greenwashing

Football is more popular than Jesus of Nazareth and John Lennon combined. And at first glance, it seems like a pastime that doesn’t harm the environment: Players just need a ball, some space, and the desire to run. But the data are shocking: Football is directly responsible for 0.3-0.4% of the world’s annual carbon dioxide emissions, equivalent to Denmark's emissions. The Wall Street Journal reports that in 2024 the sport generated more than 30 million metric tons of carbon dioxide from fossil fuels as a source of energy, equivalent to 150 million barrels of oil. Every match at the men’s World Cup finals emits between 44,000 and 72,000 tonnes of greenhouse gases, the same as 30,000 to 50,000 cars on British roads each year. Recent studies estimate that emissions from the cup will range between 1.65 and 3.63 million tonnes of carbon-dioxide equivalent between 2000 and 2026.

Let’s also consider football’s basic equipment: boots and balls. Generations of kangaroos have been slaughtered, with the blessing of the Australian government, as raw material for “k-leather” boots, while balls from Pakistan are made from petroleum-derived synthetic leather, rubber, and cotton extracted from plant species, and leather and glue obtained from animals slaughtered before their natural lifespan. The 60 million balls sold in 2010 travelled from the sewing workshops in Sialkot to the professional football pitches of Europe and the Americas. The balls emerge from these frequently clandestine sewing workshops to a carbon cycle of transport companies, customs administrations, equipment, the advertising industry, sporting goods retailers, and department stores. The chain turns a ball costing 63 rupees (€0.62) into a product retailing for over €100.