Meta AI Image Generation Feature Is an Egregious Invasion of User Privacy

Meta’s latest AI image generation feature raises serious privacy concerns by automatically allowing public Instagram profiles to be used in AI-generated images unless users actively opt out. The new “Muse Image” model enables users to generate AI images using another person’s likeness simply by tagging their public Instagram account in a prompt. Consumers are not affirmatively asked for permission, are not notified when their images are used, and AI-generated images already created from their content will remain even if they later disable the feature. While Meta says users can opt out through account settings, those controls require users to navigate multiple layers of settings rather than obtaining clear, affirmative consent before their likeness is used.

J.B. Branch, director of federal AI governance and technology policy at Public Citizen, issued the following statement:

“Meta has once again chosen the creepiest possible path. People should not wake up to discover their face has become raw material for someone else’s AI experiment. This is another invasion of consumers’ privacy. Instead of asking for meaningful consent, Meta quietly defaults users into the system and buries the opt-out in account settings. It’s a playbook we’ve come to expect from a company with a long history of putting its business interests ahead of the public.

“Unfortunately, we’ve reached a point where many technology companies treat every piece of our personal information—our photos, our voices, our biometric identifiers, even our relationships—as raw material to fuel their AI ambitions. Privacy has already been eroded in countless ways, but allowing companies to appropriate people’s likenesses without meaningful, affirmative consent crosses what should be a brightline. If our faces can be repurposed for AI simply because we posted a public photo, then very little remains off limits. Congress should establish clear privacy protections that require affirmative consent before companies can use a person’s image or likeness for AI products.”