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A screenshot of Trump's "Love Me" ad shows him standing before hundreds of troops in a red MAGA hat

US President Donald Trump is seen in a screen shot of a taxpayer-funded ad begging Americans to love him.

(Photo by US government/X/screen shot)

'Every Taxpayer... Should Be Outraged': Anger Spreads Over 'Illegal' US-Funded Pro-Trump Ad

“This is the sort of government propaganda one might expect in North Korea, not the United States of America, and it is an egregious and utterly illegal misuse of Americans’ hard-earned tax dollars,” said four lawmakers.

Outrage mounted Friday over a taxpayer-funded television advertisement glorifying President Donald Trump, with critics describing the 30-second spot as self-aggrandizing propaganda and questioning whether the administration violated federal law restricting the use of public money for partisan communications.

The ad—which aired this week on outlets including Fox News, Newsmax, and CBS—features a dizzying montage of Trump at rallies, White House events, sporting events, and alongside military personnel, captioned, "AMERICA WILL NEVER BE A COMMUNIST COUNTRY."

The refrain of R&B singer JMSN’s “Love Me” plays over the rapid-fire images. The spot concludes with a voiceover from Ultimate Fighting Championship CEO Dana White praising Trump as “the toughest, most resilient person that I’ve ever met.”

At the bottom of the screen, an alarming disclosure appears, reading, "Paid for by the US government."

The White House dismissed criticism of the ad—which aired ahead of November's midterm elections—by calling the spot a "public service announcement" intended to remind Americans “to love their country and understand what makes it worth defending.”

However, on Friday, US Sens. Patty Murray (D-Wash.) and Jack Reed (D-RI), along with Reps. Rosa DeLauro (D-Conn.) and Steny Hoyer (D-Md.), excoriated the clip.

“This is the sort of government propaganda one might expect in North Korea, not the United States of America, and it is an egregious and utterly illegal misuse of Americans’ hard-earned tax dollars,” the four senior congressional appropriators said in a joint statement.

“The law is not complicated," the lawmakers added. "You cannot use taxpayer dollars for political advertisements.”

Federal appropriations law—including the funding bill Trump signed earlier this year—prohibits the use of government funds for unauthorized “publicity or propaganda purposes,” while the Government Accountability Office (GAO) has interpreted the prohibition to encompass communications whose obvious purpose is “self-aggrandizement” or “puffery,” as well as “purely partisan” communications.

The consumer advocacy watchdog group Public Citizen on Friday filed a complaint with the GAO alleging the ad "violates laws prohibiting the use of government resources for propaganda, the Hatch Act, and other related laws."

"Whether or not President Trump was personally involved in the ad, it was conceived, produced, and distributed by Trump’s White House staff," Public Citizen said.

US Sen. Chris Murphy (D-Conn.) said Friday on social media that "every taxpayer, no matter your party, should be outraged by this."

"Your money is being used to fund campaign ads for Trump," the senator added. "It’s totally, completely [illegal]. He’s stealing your money for his campaign."

"The advertisement raises deep concerns about the Trump administration’s use of taxpayer dollars and its compliance with federal laws that prohibit the use of appropriated funds for the promotion of a political party or candidate," Sen. Maggie Hassan (D-NH) said Thursday.

“This taxpayer-funded political advertisement serves as yet another troubling example of President Trump’s growing list of expensive vanity projects—including the White House ballroom—that are estimated to cost over $1.8 billion, money that could have instead [been] spent lowering costs for Americans.”

Sam Stein, co-host of "The Bulwark Podcast," said, "What possible rationale could there be for using tax dollars to play that ad? This is just pure cult propaganda paid for by us."

@timmiller.bsky.social and @samsteindc.bsky.social react to a taxpayer-funded TV ad praising Trump, complete with “Love Me” playing over footage of the president.“This is just pure cult propaganda paid for by us.”

[image or embed]
— The Bulwark (@thebulwark.com) September 24, 2026 at 6:46 PM

Noting that Trump's approval rating has plunged below 30%, Stein added: "People are abandoning him... members of his own party are starting to distance themselves from him, and he uses that moment to have an ad [saying] please love me... It's desperate."

Tim Miller, Stein's co-host, called the ad "alarming" and "Orwellian."

Virginia Kase Solomón, president and CEO of the advocacy group Common Cause, said Friday in a statement that “taxpayer dollars should never be used to bolster the president’s self-esteem because his ego has been damaged."

"Running political messaging stamped with ‘Paid for by the US Government’ dangerously crosses the line from public service into authoritarian self-promotion," she added. "It also raises serious questions about whether it violates federal law barring tax dollars from being used for publicity or propaganda."

Others noted that the ad blasted communism as Trump rolled out the red carpet at a state dinner for Chinese President Ji Xinping, who is also the secretary general of the Chinese Communist Party.

"The clip’s heavy-handed anti-communist messaging also strikes a wildly hypocritical note, if not for anything but the fact that the Supreme Leader that ran it followed up by hosting China’s Xi Jinping with open arms, a flyover of US military planes, and a statue of a bald eagle," Jezebel's Danielle Han wrote on Friday.

Meanwhile, the controversy has spread beyond politics. JMSN—whose real name is Christian Berishaj—said that he never authorized Trump to use “Love Me,” writing that he would “never authorize my music to be used for ANY political agenda or campaign.”

"I am looking at lawyers," he added, "and handling this internally.”

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