For Immediate Release

Contact: 

Ted Miller, 202.973.3032

NARAL Pro-Choice America

NARAL Pro-Choice America Foundation Unveils New Initiative: free.will.power

New online videos, microsite are part of new initiative focused on building the next generation of pro-choice leaders

WASHINGTON - NARAL Pro-Choice America Foundation announced today that it is
launching free.will.power, an innovative video-based online initiative
designed to reach younger activists and recruit a new generation of
young women and men into the pro-choice movement.

A web site, www.MyFreeWillPower.com,
will feature these videos as well as other technology-based interactive
ways for new activists to get involved with NARAL Pro-Choice America's
work, whether it's taking action on a choice-related issue, forwarding
videos to friends, joining our social-networking groups, or
participating in contests to promote the pro-choice message.

"In the 2008 presidential election, we witnessed how the power of
technology and the enthusiasm of young voters revolutionized the
political process," said Nancy Keenan, president of NARAL Pro-Choice
America Foundation. "This generation of youth is the most diverse and
engaged generation in our country's history. free.will.power represents
one way to engage this new generation of activists and connect them
with the pro-choice cause."

NARAL Pro-Choice America Foundation enlisted the creative minds of three young spoken-word artists - Shira Erlichman, Alvin Lau, and Deja Taylor -
as well as renowned musician, DJ Spooky, to produce three online viral
videos that feature compelling words, visuals, and sound.

The free.will.power initiative represents NARAL Pro-Choice America's
ongoing efforts to incorporate technology into its work. Other programs
include BlogforChoice, Twitter, MySpace, Txt4Choice, and Facebook - all online tools and communities activated to engage and support pro-choice activists and causes.

 

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