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Want an easy New Years' resolution? Buy 100% recycled or alternative fiber toilet paper instead of rolls made from virgin forest pulp.
North America’s boreal forests are crucial for wildlife and the climate, but we’re literally trashing them to make pulp for toilet paper and other disposable paper products.
Companies are clear-cutting a million acres a year, according to a new report from the Natural Resources Defense Council (NRDC).
The northern boreal forests are Earth’s largest terrestrial biome. They’re the breeding grounds for 3-5 billion migrating birds that populate our backyards. And they’re a key carbon sink, storing 20% of global forest carbon and 50% of global soil carbon.
Studies show these forests have been overharvested and degraded to such a degree that the ecological damage will be difficult to reverse. They’re increasingly beset by global warming, melting permafrost, fires (including multi-year, spontaneously reigniting “zombie fires”), and pests, which threaten to destroy them and release their carbon back into the atmosphere.
If every American bought just one roll of toilet paper made from recycled paper rather than a conventional forest-fiber roll, it would save 1.6 million trees, 1 billion gallons of water, and 800 million pounds of greenhouse gases.
The United Nations recently warned of an approaching tipping point that could turn them from carbon sinks to carbon sources. That would be catastrophic. The recent COP30 climate summit, held in Brazil’s Amazon rainforest, was billed as “the forest COP.” But its outcomes were dubious for tropical forests—and nonexistent for boreal forests.
But if climate delegates don’t protect them, consumers can—by buying 100% recycled or alternative fiber products instead of toilet paper made from virgin forest pulp.
A market for these alternatives is emerging. The US toilet paper industry is worth $42 billion, but a whopping 68% of US consumers surveyed want eco-friendly toilet paper made from recycled pulp, bamboo, or cornstalks.
If every American bought just one roll of toilet paper made from recycled paper rather than a conventional forest-fiber roll, it would save 1.6 million trees, 1 billion gallons of water, and 800 million pounds of greenhouse gases—the equivalent of taking 72,000 cars off the road for a year, NRDC found.
Eco-friendly toilet paper start-ups have a $1 billion toehold on the overall market so far—little more than 2%. But they’re growing fast. Imagine how many trees, how much water, and how many emissions we’d save if they gained a 68% share.
The big paper companies are imagining it, too. Procter & Gamble (P&G) makes Charmin, the top US toilet paper brand. This year it launched a bamboo version. That gives the company a green-sounding talk point, and a theoretical way into the growing alternative market. But it isn’t really available in stores and doesn’t do anything to change P&G’s bad practices.
It’s well documented that P&G makes regular Charmin by clear-cutting Canadian boreal forests for pulp, cutting down old-growth groves that have stood for a century or more. Only about 20% of these old-growth trees are left.
Any remnant wood left (called “slash”) after logging gets burned, and the land gets plowed and sprayed with glyphosate (RoundUp), eradicating formerly diverse ecosystems that caribou and birds depend on. They’re replaced with monoculture plantations of softwood trees planted in tight rows, worsening vulnerability to wildfires.
Yet P&G has the chutzpah to claim its slash-and-burn practices “absolutely prohibit deforestation” and “incorporate sustainability.” No wonder the company is being sued for greenwashing, with plaintiffs demanding it be held accountable for “egregious environmental destruction of the largest intact forest in the world” and making “false and misleading claims of environmental stewardship.”
Ultimately though, the power to change practices resides with consumers, not courts. Some 90 million Americans buy regular Charmin—and another 5 billion consumers worldwide buy P&G products. Collectively they have enormous power, provided they’re alerted to the problem and aren’t fooled by greenwashing tactics.
But if those conditions are met, consumers can save the boreal forests, one roll at a time.
By supporting agroecology, multilateral development banks can stop fueling harm and start financing a just and sustainable food systems transition.
Agriculture is essential to human life. How we feed ourselves matters for nutrition, health, climate, biodiversity, and livelihoods. Nearly 928 million people are employed in farming globally, and food systems are responsible for one-third of global greenhouse gas emissions and most new deforestation.
Multilateral development banks (MDBs), like the World Bank Group (WBG), play a critical role. The WBG has committed to double its agricultural financing to $9 billion a year by 2030. In October it launched AgriConnect, an initiative seeking to transform small-scale farming into an engine of sustainable growth, jobs, and food security.
However, while some MDB investments support equitable and sustainable transformation, too many still fuel environmental destruction and inequity. The World Bank’s private sector arm, IFC, recently invested $47 million in a multi-story pig factory farm in China, for example.
A new report from the University of Vermont Institute for Agroecology analyses MDB agricultural investments and sets out a road map for how banks can support, rather than hinder, sustainable farming. The research finds that the World Bank and other public-sector lenders can drive systemic change by supporting governments with policy reforms, rural extension services, and enabling environments. For example, a $70 million Inter-American Development Bank project in Paraíba, Brazil is promoting inclusive, low-carbon agriculture, and strengthening family farmers and traditional communities through technical assistance and climate-resilient infrastructure.
MDBs’ private sector operations must reform their lending criteria and stop financing destructive projects.
MDBs are better placed than other financial institutions to take long-term, lower-return investments aligned with climate and food security goals. Agroecological farming, a holistic, community-based approach to food systems that applies ecological and social food sovereignty concepts, along with long-term productivity, provides a channel for public sector arms of MDBs to support needed agricultural transformation. MDBs and other public banks therefore, should seek to become the enablers of agroecology. The International Fund for Agricultural Development (IFAD) and the Agence Française de Développement (AFD) are already leading efforts in this direction.
In contrast to the IFAD and AFD models, the University of Vermont's Institute for Agroecology’s report found that the majority of private-focused MDBs prioritize “bankable” projects—typically large-scale, industrial, profit-driven agribusiness. This model steers money toward factory farms that use human-edible food as feed, pollute nearby communities, raise the risks of zoonotic disease and antimicrobial resistance, and engage in animal cruelty. In 2023, a report by Stop Financing Factory Farming found that public finance institutions invested US$2.27 billion in factory farming, 68% of the total investment in animal agriculture projects that year.
As evidenced by multiple complaints from impacted communities, these investments undermine poverty reduction, Sustainable Development Goals (SDGs), and Paris Agreement climate goals. MDBs’ private sector operations must reform their lending criteria and stop financing destructive projects.
Rich country governments currently subsidize agriculture, mostly industrial, at a level of $842 billion per year. According to the IMF, only a quarter is dedicated to support for public goods in the sector. Shifting this support to incentivize investments in agroecology is crucial to sustain the agricultural transformation that public banks themselves have called for.
Public banks have the opportunity to join a growing number of organisations already advancing an ecological approach to meet the SDGs and wider social, cultural, and economic, and environmental objectives. To do so, they must shift from treating agroecology as merely a niche solution and instead invest in it as a priority means for achieving food systems transformation.
Agroecology puts an end to costly and harmful practices, replacing animal cruelty with humane, safe, and fair standards.
By taking this approach, public banks can better support just transitions in food systems, something that is already beginning to take shape. Earlier this year, for example, the World Bank backed an $800 million loan to the Colombian government to advance a greener and more resilient economic transformation.
The private-sector arms of MDBs, such as IFC and IDB Invest, also have a role to play in aligning with the transition. Most importantly, they can support governments with policy advice and financing criteria that break from entrenched models and exclude industrial animal agriculture from eligibility for finance.
While MDBs have taken steps to make agricultural production and rural incomes less vulnerable to climate change, they have yet to commit to agroecological farming as the most effective pathway. In contrast, IFAD is already demonstrating what this can look like, driving agroecological transitions through private-sector incentives in Ethiopia, Peru, and Vietnam. Similarly, AFD is applying agroecology to support family farming in Ethiopia, Haiti, Madagascar, Malawi, and Sierra Leone.
If MDBs are looking to advance the SDGs and solve the polycrisis (climate, biodiversity, pandemic risk, and food security), one of the most effective ways in which this can be done is for the public sector to mobilize policy support and significant capital investment into agroecology. Meanwhile, MDB private sector arms can enable this transition by providing policy advice and finance for interventions that break from entrenched models.
Agroecology puts an end to costly and harmful practices, replacing animal cruelty with humane, safe, and fair standards. But it's not just about farming practices. It also helps transform food systems, building resilient, reparative, low-emission economies and improves livelihoods in line with the 2030 SDGs.
By supporting agroecology, MDBs can stop fueling harm and start financing a just and sustainable food systems transition. If they are serious about the SDGs, food security, and climate goals, the road map is clear—MDBs’ public sector operations must enable, their private sector operations must reform, and both must support a transition away from industrial agriculture toward a more just and sustainable food system.
"COP30 provides a stark reminder that the answers to the climate crisis do not lie inside the climate talks—they lie with the people and movements leading the way toward a just, equitable, fossil-free future," one campaigner said.
The United Nations Climate Change Conference, or COP30, concluded on Saturday in Belém, Brazil with a deal that does not even include the words "fossil fuels"—the burning of which scientists agree is the primary cause of the climate crisis.
Environmental and human rights advocates expressed disappointment in the final Global Mutirão decision, which they say failed to deliver road maps to transition away from oil, gas, and coal and to halt deforestation—another important driver of the rise in global temperatures since the preindustrial era.
“This is an empty deal," said Nikki Reisch, the Center for International Environmental Law's (CIEL) director of climate and energy program. "COP30 provides a stark reminder that the answers to the climate crisis do not lie inside the climate talks—they lie with the people and movements leading the way toward a just, equitable, fossil-free future. The science is settled and the law is clear: We must keep fossil fuels in the ground and make polluters pay."
COP30 was notable in that it was the first international climate conference to which the US did not send a formal delegation, following President Donald Trump's decision to withdraw the US from the Paris Agreement. Yet, even without a Trump administration presence, observers were disappointed in the power of fossil fuel-producing countries to derail ambition. The final document also failed to heed the warning of a fire that broke out in the final days of the talks, which many saw as a symbol for the rapid heating of the Earth.
“Rich polluting countries that caused this crisis have blocked the breakthrough that we needed at COP30."
“The venue bursting into flames couldn’t be a more apt metaphor for COP30’s catastrophic failure to take concrete action to implement a funded and fair fossil fuel phaseout,” said Jean Su, energy justice director at the Center for Biological Diversity, in a statement. “Even without the Trump administration there to bully and cajole, petrostates once again shut down meaningful progress at this COP. These negotiations keep hitting a wall because wealthy nations profiting off polluting fossil fuels fail to offer the needed financial support to developing countries and any meaningful commitment to move first.”
The talks on a final deal nearly broke down between Friday and Saturday as a coalition of more than 80 countries who favored more ambitious language faced off against fossil fuel-producing nations like Saudi Arabia, Russia, and India.
During the dispute, Colombia's delegate said the deal "falls far short of reflecting the magnitude of the challenges that parties—especially the most vulnerable—are confronting on the ground," according to BBC News.
Finally, a deal was struck around 1:35 pm local time, The Guardian reported. The deal circumvented the fossil fuel debate by affirming the "United Arab Emirates Consensus," referring to when nations agreed to transition away from fossil fuels at COP28 in the UAE. In addition, COP President André Corrêa do Lago said that stronger language on the fossil fuel transition could be negotiated at an interim COP in six months.
On deforestation, the deal similarly restated the COP26 pledge to halt tree felling by 2030 without making any new plans or commitments.
Climate justice advocates were also disappointed in the finance commitments from Global North to Global South countries. While wealthier countries pledged to triple adaptation funds to $120 billion per year, many saw the amount as insufficient, and the funds were promised by 2035, not 2030 as poorer countries had wanted.
"We must reflect on what was possible, and what is now missing: the road maps to end forest destruction, and fossil fuels, and an ongoing lack of finance," Greenpeace Brazil executive director Carolina Pasquali told The Guardian. "More than 80 countries supported a transition away from fossil fuels, but they were blocked from agreeing on this change by countries that refused to support this necessary and urgent step. More than 90 countries supported improved protection of forests. That too did not make it into the final agreement. Unfortunately, the text failed to deliver the scale of change needed.”
Climate campaigners did see hope in the final agreement's strong language on human rights and its commitment to a just transition through the Belém Action Mechanism, which aims to coordinate global cooperation toward protecting workers and shifting to clean energy.
“It’s a big win to have the Belém Action Mechanism established with the strongest-ever COP language around Indigenous and worker rights and biodiversity protection,” Su said. “The BAM agreement is in stark contrast to this COP’s total flameout on implementing a funded and fair fossil fuel phaseout.”
Oxfam Brasil executive director Viviana Santiago struck a similar note, saying: “COP30 offered a spark of hope but far more heartbreak, as the ambition of global leaders continues to fall short of what is needed for a livable planet. People from the Global South arrived in Belém with hope, seeking real progress on adaptation and finance, but rich nations refused to provide crucial adaptation finance. This failure leaves the communities at the frontlines of the climate crisis exposed to the worst impacts and with few options for their survival."
"The climate movement will be leaving Belém angry at the lack of progress, but with a clear plan to channel that anger into action."
Romain Ioualalen, global policy lead at Oil Change International, said: “Rich polluting countries that caused this crisis have blocked the breakthrough that we needed at COP30. The EU, UK, Australia, and other wealthy nations are to blame for COP’s failure to adopt a road map on fossil fuels by refusing to commit to phase out first or put real public money on the table for the crisis they have caused. Still, amid this flawed outcome, there are glimmers of real progress. The Belém Action Mechanism is a major win made possible by movements and Global South countries that puts people’s needs and rights at the center of climate action."
Indigenous leaders applauded language that recognized their land rights and traditional knowledge as climate solutions and recognized people of African descent for the first time. However, they still argued the COP process could do more to enable the full participation of Indigenous communities.
"Despite being referred to as an Indigenous COP and despite the historic achievement in the Just Transition Programme, it became clear that Indigenous Peoples continue to be excluded from the negotiations, and in many cases, we were not given the floor in negotiation rooms. Nor have most of our proposals been incorporated," said Emil Gualinga of the Kichwa Peoples of Sarayaku, Ecuador. "The militarization of the COP shows that Indigenous Peoples are viewed as threats, and the same happens in our territories: Militarization occurs when Indigenous Peoples defend their rights in the face of oil, mining, and other extractive projects."
Many campaigners saw hope in the alliances that emerged beyond the purview of the official UN Framework Convention on Climate Change (UNFCCC) process, from a group of 24 countries who have agreed to collaborate on a plan to transition off fossil fuels in line with the Paris goals of limiting temperature increases to 1.5°C to the Indigenous and civil society activists who marched against fossil fuels in Belém.
“The barricade that rich countries built against progress and justice in the COP30 process stands in stark contrast to the momentum building outside the climate talks," Ioualalen said. "Countries and people from around the world loudly are demanding a fair and funded phaseout, and that is not going to stop. We didn’t win the full justice outcome we need in Belém, but we have new arenas to keep fighting."
In April 2026, Colombia and the Netherlands will cohost the First International Conference on Fossil Fuel Phaseout. At the same time, 18 countries have signed on in support of a treaty to phase out fossil fuels.
"However big polluters may try to insulate themselves from responsibility or edit out the science, it does not place them above the law," Reisch said. "That’s why governments committed to tackling the crisis at its source are uniting to move forward outside the UNFCCC—under the leadership of Colombia and Pacific Island states—to phase out fossil fuels rapidly, equitably, and in line with 1.5°C. The international conference on fossil fuel phaseout in Colombia next April is the first stop on the path to a livable future. A Fossil Fuel Treaty is the road map the world needs and leaders failed to deliver in Belém.”
These efforts must contend with the influence not only of fossil fuel-producing nations, but also the fossil fuel industry itself, which sent a record 1,602 lobbyists to COP30.
“COP30 witnessed a record number of lobbyists from the fossil fuel industry and carbon capture sector," said CIEL fossil economy director Lili Fuhr. "With 531 Carbon Capture and Storage (CCS) lobbyists—surpassing the delegations of 62 nations—and over 1,600 fossil fuel lobbyists making up 1 in every 25 attendees, these industries deeply infiltrated the talks, pushing dangerous distractions like CCS and geoengineering. Yet, this unprecedented corporate capture has met fiercer resistance than ever with people and progressive governments—with science and law on their side—demanding a climate process that protects people and planet over profit."
Indeed, Jamie Henn of Make Polluters Pay told Common Dreams that the polluting nations and industries overplayed their hand, arguing that Big Oil and "petro states, including the United States, did their best to kill progress at COP30, stripping the final agreement of any mention of fossil fuels. But their opposition may have backfired: More countries than ever are now committed to pursuing a phaseout road map and this April's conference in Colombia on a potential 'Fossil Fuel Treaty' has been thrust into the spotlight, with support from Brazil, the European Union, and others."
Henn continued: "The COP negotiations are a consensus process, which means it's nearly impossible to get strong language on fossil fuels past blockers like Saudi Arabia, Russia, and the US, who skipped these talks, but clearly opposed any meaningful action. But you can't block reality: The transition from fossils to clean energy is accelerating every day."
"From Indigenous protests to the thunderous rain on the roof of the conference every afternoon, this COP in the heart of the Amazon was forced to confront realities that these negotiations so often try to ignore," he concluded. "I think the climate movement will be leaving Belém angry at the lack of progress, but with a clear plan to channel that anger into action. Climate has always been a fight against fossil fuels, and that battle is now fully underway."