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animal welfare
Behind the USDA's Regenerative Rhetoric Lurks Business as Usual
Secretary Rollins praises American farmers’ independence while advancing policies that strip them of market protections and empower their largest competitors.
Dec 23, 2025
Agriculture Secretary Brooke Rollins, in her recent USA Today and Newsweek opinion pieces, has worked hard to present herself as a champion of American farmers and a steward of healthier food options. Alongside Health Secretary Robert F. Kennedy Jr., she spoke of the values these farmers embody—independence, grit, patriotism—and celebrated a $700 million regenerative agriculture initiative as proof that this administration is delivering for rural America.
But if you pull back the curtain on Secretary Rollins and the US Department of Agriculture (USDA), the narrative changes. What looks like a bold vision for “regeneration” quickly reveals itself as a political performance designed to distract from the USDA’s business-as-usual that props up industrial agriculture, not family farmers.
Secretary Rollins held up Alexandre Family Farm as the face of America’s regenerative future. But the truth: The farm is under scrutiny for animal abuse so severe it stands in direct contradiction to everything regenerative agriculture represents.
A USDA investigation obtained through the Freedom of Information Act documented multiple violations of organic and animal-welfare standards. The company has since admitted to serious abuses—including cows dragged with machinery, horn-tipping without pain relief, a teat cut off an animal with mastitis, diesel poured on animals, and animals dying after being left without adequate feed and care. No amount of marketing can turn that into regeneration. It is factory farming with better lighting.
A healthy America requires new, bold regenerative policies, not branding.
Choosing that farm as the model for USDA’s regenerative agenda signals to large industrial livestock companies that even amid serious animal cruelty, the USDA will still hand them a spotlight—and, in many cases, more public dollars. It also sends a message to the farmers Secretary Rollins claims to represent: Their government will not reward those who do the hard, unglamorous work of true regenerative agriculture. Instead, it will reward those who invest in scale, branding, and access, not better practices.
Secretary Rollins frequently praised states as “laboratories of innovation,” a sentiment that should have encouraged rural communities. Yet she is pushing the EATS Act and its twin, the Save Our Bacon Act—federal preemption bills that would wipe out states’ ability to regulate for safer, healthier, and more humane agricultural products sold within their borders. Notably, EATS and SOBA face bipartisan opposition from more than 200 senators and representatives in Congress.
You cannot celebrate state innovation while trying to make it illegal.
Backed by the factory-farm-aligned National Pork Producers Council, both bills would undermine more than 1,000 state health, safety, and animal-welfare laws. These bills would give the largest global agribusinesses the power to override local standards and flood American markets with cheap, low-welfare meat. And they would directly undercut the regenerative and higher-welfare family farms she claims to support.
The USDA’s $700 million regenerative package reveals the same pattern. In reality, it is a drop in the bucket. For decades, federal policy has pumped tens of billions of dollars into the nation’s largest factory farms. From 2018 to 2023 alone, the top 10,000 livestock feeding operations—mostly CAFOs—captured more than $12 billion in federal aid. The largest 10% of producers now take nearly 80% of subsidies, while small and midsize farms receive nothing.
Secretary Rollins knows this—yet her policies do nothing to change it.
The contradiction is glaring: She praises American farmers’ independence while advancing policies that strip them of market protections and empower their largest competitors. She leads an agency that celebrates rural resilience while continuing to concentrate power and resources in the hands of giant corporations.
True regenerative agriculture—the kind practiced by real farm families—requires pasture, biodiversity, humane animal treatment, and a financial landscape where independent farmers can survive. But these farmers are forced to compete against industrial operations that are more heavily subsidized and are now welcomed to call themselves “regenerative” regardless of their animal handling and herd-management practices.
Across the United States, regenerative ranchers, pasture-based dairies, higher-welfare hog farmers, and diversified small producers are already showing what a healthier and more resilient US food system can look like. Consumers want this shift. States are supporting it. Rural communities depend on it. Yet the USDA continues to position factory farming as the American standard—and now as the regenerative standard.
If this administration truly wants to protect American farmers, the path forward is clear.
Stop calling industrial operations regenerative when they are not. Stop pushing federal legislation that handcuffs states and abandons small producers. Stop directing billions toward industrial livestock giants while offering pennies to the people doing the real work of regeneration. And start listening—to independent farmers fighting consolidation, rural communities bearing the cost of industrial expansion, and consumers demanding humane treatment of animals.
A healthy America requires new, bold regenerative policies, not branding. We welcome Secretary Rollins to bring forward those types of policies.
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Keep the Turkey, Change the System
Changing your diet isn’t the only way to help tackle factory farming; instead, you can donate to charities working to make a difference.
Nov 27, 2025
As holiday dishes parade across dining tables nationwide, there’s one question we often try to avoid: Where did my food actually come from?
Every holiday season, Americans consume millions of turkeys, hams, and other festive fare. The uncomfortable reality is that about 99% of the meat in the US comes from factory farms: industrial facilities with crowded conditions, which pollute the environment and push traditional farms out of business.
But this isn’t what we want to think about when we’re celebrating. And we certainly don’t want to swap turkey for tofu.
Here’s the good news: Changing your diet isn’t the only way to help tackle factory farming, and it probably isn’t even the best way. Instead, you can keep eating meat and donate to "offset" your impact. Think of carbon offsets, not just for the climate, but for animal welfare as well.
The meat industry would love us to debate individual food choices endlessly rather than examine the system they’ve created.
This is because some of the charities working to change factory farming are so good at what they do that it really doesn’t cost much to make a big difference. In fact, it would cost the average American about $23 a month to do as much good for animals and the planet as going vegan. Even with all the trimmings, Thanksgiving dinner costs you less than a dollar to offset.
Despite campaigns like Meatless Mondays and Veganuary, meat eating is still on the rise globally. About 5% of US adults identify as vegan or vegetarian, and for years that number has remained stagnant. The "diet change strategy" just isn’t moving us in the right direction.
On the other hand, charities have made huge gains in improving the lives of farm animals and pushing for a more sustainable food system. Groups such as The Humane League, or THL, have pressured major food companies to eliminate cruel practices, like confining egg-laying hens in cages too small to spread their wings. Thanks to THL and others, 40% of US hens are now cage-free, up from just 4% when they started.
But is it hypocritical to keep eating meat and pay a bit of money to feel less guilty?
Not necessarily, if the goal is to make a genuine difference.
In fact, emphasis on individual action has often held movements back. In the early 2000s, one of the biggest promoters of the "carbon footprint"—the idea of measuring and reducing your personal impact on global warming—was the oil giant BP. Shifting the focus from the role of big business to consumer choice plays into the hands of the world’s biggest polluters. In the same way, the meat industry would love us to debate individual food choices endlessly rather than examine the system they’ve created.
Instead, we need systemic change: supporting organizations that push for better regulations, fighting harmful agricultural subsidies, and holding companies accountable for their practices.
Most importantly, writing a check is a much easier ask than changing your entire diet, which means more people will actually help. We know people are willing to give their money to animal causes: About 12% of Americans do it, more than twice as many people as are vegetarian or vegan.
Right now, billions of animals are suffering in factory farms while we argue about what’s on our plates. The fastest path to ending their suffering isn’t waiting for everyone to go vegan: It just needs enough of us to put our money where our mouth is.
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Big Pork Lobby’s War on Farmers, Consumers, and Democracy
Inside the National Pork Producers Council absurd, years-long crusade to kill Prop 12, California’s landmark ballot initiative banning the sale of pork from pigs locked in extreme confinement.
Oct 03, 2025
When Patrick Hord, vice president of the National Pork Producers Council, testified before Congress this summer, he proudly described himself as a fourth-generation hog farmer who produces pork fully compliant with California’s Proposition 12. Then, almost in the same breath, he argued against the very law he already follows.
That contradiction captures the absurdity of the National Pork Producers Council (NPPC’s) years-long crusade to kill Prop 12, California’s landmark ballot initiative banning the sale of pork from pigs locked in extreme confinement. Passed by nearly 63% of voters in 2018 and upheld by the US Supreme Court in 2023, Prop 12 is both a democratic mandate and a proven market success. Farmers across the country have adapted to it, retailers have embraced it, and consumers continue to buy pork without complaint. Even giant corporations like Hormel, Tyson, and JBS have quietly moved on.
Yet the NPPC remains stuck, lobbying Congress to pass the so-called “EATS Act” or its rebranded cousins, which would not only overturn Prop 12 but could wipe out hundreds of democratically enacted state laws protecting animal welfare, food safety, public health, environmental safeguards, and consumer rights—undermining both states’ rights and voter-driven initiatives. They’ve fought in the courts, at the ballot box, and in Congress. They’ve lost every time. So the question is worth asking: Who are they even fighting for?
Prop 12: A Win for Farmers and Consumers
For all the NPPC’s fearmongering, Prop 12 has not devastated farmers. Quite the opposite: It has given them stability, opportunity, and new markets.
Thousands of farms, ranches, and gardens nationwide—including more than 500 hog farms—have publicly urged Congress to reject efforts to undermine Prop 12. Ahead of the Agriculture Committee’s hearing in July, more than 150 producers submitted testimony in support of the law. None of them were invited to testify in person, while 2 of the 6 invited witnesses were NPPC representatives.
Farmers deserve better than a trade group that wastes its energy on obstruction instead of building a stronger, more resilient future.
These farmers describe Prop 12 as a safeguard against corporate consolidation. One Missouri hog farmer called it “one of the best things, economically, that’s happened to us in a very long time.” The mid-size Clemens Food Group declared it is “vehemently opposed” to overturning the law. Others say the NPPC is “out of touch” and “struggling to justify its existence.” Many producers have invested in Prop 12-compliant barns and now rely on the premium market it created. Rolling back the law would directly harm their businesses.
And the NPPC’s doomsday predictions about shortages and skyrocketing prices? They simply never happened. Pork has been on California shelves throughout full enforcement, now over two years. Prices rose only about 9.5% since 2023—less than half the average 19% increase in overall food prices. Consumers barely noticed, except to feel better knowing their purchases align with basic decency.
It’s Time to Move Forward
The NPPC’s argument has collapsed not only among family farmers but also within the industry’s biggest corporations.
Tyson, JBS, and Seaboard all now offer Prop 12-compliant pork. Hormel has been selling it since 2022 and continues to supply California fully. Even Smithfield—despite its CEO’s grumbling about costs while pocketing nearly $15 million a year in salary—announced it would comply and has already converted barns.
Tellingly, none of these companies has publicly supported the NPPC’s EATS Act. They’ve moved on, because Prop 12 has opened a premium market and won the favor of retailers and food-service companies eager to meet consumer demand for crate-free pork. National chains now advertise their compliance as part of their corporate responsibility goals.
Demonstrating how out of touch the NPPC is with its customers, public support for Prop 12 remains strong within California, and a 2022 survey found that 80% of American voters would support a similar law in their state.
In other words: the sky never fell. The industry adapted. Consumers are satisfied. And the companies making billions are quietly profiting from progress.
Farmers Deserve Better
So why is the NPPC still fighting a battle it has already lost? At this point, its resistance looks less like advocacy and more like sore-losership.
Instead of helping producers secure contracts, access grants, or provide technical resources for optimizing operations under crate-free systems, the NPPC has funneled resources into endless lawsuits, lobbying campaigns, and even gimmicks like handing out free breakfast sandwiches to members of Congress. Imagine if that money had gone into farmer support, research on higher-welfare systems, or strengthening supply chains.
By clinging to pride instead of progress, the NPPC is standing in the way of the very farmers it claims to defend.
Worse, the NPPC’s message insults the very farmers it claims to represent. By insisting compliance is impossible—even while its own vice president complies without issue—the NPPC portrays pork producers as fragile, incapable of meeting basic updates to industry standards. That narrative undermines the credibility of hardworking farmers who have already adapted, and who see Prop 12 as an opportunity, not a threat.
The courts, the voters, the retailers, and even the producers themselves have accepted the law. The only ones still protesting are the NPPC-backed lobbyists. Farmers deserve better than a trade group that wastes its energy on obstruction instead of building a stronger, more resilient future.
NPPC’s Pride Over Progress
There’s a difference between losing and refusing to learn. Learni ng is honorable; doubling down on disproven claims is childish.
So who exactly is the NPPC fighting for?
- Not farmers—they’ve embraced Prop 12 as a market advantage.
- Not voters—they passed Prop 12 in a landslide and still support it.
- Not customers—they welcome the shift to higher standards.
- Not retailers, courts, or the country—every one of whom has accepted the law.
The only answer left is: themselves.
Prop 12 didn’t destroy the pork industry. It’s making it better, despite NPPC’s refusal to accept the future. What threatens the industry now isn’t higher welfare standards—it’s a lobbying group too stubborn to admit it was wrong. By clinging to pride instead of progress, the NPPC is standing in the way of the very farmers it claims to defend.
As one NPPC spokesman notoriously put it: “So our animals can’t turn around for the 2.5 years that they are in the stalls producing piglets. I don’t know who asked the sow if she wanted to turn around …” I guess we can’t expect much from an industry whose spokesperson says this.
The path forward is clear. Farmers, voters, and customers have already shown that higher standards are not only possible but profitable. The future of farming will be built on resilience, fairness, and humane practices—not on the stale politics of obstruction. It’s time to stop fighting progress and start leading with it.
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