communication workers of america

Ever since the Irish Land League organized community members in County Mayo to band together and refuse to serve, work for, trade with, or even deliver mail to the English land agent, Captain Charles Boycott, the boycott has become a staple in activists’ toolkit. And nearly 160 years since Captain Boycott was effectively ostracized—as US President Donald Trump and his cronies assail American democracy and send troops into our cities and masked goons onto our streets—it's a tool that’s gaining a renewed prominence once again.

After Target dropped its diversity, equity, and inclusion (DEI) targets in February, Black faith leaders, including Pastor Jamal Bryant, called for a boycott of the company. “What we learned from the Montgomery bus boycott is that racist America doesn’t respond to speeches, it responds to dollars,” Pastor Bryant told his parishioners at his 10,000-member megachurch in Atlanta.

In the months that followed, Target’s sales, foot traffic, and stock price tanked. By August, Forbes was announcing that the boycott had cost the Target CEO his job and the company’s investors $12 billion.

After Elon Musk started his attempts to destroy the US government earlier this year, including bragging about putting USAID into the woodchipper, an act that may have killed half-a-million people so far, thousands committed to boycotting Tesla as part of the #TeslaTakedown movement.