Fight the Trump Media Takeover With Tax Credits for Independent Reporting

It is terrible to see Bari Weiss, under orders from Trumper owner David Ellison, dismantle "60 Minutes" and the rest of CBS News. CBS was never close to being a paragon of unbiased reporting; the rich always had a disproportionate voice, but the network, and especially "60 Minutes," did much excellent investigative reporting.

The Weiss-Ellison team is explicitly saying that this will no longer be the case under their leadership. Any investigative reporting this crew does will most likely be on President Donald Trump’s political opponents. And the material they present will likely be as distorted as the lies that Trump spouts on a daily basis.

The problem goes well beyond CBS. The Ellison family is also planning to take over CNN through its acquisition of Warner Bros., the parent company. The Trumper trio of Larry Ellison, Mark Zuckerberg, and Elon Musk own TikTok, Facebook and Instagram, and X, respectively. They do not hide their efforts to use their control of these social media platforms to push their political agenda.

And it goes beyond just outright control. Trump and Brendan Carr, his chair of the Federal Communications Commission, have said that they would use the federal government’s regulatory powers to punish outlets that broadcast material they don’t like. Trump used this threat to extract tribute from both ABC News and CBS News (pre-Weiss) over absurd lawsuits.

The media matter hugely for democracy, much more than campaign financing.

All in all, this is a really bad story. But there are things that can be done other than whine. First, the Ellison’s takeover of Warner is not a done deal. People can protest this monopolization of both movie production and news. Even Trumper politicians can be forced to respond to public pressure. Note the seeming retreat from Trump’s $1.8 billion slush fund for his criminal friends. Giving tax dollars to Trump’s chosen criminals was too much for people to stomach, and the Republicans in Congress were forced to nix it.

There are also a large number of independent outlets that continue to do solid reporting. I would put ProPublica at the top of that list, but there are many others. I would also include The New York Times and NPR, despite my many criticisms of both outlets over the years. And there are dozens of smaller publications, way too many for me to list, that people should look to support. Instead of buying something you see advertised on CBS or any other corrupt media outlet, send the money you would have spent to The Nation, In These Times, Payday Report, or any of a number of other independent outlets.

But we really need to go beyond what people cough up out of goodwill. The billionaires have endless money to push their Trumpian nonsense. The nickels and dimes that ordinary people can afford is not a match. We really need to have government support for independent media, and I’m not talking about going back to the old days with the federal government coughing up $500 million a year (0.007% of the budget) for the Corporation for Public Broadcasting.

We need an individual tax credit or voucher, modeled on the charitable contribution tax deduction. The difference is that this money would be designated for news outlets, and that it would be a credit (say $100), available to everyone, not a deduction from taxes. This way the money would go to the outlets that people find valuable, not the ones the government has chosen. (There is a question of eligibility, but this has generally not been a major problem in qualifying for tax-exempt status with the Internal Revenue Service.)

This route can make a huge amount of money available to support independent reporting. If it was set up nationally and 150 million people took advantage of a $100 credit, that would make $15 billion available to support independent media. That is roughly 300 times ProPublica’s annual budget.

Needless to say, not everyone will use their credit to support media progressives will like. Some may support tabloid-type reporting on Hollywood figures. Some of it will go to support right-wing Fox News- type propaganda. But if even 20% went to support real news, it would be an enormous boon for independent reporting.

And the great thing about this credit is that it can be done at the state and local level, so we don’t have to wait for the forces of good to retake Washington. There have already been some efforts in this direction around the country. In this respect, it’s worth noting that Katie Wilson, Seattle’s new progressive mayor, is a big proponent. If Seattle or some other progressive city or state led the way, it could set an example for others to follow.

To many, this sort of media tax credit will be a new idea. We all know the old line about intellectuals having a hard time with new ideas. But it is really important that people overcome their difficulties. The media matter hugely for democracy, much more than campaign financing. (Sorry, but it’s a bit nuts to think that campaign ads affect voting, but not what people see between the ads.)

I’ve pushed this scheme for a long time, and maybe it’s not the best plan. But if people have better ideas, put them on the table. Whining over the right’s takeover of the media is not a political strategy.