Establishment Media: Narrow Wisconsin Loss for Hong I​s Massive Defeat for the Left

Mainstream media voices reflexively advising “moderate” politics for the Democrats have unveiled a comfortably reassuring explanation of the razor-thin 3,796-vote defeat of democratic socialist Francesca Hong in Wisconsin’s Democratic gubernatorial primary.

Her defeat was welcomed by conventional media and pundits impatiently awaiting some sign that a wave of progressive victories—especially by democratic socialists—was finally being halted by sensibly moderate Midwestern voters. Apparently, Beltway observers had no problem discounting left-wing progressives in places including Pennsylvania, Michigan, Colorado, and most recently with Senate primary winner Peggy Flanagan in Minnesota on August 11.

Wisconsin’s Democratic gubernatorial primary provided the opportunity to serve up a pre-baked narrative favored by many journalists. Following democratic socialist Francesca Hong’s narrow defeat by just 3,796 votes, “The socialists met their match,” The New York Times concluded smugly. Axios similarly declared, “Hong's loss blunts progressives' recent momentum and hands moderate Democrats a chance to prove their electability.“ For other outlets, too, the central narrative was depicted as a decisive repudiation of progressive politics in a swing state.

This theme was rapidly spread across conventional media despite Francesca Hong’s notable inroads for a combative and visionary brand of fighting for economic and social justice.

But the fact remains—much to the discomfort of establishment media and centrist Democratic leaders—that Francesca Hong got over 311,000 votes, just shy of victory.

But in Wisconsin with Hong’s defeat, mainstream media sources found an opportunity to stretch the real picture to fit their established frame. Rather than a major setback for the spreading success of progressive and democratic socialist candidates across the nation, Hong convincingly demonstrated that Wisconsin has a large and powerful base for innovative progressive policies.

Hong, 37, is a former chef and restauranteur and was first elected to the State Assembly in 2020. A diminutive and soft-spoken Korean American making her first run for statewide office, Hong supplied the vision and energy to build a massive statewide campaign machine while running as an unabashed democratic socialist. She was rightly perceived as reviving the traditions of Wisconsin’s much-revered anti-corporate populist governor “Fighting Bob” LaFollette and Milwaukee’s “sewer socialist” movement that ruled the city for much of the 20th century.

But the fact remains—much to the discomfort of establishment media and centrist Democratic leaders—that Francesca Hong got over 311,000 votes, just shy of victory. This outcome was hardly the momentous repudiation of progressive politics in a key swing state that was frequently portrayed.

Hong demonstrated the broad hunger for policies like taxing the super rich, calling for the termination of school privatization, substantially raising revenues for public schools and urban areas, marijuana legalization, and universal healthcare, proposals that far exceeded what "moderate" Dems in Wisconsin have been offering.

Second, she also showed the power of grassroots organizing as a potent political strategy. She amassed an army of 7,000 volunteers, mostly young people. This youthful infusion of energy seems certain to be a major force in Wisconsin politics to be reckoned with in the future.

Third, where Axios headlined Crowley’s victory as the win of a “moderate,” Crowley explicitly labeled himself as a "progressive" in his TV ads, stressing his pro-labor credentials and his support for “guardrails” on highly unpopular data centers.

(However, while Crowley campaigned as a “progressive,” many progressives are troubled by his opposition to the elimination of education privatization via “school choice,” which transfers funding away from public education.)

Fourth, Hong compiled 311,00 votes in her run for governor and brought in more votes—excepting of course the winner Crowley—than any previous Democrat running in a contested gubernatorial primary.

The excitement ignited by Hong’s bold campaign helped in part to produce a huge Democratic turnout. The Democratic gubernatorial candidates raked in a record 792.009 votes, a level normally attained only in presidential campaigns. Meanwhile, the Republican primary winner Tom Tiffany and a marginal candidate pulled in just 490,819 votes.

While The New York Times and other media have dwelled on the meltdown of her big polling lead on election day, Hong’s strong final results show that her democratic socialist politics were not somehow disqualifying for hundreds of thousands of Democratic voters. The campaign showed an enormous base for policies like taxing the super rich, a $20-an-hour minimum wage, a state-owned bank as in North Dakota, paid family leave, an end to school privatization, and universal healthcare that far exceeded what "moderate" Dems have been offering in the state.

With the pressure of Hong’s ambitious program and substantial lead in polling, Crowley felt compelled to label himself as a "progressive" in his TV ads, stressing his pro-labor positions and criticism of data centers.

Crowley is a Black man who overcame a childhood that included homelessness to rise to become the largest county’s top elected official. After entering the primary, Crowley, becoming discouraged by low poll numbers, temporarily dropped out of the race. But the state’s establishment Democrats pulled him back into the race with promises of all-out support, and they delivered. Top Dems like Gov. Tony Evers almost instantaneously uncapped a gusher of funds fueling a flood of Crowley TV ads in the closing days of the primary.

In her first statewide campaign, Hong found herself hammered in the closing two weeks by a relentless media spotlight on her old social media posts. Carelessly left online by her campaign, these posts—calling for “defunding the police” and criticizing traditional holidays like Thanksgiving—do not reflect her current perspective. But they generated derisive headlines and overwhelmingly unfavorable discussion. With the terrifying specter of the Republican nominee hard-line MAGA acolyte and election denier US Rep. Tom Tiffany eagerly poised to feast on her old social posts and aspirational and ambitious program, even some of Hong’s loyal following seemingly trickled away. This late-arriving erosion was likely enough to tip the final outcome away from her to David Crowley.

Still, Francesca Hong came within 0.5% of access with an aspirational program and an innovative grassroots campaign strategy. Yet the dominant media frame for Hong’s narrow defeat—as supposed proof that serious progressive politics are a fatal formula outside the coasts—has been simmering in recent months. Centrists among leading media voices and top Democrats have uneasily watched a parade of left-wing successes in Democratic primaries across the nation, in states as diverse as New Jersey, Pennsylvania, Michigan, Colorado, and in Minnesota with the election of Peggy Flanagan.

Although Hong fell just short of winning the primary, she powerfully demonstrated the growing demand for a bolder vision by voters.