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Virginia Cleaveland, Stand.earth, media@stand.earth, +1 510 858 9902
In a shocking move by Procter & Gamble's shareholders that defied the company's own recommendations, two-thirds of Procter & Gamble (P&G) shareholders voted "yes" at the company's annual meeting on Tuesday, October 13, to pass a proposal on forest sourcing and impacts. The vote is a clear indication that despite repeated insistence from company executives, the world's largest consumer goods company is not doing enough to deal with the financial threats of deforestation and forest degradation in its supply chains.
67% of shareholders voted yes on Green Century Equity Fund's shareholder proposal #5 (page 78), which reads "Shareholders request P&G issue a report assessing if and how it could increase the scale, pace, and rigor of its efforts to eliminate deforestation and the degradation of intact forests in its supply chains." (See the full text of the resolution below.)
"P&G's CEO David Taylor has been trying to convince shareholders and customers that the company is doing enough for forests. Losing this shareholder resolution by a huge margin is a slap in David Taylor's face and a clear rebuke. The owners of the company are saying directly to the CEO, 'You have failed and you need to do more to protect forests,'" said Todd Paglia, Executive Director at Stand.earth.
"This is a clear directive from investors that P&G needs to do much more than the status quo to protect the world's remaining intact forests. This vote makes clear that shareholders agree that P&G is not doing enough. The choice now for P&G is whether they will work with us to establish a more sustainable supply chain, or face even greater pressure from concerned citizens and their investors moving forward," said Shelley Vinyard, Boreal Corporate Campaign Manager at NRDC.
"This vote is a clear sign that shareholders are asking Procter & Gamble to do more. P&G must take action for forests globally and the communities who depend on them. In Indonesia and Malaysia, P&G needs to take responsibility for the palm oil it sources for soaps and shampoos, and take a stand for workers rights, Indigenous rights, rainforests, and the global climate," said Brihannala Morgan, Senior Campaigner at Rainforest Action Network.
"Over the past decade, major institutional shareholders have too often failed to use their voting power to defund deforestation and forest degradation. Today's overwhelming vote at Procter & Gamble is a watershed moment for shareholder power to challenge management and defend forests," said Jeff Conant, Senior International Forest Program Manager with Friends of the Earth U.S.
The vote comes amid mounting pressure from international environmental advocacy groups -- including Stand.earth, NRDC, Friends of the Earth, Rainforest Action Network, David Suzuki Foundation, and Wildlands League -- to expose the ways Indigenous and frontline communities have been historically impacted by Procter & Gamble's destructive forest sourcing, land grabbing, and poor labor practices in the boreal forest of Canada as well as tropical forests in Malaysia and Indonesia, where the company sources some of its palm oil and fiber from. Learn more about the campaigns in this briefing note sent to P&G investors.
In recent weeks, advocacy groups had increased their campaigning in support of the proposal, hosting a virtual webcast critiquing P&G's "Our Home" climate initiative, leading multiple days of protest outside the company's headquarters in Cincinnati, Ohio, and holding private meetings with shareholders to discuss the proposal. Groups including NRDC and Stand.earth met with a combined $90 billion of P&G investors representing about 30 percent of total shareholder value -- including some of the largest investment institutions in the world.
ABOUT THE ISSUE WITH TISSUE CAMPAIGN
Today's shareholder vote comes more than a year after the launch of Stand.earth and NRDC's Issue with Tissue campaign against Procter & Gamble for making toilet paper and tissue products from endangered forests and threatened species habitat.
In February 2019, Stand.earth and NRDC released the "Issue with Tissue" sustainability scorecard flunking Charmin and other major toilet paper brands for refusing to use zero recycled content in their at-home toilet paper. In June 2020, NRDC released "The Issue With Tissue 2.0," including a new sustainability scorecard that once again flunked P&G brands.
In the months following the release of the 2019 report, activists with Stand.earth created a "blind wipe" video spoofing Charmin over its softness claims, held a protest outside Procter & Gamble's shareholder meeting featuring a chainsaw-wielding bear, got Santa arrested for delivering coal to Procter & Gamble's headquarters, delivered a tongue-in-cheek Earth Day message about folding vs. wadding toilet paper, released a poll showing 85% of Americans want toilet paper makers to use more environmentally responsible materials, and supported religious leaders in Cincinnati in sending a letter to Procter & Gamble about the moral imperative of addressing climate change.
ABOUT THE BOREAL FOREST
Despite engaging in a long negotiation process with company executives late last year, Stand.earth and NRDC reached an impasse with Procter & Gamble over its sourcing practices. The company refused to set time-bound goals to stop sourcing from Canadian suppliers that don't meet the 65% habitat intactness thresholds established by the Canadian federal government to support the survival of endangered boreal caribou. The company has also failed to require its suppliers to adhere to the principles of Free, Prior, and Informed Consent when sourcing from traditional territories of First Nations in Canada.
The boreal forest of Canada is the largest intact forest remaining on the planet, and it also stores more carbon per hectare than nearly any other forest type on Earth (second only to mangroves), making it vital to mitigating the worst impacts of climate change. Often called the "Amazon of the North", this climate-critical ecosystem is home to over 600 Indigenous communities, as well as boreal caribou, pine marten, and billions of songbirds. The loss of this intact forest is impacting Indigenous peoples' ways of life and driving the decline of boreal caribou and other species.
Procter & Gamble recently launched their "It's Our Home" climate initiative, which centers around "the power of nature as a climate solution." The initiative includes plans by P&G to protect places "that are rich in carbon", such as the mangroves in the Philippines. However, the announcement conveniently downplayed the massive impacts the company has on the places it sources its fiber and palm oil, and completely ignored the boreal forest.
ABOUT SHAREHOLDER PROPOSAL #5
The full text of shareholder proposal #5 reads:
ITEM 5. SHAREHOLDER PROPOSAL -- REPORT ON EFFORTS TO ELIMINATE DEFORESTATION
Green Century Equity Fund, 114 State Street, Suite 200, Boston, Massachusetts, 02109, the owner of at least $2,000 in value of Common Stock of the Company, has given notice that it intends to present for action at the annual meeting the following resolution:
Whereas: Procter and Gamble (PG) uses palm oil and forest pulp. These commodities are among the leading drivers of deforestation and forest degradation, which are responsible for approximately 12.5 percent of global greenhouse gas emissions and also contribute to biodiversity loss, soil erosion, disrupted rainfall patterns, land conflicts, and forced labor.
Companies that do not adequately mitigate deforestation and forest degradation in their supply chains are vulnerable to material financial risk.
Supply chains that illegally contribute to deforestation are increasingly vulnerable to interruption from regulatory action and enforcement, and in 2019, two of PG's Tier 1 palm suppliers were tied to illegal deforestation.
PG lists potential reputational damage from the real and perceived environmental impacts of its products as a risk factor in its 2019 10-K. The Company received negative attention from 115 NGOs for sourcing pulp from forests that serve as a substantial global carbon sink. PG also received unfavorable coverage from media, including major outlets like Reuters, for failing to meet its 2020 zero-deforestation palm oil goal. Chain Reaction Research calculates PG's potential reputational losses at $41 billion, or 14 percent of equity, which "dwarfs the cost of solutions."
PG's peers have adopted and implemented stronger forest sourcing policies:
- Kimberly-Clark, one of the world's largest buyers of market pulp, has committed to halve its sourcing from natural forests, dramatically increasing the use of alternative and environmentally-preferred fibers. Kimberly-Clark regularly reports progress and appears on track to meet its targets.
 - Unilever has committed to zero-net deforestation by 2020 in its supply chains and will sustainably source 95 percent of 12 key crops--including palm oil and paper/board--by the end of 2020.
 PG was rated below these peers by both Forest 500 and CDP Forest and as "high risk" by SCRIPT, a soft commodity risk analysis tool.
PG lags on implementing its existing no-deforestation commitment, achieving RSPO certification for only one-third of its palm oil supply and retaining as its single largest palm kernel oil supplier a company that has not obtained RSPO certification since 2016. Additionally, PG lacks a comprehensive plan to mitigate exposure to deforestation and forest degradation throughout its operations; its current sourcing policies allow the Company to source from critical ecosystems, like Canada's boreal forest.
Failure to adopt and implement policies that mitigate these exposures may subject the Company to significant systemic and company-specific risks.
Resolved: Shareholders request PG issue a report assessing if and how it could increase the scale, pace, and rigor of its efforts to eliminate deforestation and the degradation of intact forests in its supply chains.
Supporting Statement: Proponents defer to management's discretion on the content of the report but suggest that indicators meaningful to shareholders may include:
- Whether the company has adopted a no-deforestation and no-degradation policy for all relevant commodities, such as avoiding intact forests and regions at high-risk for deforestation and degradation; and
 - Disclosure of progress toward any stepped-up efforts, such as quantitative progress reports, timebound action plans, and non-compliance protocols.
 
Stand.earth (formerly ForestEthics) is an international nonprofit environmental organization with offices in Canada and the United States that is known for its groundbreaking research and successful corporate and citizens engagement campaigns to create new policies and industry standards in protecting forests, advocating the rights of indigenous peoples, and protecting the climate. Visit us at
"We are united in our view that the agreement enacted in 2020 has failed to deliver improvements for American workers, family farmers, and communities nationwide."
A group of more than 100 congressional Democrats on Monday called on President Donald Trump to use the opportunity presented by the mandatory review of the US-Mexico-Canada Agreement "to make significant and necessary improvements to the pact" that will benefit American workers and families.
"In 2020, some of us supported USMCA, some opposed it, and some were not in Congress," the lawmakers wrote in a letter to Trump led by Reps. Rosa DeLauro (D-Conn.) and Frank Mrvan (D-Ind.). "Today, we are united in our view that the agreement enacted in 2020 has failed to deliver improvements for American workers, family farmers, and communities nationwide."
The USMCA replaced the highly controversial North American Free Trade Agreement (NAFTA), which was enacted during the administration of then-Democratic President Bill Clinton in 1994 after being signed by former Republican President George H.W. Bush in 1992. The more recent agreement contains a mandatory six-year review.
As the lawmakers' letter notes:
Since enactment of the USMCA, multinational corporations have continued to use the threat of offshoring as leverage wielded against workers standing up for dignity on the job and a share of the profits generated by their hard work—and far too often, enabled by our trade deals, companies have acted on these threats. The US trade deficit with Mexico and Canada has significantly increased, and surging USMCA imports have undermined American workers and farmers and firms in the auto, steel, aerospace, and other sectors. Under the current USMCA rules, this ongoing damage is likely to worsen: Since USMCA, Chinese companies have increased their investment in manufacturing in Mexico to skirt US trade enforcement sanctions against unfair Chinese imports of products like electric vehicles and to take advantage of Mexico’s duty-free access to the US consumer market under the USMCA.
These disappointing results contrast with your claims at the time of the USMCA’s launch, when you promised Americans that the pact would remedy the NAFTA trade deficit, bring “jobs pouring into the United States,” and be “an especially great victory for our farmers.”
Those farmers are facing numerous troubles, not least of which are devastating tariffs resulting from Trump's trade war with much of the world. In order to strengthen the USMCA to protect them and others, the lawmakers recommend measures including but not limited to boosting labor enforcement and stopping offshoring, building a real "Buy North American" supply chain, and standing up for family farmers.
"The USMCA must... be retooled to ensure it works for family farmers and rural communities," the letter states. "Under the 2020 USMCA, big agriculture corporations have raked in enormous profits while family farmers and working people in rural communities suffered."
"We believe that an agreement that includes the improvements that we note in this letter" will "ensure the USMCA delivers real benefits for American workers, farmers, and businesses, [and] can enjoy wide bipartisan support," the lawmakers concluded. 
"Sustainable land management requires enabling environments that support long-term investment, innovation, and stewardship," said the head of the Food and Agriculture Organization.
A report published Monday by a United Nations agency revealed that nearly 1 in 5 people on Earth live in regions affected by failing crop yields driven by human-induced land degradation, “a pervasive and silent crisis that is undermining agricultural productivity and threatening ecosystem health worldwide."
According to the latest UN Food and Agriculture Organization (FAO) State of Food and Agriculture report, "Today, nearly 1.7 billion people live in areas where land degradation contributes to yield losses and food insecurity."
"These impacts are unevenly distributed: In high-income countries, degradation is often masked by intensive input use, while in low-income countries, especially in sub-Saharan Africa, yield gaps are driven by limited access to inputs, credit, and markets," the publication continues. "The convergence of degraded land, poverty, and malnutrition creates vulnerability hotspots that demand urgent, targeted and, comprehensive responses."
#LandDegradation threatens land's ability to sustain us. The good news: Reversing 10% of degraded cropland can produce food for an additional 154 million people.
▶️Learn how smarter policies & greener practices can turn agriculture into a force for land restoration.
#SOFA2025 pic.twitter.com/8U3yQk9lX4
— Food and Agriculture Organization (@FAO) November 3, 2025
In order to measure land degradation, the report's authors compared three key indicators of current conditions in soil organic carbon, soil erosion, and soil water against conditions that would exist without human alteration of the environment. That data was then run through a machine-learning model that considers environmental and socioeconomic factors driving change to estimate the land’s baseline state without human activity.
Land supports over 95% of humanity's food production and provides critical ecosystem services that sustain life on Earth. Land degradation—which typically results from a combination of factors including natural drivers like soil erosion and salizination and human activities such as deforestation, overgrazing, and unsustainable irrigation practices—threatens billions of human and other lives.
The report notes the importance of land to living beings:
Since the invention of agriculture 12,000 years ago, land has played a central role in sustaining civilizations. As the fundamental resource of agrifood systems, it interacts with natural systems in complex ways, influencing soil quality, water resources, and biodiversity, while securing global food supplies and supporting the achievement of the Sustainable Development Goals (SDGs). Biophysically, it consists of a range of components including soil, water, flora, and fauna, and provides numerous ecosystem services including nutrient cycling, carbon sequestration, and water purification, all of which are subject to climate and weather conditions.
Socioeconomically, land supports many sectors such as agriculture, forestry, livestock, infrastructure development, mining, and tourism. Land is also deeply woven into the cultures of humanity, including those of Indigenous peoples, whose unique agrifood systems are a profound expression of ancestral lands and territories, waters, nonhuman relatives, the spiritual realm, and their collective identity and self-determination. Land, therefore, functions as the basis for human livelihoods and well-being.
"At its core, land is an essential resource for agricultural production, feeding billions of people worldwide and sustaining employment for millions of agrifood workers," the report adds. "Healthy soils, with their ability to retain water and nutrients, underpin the cultivation of crops, while pastures support livestock; together they supply diverse food products essential to diets and economies."
The report recommends steps including reversing 10% of all human-caused land degradation on existing cropland by implementing crop rotation and other sustainable management practices, which the authors say could produce enough food to feed an additional 154 million people annually.
"Reversing land degradation on existing croplands through sustainable land use and management could close yield gaps to support the livelihoods of hundreds of millions of producers," FAO Director-General Dongyu Qu wrote in the report’s foreword. "Additionally, restoring abandoned cropland could feed hundreds of millions more people."
"These findings represent real opportunities to improve food security, reduce pressure on natural ecosystems, and build more resilient agrifood systems," Qu continued. "To seize these opportunities, we must act decisively. Sustainable land management requires enabling environments that support long-term investment, innovation, and stewardship."
"Secure land tenure—for both individuals and communities—is essential," he added. "When land users have confidence in their rights, they are more likely to invest in soil conservation, crop diversity and productivity." 
"Trump cares more about playing politics than making sure kids don't starve," said Sen. Jeff Merkley. "Kids and families are not poker chips or hostages. Trump must release the entirety of the SNAP funds immediately."
After President Donald Trump's administration announced Monday that it would partially fund the Supplemental Nutrition Assistance Program for November to comply with a federal court order, a Republican senator blocked congressional Democrats' resolution demanding full funding for the SNAP benefits of 42 million Americans during the US government shutdown.
"Trump is using food as a weapon against children, families, and seniors to enact his 'Make Americans Hungry Agenda,'" declared Sen. Jeff Merkley (D-Ore.), who is spearheading the measure with Senate Minority Leader Chuck Schumer (D-NY).
"It's unbelievably cruel, but Trump cares more about playing politics than making sure kids don't starve," he continued. "Kids and families are not poker chips or hostages. Trump must release the entirety of the SNAP funds immediately."
Merkley on Monday night attempted to pass the resolution by unanimous consent, but Senate Majority Whip John Barrasso (R-Wyo.) blocked the bill and blamed congressional Democrats for the shutdown, which is nearly the longest in US history.
The government shut down at the beginning of last month because the GOP majorities in Congress wanted to advance their spending plans, while Democrats in the Senate—where Republicans need some Democratic support to pass most legislation—refused to back a funding bill that didn't repeal recent Medicaid cuts and extend expiring Affordable Care Act subsidies.
Then, the Trump administration threatened not to pay out any SNAP benefits in November and claimed it couldn't use billions of dollars in emergency funding to cover even some of the $8 billion in monthly food stamps. Thanks to a pair of federal lawsuits and Friday rulings, the US Department of Agriculture on Monday agreed to use $4.65 billion from the contingency fund to provide partial payments. However, the USDA refuses to use Section 32 tax revenue to cover the rest of what families are supposed to get, and absent an end to the shutdown, there's no plan for any future payments.
"The Trump administration should stop weaponizing hunger for 42 million Americans and immediately release full—not partial—SNAP benefits," Schumer said in a statement, after also speaking out on the Senate floor Monday. "As the courts have affirmed, USDA has and must use their authority to fully fund SNAP. Anything else is unacceptable and a half-measure. The Senate must pass this resolution, and Trump must end his manufactured hunger crisis by fully funding SNAP."
The resolution states that the Trump administration "is legally obligated" to the use of the contingency fund for the program, "has the legal authority and the funds to finance SNAP through the month of November," and should "immediately" do so.
The resolution—backed by all members of the Senate Democratic Caucus except Sen. John Fetterman of Pennsylvania—stresses that "exercising this power is extremely important for the health and wellness of families experiencing hunger, including about 16,000,000 children, 8,000,000 seniors, 4,000,000 people with disabilities, and 1,200,000 veterans."
Congresswomen Suzanne Bonamici (D-Ore.) and Jahana Hayes (D-Conn.) planned to introduce a companion resolution in the House of Representatives. Hayes noted Monday that "never in the history of the program has funding for SNAP lapsed and people been left hungry."
Bonamici said that "the Trump administration finally agreed to release funding that Congress set aside to keep people from going hungry during a disruption like this shutdown, but it should not have taken a lawsuit to get these funds released. Now the House Republicans need to get back to Washington, DC and work to get the government back open."
This article was updated after an unsuccessful attempt to pass the resolution.