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Ben & Jerry's Co-Founder Wants Help Designing Ice Cream for Gaza That Corporate Bosses Wouldn't Allow
"Revolutions are creative," said Ben Cohen. "Let's see some of that creativity!"
Oct 28, 2025
One of the co-founders of Ben & Jerry's is asking fans to help design a new ice cream flavor to show support for the people of Palestine, after the company's corporate owners refused.
The ice cream brand's founders, lifelong political activists Ben Cohen and Jerry Greenfield, have long been at odds with the company that now owns their product, Unilever/Magnum, which they say has stifled efforts to use their platform to advocate against Israel's occupation of Palestine and its genocidal war in Gaza.
In a video posted to social media on Tuesday, Cohen—armed with a masher and a plate of watermelons, an international symbol of Palestinian solidarity—said he was taking matters into his own hands.
"A while back, Ben & Jerry's tried to make a flavor to call for peace in Palestine, to stand for justice and dignity for everyone, like Ben & Jerry's always has," Cohen said. "But they weren't allowed to. They were stopped by Unilever/Magnum, the company that owns Ben & Jerry's. Just like when Ben & Jerry's tried to stop selling ice cream in the occupied territories, they were blocked again by their parent company."
"So I'm doing what they couldn't," he continued. "I'm making a watermelon-flavored ice cream that calls for permanent peace in Palestine and calls for repairing all the damage that was done there."
Since October 2023, more than two years of genocidal war and siege have left at least 248,000 Palestinians dead, maimed, or missing, hundreds of thousands of others starving, and the vast majority of Gaza's more than 2 million people forcibly displaced. As a result of Israel's punishing bombing campaign, 92% of residential buildings have been destroyed, according to the United Nations.
Despite the ceasefire agreement signed between Israel and Hamas earlier this month, the violence in Gaza has continued. On Tuesday, Israeli Prime Minister Benjamin Netanyahu announced new "powerful strikes" on Gaza after alleging that Hamas violated the ceasefire. Gaza officials have alleged that Israel has violated the truce 125 times.
"The scale of suffering of the Palestinian people over the last two years has been unimaginable," Cohen said. "They deserve dignity, safety, and the same rights that every human being should have."
Unilever purchased Ben & Jerry's from Cohen and Greenfield in 2000, but allowed Cohen and Greenfield to remain on as brand ambassadors and members of its board, with what the pair said was a commitment that the company would give them the "independence to pursue our values."
However, in September, Greenfield stepped down from the board of Ben & Jerry's, alleging that Unilever had routinely used threats and intimidation to stop the pair from calling for "peace" and a "ceasefire" in Gaza.
Cohen said that he is producing his new product—a watermelon sorbet—independently from the company's owners.
"I'm doing this to shine a light on the experience of Palestinian people and children in particular. So the world does not look the other way," he said.
He asked viewers for suggestions to help determine what other ingredients should be included, a name for the flavor, and to create a design for the container.
Many viewers have already offered their ideas: One suggested naming the flavor "From the River to the Seed." Others suggested using components of Palestinian desserts like pistachios and pomegranates.
"Revolutions are creative," Cohen said. "Let's see some of that creativity!"
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Ben & Jerry's Co-Founder Steps Down in Protest of Corporate Owner's Attempts to 'Silence' Duo's Gaza Activism
"Ben & Jerry's has been silenced, sidelined for fear of upsetting those in power," said co-founder Jerry Greenfield.
Sep 17, 2025
Jerry Greenfield, the lifelong political activist and co-founder of the ice cream brand Ben & Jerry's, is quitting the company in protest against what he says are efforts by parent company Unilever to "silence" his advocacy for progressive causes, particularly for Palestinians amid Israel's genocidal war in Gaza.
"I can no longer, in good conscience, and after 47 years, remain an employee of Ben & Jerry's," Greenfield said in a statement posted Tuesday by his longtime partner Ben Cohen. "This is one of the hardest and most painful decisions I've ever made."
The Vermont-based ice cream company was acquired by Unilever, a British conglomerate, in 2000, at which time Greenfield says the company "guaranteed" him and his partner the "independence to pursue our values." Though the pair no longer had a financial stake in the company, which they founded in 1978, they remained on as board members and brand ambassadors.
"For more than twenty years under their ownership, Ben & Jerry's stood up and spoke out in support of peace, justice, and human rights, not as abstract concepts, but in relation to real events happening in our world," Greenfield said. "That independence existed in no small part because of the unique merger agreement Ben and I negotiated with Unilever, one that enshrined our social mission and values in the company's governance structure in perpetuity."
The relationship between Ben & Jerry's and its parent company began to fracture as Cohen and Greenfield became increasingly outspoken advocates against Israel's human rights abuses in Palestine.
In 2021, the duo announced that it would stop selling its ice cream in the West Bank and East Jerusalem in protest of Israel's occupation of those territories, which is widely recognized as illegal under international law. Several US states with laws punishing boycotts of Israel began to pull their investments in Unilever, which rushed to reaffirm that it was “firmly committed” to Israel.
In order to bypass the pair's boycott, Unilever sold the Israeli portion of Ben & Jerry's to a distributor in the country, which promptly resumed distribution in the Occupied Territories. The duo launched a lawsuit against their parent company in hopes of stopping the deal.
The rift would intensify further after October 7, 2023, when, following Hamas' attack against Israel, Prime Minister Benjamin Netanyahu's government responded with a crushing military onslaught against the Gaza Strip that has now resulted in at least 220,000 casualties according to one former Israeli general.
Ben & Jerry's would file another lawsuit in 2024 alleging that Unilever, on several occasions, used threats and intimidation to stop them from speaking out on the conflict, which they referred to as a "genocide."
They said Unilever threatened to dismantle the company's board if it issued statements calling for "peace" and a "ceasefire," imposed restrictions on their statements in support of pro-Palestine student demonstrators, and stopped them from donating company funds to human rights organizations. Ben & Jerry's would later claim that Unilever fired its CEO, David Stever in March 2025 in retaliation for the brand's activism.
This past May, Cohen was arrested, along with six others, for disrupting a US Senate hearing in protest of Washington's continued sale of weapons to Israel, which at that point had begun outlining plans to fully remove Palestinians from Gaza with support from President Donald Trump.
Unilever distanced itself from Cohen's actions, saying they were "on his own as an individual and not on behalf of Ben & Jerry's or Unilever."
Greenfield's departure comes as Unilever plans to fold Ben & Jerry's into a new entity known as the Magnum Ice Cream Company, which is set to be listed on the stock market in November. In response to the merger, Ben & Jerry's called for its brand to be "freed" from the conglomerate.
"They're ripping the heart out of Ben & Jerry's," Cohen said last week while brandishing a picket sign. "All we're asking is for them to sell the company to a group of people who support the values of Ben & Jerry's."
Magnum rejected this request, saying, "Ben & Jerry’s is a proud part of the Magnum Ice Cream Company and is not for sale."
"It's profoundly disappointing to come to the conclusion that that independence, the very basis of our sale to Unilever, is gone," Greenfield said in his resignation note. "And it's happening at a time when our country's current administration is attacking civil rights, voting rights, the rights of immigrants, women, and the LGBTQ community."
"Standing up for the values of justice, equity, and our shared humanity has never been more important," he continued, "and yet Ben & Jerry's has been silenced, sidelined for fear of upsetting those in power. It's easy to stand up and speak out when there's nothing at risk."
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Corporate Takeover of the Global Food System Should Not Get UN Approval
The U.N. should address issues such as land concentration, so that peasant agroecology can have a real chance to flourish and make a significant contribution to tackling hunger, climate change, and biodiversity loss.
Jul 23, 2023
A U.N. summit on global food systems should be an opportunity to address structural inequalities and tackle hunger. It should be a chance to learn from small-scale producers whose sustainable food practices feed 70% of the world. Instead, next week’s conference in Rome will be a festival of greenwashing, allowing Big Agriculture corporations to tighten their grip on food systems.
This will be the second Food Systems Summit (UNFSS). The first, in 2021 was supposed to address the lack of progress towards the U.N.’s sustainable development goals. It was dubbed a “people’s summit” by the organizers, but caused an outcry among local producers when their calls to roll back the power of transnational corporations were cynically ignored.
Corporations that dominate global food systems, such as Bayer and Nestlé, used the summit to promote greenwashing initiatives rather than address pressing problems such as food speculation and the impact of Covid-19 on world hunger.
The U.N.’s special rapporteur on the right to food Michael Fakhri described it as “inviting the fox right into the henhouse.”
Discussions on eradicating hunger were hosted by the Global Alliance for Improved Nutrition (GAIN), a foundation partly funded by processed food and consumer goods giant Unilever, while transnational corporations were invited to discuss solutions to problems they had largely created. The whole event was an excellent opportunity for them to identify new profit-making ventures and to “capture the global narrative of ‘food systems transformation.’”
More than a thousand small-scale food producer associations and Indigenous Peoples’ groups, academics, and social movements boycotted the event, which was also widely criticized by U.N/ human rights experts and others.
The U.N.’s special rapporteur on the right to food Michael Fakhri described it as “inviting the fox right into the henhouse.”
Agribusiness vs Small Farmers
Food is a common good and access to healthy and nutritious food is a basic human right enshrined in U.N. covenants. These are the issues that governments and the U.N. should focus resources on, and next week’s summit provided a perfect opportunity.
Sadly, it looks set to simply consolidate corporate control over food and natural resources.
Hundreds of grassroots groups have called out the U.N., saying they are still being excluded and claiming the summit is “poised to repeat the failures” of two years ago and want to see fundamental change in food systems.
Here’s the picture as it stands. A handful of agribusinesses control more than 70% of the world’s farmland. Smallholder farmers, fisherfolk, pastoralists, and Indigenous peoples, who use agroecology and other sustainable practices, feed 70% of the world’s population with just 10% of global farmland.
In just the last five years, the world’s nine largest fertilizer companies—with nearly 40% of global synthetic fertilizer sales— have tripled their profits.
Agriculture is responsible for nearly 40% of global greenhouse gas emissions, almost 90% of deforestation, and 80% of biodiversity loss, the bulk of which can be attributed to industrial agriculture and agribusiness operations.
The disruption of global fertilizer supply chains has been a major focus of the U.N.’s response to the global food crisis. But the dangers of market concentration, which make food systems extremely fragile to shocks, have been largely ignored.
In just the last five years, the world’s nine largest fertilizer companies—with nearly 40% of global synthetic fertilizer sales— have tripled their profits. Rocketing fertilizer prices have less to do with disrupted supply chains than quasi-monopolies.
Despite all this—and the growing global obesity pandemic, for which consumption of ultra-processed industrial food bears a major responsibility—the U.N. continues to empower corporations. What it should be doing is addressing issues such as land concentration, so that peasant agroecology can have a real chance to flourish and make a significant contribution to tackling hunger, climate change, and biodiversity loss.
Industrial Agriculture Has Failed
A dystopian future where a handful of corporations control everything we eat is just around the corner, if we do not resist now.
About 60% of all calories consumed worldwide come from just four crops: rice, wheat, corn, and soy. Everyone is vulnerable if we are over-dependent on global corporate-controlled supply chains. Industrial agriculture has failed to address rising levels of hunger and malnutrition across the world, which are now at an estimated 828 million people.
We are facing a stark choice between unsustainable, exploitative, corporate-controlled food systems and diverse, locally sourced ecological food.
The global governance of food is being hijacked by corporate interests. The U.N.’s Food and Agriculture Organization receives less than a third of its $3.25bn budget from the world’s governments, making it dependent on “voluntary contributions”—including from corporations and their proxies—for the rest.
We are facing a stark choice between unsustainable, exploitative, corporate-controlled food systems and diverse, locally sourced ecological food that prioritises the needs and rights of those most affected by the hunger, climate, and health crises.
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