'The South Is in Play': Scott Colom Wins US Senate Race in Deep-Red Mississippi

Local district attorney Scott Colom was declared the winner of a closely contested US Senate race in deep-red Mississippi on Wednesday after more than a week of ballot counting, a historic upset victory for grassroots organizing in a state that Republicans have dominated for decades.

"I had the courage to believe in Mississippi," said Colom, who will become the first Black senator from Mississippi since Reconstruction. Colom is also the first Democrat to win a US Senate election in Mississippi since 1982, succeeding despite ongoing attacks on voting rights across the state.

Incumbent Sen. Cindy Hyde-Smith (R-Miss.), who in 2023 blocked Colom's nomination to serve as a federal district judge, conceded the race on Wednesday and congratulated the Democratic senator-elect.

Colom said in his victory speech at Tougaloo College, a historically Black college in Jackson, that he sometimes "couldn't get donors to answer the phone" when fundraising for his campaign, a jab at Democratic higher-ups' lack of investment in Mississippi and the South more broadly.

Senate Democrats' campaign arm, the Democratic Senatorial Campaign Committee (DSCC), excluded Mississippi from a $40 million investment in battleground states across the country in July. The DSCC ultimately intervened in the final days of the race with a $500,000 ad buy for Colom, who campaigned on fighting the affordability crisis, raising wages and tying them to living costs, and reversing GOP cuts to federal healthcare programs.

Colom drew widespread attention with viral ad campaigns spotlighting Hyde-Smith's comments downplaying the rising cost of beef.

"You know, you have so many proteins to choose from," the Republican senator said in February.

"Pick another protein?" a Mississippi resident responds in one Colom campaign ad. "I'd rather pick another senator instead."

Britney Whaley, Southeast regional director of the Working Families Party, celebrated Colom's win as a challenge to "everything conventional wisdom tells us about Southern politics."

"This historic win in Mississippi should serve as a clarion call for the political establishment: It’s time to redraw the entire political map, reevaluate polling methods, and conduct a serious audit of investment portfolios. The South is in play, and it’s time to start acting like it," said Whaley. "This win belongs to the countless Black leaders and grassroots organizers who envisioned a future for Mississippi that much of the country could not imagine and spent years organizing, building, and fighting to bring that vision to life. And it belongs to the Mississippi voters who refused to have their voices silenced, showing up in the face of archaic and suppressive voting laws to make their voices heard."

"If this is what Southern organizers and candidates can accomplish with limited investment," Whaley added, "imagine what is possible when we meet their leadership and labor with the resources they deserve."

Derrick Johnson, president and CEO of the NAACP, said in a statement that "Mississippi voters made history because they refused to be intimidated, discouraged, or counted out."

"Even in the face of efforts to remove voters from the rolls, attempts to intimidate voters and election officials, and bids to create fear around the electoral process, Mississippi voters showed up," said Johnson. "They showed up for their communities, for their families, and for the future of their state. They reminded the nation that we the people have the power."

With Colom's victory, Democrats are set to hold at least 55 seats in the US Senate come January. Alaska's Senate race, where Democratic candidate Mary Peltola is narrowly leading Republican Dan Sullivan, has yet to be called.