Trump is Global Journalism’s American Junk Food

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Trump is Global Journalism’s American Junk Food

Photo: Notions Capital (Flickr Creative Commons)

He’s everywhere.

Spray-tanned face and white teeth exploding through the front pages of newspapers and magazines. Implausible hair mesmerizing on Twitter and Facebook. Comments on female journalists and illegal Mexican immigrants echoing across the ether. It is likely that Donald Trump will be nothing more than an ephemeral political phenomenon, but he is still a phenomenon.

Politically divisive at home, Trump unifies internationally. My utterly subjective sense is that he is the American many global citizens have been waiting for since the end of the George W. Bush presidency: an American the world can look at and ridicule, a symbol of US arrogance and anti-intellectualism. Paul Thomas of the New Zealand Herald put this view best when he wrote that, “Trump personifies everything the rest of the world despises about America: casual racism, crass materialism, relentless self-aggrandizement, vulgarity on an epic scale. He is the Ugly American in excelsis.”

Bashing the US is a favorite pastime of portions of the international press because we Americans have made it so damn easy. We trumpet the fact that our nation is created and protected by God. We parade our guns as evidence of freedom. We revel in a military power we are unafraid to use. We laugh in the face of facts and science. We elected George W. Bush. Twice.

And yet Trump is not the only phenomenon on the US political scene. Another presidential hopeful, also unlikely to get the final nomination, is receiving far less ink internationally than his casino-owning counterpart. As Bernie Sanders mounts an unlikely challenge to Hillary Clinton for the Democratic nomination, the media give him short shrift in favor of yet more Trumpisms.

In Sanders we have a candidate who espouses many of the political values supposedly held dear to Europeans: an opposition to economic inequality, a belief in the need for a livable wage and promotion of universal healthcare. Sanders is even willing to out himself as a fan of Scandinavian welfare state politics. He’s getting huge numbers at his speeches and rallies. On top of this, he is smart, articulate and passionate.

Given these facts, there is more than a little irony in this international media obsession with Trump. This isn’t to say that the international media are rooting for US failure or embarrassment — the global love affair with Obama in 2008 puts that argument to bed — but rather that when a Trump-esque figure emerges in the US (think: Sarah Palin), a certain measure of schadenfreude becomes palpable.

This is not a uniquely American trait. Europe and the US often hold mirrors up to each other, sometimes reveling in misfortune. The collapse of the Greek economy, for example, was met with glee by portions of the right-wing US media who used the crisis to score points about the weakness of the EU and the failure of “socialist” policies.

What Trump does for Europe, for example, is to make it feel better about itself: “Things might be bad here, but at least we don’t have…that.” The problem, of course, is that many of the policies espoused by Trump are not far off what major political parties propose in Europe. The bluster and bombast of people like Trump and Palin make it easy to dismiss a European slide into American-style politics, yet if we strip away the fake tan and hairspray, things can get uncomfortably close.

A recent (albeit contested) poll in Sweden, for example, put the anti-immigration Sweden Democrats as the most popular party in the country. France’s Front National scored a huge result in the 2014 EU elections. Despite concerns over the privatization of the National Health Service, David Cameron defied all predictions and was re-elected in the UK. The list goes on. In the relationship between Europe and the US, Europe has considered itself to hold the monopoly on social democratic values. The treatment received by Labour leadership hopeful Jeremy Corbyn by substantial portions of the UK press and political establishment, however, is a reminder that politics once considered part of the European mainstream 20 years ago are now openly ridiculed as pie-in-the-sky radicalism.

This brings us back to Sanders and the international coverage of US primary season. Leftist politics aren’t the stuff of front pages: political discussions on unions in the US don’t set many global newsrooms on fire. Yet, as I watched Jimmy Carter (in the wake of his cancer diagnosis) give one of the most thoughtful and dignified press conferences by a politician in recent memory, I could not help but wish that people like Carter and Sanders would be afforded the international media oxygen given to people like Trump.

Breathless reports of a depoliticized American citizenry fawning over a cartoonish autocrat make for good reading, but they are also de-contextualized. Trump is polling in the low 20s for a party that will likely get in the high 40s in a national election (in 16 months) where the voter turnout will be in the mid-50s. Yes, that’s still a lot of people, but there are also millions of Americans disgusted with the political status quo as represented by the Republican and Democratic parties. By ignoring those millions in favor of media-friendly crackpots we relegate principled challenges to corporate-dominated politics in the US to a mere footnote in our public debate.

Trump is an easy target, and, more importantly, he’s profitable clickbait. But Trump is also political and journalistic junk food: a diversion from a deeper, uncomfortable discussion about what ails both the US and Europe. There are serious people out there talking about these ailments. It’s time we ate our vegetables.

Christian Christensen

Christian Christensen

Christian Christensen, American in Sweden, is Professor of Journalism at Stockholm University. Follow him on Twitter: @ChrChristensen

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