Michael Shuman

Michael Shuman is research director for the Business Alliance for Local Living Economies and author of The Small-Mart Revolution: How Local Businesses Are Beating the Global Competition.

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Friday, December 16, 2011
Shift Your Shopping to Create More Jobs, Stronger Communities
According to the National Retail Federation, Americans will spend an average of about $700 per person on holiday season shopping this year and, despite the hype surrounding Black Friday, the busiest shopping week immediately precedes Christmas. But rather than enduring long lines and sparse service at chain stores, we urge you take a different approach: seek out your local independent merchants and service providers, meet your neighbors and fully integrate your values in your purchasing decisions.
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