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wages
As White House Touts 'Economic Boom,' Americans Say They're Barely Scraping By
This precipitous decline has been helped along by sagging approval on the economy, which has historically been the issue where he gets the most support. After a high of 42% in February, approval for his handling of the economy is likewise down to just 37%.
An uptick in inflation seen over the past month has exacerbated the cost of living crisis Trump promised to abate on the campaign trail.
A poll released Friday by Data for Progress found that, "Only 30% of likely voters report having enough income to be able to comfortably provide for their household's needs, while a plurality of voters (43%) say they have enough income but money is tight, and 20% say they do not make enough to provide for all household members' needs."
(Graphic: Data for Progress)
"As his approval tanks, President Trump has finally lost voters on the one issue where they've historically trusted him: the economy," said Lindsay Owens, the executive director of the Groundwork Collaborative. "Not only has Trump shirked his promise to lower prices, he's made the situation substantially worse as his tax and tariff policies have landed a double blow to household budgets."
According to data from Indeed, cited by Forbes, 43% of Americans have seen their wages lagging behind the cost of living over the past year. The jobs feeling the worst crunch are those "at the low-to-middle end of the pay spectrum."
Trump has imposed the highest tariffs on imported goods since the Great Depression. After months of relative quiet, they began to make their impact felt this past month, with consumer prices up 2.7% from the previous year, compared with just 2.4% in May.
While rising rent costs were the top driver of inflation in June, prices for clothing, toys, and consumer appliances all rose, as did food and energy.
The president was elected on promises to tackle the cost of living. But now 70% say that he is not focused enough on lowering prices, according to polling released Sunday by CBS News. Meanwhile, 61% say Trump is focusing too much on his tariff policy, which remains broadly unpopular.
Yale's Budget Lab estimates that it would cost the average household $2,770 worth of disposable income per year if tariffs stayed at their current rate indefinitely, with the worst impact—especially in the short term—on the poorest Americans.
(Graphic: Yale Budget Lab)
But they are set to grow more intense beginning on August 1, when Trump has said he'll roll out new levies on imports from some of America's top trading partners, including Canada, the European Union, Mexico, Brazil, and South Korea.
According to economists who spoke with Vox, the worst effects are likely yet to come. Preston Caldwell, chief U.S. economist for Morningstar, said inflation would likely peak in 2026 rather than 2025.
"Companies have started paying tariffs on their imported goods, but as far as the goods that are being sold in stores right now, those are primarily being drawn from the inventory of goods that were brought in before the tariffs," Caldwell said. "So most companies are still not really having to recognize the loss of tariffs yet to a great degree."
"The more that it becomes clear that tariffs are here for at least the foreseeable future," he continued, "the more that they are going to have to eventually adjust to this new reality, which will entail increasing their prices."
Owens said that will likely translate to even fiercer backlash against Trump.
"Working families," she said, "know exactly who to blame as they pay higher prices on everything from groceries and electricity bills to school supplies and appliances."
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