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The world's richest man "has wiped billions off of Tesla's share value, trashed the company's reputation, and driven millions of its customers away," one campaigner said, urging shareholders to reject his pay plan.
A coalition of labor unions and progressive advocacy organizations on Tuesday launched the "Take Back Tesla" campaign, urging shareholders of the electric vehicle giant to reject a pay package that could make CEO Elon Musk the world's first trillionaire.
Musk is already the richest person on the planet, with an estimated net worth of $458-485.9 billion as of Wednesday. His previous 10-year proposal, worth $56 billion, was invalidated by a judge. He's now on an interim plan that has not been approved by shareholders, who are set to vote on the $1 trillion package at the company's annual meeting next month.
Tesla's board unveiled the proposed $1 trillion plan—which would be the biggest corporate compensation package in history—last month. Musk would get the full amount if he boosted share value "eightfold over the next decade" and stayed at Tesla for at least that long. He would own 29% of the company, one of several in which he holds a leadership position.
Top unions, such as the American Federation of Teachers (AFT) and Communications Workers of America (CWA), joined groups including Americans for Financial Reform, Ekō, People's Action Institute, Public Citizen, and Stop the Money Pipeline for the new campaign against "Musk's money grab." As part of it, they launched the website TakeBackTesla.com.
"How shareholders vote on Musk's trillion-dollar pay package and other important Tesla ballot items will likely set the stage for similar attempts by other oligarchs to consolidate their own power."
Several coalition leaders pointed to Musk's recent efforts to get President Donald Trump elected and then help the Republican gut the federal government—which has been shut down for 22 days due to a congressional funding fight—via their so-called Department of Government Efficiency. The billionaire's DOGE activities provoked nationwide protests targeting Tesla.
"In the last 12 months, Elon Musk's attempts to destroy the American government have caused huge damage to the Tesla brand and contributed to a significant decline in the company's sales in multiple key markets," Stop the Money Pipeline's Alex Connon noted, urging shareholders to "reject this insane proposal."
AFT president Randi Weingarten said that "the Tesla board, instead of upholding basic governance standards, wants to green-light an outrageous $1 trillion pay package for a CEO who has spent most of the year engaged in childish political brawls, rather than working to create shareholder value."
"To reward this destructive behavior with an obscene salary is a slap in the face—not only to the federal workers he's fired, but to the retirees whose pensions are invested in Tesla stock," she declared.
Dubbing the proposal "Musk's corporate heist," CWA president Claude Cummings Jr. similarly stressed that "Elon Musk is enriching himself by stealing from the American worker—from our infrastructure dollars for rural broadband to workers' private data from the Department of Labor—and now he wants to steal $1 trillion from our pensions and retirement accounts."
Natalia Renta, Americans for Financial Reform's associate director of corporate governance and power, emphasized that the vote is bigger than Musk. She said that "how shareholders vote on Musk's trillion-dollar pay package and other important Tesla ballot items will likely set the stage for similar attempts by other oligarchs to consolidate their own power."
"This new website allows people to get their voices heard by sending letters to their state financial officer and mutual fund manager (if they have one)," Renta added. State treasurers of Connecticut, Nevada, and New Mexico have already joined mounting calls for shareholders to vote down Musk's compensation package.
Ekō executive director Emma Ruby-Sachs argued that "no CEO is worth a trillion-dollar pay package, but especially not Elon Musk, who has wiped billions off of Tesla's share value, trashed the company's reputation, and driven millions of its customers away. Tesla's shareholders need to show the judgment Musk so clearly lacks, and reject this pay deal."
Let's make it clear not just to T-Mobile but all of corporate America: There are costs to siding with this authoritarian government.
Ever since the Irish Land League organized community members in County Mayo to band together and refuse to serve, work for, trade with, or even deliver mail to the English land agent, Captain Charles Boycott, the boycott has become a staple in activists’ toolkit. And nearly 160 years since Captain Boycott was effectively ostracized—as US President Donald Trump and his cronies assail American democracy and send troops into our cities and masked goons onto our streets—it's a tool that’s gaining a renewed prominence once again.
After Target dropped its diversity, equity, and inclusion (DEI) targets in February, Black faith leaders, including Pastor Jamal Bryant, called for a boycott of the company. “What we learned from the Montgomery bus boycott is that racist America doesn’t respond to speeches, it responds to dollars,” Pastor Bryant told his parishioners at his 10,000-member megachurch in Atlanta.
In the months that followed, Target’s sales, foot traffic, and stock price tanked. By August, Forbes was announcing that the boycott had cost the Target CEO his job and the company’s investors $12 billion.
After Elon Musk started his attempts to destroy the US government earlier this year, including bragging about putting USAID into the woodchipper, an act that may have killed half-a-million people so far, thousands committed to boycotting Tesla as part of the #TeslaTakedown movement.
If a company like T-Mobile believes that there are no economic consequences to siding with authoritarianism, they are much more likely to do it.
In the midst of the boycott, Tesla sales collapsed, the stock price cratered, and before long Musk was out of the government and engaging in a very public bitching session about President Trump.More recently, after Disney suspended Jimmy Kimmel for comments following the tragic murder of Charlie Kirk, a boycott of Disney grew so rapidly, with tens of thousands of cancellations of Disney, Hulu, and ESPN, that it forced the company into reinstating the comedian.
Attempting to build on this, the labor union, the Communication Workers of America, the Tesla Takedown campaign, and the climate coalition I held lead, Stop the Money Pipeline, have launched the T-Mobile Boycott.
In the fight to save democracy, T-Mobile has chosen the wrong side: It’s hosting Trump Mobile on its network, despite the conflicts of interest being so great they may amount to corruption. T-Mobile is also partnering with Elon Musk’s Starlink, pouring billions into the far-right extremist’s pockets, and it lobbied in favor of Trump’s deadly budget bill, which will strip healthcare from millions of Americans. T-Mobile has also engaged in years of union busting so vicious it recently became the first telecommunications company to be added to the AFL-CIO’s boycott list.
We’ve set a goal of 10,000 T-Mobile customers canceling their contracts between November 14-16. In the process, we hope to build on the energy of the Target, Tesla, and Disney boycotts and make it clear not just to T-Mobile but all of corporate America: There are costs to siding with this authoritarian government.
If you’re a T-Mobile customer, you can take the pledge to hang up on T-Mobile here.
Even if you’re not a customer, we encourage you to take the pledge to boycott T-Mobile. The boycott is happening right before the holiday season, when a lot of people switch carriers—tens of thousands of people pledging to never switch to T-Mobile at this time of year is an important part of the campaign.
But I also want to be honest with you, I don’t know if this campaign will work. While we’re urging people to cancel en masse next month, I recently completed a test run and canceled my contract with T-Mobile and switched to Visible (saving more than $60 on my monthly cell phone bill in the process).
As economically advantageous as it was however, it took me about 45 minutes to switch from T-Mobile, including a call to the company to get a “port out pin.” In the grand scheme of things, 45 minutes isn’t an eternity, but it’s also not nothing. It took me less than four minutes to cancel my Disney+ subscription after Kimmel’s suspension.
I have no idea if we can get 10,000 people to do something that might take them nearly 45 minutes, even if we can convince them it is a small but important act in the fight to save democracy.
But I do know this, in On Tyranny: Twenty Lessons from the 20th Century, Timothy Snyder’s first lesson was, “Do not obey in advance.” And not only is T-Mobile obeying in advance, it's actively courting the administration, even as the horrors pile up: the attacks on free speech, the naked threats against political opponents, the vanishing of countless human beings into a gulag in El Salvador.
So, in this time of grave peril for this country and the world, let us use our money to build the world we want to see.
From Target to Tesla to T-Mobile, let us boycott the collaborators.
"We're here for you and your children," one campaigner told a police officer who was arresting her. "We're here for our world."
Closing out a "historic" summer of civil disobedience—but with no plans to back off their demands that Wall Street divest from planet-heating fossil fuels—the "Summer of Heat" campaign blockaded the entrance of Citibank's headquarters in New York for an hour on Thursday.
At the 32nd protest held by Stop the Money Pipeline, New York Communities for Change, and other groups since June 10, organizers said 50 people were arrested, including climate scientists and an advocate dressed as an orca—a reference to numerous cases of whales ramming and sinking luxury yachts in recent years.
"The water is too damn hot!" said the costumed protester. "Stop funding fossil fuels."
Summer of Heat has targeted Citibank due to its status as Wall Street's largest funder of methane gas extraction since 2016 and the second-worst funder of oil, coal, and gas projects in recent years, spending $396.3 billion from 2016-23.
For an hour, roughly 1,000 Citibank employees were barred from entering the building as protesters blocked the doors.
"I've been studying climate change since 1982 and no one is listening to the data," said biologist and anti-fracking advocate Sandra Steingraber—who has joined multiple Summer of Heat actions—as she was arrested. "So today they're going to have to listen to my body blocking the doors of the world's largest funder of new fossil fuel projects."
More than 5,000 people have joined Summer of Heat protests since June, and there have been more than 600 arrests. Citibank's response to the demonstrators has escalated to violence at times, with a security guard punching one protester in the building's lobby last month.
One woman told police arresting her on Thursday that her grandson suffers from asthma resulting from wildfire smoke, which climate scientists have linked to fossil fuel extraction and planetary heating.
"We're here for you and your children," she told an officer. "We're here for our world."
As the campaigners blocked the Citibank entrance, cellist John Mark Rozendaal and Stop the Money Pipeline director Alec Connon were preparing to attend a court hearing on Friday regarding assault and criminal contempt charges. Connon has said he was "falsely accused of assault by Citibank security so they could get a restraining order" keeping him from returning to protests at the headquarters.
Mary Lawlor, United Nations special rapporteur on human rights defenders, expressed "strong concern at the charges" and said she would be "closely following" the trial.