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For Immediate Release


David Monahan, Fairplay (

Press Release

After a 6 Month Campaign Led by Fairplay, Facebook Pauses Planned Instagram for Kids


Today, after a six-month campaign led by Fairplay, Facebook announced they are pausing their plans for a kids’ version of Instagram. In April, Fairplay (then called Campaign for a Commercial-Free Childhood) sent a letter signed by over 100 child development experts and advocates demanding Facebook scrap their plans. Since then, leading members of Congress, 44 state attorneys general, and over 200,000 concerned individuals have joined Fairplay in calling on Facebook to shelve Instagram Youth. 

Below is a statement from Fairplay’s Executive Director, Josh Golin:

“Six months ago, when word leaked that Facebook was planning a kids’ version of Instagram, it was assumed the project was a done deal because Facebook usually does whatever it wants. But we knew the stakes were too high. So, we organized parents, advocates, experts, regulators, and lawmakers to pressure Facebook to scrap its plans. Today is a watershed moment for the growing tech accountability movement and a great day for anyone who believes that children’s wellbeing should come before Big Tech’s profits. We commend Facebook for listening to the many voices who have loudly and consistently told them that Instagram Youth will result in significant harms to children.

We urge Facebook to use this “pause” to actually engage with the independent child development experts who understand how Instagram Youth will undermine young children’s wellbeing. We also call on Facebook to immediately release its internal research that shows Instagram is harmful to teens. We won’t stop pressuring Facebook until they permanently pull the plug on IG Youth and take real steps to make their platform safer for teens.”


Fairplay, formerly known as Campaign for a Commercial-Free Childhood, educates the public about commercialism's impact on kids' wellbeing and advocates for the end of child-targeted marketing. Fairplay organizes parents to hold corporations accountable for their marketing practices, advocates for policies to protect kids, and works with parents and professionals to reduce children's screen time.


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