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The EU talks a good game, but rhetoric alone is not enough. The ratification delay is a golden opportunity for reflection and to strengthen standards.
Gestation crates are metal cages, typically no bigger than 7 feet by 2 feet, used to contain female pigs—known as sows—for most of their breeding lives. The crates are so small that their inhabitants cannot walk or even turn around. Natural behaviors such as rummaging, fetching food, nesting, and grazing are all denied to them.
Without question they are among the cruelest fixtures in the meat industry. Many countries in the Western world, including the European Union, have either banned or significantly restricted their use. The European Commission plans to phase them out entirely by 2027. A recent landmark piece of legislation, however, threatens to undo this critical progress.
The EU-Mercosur (Argentina, Brazil, Paraguay, and Uruguay) Agreement, signed to great fanfare on January 17, 2026, has been heralded as both historic and ambitious. Less discussed, however, is what the agreement could mean for animal welfare protections in both hemispheres.
The EU may be home to some of the highest animal welfare standards of any government in the world, but the same cannot be said for Mercosur, where millions of sows are still confined to gestation crates for long periods of time.
Unless safeguards are put in place, this trade agreement risks reversing the EU's progress on deforestation altogether.
Sinergia Animal, the international animal protection organisation whose Brazilian operations I lead, publishes a yearly report called Pigs in Focus, which ranks major Brazilian producers on their animal welfare standards. Despite being the country’s fourth-largest pork processor and a major dairy company, Frimesa has still not committed to ban crates for sows. Farrowing cages and battery cages for chickens remain widespread too. We have been negotiating with them for years, and despite their competitors making meaningful progress, they are still dragging their heels on making even basic improvements.
The problem does not stop with Frimesa. Minerva Foods, one of the leading meat producers in South America and a major supplier of pork products globally, continues to cause immense suffering. Ear notching, teeth clipping, and tail docking, as well as the routine misuse of antimicrobials, are all common. Again, while commitments to phase out these techniques have been made, our research exposes the use of excessively long deadlines that serve to prolong animal suffering.
These are not exceptional, isolated cases. They represent a wider system across Mercosur countries—one that may end up supplying significantly more of the meat consumed in the EU.
This raises serious questions about the EU’s commitment to animal welfare standards, which is why the European Parliament’s decision in late January to request a legal opinion from the Court of Justice of the European Union (CJEU) on the agreement’s conformity with the EU treaties, thereby halting the ratification process, is a welcome one.
The review could take up to two years, which gives EU policymakers more than enough time to revisit the issue of animal welfare and mitigate against the new incentive structures now in place for Mercosur producers.
It would, however, be a mistake to assume that greater attention should be paid to animal welfare protections alone. After all, lower standards mean higher yields. In Argentina and Uruguay, 89% and 88% of eggs come from hens kept in battery or enriched cages. In Brazil the figure is 95%. In the EU, by comparison, 38% of hens are still kept in cages—something seen as too high but will nonetheless put European producers at a significant competitive disadvantage.
An increase in demand for meat will also magnify pressure on vital ecosystems. As demand for land and animal feed goes up, so too will the rate of deforestation. The resultant loss of habitat will accelerate biodiversity decline, threatening ecosystems that are a key natural defense against climate change.
These developments cannot be divorced from the geopolitics of the climate crisis. With the US having reneged on its international climate commitments, the pressure is on the EU to at least partially fill the leadership void. So far they are failing, with initiatives such as the Deforestation Regulation and electric vehicle mandate either abandoned or reduced in ambition. Unless safeguards are put in place, this trade agreement risks reversing the EU's progress on deforestation altogether.
So what can the EU do? At a minimum, Brussels must demand that meat produced under unacceptably low standards is not imported to the EU. However, equally important is that Mercosur countries are still able to benefit economically from the agreement by retaining access to the EU market. This means pushing for Mercosur countries to eliminate battery cages and sow stalls, ban mutilations without pain relief, enrich spaces, and meaningfully improve handling standards.
The EU talks a good game, but rhetoric alone is not enough. The ratification delay is a golden opportunity for reflection and to strengthen standards. Political leaders have been right to label the agreement as historic, but unless robust protections are put in place, it may well be remembered for all the wrong reasons.
Oreo may seem harmless. But when palm oil is sourced from destroyed rainforest or land taken without consent, the cost is not just environmental—it is human.
Oreo is marketed as “milk’s favorite cookie.” But behind that familiar blue package is a supply chain tied to rainforest destruction and violence against the people who defend their land.
Mondelēz International, the corporate giant that makes Oreo, has built a global snack empire worth nearly $40 billion a year. Its products line grocery shelves across the country. What most consumers never see is the palm oil that goes into those products—or the damage connected to its production.
Palm oil expansion remains one of the leading drivers of tropical deforestation. It is also linked to land grabs, intimidation, and violence against Indigenous and local communities who resist losing their forests.
According to Rainforest Action Network’s 2025 Keep Forests Standing Scorecard, Mondelēz ranked last among major consumer goods companies on deforestation and human rights safeguards. The company scored just 4 out of 24 possible points. Most alarming, it received zero points for having a public policy protecting Human Rights Defenders—people who face threats, criminalization, and violence for standing up to destructive development.
Communities should not be displaced for cookies.
Between 2015 and 2024, more than 6,400 attacks and over 1,000 killings of land and environmental defenders were documented worldwide. Industrial agriculture is a major driver of this violence.
These defenders are farmers, Indigenous leaders, journalists, teachers, and community members. They are protecting forests that stabilize the climate, regulate rainfall, and support biodiversity found nowhere else on Earth. They are also protecting their homes.
Mondelēz has been exposed more than once for sourcing palm oil linked to illegal deforestation in Indonesia’s Leuser Ecosystem—often called the “Orangutan Capital of the World.” The Leuser region is one of the last places on Earth where critically endangered species including rhinos, elephants, tigers, and orangutans still coexist in the wild. It is also home to Indigenous communities who depend on intact forests for survival.
Satellite monitoring continues to show forest loss in protected areas within this ecosystem. That means safeguards are failing.
Mondelēz promotes its “Snacking Made Right” campaign as proof of sustainability leadership. But marketing language does not stop chainsaws. Without enforceable policies and independent monitoring, companies continue to profit while forests fall.
The absence of a Human Rights Defender policy is not a minor oversight. It sends a message through the supply chain that violence and intimidation are not red lines. When corporations fail to adopt zero-tolerance policies against threats and criminalization, suppliers operate with fewer consequences.
This is not just about environmental damage. It is about whether communities have the right to say no when their land is targeted for development. It is about Free, Prior, and Informed Consent. It is about whether corporate profit outweighs human safety.
Deforestation is accelerating the climate crisis. Tropical rainforests absorb carbon and cool the planet. When they are cleared, that stored carbon is released, intensifying global warming. From stronger hurricanes to prolonged droughts and wildfires, the effects are already visible.
Corporations that rely on forest-risk commodities have the power to change this trajectory. Mondelēz could require full traceability for its palm oil supply. It could suspend suppliers linked to deforestation or violence. It could adopt a clear, public Human Rights Defender policy with zero tolerance for intimidation and criminalization. It could require proof that communities have granted Free, Prior, and Informed Consent before land is developed.
Instead, it continues business as usual.
Oreo may seem harmless. But when palm oil is sourced from destroyed rainforest or land taken without consent, the cost is not just environmental—it is human.
Communities should not be displaced for cookies. Forest defenders should not risk their lives so multinational corporations can maintain margins.
Mondelēz has the size and influence to shift industry standards. What it lacks is the political will.
Protecting forests starts with protecting the people who defend them. Until companies like Mondelēz adopt enforceable policies that prioritize human rights and end deforestation in their supply chains, their sustainability claims will ring hollow.
Consumers deserve snacks that do not come at the expense of forests and communities. And the people risking their lives to protect the planet deserve more than silence from the corporations profiting from their land.
Want an easy New Years' resolution? Buy 100% recycled or alternative fiber toilet paper instead of rolls made from virgin forest pulp.
North America’s boreal forests are crucial for wildlife and the climate, but we’re literally trashing them to make pulp for toilet paper and other disposable paper products.
Companies are clear-cutting a million acres a year, according to a new report from the Natural Resources Defense Council (NRDC).
The northern boreal forests are Earth’s largest terrestrial biome. They’re the breeding grounds for 3-5 billion migrating birds that populate our backyards. And they’re a key carbon sink, storing 20% of global forest carbon and 50% of global soil carbon.
Studies show these forests have been overharvested and degraded to such a degree that the ecological damage will be difficult to reverse. They’re increasingly beset by global warming, melting permafrost, fires (including multi-year, spontaneously reigniting “zombie fires”), and pests, which threaten to destroy them and release their carbon back into the atmosphere.
If every American bought just one roll of toilet paper made from recycled paper rather than a conventional forest-fiber roll, it would save 1.6 million trees, 1 billion gallons of water, and 800 million pounds of greenhouse gases.
The United Nations recently warned of an approaching tipping point that could turn them from carbon sinks to carbon sources. That would be catastrophic. The recent COP30 climate summit, held in Brazil’s Amazon rainforest, was billed as “the forest COP.” But its outcomes were dubious for tropical forests—and nonexistent for boreal forests.
But if climate delegates don’t protect them, consumers can—by buying 100% recycled or alternative fiber products instead of toilet paper made from virgin forest pulp.
A market for these alternatives is emerging. The US toilet paper industry is worth $42 billion, but a whopping 68% of US consumers surveyed want eco-friendly toilet paper made from recycled pulp, bamboo, or cornstalks.
If every American bought just one roll of toilet paper made from recycled paper rather than a conventional forest-fiber roll, it would save 1.6 million trees, 1 billion gallons of water, and 800 million pounds of greenhouse gases—the equivalent of taking 72,000 cars off the road for a year, NRDC found.
Eco-friendly toilet paper start-ups have a $1 billion toehold on the overall market so far—little more than 2%. But they’re growing fast. Imagine how many trees, how much water, and how many emissions we’d save if they gained a 68% share.
The big paper companies are imagining it, too. Procter & Gamble (P&G) makes Charmin, the top US toilet paper brand. This year it launched a bamboo version. That gives the company a green-sounding talk point, and a theoretical way into the growing alternative market. But it isn’t really available in stores and doesn’t do anything to change P&G’s bad practices.
It’s well documented that P&G makes regular Charmin by clear-cutting Canadian boreal forests for pulp, cutting down old-growth groves that have stood for a century or more. Only about 20% of these old-growth trees are left.
Any remnant wood left (called “slash”) after logging gets burned, and the land gets plowed and sprayed with glyphosate (RoundUp), eradicating formerly diverse ecosystems that caribou and birds depend on. They’re replaced with monoculture plantations of softwood trees planted in tight rows, worsening vulnerability to wildfires.
Yet P&G has the chutzpah to claim its slash-and-burn practices “absolutely prohibit deforestation” and “incorporate sustainability.” No wonder the company is being sued for greenwashing, with plaintiffs demanding it be held accountable for “egregious environmental destruction of the largest intact forest in the world” and making “false and misleading claims of environmental stewardship.”
Ultimately though, the power to change practices resides with consumers, not courts. Some 90 million Americans buy regular Charmin—and another 5 billion consumers worldwide buy P&G products. Collectively they have enormous power, provided they’re alerted to the problem and aren’t fooled by greenwashing tactics.
But if those conditions are met, consumers can save the boreal forests, one roll at a time.