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Want an easy New Years' resolution? Buy 100% recycled or alternative fiber toilet paper instead of rolls made from virgin forest pulp.
North America’s boreal forests are crucial for wildlife and the climate, but we’re literally trashing them to make pulp for toilet paper and other disposable paper products.
Companies are clear-cutting a million acres a year, according to a new report from the Natural Resources Defense Council (NRDC).
The northern boreal forests are Earth’s largest terrestrial biome. They’re the breeding grounds for 3-5 billion migrating birds that populate our backyards. And they’re a key carbon sink, storing 20% of global forest carbon and 50% of global soil carbon.
Studies show these forests have been overharvested and degraded to such a degree that the ecological damage will be difficult to reverse. They’re increasingly beset by global warming, melting permafrost, fires (including multi-year, spontaneously reigniting “zombie fires”), and pests, which threaten to destroy them and release their carbon back into the atmosphere.
If every American bought just one roll of toilet paper made from recycled paper rather than a conventional forest-fiber roll, it would save 1.6 million trees, 1 billion gallons of water, and 800 million pounds of greenhouse gases.
The United Nations recently warned of an approaching tipping point that could turn them from carbon sinks to carbon sources. That would be catastrophic. The recent COP30 climate summit, held in Brazil’s Amazon rainforest, was billed as “the forest COP.” But its outcomes were dubious for tropical forests—and nonexistent for boreal forests.
But if climate delegates don’t protect them, consumers can—by buying 100% recycled or alternative fiber products instead of toilet paper made from virgin forest pulp.
A market for these alternatives is emerging. The US toilet paper industry is worth $42 billion, but a whopping 68% of US consumers surveyed want eco-friendly toilet paper made from recycled pulp, bamboo, or cornstalks.
If every American bought just one roll of toilet paper made from recycled paper rather than a conventional forest-fiber roll, it would save 1.6 million trees, 1 billion gallons of water, and 800 million pounds of greenhouse gases—the equivalent of taking 72,000 cars off the road for a year, NRDC found.
Eco-friendly toilet paper start-ups have a $1 billion toehold on the overall market so far—little more than 2%. But they’re growing fast. Imagine how many trees, how much water, and how many emissions we’d save if they gained a 68% share.
The big paper companies are imagining it, too. Procter & Gamble (P&G) makes Charmin, the top US toilet paper brand. This year it launched a bamboo version. That gives the company a green-sounding talk point, and a theoretical way into the growing alternative market. But it isn’t really available in stores and doesn’t do anything to change P&G’s bad practices.
It’s well documented that P&G makes regular Charmin by clear-cutting Canadian boreal forests for pulp, cutting down old-growth groves that have stood for a century or more. Only about 20% of these old-growth trees are left.
Any remnant wood left (called “slash”) after logging gets burned, and the land gets plowed and sprayed with glyphosate (RoundUp), eradicating formerly diverse ecosystems that caribou and birds depend on. They’re replaced with monoculture plantations of softwood trees planted in tight rows, worsening vulnerability to wildfires.
Yet P&G has the chutzpah to claim its slash-and-burn practices “absolutely prohibit deforestation” and “incorporate sustainability.” No wonder the company is being sued for greenwashing, with plaintiffs demanding it be held accountable for “egregious environmental destruction of the largest intact forest in the world” and making “false and misleading claims of environmental stewardship.”
Ultimately though, the power to change practices resides with consumers, not courts. Some 90 million Americans buy regular Charmin—and another 5 billion consumers worldwide buy P&G products. Collectively they have enormous power, provided they’re alerted to the problem and aren’t fooled by greenwashing tactics.
But if those conditions are met, consumers can save the boreal forests, one roll at a time.
Construction crews are creating what will be the longest unbroken stretch of border wall in an area of Arizona that serves as a critical wildlife corridor.
Across the world, efforts to reintroduce imperiled animals to their natural habitats have gained momentum, but in the Madrean Sky Islands of Arizona, jaguars are doing it on their own.
Less than a month ago, Chris Schnaufer, a citizen scientist volunteer with the University of Arizona Wild Cat Research and Conservation Center, and another volunteer, were checking one of their remote trail cameras. Schnaufer, a long-distance hiker, often got the center’s toughest assignments, and both men were tired when they reached the mountain camera site. They replaced batteries and collected the SD card and hiked back to the trailhead. That night, at home, Schnaufer scrolled through the images of deer, bear, bobcats, mountain lions, foxes, owls, skunks, and a coatimundi. And then, there it was, in the semidarkness of early morning, the striking image of a jaguar drinking from a waterhole. The photos showed its muscular shoulder and its distinctive inky-black rosettes.
When the University of Arizona Wild Cat Research and Conservation Center released the photographs of the jaguar roaming the rugged mountains of southern Arizona, it confirmed that it was a never-before-recorded big cat. Jaguars have their own unique markings, as singular as a human’s fingerprint, and this was one new to the center’s database. Though it has not yet identified its sex, the center is calling it Jaguar No. 5, dubbed Cinco, the fifth jaguar to be photographed in the Sky Islands since 2011, the second one discovered since 2023, and the ninth one spotted in the US since 1996.

When the photos were made public, and news agencies across the country buzzed with excitement about the future of the state’s wild jaguar population, Schnaufer still felt the existential thrill of knowing he had been hiking in jaguar country.
Three-quarters of a century ago, Aldo Leopold penned his essay “The Green Lagoons,” which chronicles a 1923 canoeing adventure in the Delta region of the Colorado River. He and his brother Carl hoped to “find sign of the… the great mottled jaguar, el tigre.” They “saw neither hide nor hair of him, but his personality pervaded the wilderness.”
While I was researching my book, Heart of the Jaguar, and backpacking sections of the Sky Islands, three jaguars called the Sky Islands home—Cochise, Sombra, and O:ṣhad Ñu:kudam. I never saw so much as a track, but what mattered most to me was what the presence of a big, spotted cat prowling the mountains of southern Arizona implied: a kind of wildness.

The Sky Islands, situated at the northern edge of a 5,000-mile jaguar range that extends as far south as Argentina, are indeed wild. More than a century ago, they were prime jaguar habitat. Some biologists and conservationists, including Susan Malusa, director of the Wild Cat Research and Conservation Center for the last 13 years, think they still are. “The picture of Jaguar No. 5 is a moment in time,” Malusa says. “But it’s part of a greater story, and that story is that the Sky Islands are part of the jaguar’s historical range. Jaguars wouldn’t be coming here if they weren’t finding what they need.”
The entire jaguar range is based on the principle of connection. Alan Rabinowitz, the celebrated zoologist and co-founder of Panthera, the global wild cat conservation organization, (who passed away in 2018), envisioned the jaguar realm as a mammal’s circulatory system. The core areas of jaguar production are its heart; the corridors linking them are its veins and arteries. A functioning system would nurture the species, while at the same time allowing nomadic, individual cats the freedom to spread their genetics across the corridor.
Susan Malusa believes it could be just a matter of time before other jaguars cross over from Mexico into the United States. “The cats are coming,” she says. “This is our chance to get it right; we have an obligation. Essentially, our job is not to screw it up.”
But screwing it up is exactly what we are doing. Currently, construction crews are dynamiting huge swaths of the unspoiled Coronado National Memorial and building hulking, 30-foot walls in the San Rafael Valley, creating what will be the longest unbroken stretch of border wall in an area of Arizona that serves as a critical wildlife corridor.
The Trump administration, which is not known for its love of wild places, waived the Endangered Species Act, the National Environmental Policy Act, and a host of other laws, to build a wall that will stop jaguars and dozens of other species in their tracks. And southern Arizona will be poorer for it. Apex predators like jaguars maintain ecosystem health, balance prey populations, and sustain biodiversity. They also change the spirit of the land. They contribute to what Aldo Leopold described as a “vast pulsing harmony.” And when they are gone, a “glory has departed.”
But perhaps in spite of the obstacles in their path, that glory is beginning to come back, as exemplified by Jaguar No.5.
Inaction now carries a clearer cost than ever: At UNEA-7 in Nairobi—the environmental capital of the world—the “Nairobi Spirit” can convert shared challenges into shared action.
As geopolitical challenges and tensions escalate globally, one thing is clear: Fragmented politics will not fix a fractured planet.
This is why the United Nations Environment Assembly (UNEA)—the world’s highest decision-making body on the environment—is so critical to address our shared and emerging environmental threats.
The seventh session of the assembly, taking place at the headquarters of the UN Environment Programme (UNEP) in Nairobi, Kenya this month, will bring together ministers, intergovernmental organizations, multilateral environmental agreements, the broader UN system, civil society groups, scientists, activists, and the private sector to shape global environmental policy.
Recent UNEP data show emissions continue to rise as the impacts of global environment and climate challenges are accelerating and growing ever more extreme. We see it in record heatwaves; disappearing ecosystems; and toxins in our air, water, and soil. These are global threats that demand global solutions.
To deliver at the speed and scale required, the United Nations system must act together—with the full family of Multilateral Environmental Agreements coming together to support countries.
Even in turbulent times, environmental multilateralism continues to deliver. Since countries met at UNEA last year, this multilateralism has delivered important progress.
Governments agreed to establish the Intergovernmental Science-Policy Panel on Chemicals, Waste, and Pollution—finally completing the “trifecta” of science bodies alongside the Intergovernmental Panel on Climate Change (IPCC) and the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES). The BBNJ Agreement on the sustainable use of marine biodiversity in areas beyond national jurisdiction came into force, a major win for the governance of our oceans.
Importantly, during such a challenging political climate, the Paris Agreement is showing that it is working. However, it is clear we need to move much faster with greater determination. But change is afoot: The global shift to low-emission and climate-resilient development is irreversible. Renewable energy is outcompeting fossil fuels pricewise. Climate smart investments are driving tomorrow’s vibrant economies and societies.
While we must recognize that many were hoping COP30 would include explicit reference to phasing out fossil fuels in the decision text, this was not to be. However, the COP president committed to creating two road maps during his one-year tenure, one to halt and reverse deforestation and another to transition away from fossil fuels—a move that was backed by more than 80 countries during the talks.
These are not small steps—nor are they enough to address the threats we face in full. But they do reinforce that multilateralism can still bring science and policy together to address our global challenges.
Of course, progress is not always straight forward. Since UNEA’s historic resolution in 2022 on a legally binding instrument to end plastic pollution, including in the marine environment, negotiations have continued to advance. While we do not yet have a full treaty text agreed, the latest talks in Geneva earlier this year made hard fought progress and countries remain at the table, sustaining momentum toward an agreement that ends plastic pollution once and for all.
This year, under the theme “Advancing sustainable solutions for a resilient planet,” UNEA will build on these wins to set the stage for even greater progress.
The seventh edition of UNEP’s flagship report, the Global Environmental Outlook, will be key to informing how we deliver this future. Released during UNEA, the report will help move us beyond diagnoses of our common challenges to identifying real solutions across five interconnected areas: economics and finance; circularity and waste; environment; energy; and food systems. Drawing on contributions from hundreds of experts worldwide, the Outlook will help countries prioritize the most effective solutions to deliver our global goals.
To deliver at the speed and scale required, the United Nations system must act together—with the full family of Multilateral Environmental Agreements coming together to support countries. UNEP is proud to host 17 conventions and panels that span the environmental spectrum, from toxic chemicals to protection of the ozone layer. Bringing this family of agreements closer together offers opportunities to better align priorities.
This is why UNEA will put a central focus on how these agreements can better work together for accelerated, more targeted support to countries as they implement commitments. Because action on climate is action on biodiversity and land; because action on land is action on climate; because action on chemicals, pollution, and waste is action on nature and on climate.
Inaction now carries a clearer cost than ever. At UNEA-7 in Nairobi—the environmental capital of the world—the “Nairobi Spirit” can convert shared challenges into shared action and, ultimately, shared prosperity on a safe, resilient planet that benefits all.
The United Nations Environment Assembly will take place from December 8-12 in Nairobi, Kenya.