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For Immediate Release
February, 18 2010, 04:02pm EDT
Contact:
Meredith Turner, Farm Sanctuary, 646-369-6212, mturner@farmsanctuary.org
Imposter Faux Fur Partners with Farm Sanctuary to Give Animals a Royalty Share of the Products They Inspire
Carrie Underwood, Angie Harmon, Emmy Rossum and “The City’s” Olivia Palermo Among Hollywood Elite Sporting Brand’s Universal Symbol for Animal Friendly Products
WATKINS GLEN, N.Y.
For everyone who
has ever put on a gorgeous article of faux fur, only to spend the entire day
worrying "I hope no one thinks this is
real," comes Imposter,
a compassionate new fashion initiative that aims to make animal-inspired
fashions recognizable as animal friendly FROM THE OUTSIDE and give animals a
well-deserved cut of the profits. The revolutionary new brand has partnered
with Farm
Sanctuary, the
nation's leading farm animal protection organization, to ensure that
animals are given a royalty share from the sale of all Imposter-branded
products.
The chic faux fur creations all bear the
"IM Imposter" logo, the universal symbol for animal friendly
products, and guarantee two things: 1) That no animal life was taken for the
product to exist. 2) That animals received a royalty share from each
Imposter-branded product. Farm Sanctuary's iconic logo will appear on
Imposter's website and on the hang tags of all products, and a percentage
of the profits from each sale will go to support the nonprofit
organization's critical rescue, education and advocacy work on behalf of
abused farm animals. Online shoppers can also choose Farm Sanctuary
from a list of carefully selected animal protection organizations to receive an
additional 10% at check-out.
"Many companies copy and showcase
the most beautiful of nature's inventions, often taking everything
including breath and life in the most heinous ways," said Imposter
Founder Jaclyn Sharp. "Imposter, on the other hand, harnesses the power
of enterprise to save lives. We
are honored to give a portion of the profits of every sale to the more than
1,000 rescued animals who reside at Farm Sanctuary's shelters and to the
organization's advocacy efforts to improve the lives of billions of
animals raised and slaughtered for food every year in this country."
The chic, cruelty-free fashion initiative includes faux fur
hats, vests and ear-muffs, and is currently available at Henri Bendel in New York City, other
high-end stores and boutiques, and online through Imposter4animals.com. The Imposter
faux fur pieces have already attracted the attention of such Hollywood stars as
Carrie Underwood, Angie Harmon, Emmy Rossum, Jessica Lownes (90210), and Olivia Palermo (The City). The brand plans
to expand their line into other faux animal products in the future, including imitation "leather."
"We are thrilled to partner with a
compassionate, lifesaving brand like Imposter," said Farm
Sanctuary's President and Co-Founder Gene Baur. "By creating a
label that is not only synonymous with cruelty-free fashion, but also a coveted
fashion accessory in and of itself, Jaclyn Sharp and her revolutionary business
concept will help shift the demand curve toward animal friendly products and away
from those that exploit."
For more information, please visit www.imposter4animals.com.
If you would like to receive hi-res photos of
Imposter's cruelty-free fashions or speak with Imposter Founder Jaclyn
Sharp and/or Farm Sanctuary President and Co-founder Gene Baur, please contact
Meredith Turner at 646-369-6212 or mturner@farmsanctuary.org.
Farm Sanctuary fights the disastrous effects of animal agriculture on animals, the environment, social justice, and public health through rescue, education, and advocacy.
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