Talarico Explains Infamous 'Powell Memo' to Texas Voters, Making Right-Wing 'Master Plan' a Campaign Issue

Politicians from both sides of the aisle have come to realize in recent years that "affordability" and "cost of living" are key issues voters want to hear about on the campaign trail, with nearly all respondents to a Harris Poll last month reporting they believe the US is currently in an affordability crisis.

But on Wednesday, before 1,300 Texans in the city of Arlington, state Rep. James Talarico (D-50), the Democratic US Senate candidate, contextualized the crisis for voters.

Talarico provided a history lesson that explained how—while his opponent, Attorney General Ken Paxton, has blamed the Biden administration for rising costs and the struggles of working Texans—"this affordability crisis isn't something that happened over the last five years. This affordability crisis has been 50 years in the making."

While introducing his economic platform, "The New American Dream," Talarico held the audience's attention as he explained the Powell Memo—a document formally titled “Attack on American Free Enterprise System,” which Virginia-based corporate lawyer Lewis Powell wrote in 1971 for his client, the US Chamber of Commerce.

The memo, said Talarico, provided "a blueprint for how corporations could amass political power, reverse the gains of the Great Society and the New Deal, and rig the system for themselves."

"The Powell memo outlined a strategy. Unite corporate special interests, privilege corporate perspectives in the media, appoint sympathetic judges to the court, and buy politicians in both political parties," continued Talarico. "And it worked. Republicans and some Democrats sold the false gospel of trickle-down economics."

In the memo, Powell—who was appointed to the US Supreme Court by President Richard Nixon just months after he delivered the blueprint to the powerful Chamber of Commerce—outlined how the interests of corporate America should be framed as "individual freedom" that the country must protect.

Private companies should use political influence "aggressively and with determination" to stop "the stampedes by politicians to support any legislation related to 'consumerism' or to the 'environment,'" wrote Powell, and should show no "reluctance to penalize politically those who oppose” the corporate effort.

“Strength lies in organization, in careful long-range planning and implementation, in consistency of action over an indefinite period of years, in the scale of financing available only through joint effort, and in the political power available only through united action and national organizations," the memo argued.

"Trickle-down economics is not a theory, it is theft."

The result of that "long-range planning" and "consistency of action over an indefinite period of years," said Talarico, is the current political system—in which corporate interests pour billions of dollars into elections to support favorable candidates, Congress passes massive tax breaks for billionaires, and working families are left struggling to afford healthcare, childcare, and other essentials.

"Trickle-down economics is not a theory, it is theft," he said. "Since the late 1970s, megadonors and corporate special interests have been buying politicians in both political parties. And then those politicians turned around and rigged the economy to benefit their wealthy donors at our expense. We have an affordability crisis because we have a corruption crisis."

He added that five decades after the Powell Memo, "the top 1% put the American Dream behind a paywall"—pointing to the extreme wealth of tech CEOs like Amazon founder Jeff Bezos and SpaceX CEO Elon Musk, while "one in five Texas children live in poverty."

David Sirota of The Lever, whose team produced the award-winning 2024 podcast "Master Plan," which details the history and influence of the Powell Memo, applauded Talarico for speaking directly to voters about the long history behind today's "affordability crisis."

"Talarico is recounting—and promising to fight—the master plan that we exposed. And he’s making that promise in one of America’s most high-profile Senate races," said Sirota.

Talarico's event in Arlington marked the beginning of a monthlong tour across Texas in which he plans to roll out his plans to begin reversing the decades of damage done by the Powell Memo and politicians from both major parties who have prioritized corporate interests over working Americans.

The candidate's agenda includes raising the minimum wage; closing billionaire tax loopholes and ending tax breaks for the top 1% of earners in President Donald Trump's One Big Beautiful Bill Act; passing universal childcare; permanently expanding the child tax credit; passing an anti-corruption package to ban super political action committees; and providing down payment assistance for first-time home buyers.

"People are working hard every day," said Talarico. "They're playing by the rules. But those rules of today weren't written for us. They were written for billionaires."