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Steve Ballmer, Monopoly, Greenwashing, and the Media’s Favorite Fairy Tale
The former Microsoft CEO and Clippers owner’s scandal shows how media culture hails billionaires as visionaries while their fortunes rest on monopoly, exploitation, and illusion.
Sep 10, 2025
Los Angeles Clippers owner and former Microsoft CEO Steve Ballmer is at the center of an NBA investigation into whether a bankrupt “green finance” startup secretly funneled tens of millions of dollars to Kawhi Leonard in a scheme to dodge the salary cap. Ballmer insists he was duped, not complicit. But even if he escapes punishment, this scandal is less about basketball than about a larger truth: Ballmer’s rise, like that of so many billionaires, rests not on genius but on monopoly, exploitation, and a media culture eager to turn raw power into the illusion of “superhuman brilliance.”
Steve Ballmer’s story is not just about one executive’s choices. It is about the deeper rot in a system that rewards monopoly, celebrates exploitation, and dresses up greed as genius. If we want to build a just and sustainable world, the first step is to stop believing the fairy tale.
How Ballmer Perfected the Monopoly Playbook
Ballmer’s career at Microsoft is often painted as the story of a bold leader guiding a tech giant through the new millennium. In reality, it was a case study in how to crush rivals and protect a monopoly. Under his watch, Microsoft racked up record fines from regulators; perfected its notorious strategy of “embrace, extend, extinguish;” and enforced a cutthroat internal culture that stifled collaboration. This wasn’t innovation. It was domination dressed up as genius.
When Ballmer became Microsoft’s CEO in 2000, the company was already facing a bruising US antitrust case over its efforts to crush competitors like Netscape and RealNetworks. European regulators soon followed, hitting Microsoft with record fines for abusing its monopoly. The Commission found that Microsoft had deliberately abused its dominant position by tying Windows Media Player to its operating system and undermining competition in server software.
At the center of these cases was a clear pattern: Microsoft used its dominance not to compete fairly but to block competitors, extend its monopoly, and extract rents from consumers and developers.
If journalism is to serve the public, it must puncture the myths of genius and demand accountability from those who profit most from monopoly and exploitation.
Ballmer did not invent these practices, but he perfected and defended them. The company’s infamous “embrace, extend, extinguish” strategy thrived during his reign: Adopt an open standard, add proprietary extensions, then use those extensions to break competitors’ products or force users into Microsoft’s ecosystem. A series of leaked internal memos known as the “Halloween Documents” revealed how Microsoft viewed open source software as a threat and laid out strategies to undermine it. Far from being a story of daring innovation, Microsoft under Ballmer became a story of protecting monopoly turf at any cost.
Internally, Ballmer presided over the now-notorious “stack ranking” system, in which managers were forced to rank employees against each other, ensuring that some were always labeled failures regardless of performance. Vanity Fair reported that this system was described by employees as “the most destructive process inside of Microsoft.” It encouraged backstabbing, punished collaboration, and destroyed morale.
Yet Ballmer’s reputation in the business press was rarely tarnished. Microsoft’s aggressive tactics and toxic culture were downplayed as part of the “rough and tumble” of the tech industry. Instead of being recognized as symptoms of a deeply flawed corporate ethos, they were cast as evidence of toughness, discipline, or even strategic brilliance.
Genius by Headline, Not by Record
This discrepancy points to a larger cultural problem: the way American media routinely turns billionaires into celebrities and treats monopolists as “innovators.” Stories often described Ballmer as a “visionary,” even while acknowledging that he missed entire waves of innovation—from mobile phones and search engines to social media. For example, he later admitted that Microsoft “missed mobile by clinging to Windows.” In interviews, he reflected that the early 2000s were defined by “missed opportunities,” and critics pointed out that he “missed every major trend in technology”
But this is not just about Ballmer. Consider how the press has lionized figures like Elon Musk, Jeff Bezos, Jamie Dimon, and the Silicon Valley founders of Google, Facebook, and Uber. Musk is often portrayed as a world-changing genius, yet his real talent lies in projecting an aura of promise rather than delivering consistent transformation. Bezos is hailed as the visionary who built Amazon into a global empire, but the company’s rise is grounded in widespread worker exploitation, aggressive union busting, and what Jacobin bluntly calls a legacy of exploitation. These examples show how easily media culture crowns billionaires as “visionaries” while overlooking the systemic harms that make their fortunes possible.
The mythology of the “genius CEO” is not harmless flattery. It is an ideological weapon. It convinces us that billionaires deserve their fortunes because they are smarter, bolder, and more visionary than everyone else. It hides the truth that their wealth comes from structural advantages, monopolies, and an economy rigged to socialize risk while privatizing reward.
Ballmer’s career is a perfect case in point. Few in the press asked whether Microsoft’s dominance strangled innovation or whether his leadership undermined workers and consumers. Instead, the coverage painted him as a colorful eccentric, a lovable billionaire, and above all a success story—as if his rise were earned brilliance rather than brute monopoly power.
Pablo Torre’s remarkable reporting on the Aspiration scandal is a reminder of what real journalism can do when it asks hard questions instead of recycling corporate talking points. His work not only exposes the hidden machinery of sports business but also shows why we need the same relentless scrutiny of CEOs and executives across industries. If journalism is to serve the public, it must puncture the myths of genius and demand accountability from those who profit most from monopoly and exploitation.
The Aspiration Illusion
The irony of Ballmer’s current predicament is almost too sharp. The company at the center of the scandal, Aspiration, branded itself as an “ethical financial” startup, promising consumers the ability to save the planet while banking. Its pitch was slick and appealing: Open an account, round up your debit-card purchases, and the company would plant trees or invest in clean energy The company even raised $135 million to expand its “conscious consumerism” model, promoting debit cards that supposedly planted a tree with every swipe. But investigations later showed that the green promises were exaggerated, with ProPublica revealing that the company counted trees not yet planted and diverted some consumer funds toward administrative costs rather than reforestation.
Indeed, Despite the glossy promises, testimony from former employees and bankruptcy filings exposed a starkly different reality. It was less an environmental company than a marketing engine, spending lavishly on celebrity endorsements such as the $28 million Kawhi Leonard deal now under scrutiny, while delivering little measurable benefit to the climate. The startup positioned itself as a sustainable alternative to traditional banks, promoting tree-planting debit cards. Behind the branding, however, its financial practices were shaky. Aspiration relied on questionable deals to inflate its revenue and set up a high-profile IPO, even as its business model was already beginning to unravel.
Why do we continue to celebrate executives who built their fortunes on monopolistic practices, even as those practices hollow out innovation and concentrate wealth?
If Ballmer was indeed duped by Aspiration, as he claims, it only highlights how easily billionaires buy into glossy branding that flatters their image as progressive leaders. After the scandal broke, Ballmer admitted he felt “embarrassed and kind of silly” for not seeing through the company’s flaws. Yet Aspiration’s collapse alongside a multimillion-dollar “no-show” endorsement deal is not an outlier. It is a symptom of how much of today’s tech and finance sector manufactures a fraudulent sense of progress and value, dressing up speculation and extraction as innovation. In this world of legalized scams and corporate greenwashing, Ballmer’s embarrassment is less an excuse than a reminder of how disconnected billionaire investors are from the human and ecological costs of their money.
Aspiration’s story also echoes a broader pattern. Theranos promised a revolution in blood testing, WeWork styled itself as the future of work, and FTX declared it would reinvent finance. Each was celebrated as visionary until the façade collapsed, leaving behind fraud, debt, and disillusionment. These high-profile failures reveal how the mythology of innovation is repeatedly weaponized to disguise little more than hype, speculation, and exploitation. The media and investors continue to fall for it, again and again.
A Deeper Reckoning
The NBA investigation may or may not conclude that Ballmer violated the rules. But the larger scandal here is not limited to basketball. It is about how our culture treats men like Ballmer as role models—how we conflate wealth with competence, market share with innovation, and ruthless opportunism with genius.
It is also about how the very firms that claim to be solving our most urgent crises, from the climate emergency to economic inequality, are often vehicles for speculation and greenwashing, not solutions. They promise progress but deliver only shareholder returns and a deeper entrenchment of the same unequal and unsustainable order.
The Ballmer story forces us to ask harder questions. Why do we accept that billionaires should own sports teams at all, turning civic institutions into vanity projects for the ultra rich? Why do we continue to celebrate executives who built their fortunes on monopolistic practices, even as those practices hollow out innovation and concentrate wealth? Why do we allow financial startups to market themselves as saviors of the planet while continuing to accelerate ecological collapse?
Breaking the Billionaire Spell
The real lesson of this scandal is that we must break the spell of billionaire mythology. Ballmer is not a singular villain; he is an emblem of an age in which billionaires are lauded as saviors while their empires rest on monopoly, exploitation, and illusion. The media has played a crucial role in maintaining this façade, selling the public a narrative of “genius” to justify inequality.
A more honest narrative would recognize that the wealth of men like Ballmer was built on systems of exclusion, not innovation. It would expose the ways that corporate culture, whether in Big Tech or in the world of “ethical finance,” uses the language of progress to mask exploitation. And it would challenge the very legitimacy of an economy in which billionaires can fail upward, celebrated as geniuses even as their companies and investments leave wreckage behind.
What we need are not more billionaire idols but real accountability. It is long past time to stop confusing power with brilliance and to recognize that genuine progress will never come from self-styled saviors at the top. It will come from democratic action, collective struggle, and the hard work of reshaping our economy around justice rather than monopoly and the myth of capitalist progress.
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Italian Coaches Call for 'Genocidal' Israel's Suspension From FIFA, UEFA
"People might want us to just shut up and play, turn to look the other way, but we don't believe that is right."
Aug 20, 2025
The Italian Association of Football Coaches on Tuesday formally called on soccer's international and European governing bodies to suspend Israel over its "genocidal" annihilation of Gaza, a move that came ahead of next month's FIFA World Cup qualifying matches between the Azzurri and the Skyblue-and-Whites.
"Can a football match, preceded by the national anthems, be considered only a football match? Can what is happening in the Gaza Strip, with heavy reverberations in the West Bank and Lebanon, simply be counted as one of the 56 active conflicts in the world?" the AIAC National Board of Directors wrote in a letter.
"Can the Hamas terrorist massacre on October 7, 2023, with over a thousand innocent Israeli victims plus the taking of 250 hostages, justify Israel's ferocious genocidal retaliation, which has claimed tens of thousands of Palestinian civilian deaths?" the letter asks.
"These are all questions that the Italian Association of Football Coaches has asked itself and that it now asks the other federation components and the [Italian Football Federation] in light of the upcoming matches that will see the Italian national team, on September 8 and October 14, play the Israeli one," the coaches said.
The letter was commended by Francesca Albanese, the United Nations special rapporteur on the occupied Palestinian territories, who is Italian.The AIAC directors said they "unanimously believe that, faced with daily massacres, which have caused hundreds of deaths" of Gazan athletes and coaches, "including the Palestinian football star Suleiman al-Obeid," that "it is legitimate, necessary, and indeed dutiful" to ask the International Federation of Association Football (FIFA) and the Union of European Football Associations (UEFA) to temporarily suspend Israel, "because the pain of the past cannot obscure any consciousness and humanity."
AIAC president Renzo Ulivieri said in a statement that "this must not be just a symbolic gesture, but a necessary choice, which responds to a moral imperative, shared by the entire directorial board."
Giancarlo Camolese, AIAC's vice president, told the Italian news agency ANSA, "People might want us to just shut up and play, turn to look the other way, but we don't believe that is right."
Last week, UEFA president Aleksander Čeferin said that it is "legitimate" to question why the organization banned Russia over its invasion and occupation of Ukraine but not Israel for its genocidal annihilation of Gaza. This, after UEFA invited refugee children including Gazans to unfurl a banner reading "STOP KILLING CHILDREN" and "STOP KILLING CIVILIANS" on the pitch before a Super Cup match between Paris Saint-Germain and Tottenham Hotspur in Udine, Italy.
UEFA was criticized for not specifying who is killing children and civilians, just as it faced backlash for a tribute omitting who killed al-Obeid—known as the "Pelé of Palestinian football"—after he was slain by Israeli forces while trying to obtain food aid amid a growing forced famine in Gaza.
Israeli forces have killed hundreds of footballers in Gaza, where more than 62,000 Palestinians—mostly women and children, with the actual toll likely far higher—have been slain since October 2023 in a war for which Israel is facing a genocide case currently before the International Court of Justice (ICJ) and for which Israeli Prime Minister Benjamin Netanyahu is wanted by the International Criminal Court (ICC) for alleged crimes against humanity.
Israeli forces have also used sporting sites including Yarmouk Stadium for the detention of Palestinian men, women, and children, many of whom have reported torture and other abuse at the hands of their captors.
As they did before last year's Olympic Games in Paris, critics of Israel's obliteration of Gaza have called for the country's suspension from not only UEFA matches but also from next year's FIFA World Cup in Canada, Mexico, and the United States.
Unlike a growing number of countries in Europe and around the world, Italy has not signaled that it will recognize Palestinian statehood or support international efforts to hold Israel accountable for its crimes, most notably by supporting the ICJ genocide case. Italian Prime Minister Giorgia Meloni's government has also joined her counterparts in France and Germany in granting Netanyahu immunity from enforcement of the ICC arrest warrant.
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'Legitimate Question': UEFA Chief Addresses Hypocrisy of Banning Russia But Not Israel
UEFA also allowed the on-pitch display of a banner reading "STOP KILLING CHILDREN" before a Super Cup match amid controversy over its response to Israel's killing of a beloved Palestinian footballer.
Aug 15, 2025
The head of European football's governing body on Thursday addressed what critics say is its hypocritical policy of banning Russia but not Israel, remarks that came amid backlash over the organization's response to Israel's slaying of a prominent Palestinian footballer and over a banner unfurled at a recent match.
Union of European Football Associations president Aleksander Čeferin was asked during an interview with the Slovenian news channel Odmevi why Russia is banned from UEFA events but Israel is not.
"This is a legitimate question," Čeferin replied, adding that "in principle, I do not support banning athletes from participating in competitions."
"In the case of Russia, the athletes have not been participating for three-and-a-half years and the war has only worsened," Čeferin continued. "I know that many of the athletes oppose the regime, but they still cannot play. I am against being denied the right to participate in our competitions."
"Israel is allowed to play in our facilities. This is our decision as of now," he said. "It's hard for me to say what will happen in the future, but I really think that all athletes should be given the opportunity to compete. The rest of the things should be resolved in other ways."
While Russia's ongoing invasion and occupation of Ukraine is believed to have killed or wounded nearly 50,000 civilians, Israel's US-backed assault and siege on Gaza has left more than three times that number of civilians dead or injured, based on estimates from United Nations agencies and Israel Defense Forces that between two-thirds and three-quarters of slain Palestinians were noncombatants.
Both Russian President Vladimir Putin and Israeli Prime Minister Benjamin Netanyahu are fugitives from the International Criminal Court. In 2023 the ICC issued a warrant for the arrest of Putin and Commissioner for Children's Rights Maria Lvova-Belova for the alleged war crime of abducting Ukrainian children to Russia.
The following year, the Hague-based tribunal ordered the arrest of Netanyahu and former Defense Minister Yoav Gallant for alleged crimes against humanity and war crimes including murder and forced starvation. Israel also faces a genocide case at the International Court of Justice.
Čeferin's remarks came a day after UEFA invited refugee children including Gazans to unfurl a banner reading "STOP KILLING CHILDREN" and "STOP KILLING CIVILIANS" on the pitch before Wednesday's Super Cup match between Paris Saint-Germain and Tottenham Hotspur in Udine, Italy.
The move drew criticism from defenders of both Israel and Palestine, the latter of whom took issue with the conspicuous omission of who is doing the killing. According to Israel's Channel 12, the Israeli government attempted to block the banner's display but settled for a compromise in which the country would not be named.
Wait up, someone’s killing children and other civilians?Who? Who is doing this UEFA? Do you know?
[image or embed]
— Polly Pallister-Wilkins (@pollypw.bsky.social) August 13, 2025 at 2:38 PM
The banner display came amid backlash over UEFA's response to Israel's recent killing of Suleiman al-Obeid—known as the "Pelé of Palestinian football"—while he was trying to obtain food aid amid a growing forced famine in Gaza. As with the banner, UEFA declined to say where al-Obeid was killed, or by whom.
"Can you tell us how he died, where, and why?" Liverpool FC star and Egyptian national team captain Mohamed Salah asked last week.
Israeli forces have killed hundreds of Palestinian footballers in Gaza since October 2023, prompting calls for the country to be banned not only from UEFA matches but also from the 2026 International Federation of Association Football (FIFA) World Cup in Canada, Mexico, and the United States.
"There are 760 Palestinian athletes martyred by Israel, including 420 footballers, while 140 football facilities have been destroyed," former Egyptian national team star Mohamed Aboutrika said earlier this week.
"FIFA and UEFA stopped Russia over its war on Ukraine," he added. "When will the Israeli occupation be stopped? We don't want just words, we want real action."
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