosate-based Roundup causes cancer.

As Sarah Starman, senior food and agriculture campaigner at Friends of the Earth, highlighted Wednesday, the Trump administration has also been criticized for cutting billions of dollars in funding previously allocated to promoting regenerative agriculture and firing staff at the Natural Resources Conservation Service.

The pilot, Starman said, "is a step in the right direction, and we applaud the intent. But it will only be effective if USDA reverses the past year of massive cuts to on-the-ground conservation staff. Regenerative agriculture requires whole-farm, science-based planning, and right now the agency lacks the army of specialists needed to help farmers design and implement those plans."

"In addition, phasing out harmful agrochemicals—the synthetic pesticides and fertilizers that harm human health and degrade soil health—must be at the center of any regenerative program," she stressed. "The new initiative's incentives for integrated pest management fall far short of what is needed to help farmers get off the pesticide treadmill and spur a transition to a truly regenerative food system."

"The initiative must be updated to include specific, measurable incentives for deep reductions in agrochemical use if it is to deliver truly healthy, resilient soils and promote human health," she added. "Finally, going forward, all major farm subsidies should carry strong conservation compliance requirements so that every public dollar supporting agriculture also supports soil health, water quality, and climate resilience on every acre."

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