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Joined by retired military officers and national security experts, Ben & Jerry's co-founder Ben Cohen on Thursday launched a campaign targeting the nearly $900 billion Pentagon budget and the $100 billion spent on nuclear weapons and "to get our country to start funding the American Dream instead of the death of millions of people."

Standing near Union Station in Washington, D.C. beside a towering sculpture showing what $100 billion looks like, supporters of the Up in Arms campaign—a planned four-year public education and advocacy project "to bring common sense to the Department of Defense and the country's budgetary bottom line"—chanted, "Money for the poor, not nuclear war!"