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"The idea that employers would leverage surveillance data to exploit a worker in a desperate position and offer them a lower wage is appalling," said Rep. Rashida Tlaib.
A pair of U.S. House progressives have introduced a bill that would stop companies from using artificial intelligence to set prices and wages based on the personal information of customers and workers.
The "Stop AI Price Gouging and Wage Fixing Act," introduced Wednesday by Reps. Greg Casar (D-Texas) and Rashida Tlaib (D-Mich.), is an effort to curb the growing trend of "surveillance-based price setting," where companies use data from customers to determine how much they are willing to pay for a service.
According to a recent report by the Federal Trade Commission, "Retailers frequently use people's personal information to set targeted, tailored prices for goods and services—from a person's location and demographics, down to their mouse movements on a webpage."
Casar said that "giant corporations should not be allowed to jack up your prices or lower your wages using data they got spying on you."
"Whether you know it or not, you may already be getting ripped off by corporations using your personal data to charge you more," he added. "This problem is only going to get worse, and Congress should act before this becomes a full-blown crisis."
Earlier this month, Delta Airlines announced a pilot program using an AI model to charge individual consumers the maximum amount it determines they are willing to pay for plane tickets. Delta has described the change as "a full reengineering of how we price, and how we will be pricing in the future."
Other companies have been accused of using similar forms of "surge pricing."
Uber, which has been suspected of jacking up prices on riders with low cellphone batteries, pioneered the method. Kroger and Walmart have used digital price tags on goods to rapidly change prices, and Kroger also says it is using facial recognition to track customers in order to offer targeted coupons.
Amazon has been accused of setting personalized prices based on customers' location and browsing history, and the Princeton Review has even been caught charging greater amounts for SAT prep services in Asian communities.
Companies also frequently use hidden algorithms based on personal data to pay workers different wages for the same work—an especially pervasive practice in gig economy jobs like rideshare and delivery driving.
A 2024 report by the Roosevelt Institute found that these algorithms were also being applied to nurses, who were offered shifts by an opaque algorithm based on who was willing to work for the lowest pay and a number of other undisclosed factors.
"It is shameful that companies would use our neighbors' sensitive personal information against them to raise prices," said Tlaib. "The idea that employers would leverage surveillance data to exploit a worker in a desperate position and offer them a lower wage is appalling."
The bill still allows companies to change prices for individuals based on certain circumstances. For example, they would still be allowed to offer discounts to certain groups like college students, veterans, and senior citizens or enact loyalty programs.
Likewise, wage-earners would still be allowed to receive overtime pay or bonuses for good work or have their salaries changed to accommodate the cost of living.
The bill instead targets companies that use underhanded and invasive tactics to take advantage of their customers' and employees' desperation.
"This bill draws a clear line in the sand: Companies can offer discounts and fair wages—but not by spying on people," said the consumer advocacy group Public Citizen. "Surveillance-based price gouging and wage setting are exploitative practices that deepen inequality and strip consumers and workers of dignity."
We need a movement ready to restore America to the path of becoming the country we've dreamed of being for centuries. Not the fantasy of individual escape, but the reality of collective power.
I dropped out of high school. Got my GED. Worked as a general contractor in East Tennessee. Built things with my hands. Fixed busted systems. Lived paycheck to paycheck. That was my life, and for most of it, hope meant something real. Hope that a decent day's work would pay the bills. That a roof over your head and a future for your kids wasn't too much to ask.
But somewhere along the way, hope got hijacked.
Now hope looks like scratching off lottery tickets. Buying crypto hoping to get rich quick. Praying your side hustle turns into the next big thing. We don't hope to fix the system anymore.
We hope to escape it. And that kind of hope will kill us.
You see it everywhere. People identify with billionaires instead of their neighbors. They defend the rich because maybe someday they'll be rich too. They talk about taxes like they're one lucky break away from needing a tax shelter. The Hunger Games tried to warn us, and instead we started dressing like the Capitol.
I don't want to kill hope. I want to reclaim it.
Look at the numbers. The average person has a better chance of getting struck by lightning than becoming a billionaire. The odds of winning the lottery? About 1 in 292 million. Meanwhile, the odds of having medical debt? Nearly 1 in 3 Americans. The odds of being laid off or priced out or wiped out by rent? Closer to 1 in 2.
So why do we still believe? Because facing the truth is harder. The truth that the game is rigged. That the rungs of the ladder we were promised have been sawed off; the American Dream got replaced by American Denial.
Hope used to mean something different. It used to mean collective progress. Solidarity. We marched for better wages. We fought for civil rights. We built schools and unions and co-ops. We didn't dream of becoming the landlord. We fought to make rent fair for everyone. But now even our dreams are privatized. We traded shared ambition for selfish aspiration. And we're losing the plot.
I grew up hearing stories from my grandfather, who was one of 13 kids in a sharecropping family. One generation later, he owned 40 acres, grew tobacco, raised cattle, had houses to rent out to his kids. That wasn't just personal grit. That happened because America was actually building things back then. The TVA brought electricity to our region. The interstate highways connected us to the world. There were pathways to a better life that didn't require winning the lottery.
The pathways to prosperity were dismantled. I know because I watched it happen. My woodworking company made furniture components for Lazy Boy, Berkline, Universal, and Vaughn Furniture before NAFTA and CAFTA gutted us. It wasn't just my business. Our whole region got hollowed out while corporate America chased cheap labor overseas.
The pathways to prosperity were dismantled... Our whole region got hollowed out while corporate America chased cheap labor overseas.
The knowledge walked out the door with the last shift supervisor. Towns that had built middle-class prosperity around making things became ghost towns. Skills that took generations to develop got thrown away because some MBA in New York decided labor was cheaper in Mexico. We went from a country that made things to a country that made money off money. From building wealth to extracting it.
Now what do we have? The gig economy. Work three jobs and still can't afford rent. Get told to hustle harder while billionaires build rocket ships. We're supposed to be grateful for the privilege of driving for Uber while the guy who owns Uber buys his fourth mansion.
The whole system is designed to keep us hoping for individual escape instead of collective change. Keep buying those scratch-offs. Keep believing that if you just work hard enough, grind long enough, maybe you'll hit it big. Meanwhile, the people who rigged the game are laughing all the way to the bank.
They want us to think like temporary embarrassed millionaires instead of permanent working people. They want us to defend their tax cuts because someday we might need them too. They want us to vote against our own interests because we've been sold a dream that we're all just one good idea away from joining the club.
The whole system is designed to keep us hoping for individual escape instead of collective change.
But here's what they don't want us to figure out—we're stronger together than any of us could ever be alone. The TVA didn't happen because one guy got lucky. The interstate highways didn't get built because somebody won the lottery. Social Security didn't happen because workers hoped to get rich. These things happened because people organized, fought, and built something together.
I don't want to kill hope. I want to reclaim it. I want a hope that says we can fix this country, not just get rich enough to escape its problems. I want a hope that builds instead of bets. That organizes instead of idolizes. That sees neighbors instead of competitors.
These things happened because people organized, fought, and built something together.
I want hope that understands we don't need to wait for permission from billionaires to make things better. We don't need to hope they'll trickle some wealth down to us. We can build our own wealth by building things that matter. We can create our own prosperity by investing in each other.
What we need is a movement that's ready to do the big things, the hard things. A movement that understands you have to impeach Supreme Court justices who violate constitutional norms or are corrupt. That you have to take a DOGE-like approach to removing revolving door lobbyists from corrupted institutions like the FDA and the SEC. That you have to go hard against the very people who will stand in your way—the same people we're going to see standing in the way of Zohran Mamdani in New York if he's elected mayor. And too often those folks have a D by their name.
We need a movement ready to restore America to the path of becoming the country we've dreamed of being for centuries. Not the fantasy of individual escape, but the reality of collective power. Not lottery tickets and crypto dreams, but the hard work of building something that actually serves the people who live here.
That's the kind of hope worth having. That's the kind of hope that actually works. And that's the kind of hope that scares the hell out of the people running things now.
By classifying workers as contractors, platform companies avoid paying core employment obligations while retaining tight control over how the work is done.
Alejandro G. thought that driving full-time for Uber in Houston offered freedom—flexible hours, quick cash, and time to care for his young son. But that promise faded fast.
“There are hours when I make $20,” he told me. “And there are hours when I make $2.” As his pay dropped, he pawned his computer and camera, began rationing the insulin he takes to manage his diabetes—putting his health at risk—and started driving seven days a week, often late into the night, just to break even.
Alejandro, whose real name is withheld for his privacy, is one of millions of workers powering a billion-dollar labor model built on legal loopholes. Companies like Uber insist they are tech platforms, not employers, and that their workers are independent contractors. This sleight of hand allows them to sidestep minimum wage laws, paid sick leave, and other workplace protections, while shifting the financial risks and responsibilities of employment onto the workers. It also lets them avoid employer taxes, draining funds from public coffers.
If gig workers were properly classified, public companies would have to disclose pay data, showing just how far below the median these workers earn, and how high executive compensation soars above them.
A new Human Rights Watch report looks at seven major platform companies operating in the U.S.—Amazon Flex, DoorDash, Favor, Instacart, Lyft, Shipt, and Uber—and finds that their labor model violates international human rights standards. These companies promise flexibility and opportunity, but the reality for many workers is far more precarious. In a survey of 127 platform workers in Texas, we found that after subtracting expenses and benefits, the median hourly pay was just $5.12, including tips. This is nearly 30% below the federal minimum wage, and about 70% below a living wage in Texas.
Seventy-five percent of workers we surveyed said they had struggled to pay for housing in the past year. Thirty-five percent said they couldn’t cover a $400 emergency expense. Over a third had been in a work-related car accident. Many said they sold possessions, relied on food stamps, or borrowed from family and friends to get by. Their labor keeps the system running—but the system isn’t built to work for them.
By classifying workers as contractors, platform companies avoid paying core employment obligations while retaining tight control over how the work is done. The platforms often use algorithms and automated systems to assign jobs, set pay rates, monitor performance, and deactivate workers without warning. In our survey, 65 workers said they feared being cut off from a platform, and 40 had already experienced it. Nearly half were later cleared of wrongdoing.
Companies use incentives that feel like rewards but function more like traps. Uber, Lyft, and DoorDash dangle “quests,” “challenges,” and “surges” to push workers to stay on a shift for longer or hit quotas. These schemes lure workers into chasing bonuses that rarely reflect the true cost of the work. One Uber driver in Houston said, “They are like puppet masters. They psychologically manipulate you.”
Access to higher-paying gigs is also conditioned on behavior. Platforms use customer ratings and performance scores to shape who gets the best jobs. One Shipt worker in Michigan said her pay plummeted immediately after she received two four-star reviews, down from her usual five. Ratings are hard to challenge, and recovering from a low score can take weeks. Workers feel forced to accept every job and appease every customer, reinforcing a system that rewards compliance over fairness.
These aren’t the conditions of self-employment. They’re the conditions of control.
This labor model also drains public resources. In Texas alone, Human Rights Watch estimates that misclassification of platform workers in ride share, food delivery, and in-home services cost the state over $111 million in unemployment insurance contributions between 2020 and 2022. These are public funds that could have strengthened social protection or public services. Instead, they’re absorbed into corporate profits—a quiet transfer of public wealth into private hands.
In 2024, Uber reported $43.9 billion in revenue and nearly $10 billion in net income, calling the fourth quarter its “strongest ever.” DoorDash pulled in $10.72 billion, up 24% from the previous year. Combined, their market valuation exceeds $250 billion.
But workers are pushing back, and policymakers are starting to listen. From June 2 to 13, the 113th session of the International Labour Conference—the United Nations-backed forum where global labor standards are negotiated—will convene to debate a binding treaty on decent work in the platform economy. The message is clear: Workers are demanding rules that protect their rights.
The U.S. can start by updating employment classification standards and adopting clear criteria to determine whether a platform worker is truly independent. We also need greater transparency. If gig workers were properly classified, public companies would have to disclose pay data, showing just how far below the median these workers earn, and how high executive compensation soars above them.
This isn’t about rejecting technology. It’s about making sure new forms of work don’t replicate old forms of exploitation or create new ones, by hiding them behind an app.
Alejandro doesn’t need an algorithm to tell him when to work harder. He has a right to a wage he can live on, protections he can count on, and a system that doesn’t punish him for getting sick, injured, or speaking up.
He and millions like him built the platform economy. It’s time they shared more than the burden.