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Bad Bunny didn’t just choose a lush set design. He intentionally made history visible, reminding millions of viewers that colonial power doesn’t only claim territory, it reorganizes our whole environment.
On the world’s biggest stage, amid fireworks and spectacle, there stood the crop that enriched empires while eroding Puerto Rico’s land, labor, and sovereignty.
When Bad Bunny opened his halftime performance walking through what looked like a living sugarcane field, millions simply saw a striking stage design. But those of us involved in agricultural communities saw a protest.
Sugarcane once powered Puerto Rico’s economy. Under Spanish rule and later as a territory of the United States, vast plantations consumed the island’s most fertile lands. Once diverse farming systems created by Taíno Indigenous communities gave way to monocultures designed for export. As with all colonial systems, wealth made in Puerto Rico has long flowed outward while the ecological and social costs remain for local people to have to bear.
Across colonized lands, colonial agriculture prioritized single crops for distant markets at the expense of ecological and social prosperity and resilience—a historical legacy that today ripples through communities and commodity markets. In Puerto Rico, as in other Latin American and Caribbean countries—including my own home country, Mexico—forests were cleared and watersheds were destabilized to power the colonial economic machine. Soil health declined. Local communities' cultural ties to land were fractured, and, without power over local resources anymore, they could no longer steward landscapes as they once did. In Puerto Rico, US policies favoring industrialization over agriculture from the early 20th century onward were the final straw. Although Puerto Rico once produced most of its own food on the island, it now imports over 80%.
The image of sugarcane at the Super Bowl reminds us that land is political. It carries memories of exploitation, resilience, and identity.
What appear today as “degraded land” and disempowered communities are the ecological and social residue of economic models designed for extraction. So, in a very real sense, Bad Bunny didn’t just choose a lush set design. He intentionally made history visible, reminding millions of viewers that colonial power doesn’t only claim territory, it reorganizes our whole environment and, in doing so, reshapes culture, labor, and identity itself.
For many Puerto Ricans, the performance summoned the figure of the jíbaro—the smallholder farmer of the island’s mountainous interior, living from and with the land during colonial rule. More than a rural archetype, the jíbaro is a cultural touchstone, carried through generations in music, poetry, and oral tradition. They represent resilience and dignity, and an enduring bond between people and place—a vision of land not as commodity, but as home, heritage, and self-determination. Framed within Bad Bunny’s creative vision, land is not an asset class: It is identity and community.
Modern agricultural practices, many rooted in colonialism, have long degraded land by plundering natural ecosystems and extracting their value, often concentrating ownership in a few powerful hands. This has left us in a dire situation: At least 40% of the world’s land is now degraded, driving increasing food and water insecurity, contributing to climate change, and fueling climate migration.
To ensure our future on the planet, we must urgently prioritize land restoration and transitioning to regenerative agricultural practices. But for restoration to work, the governance model colonialism installed must be inverted. Landscapes cannot be regenerated without local decision-making power. Ecological repair and political agency go hand in hand.
As climate pressures intensify and public budgets shrink, we are seeing governments and businesses alike continue to act like ecological and social resilience is a luxury, an add-on after economic profit has been achieved. But safeguarding agricultural and ecological heritage, and placing power in the hands of local communities to be able to do this on their own terms, is a scientifically sound investment in economic resilience.
If we are serious about healing degraded landscapes—in Puerto Rico, in Mexico, across Latin America and the Caribbean, and beyond—we must ensure that the finance being used to restore does not become a new form of enclosure.
Research shows us that when communities have ownership and governance over local resources, restoration lasts. Yes, this demands real upfront investment—in soil, water, agroforestry, local enterprise, and strong community institutions. But the returns are massive: Every dollar invested in restoration can generate up to $30 in benefits.
If finance continues to channel value outward while communities carry the risk, we simply repackage (neo)colonialism in a greener language. Restoration funding must, therefore, anchor ownership and governance locally, positioning communities as architects of change, not passive recipients. And there are models already demonstrating what this can look like.
In Mexico’s Sierra Gorda, the Grupo Ecológico Sierra Gorda (GESG) has built a system where conservation and livelihoods are inseparable. Working alongside the state government, GESG has designed and implemented a public policy within the Sierra Gorda Biosphere Reserve where "forest owners" are compensated to steward forests, manage grazing responsibly, and protect biodiversity.
In simple terms, communities receive compensation for maintaining ecosystems that provide measurable public benefits—carbon sequestration, clean water, biodiversity conservation. Instead of extracting value from the land, value is generated by caring for it.
In the Sierra Gorda Biosphere Reserve, more than 300 people directly benefit from a PES (payment for ecosystem services) program covering over 14,000 hectares. GESG operates through a co-management model between civil society and the federal government, grounded in strong local participation and recognition. The goal is not short-term subsidy, but long-term institutional self-sufficiency through sub-national public policy—creating funding streams that sustain conservation while advancing community-led development.
It is a powerful example of conservation that reinforces, rather than erodes, local sovereignty. But PES alone cannot finance restoration at landscape scale; this requires a different kind of financial architecture. Regenerative blended finance offers one pathway. By combining public funds, philanthropic capital, and private investment, it can reduce risk and unlock larger flows of capital for landscape recovery. When designed well, blended finance mechanisms can accelerate ecological restoration while (and by) giving communities control.
A regeneratively-designed blended finance model treats communities as owners and co-investors, not beneficiaries. It embeds social and ecological returns alongside financial ones. It builds local financial capacity, enabling communities to negotiate, manage, and reinvest capital themselves, and strengthens local institutions so landscapes can ultimately generate their own sustainable revenue.
The image of sugarcane at the Super Bowl reminds us that land is political. It carries memories of exploitation, resilience, and identity. If we are serious about healing degraded landscapes—in Puerto Rico, in Mexico, across Latin America and the Caribbean, and beyond—we must ensure that the finance being used to restore does not become a new form of enclosure. Only then will restoration break from the patterns of the past.Most of us don’t reason our way into a larger sense of “us.” We feel our way there. Bad Bunny understands that.
When Bad Bunny was announced as the Super Bowl halftime performer, critics predicted backlash. He’d be too Spanish. Too political. Not “American” enough. The assumption was that in a country this polarized, cultural borders were fixed—and he stood on the wrong side of them.
Instead, one of the largest audiences in National Football League history tuned in. Streams surged. Album sales climbed. Millions of viewers who didn’t understand every lyric found themselves moving anyway.
Maybe nothing flipped overnight. Maybe hardened partisans didn’t suddenly renounce their politics. What happened was subtler—and more powerful. The borders didn’t collapse. They became more permeable. How did Benito Antonio Martinez Ocasio pull that off?
Bad Bunny’s Puerto Rico has endured over 400 years of exploitation. And yet his music is uplifting; his community feels resilient, not defeated. Political messaging, especially among progressives, often starts with what communications strategist Anat Shenker-Osorio describes as, “Boy, have I got a problem for you.” Bad Bunny flips the sequence. He invites us to dance first. To celebrate music and food and love and family. It feels like the greatest party on Earth.
Without lecturing, Bad Bunny’s show gave us a history lesson on over 125 years of US colonization.
When I told my husband to check out Debi Tirar Más Photos, Bad Bunny’s Grammy Album of the Year (the first Spanish language winner ever), he was reluctant. The next day, though, the album was blasting through the house. The music is so accessible because there’s something for everyone. Even within a single song, he moves across genres and generations. Having grown up in the Bronx, I was drawn to the salsa rhythms of “Baile Inolvidable.” But then the dembow pulse of “Tití Me Preguntó” had me moving too—despite years of thinking that I didn’t like reggaeton because it all sounded the same. Bad Bunny’s music loosened assumptions I hadn’t even realized I’d been carrying.
Viewers who tuned in for the spectacle of the halftime show noticed people dressed as sugar cane plants, workers climbing electrical poles, empty white plastic chairs scattered across the stage. What did it mean? I know I wasn't the only one burning a hole on the internet that evening. People don’t resist information they discover themselves, especially if they’re being entertained.
Without lecturing, Bad Bunny’s show gave us a history lesson on over 125 years of US colonization: the dismantling of Puerto Rico’s agricultural economy; environmental catastrophes; and gentrification driven by tax breaks for wealthy developers. The result: a diaspora in which 2 out of 3 Puerto Ricans now live off the island.
That’s not persuasion through argument. It’s softening through exposure.
Bad Bunny’s music is more than about Puerto Rico. It’s about countering the fear and anger-mongering being used to pit us against each other. The deliberate cultivation of suspicion that someone else is taking what’s yours—when the real plundering is happening from the top.
His approach isn’t just entertainment. It’s strategy. Not a bid to crush opponents overnight, but a patient expansion of belonging—joyful, magnetic—until the line between “us” and “them” begins to dissolve.
Instead, Bad Bunny’s jumbotron message called on people to view each other through a loving lens instead of a hateful one. Former President Barack Obama praised the performance for conveying a simple message: There is room for everyone here. Contrast that to Turning Point’s All-American Halftime Show, the alternative created for those who preferred a narrower definition of who is an American.
Some observers have compared Bad Bunny to John Lennon who also insisted that love could be politically disruptive. Lennon’s “Imagine” wasn’t about changing policy; it was a call to picture the world differently. That imaginative shift is what unsettles power. Fear-based politics relies on narrowing who counts, on who gets to define the nation. Benito is all about expansion.
The NFL executives may have worried that Americans wouldn’t understand Bad Bunny if he didn’t sing in English, but he refused to change himself to accommodate a fractured country. He made the audience stretch instead. (Duolingo reported a 35% surge in Spanish learners following his show.) Understanding doesn’t always begin with translation. It can begin with proximity.
The anger directed at Bad Bunny, writes journalist Jim Heath, is about losing control over identity. “Latino culture is framed as divisive,” writes Heath, “only because its permanence challenges an older mythology about who America is.”
We often assume persuasion begins with argument—that we must win debates before we can win anyone over. But most of us don’t reason our way into a larger sense of “us.” We feel our way there. Bad Bunny understands that. His work is an invitation: to learn about his culture, to experience joy together, to recognize how much we share. Not to contort ourselves to fit in, but to widen the circle without losing who we are. And before long, we’re dancing beside people we were warned to fear.
His approach isn’t just entertainment. It’s strategy. Not a bid to crush opponents overnight, but a patient expansion of belonging—joyful, magnetic—until the line between “us” and “them” begins to dissolve.
That’s how movements grow.
In a healthy democracy, all sides generally recognize the legitimacy of the system itself, regardless of internal squabbles. In the United States, this is no longer the case.
A January 2026 Gallup poll showed that 89% of all Americans expect high levels of political conflict this year, as the country heads toward one of its most decisive midterm elections ever.
Gallup, however, was stating the obvious. It is a surprise that not all Americans feel this way, judging by the coarse, often outright racist discourse currently being normalized by top American officials. Some call this new rhetoric the "language of humiliation," where officials refer to entire social and racial groups as "vermin," "garbage," or "invaders."
The aim of this language is not simply to insult, but to feed the "Rage Bait Cycle"—tellingly, Oxford’s 2025 Word of the Year: A high-ranking official attacks a whole community or "the other side"; waits for a response; escalates the attacks; and then presents himself as a protector of traditions, values, and America itself. This does more than simply “hollow out” democracy, as suggested in a Human Rights Watch report last January; it prepares the country for “affective polarization,” where people no longer just disagree on political matters, but actively dislike each other for who they are and what they supposedly represent.
How else can we explain the statements of US President Donald Trump, who declared last December: “Somalia... is barely a country... Their country stinks and we don't want them in our country... We’re going to go the wrong way if we keep taking in garbage into our country. Ilhan Omar is garbage. She’s garbage. Her friends are garbage.” This is not simply an angry president, but an overreaching political discourse supported by millions of Americans who continue to see Trump as their defender and savior.
We are entering a state of regime cleavage—a political struggle no longer concerned with winning elections, but one where dominant groups fundamentally disagree on the very definition of what constitutes a nation.
This polarization reached a fever pitch at the 2026 Super Bowl, where the halftime selection of Puerto Rican artist Bad Bunny ignited a firestorm over national identity. While millions celebrated the performance, Trump and conservative commentators launched a boycott, labeling the Spanish-language show “not American enough” and inappropriate. The rhetoric escalated further when Homeland Security Secretary Kristi Noem suggested Immigration and Customs Enforcement agents would be “all over” the event, effectively ostracizing countless people from their right to belong to a distinct culture within American society.
The weaponization of culture and language was not limited to the stage; it split American viewers into two distinct camps: those who watched the official performance and those who turned to an “All-American” alternative broadcast hosted by Turning Point USA featuring Kid Rock. This "countering" is the very essence of the American conflict, which many have rightly predicted will eventually reach a breaking point akin to civil war.
That conclusion seems inevitable as the culture war couples with three alarming trends: identity dehumanization; partisan mirroring—the view that the other side is an existential threat; and institutional conflict—where federal agencies are perceived as "lawless," sitting congresswomen are labeled "garbage," and dissenting views are branded as treasonous.
This takes us to the fundamental question of legitimacy. In a healthy democracy, all sides generally recognize the legitimacy of the system itself, regardless of internal squabbles. In the United States, this is no longer the case. We are entering a state of regime cleavage—a political struggle no longer concerned with winning elections, but one where dominant groups fundamentally disagree on the very definition of what constitutes a nation.
The current crisis is not a new phenomenon; it dates back to the historical tension between 'assimilation" within an American "melting pot" versus the "multiculturalism" often compared to a "salad bowl." The melting pot principle, frequently promoted as a positive social ideal, effectively pressures immigrant communities and minorities to "melt" into a white-Christian-dominated social structure. In contrast, the salad bowl model allows minorities to feel very much American while maintaining their distinct languages, customs, and social priorities, thus without losing their unique identities.
While this debate persisted for decades as a highly intellectualized academic exercise, it has transformed into a daily, visceral conflict. The 2026 Super Bowl served as a stark manifestation of this deeper cultural friction. Several factors have pushed the United States to this precipice: a struggling economy, rising social inequality, and a rapidly closing demographic gap. Dominant social groups no longer feel "safe." Although the perceived threat to their "way of life" is often framed as a cultural or social grievance, it is, in essence, a struggle over economic privilege and political dominance.
There is also a significant disparity in political focus. While the right—represented by the MAGA movement and TPUSA—possesses a clarity of vision and relative political cohesion, the "other side" remains shrouded in ambiguity. The Democratic institution, which purports to represent the grievances of all other marginalized groups, lacks the trust of younger Americans, particularly those belonging to Gen Z. According to a recent poll by the Center for Information & Research on Civic Learning and Engagement (CIRCLE), trust in traditional political institutions among voters aged 18-25 has plummeted to historic lows, with over 65% expressing dissatisfaction with both major parties.
As the midterm elections approach, society is stretching its existing polarization to a new extreme. While the right clings to the hope of a savior making the country "great again," the "left" is largely governed by the politics of counter demonization and reactive grievances—hardly a revolutionary approach to governance.
Regardless of the November results, much of the outcome is already predetermined: a wider social conflict in the US is inevitable. The breaking point is fast approaching.
Bad Bunny reminded millions of people of connection, of shared humanity, of a hemisphere bound together by history and responsibility, just as the Trump administration tightened the screws on Cuba. What comes next is on us.
For 13 minutes on the most-watched stage in American culture, Bad Bunny made the United States feel expansive, uncontained, Caribbean rhythm-centered, and alive with a sense of belonging that crossed borders without asking permission. As a Venezuelan-American, I felt chills from the very first second to the last. I was a child again, asleep across two chairs pushed together at a family party that refused to end, the music still playing, adults laughing loudly in the background, grandparents locked into a serious game of dominoes as if nothing outside that table mattered. I could feel the dancing in the living room, smell the food that took all day to make, remember that deep sense of togetherness you can’t explain or translate—you simply grow up inside it.
And then came Bad Bunny’s ending—loud, defiant, and unmistakably intentional. When he said, “God bless America,” naming Chile, Argentina, Uruguay, Paraguay, Bolivia, Peru, Ecuador, Colombia, Brazil, Venezuela, Guyana, Panama, Costa Rica, Nicaragua, Honduras, El Salvador, Guatemala, Mexico, Cuba, the Dominican Republic, Jamaica, Haiti, las Antillas, the United States, Canada, and Puerto Rico, it felt like calling family members into the room, reminding everyone that America has always been bigger than the version that those in power are comfortable with, and that it has always belonged to more people than it is willing to treat with dignity.
At that very same moment, offstage, untelevised, and unacknowledged, the US government was tightening the screws on Cuba. Under Donald Trump, US policy toward the island has moved from long-standing hostility into something closer to an open siege. Sanctions have been escalated, fuel deliberately cut off, and third countries threatened with tariffs and sanctions for daring to trade with Cuba. The consequences are immediate and devastating: rolling blackouts shutting down hospitals, universities forced to suspend classes, factories and farms unable to operate, and entire transportation systems paralyzed. The US fuel blockade has grounded flights, stopped buses from running, and forced ambulances to be rationed.
The US embargo on Cuba itself is illegal under international law and is condemned year after year by the overwhelming majority of the world’s nations. Yet the United States continues to enforce it unilaterally, using its navy, its financial system, and its political power to prevent oil shipments from reaching Cuba, to intimidate shipping companies, and to punish any country that dares to trade. US pressure doesn’t stop at its own borders; it extends outward, telling the rest of the world who they are allowed to sell fuel to, who they are allowed to insure, and which economies must be starved into compliance. When ships are blocked, oil is cut off, and a civilian population is plunged into darkness, this is a blockade. And under international law, that is an act of war.
If those 13 minutes meant anything, they must move us toward demanding a foreign policy that treats our neighbors as equals.
Washington then claims humanitarian concern, offering small, tightly controlled aid packages while maintaining the very sanctions that created the emergency. The crisis is manufactured first, then weaponized as proof that Cuba is “failing.” Scarcity becomes both the method and the message. This is collective punishment, designed to exhaust a population into submission through hunger, darkness, and isolation.
We need to be honest: This is not just Trump. Trump is blunt, crude, and unapologetic, but he did not invent this. For decades, US administrations have treated Latin America and the Caribbean as a sphere to be managed, disciplined, or reordered, operating from the same assumption: that the United States has a providential right to decide who governs and who must be punished into compliance. But ask yourself, really sit with it, can you imagine the humiliation of entire nations being told, again and again, that their future will be decided elsewhere? Imagine living under the constant threat that your economy can be strangled, your leaders removed, your people starved simply for refusing obedience. Who gave the United States this right? Who decided that Latin America’s sovereignty was conditional?
Two centuries ago, Simón Bolívar warned that the United States seemed destined “to plague America with misery in the name of liberty.” His vision was not domination but dignity: nations free to determine their own paths, bound by solidarity rather than submission. Nuestra América, the America of José Martí, Simón Bolívar, Augusto Sandino, Frantz Fanon, Fidel Castro, and Hugo Chávez, is land, people, language, and resistance that still exist and insist on sovereignty.
This is the choice in front of us. You can accept Trump’s America, the America that governs through sieges, blockades, sanctions, and humiliation, deciding from afar who may rule, who may eat, and who must be punished into submission. Or you can stand with Nuestra América, the America Martí and Bolívar imagined, and that Bad Bunny echoed when he held up a football, reading “Together we are America.” This is an America that refuses domination, that believes no nation is a backyard, and that insists the future of this hemisphere belongs to its peoples, not to an empire. There is no neutral ground between those two Americas.
This is why the moment demands more than applause. It demands that we look past the spectacle and confront the systems that decide who gets to thrive and who is forced to flee. A real Good Neighbor Policy would respect sovereignty, stop weaponizing hunger and instability, and recognize that dignity does not end at the US border. Bad Bunny reminded millions of people of connection, of shared humanity, of a hemisphere bound together by history and responsibility. What comes next is on us. If those 13 minutes meant anything, they must move us toward demanding a foreign policy that treats our neighbors as equals. Because in the end, the message is simple and uncompromising: The only thing more powerful than hate is love.
If this article moved you, don’t let it end here. Right now, US policy is manufacturing hunger in Cuba and then pretending to solve it with crumbs. We can choose a different path. Join CODEPINK’s call to feed Cuba during this man-made crisis by supporting efforts that respect dignity, sovereignty, and life itself. Take action now: https://www.codepink.org/wck
Understanding America's eugenic history helps us see the present more clearly, and why the vibrant Puerto Rican presence on America's biggest stage was an act of resistance.
When Bad Bunny took the Super Bowl halftime stage, he performed one of the most beautiful examples of refusal I have witnessed in a long time.
In a moment when Immigration and Customs Enforcement (ICE) agents are conducting mass raids in American cities designed as a spectacle for social media, when families are being torn apart and warehoused in cages in hastily constructed concentration camps, when President DonaldTrump calls Somali immigrants “garbage,” Bad Bunny showed up as the embodiment of flourishing. Vibrant. Alive. Unapologetically present, resulting in the most watched Super Bowl halftime in history.
And that presence, those enormous ratings, and that contagious joy was too much for some white supremacists to bear. I do not recommend you waste your time on Trump's knockoff social media to understand his eugenic ideology. You know what he wrote without looking, and Fox News will parrot it for him anyways.
As a psychologist who studies the roots of my discipline in eugenics, I recognized immediately what made this performance so threatening, so necessary, so brilliant. While Bad Bunny was leaving us speechless at America's most-watched sporting event, he was refusing the fundamental premise of a resurgent eugenic ideology that has always been about one question: What should America look like?
The resemblance between our current moment and the height of the eugenics movement is striking, and it is very intentional. Donald Trump is driven by the same goals as those who shaped American policy in the late 19th and early 20th centuries. Eugenics was a pseudoscientific movement aimed at "improving" the human population by deciding who was worthy of reproducing and who deserved to live in America. Through forced sterilizations (that famous Buck v Bell case that you may have heard about allowed for this), immigration restrictions, and pseudoscientific classifications, eugenicists worked to eliminate people they deemed genetically inferior, always targeting immigrants, people of color, the disabled, and the poor. The movement operated by equating non-white and certain immigrant groups with violence and insanity.
In the US, the struggle to fuse whiteness and being American has been central to our national politics.
In the 19th century, academic psychiatrists shamefully claimed that Black people were psychologically unfit for freedom. Medical journals described "drapetomania" as an alleged illness that caused enslaved African Americans to run away from their white masters. Another fabricated condition, "dysaesthesia aethiopica," was characterized as a form of madness manifest by "rascality" and "disrespect for the master's property," supposedly cured by "extensive whipping."
Today, we see carbon copies of this dehumanization. Trump shares videos depicting the Obamas as monkeys. His administration unconstitutionally deports our neighbors to Venezuela, treating human beings as disposable contaminants. Homeland Security Secretary Kristi Noem stages photo ops at concentration camps, transforming sites of human suffering into backdrops for political theater.
My discipline of psychology, under the guise of rationality and objectivity, has been able to cause tremendous harm. This is the trick of eugenic projects: By cloaking racist ideology under the seemingly objective rubric of biological science, it becomes nearly impossible to discern or critique. Psychology created the institutional infrastructure that made them policy. IQ tests are one of these manufactured tricks. In 1912, immigrants arriving at Ellis Island became the first group to have these tests administered to them. And like today, different classes experienced different encounters with justice, as the Epstein Files make so palpable for us. Back in 1912, only those in steerage were subject to examination; those who could afford more posh accommodations were exempt. According to the supposed "scientific" results produced by psychologist Henry Goddard, over 80% of all Jewish, Polish, Italian, Hungarian, and Russian immigrants were "feeble-minded defectives."
Carl Brigham, one of these eugenic psychologists, went on to develop the SAT. The direct line from eugenic IQ tests to college gatekeeping runs straight through to today. Current "merit-based immigration" proposals echo this same logic: using supposedly objective measures to determine who deserves to be American, who gets to stay, whose children get opportunities.
And these psychologists have frequently collaborated with the US government, including in recent decades when they helped the government devise the most effective torture methods, breaking many ethics codes along the way. Lewis Terman, a psychologist who worked on the Army intelligence tests in the early 20th century, bragged that the exam "enabled psychology to become a beacon of light in the eugenics movement" and was especially proud of how these tests could be used to reshape national policy on immigrants. Terman’s wish was unfortunately granted, and these eugenic legacies were braided into the fabric of American policy including immigration law, education, criminal justice, voting rights.
Between 1875 and 1924, Congress entertained many immigration bills and if we study them we can see the strategies that are playing out today with more clarity as well. For instance in 1915, Assistant Attorney General LE Cofer was openly advocating deportations on eugenic grounds. Another legislation in 1917 allotted a five-year period for deportation of immigrants who were later found to be in "excludible classes." Deportations were considered by these eugenicists as self-defense. In 1928, Eugenical News listed as a priority "the deportation of all aliens illegally entered." They wrote: "The man whose introduction to American life comes through breaking the quota act is prima facie an undesirable."
The eugenic resurgence fueled by the terror of losing dominance fuels the crises we are living through today.
This is sounding eerily familiar, isn't it? Listen to current administration officials. Trump. Pam Bondi. JD Vance. Karoline Leavitt. This exact rhetoric is being repeated today. Equating people from other countries with criminals is a basic eugenic principle. Today's "border crisis" framing, the claims that undocumented immigrants are inherently criminal, the mass deportation plans, these are old-school eugenic principles with a fresh coat of white paint.
In the US, the struggle to fuse whiteness and being American has been central to our national politics. Immigrants during the height of eugenics were viewed as interlopers; along with Black Americans, they were seen as less pure bodies polluting the well-being of the entire country. Psychologists and other supposed experts made these sentiments appear scientifically valid and politically viable by arming themselves with photographs, charts, statistics, and quantified statements.
The goal of these eugenicists was "bettering and protecting the white race," the same obsession we see in the Great Replacement Theory today. This is not fringe conspiracy anymore. In 2022, a white supremacist murdered 10 Black people at a Buffalo supermarket, explicitly motivated by Great Replacement ideology. In 2019, another killed 23 people at an El Paso Walmart, targeting Latinx shoppers with the same beliefs. Tucker Carlson promotes this theory every chance he gets. Congressional Republicans now use this language openly, warning about "demographic replacement" and the need to preserve "Western civilization."
History has taught us that progress toward justice can be met with pushback, and the burden of this pushback is often heaviest on those who for various reasons have fewer resources to defend themselves. Eugenics never left us. It transmuted, it became absorbed into insidious institutions, into redlining, into the school system, into the carceral state. But there were also real movements toward justice, civil rights organizers, community activists, families, and advocates who fought for decades to untangle eugenic legacies from our policies and institutions. They won important victories. And it is precisely these gains that white supremacists cannot bear. When the status of their imagined racial hierarchy is questioned, when their power is genuinely threatened, they respond with violence and state power. The eugenic resurgence fueled by the terror of losing dominance fuels the crises we are living through today.
Eugenicist Robert Ward, influential in getting the Immigration Act of 1924 passed, said with awful transparency: "We constantly speak of the need of more hands to do our labor. We forget that we are importing not hands alone but bodies also." Eugenicists repeatedly claimed to champion American workers while actually protecting white supremacy. It was never about labor, it was about bodies, about whose body was to be protected and whose body was to be disposable.
Where Trump represents all-consuming exclusion, Bad Bunny embodied refusal, joy, and reunification.
Today's anti-immigrant rhetoric follows the same script. Trump campaigned on protecting working-class jobs from immigrant "invasion," despite no evidence of that happening. But his administration's actual policies tell a different story: Mass deportations intensify the already overwhelming labor shortage in the construction industry, creating labor shortages that hurt local economies as farms and business are forced to close. Meanwhile, the administration busts unions, enriches billionaire donors (under Trump billionaires have gotten $1.5 trillion richer in the past year) and himself, and imposes tariffs that drive up prices for working families.
Many voted for Trump because they desperately wanted someone to address economic inequity. Instead, they got eugenic scapegoating, blaming immigrants for problems caused by the wealthy and powerful. The claim is protecting American workers. The reality is a war on poor and working people of all backgrounds, while the rich face zero accountability for devastating our communities.
Which brings us back to the Super Bowl halftime show. The great American sport. The NFL. And there, at the center of it all, was an unabashed celebration of the Americans who are very much the target of ICE's raids today.
Bad Bunny didn't offer a speech or a slogan. He offered his entire being. The visual references to Hurricane Maria were unmistakable, the storm that killed nearly 3,000 Puerto Ricans while Trump threw paper towels and claimed they "want everything done for them." The ongoing refusal of statehood. The deliberate undercount of the death toll. This is eugenic neglect: the decision to let "undesirable" populations suffer and die because their lives are deemed less valuable.
The whole performance was dynamic, alive, vibrating with joy. It refused the fusion of whiteness and American identity that eugenics has always demanded. This is resistance through presence braided with brilliant critical analysis. Resistance through flourishing in his full humanity, in the full humanity of his community, on the biggest stage in America. Where Trump represents all-consuming exclusion, Bad Bunny embodied refusal, joy, and reunification. Not just saying but doing. His presence was an embodiment of flourishing that the eugenic imagination cannot accommodate.
The only thing stronger than hate is love.
Understanding eugenics helps us understand the present. It reveals that what we're witnessing is not an aberration but a recurrence, a resurgence of an ideology with a long life, an ideology that has been picked up by many political agendas over the decades. Trump has never been original once his entire life.
In my studies, I look at who is considered criminal or immoral. It has always been the immigrant. The disabled. It has always been Black people and people of color. Studying eugenics teaches us that policies presented as common sense, as economic necessity, as protecting American workers, as maintaining order, they are often merely covers for racial elimination.
He showed up and said: This is America too.
Our communities cannot be eliminated. "Seguimos aquí"—we are still here—Bad Bunny ended the performance with those words. Benito Antonio Martínez Ocasio refused to be erased, refused to shrink, refused to disappear. Showing up with joy is indeed a form of power, and gorgeous, infectious resistance. While the administration builds concentration camps, rips apart families, and unleashes violence against communities exercising their constitutional rights, Bad Bunny danced, swaggered, made us all fall in love with freedom itself. He showed up and said: This is America too.
That kind of presence, that kind of refusal, that kind of joy, it's too much for the eugenicists to bear.
Let's do more of this, America.
As a recording artist, the world is his classroom, and his performances function as public pedagogy.
While the NFL is promising the American public a Super Bowl they can dance to, keep in mind that half-time show headliner Bad Bunny is way more than just the world’s most-played recording artist of 2025 and Latin Grammy and Grammy winner: Benito Antonio Martínez Ocasio is also a bona fide environmental justice educator.
As a former public school educator, a professor, and an author of two books on teaching climate change and environmental justice, I know that climate change disproportionately impacts marginalized communities, which means you can’t teach about the climate crisis without also teaching about equity, race, and justice.
Bad Bunny knows this, too.
Consider that Mr. Ocasio was born in Puerto Rico (where he recently held an extensive concert residency that reportedly boosted the economy of the unincorporated US territory by up to $400 million), where he reportedly has held or holds property, along with Los Angeles, Miami, and San Juan. It is not lost on Bad Bunny that all of these areas face severe climate change impacts, from record-breaking wildfire seasons to rising waters to extreme heat.
His call to action also aligns with the environmentally just future that Puerto Ricans have been envisioning.
Mr. Ocasio frequently incorporates commentary about social and political issues into his music and has spoken out about Immigration and Customs Enforcement Raids, transphobia, and racial justice. As a recording artist, the world is his classroom, and his performances function as public pedagogy. K-12 teachers, college professors, and environmental leaders alike may draw inspiration from his work to develop their own environmental justice curricula, projects, and investigations as they take action in their communities.
Bad Bunny’s music video, El Apagón, embeds an 18-minute documentary featuring investigative journalist Bianca Graulau and provides evidence of unparalleled gentrification driven by outsiders, the widespread displacement of families with decades of roots in their lost communities, and the purposeful and profound persistence of colonialism.
Moreover, the video takes its title from the rolling blackouts that occurred in Puerto Rico after Hurricane Maria in 2017. Hurricane Maria resulted in the largest blackout in US history and the second-largest in the world.
Puerto Rico’s power grid was devastated by Hurricane Maria, prompting privatization by LUMA Energy, which was met with fierce resistance and protest. However, since privatization, blackouts have persisted, including those caused by a 6.4-magnitude earthquake in 2020, Hurricane Fiona in 2022, and a blackout in 2025. Even without natural disasters, Puerto Ricans lose about 27 hours of power per year.
More than just time spent in the dark, blackouts disrupt access to clean water and air conditioning, both of which are essential in tropical climates. In addition, reliance on generators during blackouts has increased respiratory health impacts, such as asthma.
Children are among the most vulnerable, and blackouts have also resulted in mental health impacts for Puerto Rico’s K-12 students, such as a sense of hopelessness and isolation.
Add it all up, and you get systemic environmental racism. And it leads to the disproportionate impact of environmental hazards on people of color. A concerted push toward environmental justice is the only antidote.
The preparation of students and community members to work toward environmental justice began more than 30 years ago at the First National People of Color Leadership Summit. The 1,100-person delegation drafted 17 Principles of Environmental Justice and the Principles of Working Together. They significantly redefined the meaning of what constitutes the “environment.”
Historically, “environment” referred to pristine natural areas outside cities. At the summit, “environment” was redefined to capture the places where people (particularly those of color) live, work, study, play, and pray. This enabled the inclusion of issues such as toxic pollution, worker safety, transportation, housing, health, and recurring blackouts, such as those in Puerto Rico.
To combat local environmental racism in any community, it is imperative to begin with community-generated solutions and to view residents through a lens of self-determination, as they are the most knowledgeable about the issues that directly affect their communities. This includes K-12 students, who are capable and eager to take action.
Young students can apply an investigative journalism lens to their communities by conducting research to address environmental issues of concern. For example, students can interview residents and conduct community surveys in their neighborhood to identify environmental injustices. Students can also create an oral history project to archive local perspectives of environmental injustices and partner with their local public library to host a showcase or a display of their findings.
Elementary, middle, and high school teachers can also encourage students to develop their historical literacy, social consciousness, and critical thinking skills by comparing the US response time to Hurricane Maria with that of other natural disasters, with particular attention to US states versus US territories.
Again, look no further than Bad Bunny. He is intentionally and powerfully elevating Puerto Rico to the national consciousness while simultaneously using his global platform to highlight environmental racism.
Bad Bunny has turned his global stage into a worldwide classroom.
More pointedly, his call to action also aligns with the environmentally just future that Puerto Ricans have been envisioning. Teachers, students, and environmental leaders are well-positioned to respond to this call. However, we can’t rely on our global pop stars to teach our K-12 students about environmental racism and environmental justice; it must start in public schools.
Who really needs a Super Bowl after Trump’s mob of fans attacked the Capitol on January 6, 2021, and were rewarded with a ticker-tape parade of pardons by the reelected mobster-in-chief?
In the year I was born, 1938, the white Christian males who ruled the sports world considered their various games and pastimes as definers of righteousness, crucibles of character, and a preparation for dominance in business and war. Anyone who played but didn’t look like them was an interloper, clearly operating with some kind of performance enhancers.
That was made clear in a book published that very year by one of the premier sportswriters of his time, Paul Gallico. It was called Farewell to Sport and in it he declaimed that the “colored brother” was so good at boxing because he “is not nearly so sensible to pain as his white brother. He has a thick, hard skull and good hands”; that New York Yankee slugger Babe Ruth, “like all people who spring from what we call low origins… never had any inhibitions”; and that the reason basketball “appeals to the Hebrew… is that the game places a premium on an alert, scheming mind and flashy trickiness, artful dodging, and general smart aleckness.”
I was particularly struck by his observation that Mildred (Babe) Didrikson Zaharias became one of the greatest athletes of the century (and in so many sports!) “simply because she would not or could not compete with women at their own best game—man-snatching. It was an escape, a compensation. She would beat them at everything else they tried to do.”
The backstory to that observation holds a key to the more general misogyny in sports then, if not in society in general. During a friendly golf game, Gallico and Zaharias were talked into a footrace by the famous sportswriter Grantland Rice. The Babe ran Paul into the ground, and he rarely wrote about her again without mentioning her muscles, Adam’s apple, and loud voice. After all, how could a real woman beat a real man?
I came to wonder if the values of sports were faintly in the best interests of this country, much less any individual—and, in the end, came to believe that they’re not.
By the time I read Farewell to Sport at age 15, Gallico had produced several sappy bestsellers, including The Snow Goose. At the time, I was a mere four years away from answering an ad for a copyboy job at the New York Times sports department. My first year at the paper, 1957, would prove a turning point for New York sports fans in their realization that the industry by no means returned their devotion. After all, the elopement west that year of the New York Giants and Brooklyn Dodgers (to become the San Francisco Giants and the Los Angeles Dodgers) was considered a total betrayal. Hadn’t those teams been part of our extended families? Wasn’t loyalty to them promoted almost as a Judeo-Christian duty?
On the other hand, expansion also made the big leagues national and kicked off the boom that lifted sports into the highest levels of entertainment (where it now resides).
And in that context, consider what follows an old sportswriter’s meditation on sports at the end of a tumultuous political year—with its tribalism, violence, false narratives, and dangerous entertainment—that seems to have made what was once my prime area of study superfluous. After all, who really needs a Super Bowl (or a sportswriter) after Trump’s mob of fans attacked the Capitol on January 6, 2021, and were rewarded with a ticker-tape parade of pardons by the reelected mobster-in-chief on January 20, 2025?
Sometimes, I think I’d like to run this past Gallico. Was his bigotry just the expression of a sportswriter of his times, or was he an early Trumpist?
In 1938, sports were generally considered a positive force for the national psyche, a way for children to learn courage and self-control, old people to find blissful nostalgia, and families to discover congenial areas of communication. In fact, it was there that we would then all find a unifying language. The melting pot may have been a myth, but we would all come together in the ballpark.
I came to call that web of aspirations and attitudes SportsWorld (the title of one of my books) and thought of it as an imposed infrastructure meant to help contain our natural energies; divert our political passions; and socialize us for work, war, or depression. In my years as a sportswriter for the Times, I came to wonder if the values of sports were faintly in the best interests of this country, much less any individual—and, in the end, came to believe that they’re not.
Winning is everything? Think where that’s taken us.
In a Trumpian world where white Christian males have renewed their manifest destiny of ruling over everything as they drive the ball toward that goal line, the character of everything else has indeed changed, and sports, at least as we once imagined it, is gone.
Growing up as a casual spectator rather than a participant—my Dad and I went to the library together, but never played catch—my take on the games I came to cover as a reporter would prove to be sociological rather than fan-based. I never bought into games as gauges of courage, manhood, or success.
In fact, there were too many questions I found I couldn’t take for granted. My favorite example: the first time I covered the annual major college national basketball tournament—dubbed March Madness, I thought, to pardon its excesses in advance—I noticed how many top teams fielded three or four Black players on their starting fives from student bodies that were routinely 90% white.
Other sportswriters shrugged when I mentioned it, not because they necessarily thought the point irrelevant but because it had become too routine to mention without annoying editors (who believed that our readers didn’t care). And I think it was true that most didn’t care because they hadn’t been conditioned to see sports as anything but a dreamworld. If you covered horse-racing, would you note it every time the owners of those horses were predominately upper-class whites, the trainers middle-class whites, and the stable hands mostly men of color (and a few white women)? It is what it is, as we were told on ESPN.
And then there was sports gambling, illegal at the time except in Las Vegas, yet still the pumping heart of the fans’ game. The first time I covered a pro basketball game at New York’s Madison Square Garden in the early 1960s, I was confused by some Knicks fans (you could tell by the team jerseys they so often wore) cheering when the other team scored. I finally asked an older sportswriter what to make of that and he gave me a funny look before saying, “the spread,” and patiently explaining that more sophisticated fans often bet on the disparity of the final score rather than simply who won or lost.
Betting was then so verboten as an obvious corrupter of the purity of games that several baseball and football stars were suspended for seemingly harmless gambling or simply associating with casinos. And that came to be considered hypocritical, since everybody gambled. It should be legal, fans insisted. Now, of course, almost every sports entity has an official connection with an online gambling site and there have already been betting scandals in basketball and baseball.
I lasted 14 years in my first stint in the Times sports department. After I left, I found that I missed the people and the paper, but not sports itself. I rarely watched games. Most of my next 20 years were spent writing books and appearing on television which, while less satisfying than newspaper writing, was considerably easier. And when I did do a sports piece for TV, my subjects tended to treat me with far more respect. The jocks wanted to be on TV, too.
The bestselling sports narratives tended to flare and disappear. Trump, however, proved to be the comeback player of the century.
In fact, one shrewd old football coach, Eddie Robinson of historically Black Grambling State University, made a deal with me—full access with camera and crew to his locker room in return for his players having a Q&A session with us on how to break into TV. These days, former players and coaches dominate sportscasting (as they undoubtedly should). Their insider insights go further in enhancing the entertainment of the event than anything most everyday sportscasters might do.
During the 20 years between my gigs at the Times—1971 to 1991—it seemed as if performance-enhancing drugs, traumatic brain injuries, and the commercialization of amateur sports made far greater inroads than the most obvious positive trend, the growth of women’s sports, particularly pro basketball’s WNBA. However, in 2024, when the women’s league finally produced a transcendent superstar, Caitlin Clark, jealousy with overtones of racism marred the story.
Perhaps the saddest trend of those years, though, was the increasing elitism of even school sports, as recess play for every kid came to be displaced by ever more resources going into the creation of potential stars. The ever-fatter kids who most needed supervised athletics all too often remained indoors, snacking over video games, while their athletically gifted siblings went off on travel teams. The best of them would also face sweeping changes caused by steroid use, brain trauma, and new rules passed by Congress in 2021 that enabled colleges to pay their athletes for the use of their names, images, and likenesses. By the end of high school, the best quarterbacks and point guards were already on track to become millionaires through shadowy confederations of agents, college athletic departments, and booster clubs without even having to turn pro.
A relatively new wrinkle, the tranfer portal, now enables college athletes to switch schools, creating a complicated and highly commercialized college sports environment, particularly in the revenue sports of football and basketball.
The SportsWorld that awaited my return to Times daily sports writing in 1991 was already a distinctly more market-driven, sophisticated place. It was far harder by then to access athletes. No more congenial drinks in a hotel bar after a game. Interviews were now generally set up by press agents. In those years, however, one of my best times was a season I spent covering the National Association for Stock Car Auto Racing, better known as NASCAR, traveling the South, and learning about stock car carburetors from some of the most accommodating stars I had ever met in sports. That sport was then trying to gentrify itself for a new northern urban audience. At the first NASCAR cocktail party I attended, I bellied up to the bar, asked for a glass of white wine, and got a wink and the reply, “Any kind of Bud you’d like.” Nine months later, toward the season’s end, the reply was, “Chardonnay, Pinot Grigio, or Sauvignon Blanc?” And that tells you so much about where car racing, like so many other sports, was heading.
Perhaps the most emblematic moment of the mercantile new times for sports was basketball star and sneaker salesman Michael Jordan’s famous line, “Republicans buy shoes, too,” to explain his refusal to back a Democratic Senate candidate against a notorious racist. That line would be endlessly decoded as the shameful selfishness, understandable neutrality, or tragic suppression of the era’s premier athlete and salesman. Each of those interpretations held some credibility for me, since Jordan labored long and hard to overcome early failures and fulfill the big three promises of corporate sports to their followers—thrilling entertainment, a modern model of behavior (and consumption), and membership in a fan base that offered a kind of cultish sense of belonging. And yet, until recently, athletes, like factory workers, never owned the means of production.
And none of them ever achieved Donald Trump’s level of idolatry in his early ascendency. The bestselling sports narratives tended to flare and disappear. Trump, however, proved to be the comeback player of the century.
I remember one night in 1998 being in a Bronx sports bar with several Latino friends watching the Chicago Cubs’ Sammy Sosa and the St. Louis Cardinals’ Mark McGwire hammering out their home-run competition. It was a thrill to see that high-stakes, warmhearted face-off—Sosa, the dark-skinned Dominican poor boy versus McGwire, the big, pale California dentist’s son vying for the late Roger Maris’ 1960 record of 60 homers in a season. What fun! How American! I didn’t know Sosa or McGwire, but I had known and liked Maris. (A New York boy, from my earliest days I had been a Yankee fan.) For me, it was the rare connection of a fan.
What I suspected but didn’t know then was that both Sosa and McGwire were probably juiced on steroids at the time, part of a generation of athletes driven by the need to produce bigger numbers. McGwire eventually won that home-run race, hitting 70 to Sosa’s 66. I could later imagine the surly slugger Barry Bonds, a far better player than either Sosa or McGwire, seething at the attention they were getting and wondering if he needed a chemical boost, too.
What better metaphor could there be for that than football’s dominance as the new national pastime, its violence mirrored in the language and actions of the second Trump administration?
Five years later, Bonds, by then considered the poster boy for steroid use in baseball, hit 73 homers and still holds the record. With both home-run and base-stealing records, he was one of the most complete baseball players ever (with or without chemical help), but he’s better known now for the controversy over his proposed election to the Baseball Hall of Fame. The case against his induction has probably been fueled as much by his unpleasant and uncooperative interaction with teammates, fans, and sports journalists as by his steroid use. If the sainthood of election and the emoluments and celebrity that go with it are to have meaning beyond just technical superiority, how can Bonds, McGwire, and Sosa, much less Pete Rose, who actually bet on his own games, be included?
Or maybe in 2025, a case can be made for Rose as a good fit. As I wrote recently, he “was another of the thugs who mugged us on the dark road to dishonor and—yes, in Donald Trump’s case—even possibly tyranny. So stopping his beatification is just the sort of thing we need to do if we hope to put his version of manhood into the Hall of Shame and transform ourselves into the patriotic beast that will strike Donald Trump out.”
Muhammad Ali, the biggest story of my sports writing career, died in June 2016. A few months later, Colin Kaepernick, the San Francisco 49ers’ quarterback, sat and then knelt during the national anthem before a preseason game. It was a protest against racism, more particularly against the police shootings of unarmed Black men. My initial reactions were similar to those I had watching John Carlos and Tommie Smith raise black-gloved fists from the Olympic podium in Mexico City. First, I thought that this would be an extension of Ali’s effect and then I wondered: Is this all there is?
It was, of course, even more complicated than that. Just as Ali, Carlos, and Smith paid a great personal price for their principles and courage, Kaepernick was blackballed from the National Football League. The talented Super Bowl quarterback never played after the 2016 season and most sportswriters made little fuss about it, while colluding in the effort to turn Ali into a teddy bear of history, another beatified sports hero.
But this time, the stakes were higher. Democracy was also up for grabs, and the white Christian males who ruled sports in 1957 were now ruling the country as well. What better metaphor could there be for that than football’s dominance as the new national pastime, its violence mirrored in the language and actions of the second Trump administration? In any sane country, flag football would have replaced the concussion game by now. Lots of luck on that, I’m afraid. Continuing to batter the brains of young men is as morally bankrupt a way of life as continuing to send them off to senseless wars.
Sometimes, I think sports were terminally replaced by Trumpism on January 6, 2021, when his mob of supporters enacted their own Super Bowl at the Capitol. And that—excuse me for using the word—sporting event got its own ticker-tape parade a little over four years later when President Trump pardoned them all.
Eighty-seven years after my birth and the publication of his era-defining Farewell to Sport, I wonder what Paul Gallico would have thought about that.
The hatefulness and histrionics of Trump's allies exemplify how the ill-formed and culturally biased so easily make fools of themselves.
The selection of musical megastar Bad Bunny to headline the Super Bowl’s halftime show has ignited a storm of controversy among conservative circles. The ostensive reason is that Bad Bunny (born Benito Antonio Martínez Ocasio) is a Puerto Rican who sings in Spanish, and thus according to his MAGA critics, he does not represent “America.”
For the new form of conservativism known as MAGA, the vision of America and Americans is narrow, and does not include the likes of Bad Bunny. Newsmax host Greg Kelly, for instance, claimed Bad Bunny “hates America, hates President Trump, hates ICE, [and] hates the English language!” Fox News host Tomi Lahren, meanwhile, claimed Bad Bunny is “Not an American artist.” Republican House Speaker Mike Johnson not only mislabeled Bad Bunny as “Bad Bunny Rabbit,” he argued Bad Bunny was not a role model, calling for replacing him with someone with “broader Appeal,” like 82-year-old Lee Greenwood.
The Bad Bunny controversy raises the question: what is America and how should it be represented?
The histrionics of MAGA leaders exemplify how the ill-formed and culturally biased so easily make fools of themselves. For instance, the trope that Bad Bunny is not American demonstrates profound ignorance. Bad Bunny was born in Bayamon, Puerto Rico. As such, he was a United States citizen at birth. Puerto Rico has been a US possession since its conquest in 1898, and its residents have been US citizens since the passage of the Jones Act in 1917.
As for Bad Bunny hating America, this claim is nothing short of odd. Though Bad Bunny did not support candidate Trump in 2024, and disagrees with ICE roundups, 75 million Americans did not vote for President Trump (something that residents of Puerto Rico cannot do), and we suspect millions of others, including the authors here, do not support mass ICE roundups. Such free speech stances, which are at the core of the First Amendment of the Constitution, in no way reflect any disdain for this country. As James Baldwin poignantly taught decades ago, and is the case for millions of others today, it is our love for this country that leads us to question it in order to push it towards our laudable goals of freedom and equality.
Further, Bad Bunny singing in Spanish in no way means he hates this country or its dominant language, English. Bad Bunny is fluent in English but prefers to sing in his native tongue of Spanish. While Trump proclaimed English as the country’s official language, such a declaration does not carry the weight of law. That edict also appears to run afoul of a host of US Supreme Court decisions embracing our multicultural and multilingual country, including Meyer v. Nebraska, which held invalid efforts to forbid teaching foreign languages, and Lau v. Nichols. holding that failure to provide non-English instruction violated students’ civil rights.
The United States of America is a multicultural, multiracial nation made up of the descendants of immigrants from all over the world, as well as Indigenous nations and other lands that were conquered during a period of US imperial expansion in the 19th century. Puerto Ricans have fought bravely and died valiantly in America’s wars since WWI, and they contribute in numerous ways to make America great. So, why being a Spanish-speaking Puerto Rican makes of Bad Bunny less of an American in MAGA cohorts?
For months now, we have been witnessing a whitewashing of the American experience spearheaded by the Trump administration. Museums, colleges and universities, and even our very diverse military have all been forced to scrub references to the valuable contributions made by women, people of color, and immigrants (except for white ones).
Puerto Ricans, a Spanish-speaking, Latin American people of color (who also happen to be US citizens), do not fit the MAGA mold, and Bad Bunny’s fame is a reminder that our nation, based on the principle of E pluribus unum (Out of many, one) can be proudly represented by many people in many ways.
Previous Super Bowl halftime performers, many of them foreign-born, have reflected our nation’s best (and diverse) talents, but suddenly, a Puerto Rican is not American enough? Turning Point USA’s “All American” alternative halftime show is quite revealing of MAGA’s cultural whitewashing attempts by promising “Anything in English.”
This piece was first published in the Miami Herald.
We won’t end racism by removing the slogan. And we won’t end Trumpism by just turning off the TV.
The NFL’s decision to remove the slogan End Racism from the end zone during the Super Bowl, coming as it did with Trump’s announcement that he will be attended the game, has half the country in an uproar.
Exhibit A that racism has not ended is the fact that Trump is again President. Racism is like pornography, you know it when you see it. There’s a lot of talk about how to react to the NFL’s cowardly decision to suck up to Trump.
Many have decided to just not watch the game. Hopefully others will come up with additional ways to let their feelings be known. Much has happened in this country since Colin Kaepernick bravely took a knee in 2016 to protest the treatment of black people by law enforcement.
Now we have a President who pardoned a mob of mainly white people who attacked and beat up law enforcement after he sicced them on the Capitol in an attempt to steal an election and undermine democracy. We have a Supreme Court that has proven to be corrupt. And the world’s richest man, with close ties to Russia and China, has bought his way into dismantling our government and accessing all of its citizens’ personal information.
Like the climate, our democracy seems to be approaching tipping points that we best not ignore. So with much of our country and the world focused on the Super Bowl this Sunday, we ought to do something more than just turn off the TV. For players, it seems like there has never been a better time to take a knee or at least write End Racism on your cleats.
For fans at the game, wear shirts that say End Racism or End Trumpism, give our dear leader the middle finger salute when he is announced or comes up on the Jumbotron. People in New Orleans who aren’t going to the game could get together for a giant rally that will definitely be covered by some of the media (obviously not Fox).
People throughout the country can have their own rallies (large and small) before or during the game. Even one person with a sign can have an impact. Contact your local newspaper or TV station. They might jump on the story.
With the Kansas City Chiefs attempting to win three Super Bowls in a row, a lot of talk in the sports world is about whether quarterback Patrick Mahomes might challenge Tom Brady as the GOAT (greatest of all time). The truth is we’ll never know who the GOAT is because one of the greatest on field quarterbacks, Kaepernick, was blackballed after he took a knee and Trump said get him off the field. What is very clear is that Colin has been the GOAT off the field, far surpassing any of the other famous players in using his fame to promote the social good.
As evidence that perhaps racism has not yet ended, last September Republican Missouri Governor Mike Parson refused to stop the execution of a black man even though the prosecutor in the case said the man might be innocent and the family of the victim asked for the execution to be stopped.
Six months earlier that same governor reduced the DWI charges against the son of Chief’s coach Andy Reid despite the parents of the 5 year old girl who was permanently injured in the accident asking him not to.
We won’t end racism by removing the slogan. And we won’t end Trumpism by just turning off the TV. It’s time for everyone to take a knee or take a stand.
As corporate executives get to write off the billions they shell out for NFL game luxury suites as legitimate business entertainment expenses, average taxpayers don’t get to sit in those suites.
About three score years ago, on a January Sunday afternoon in 1967, some of us gathered in college dorm basement lounges to watch pro football’s historic first “Super Bowl.” A good bit has changed since then—in football and America.
The changes in pro football could hardly be more striking. Today’s players dwarf the size and strength of players back then. National Football League linemen here in the 2020s, for instance, weigh on average well over 300 pounds and stand almost six-and-a-half feet tall. Pro football players of that size simply “didn’t exist” before 1980.
Contemporary players earn much more as well. The first NFL collective bargaining agreement, signed a year after that initial Super Bowl in 1967, set a $10,000 minimum annual salary for veteran players, the equivalent of some $90,000 today. In 2024, NFL players averaged $3.2 million, with a median base pay of $860,000.
Between 1997 and 2015, NFL owners opened up 20 new stadiums “with the help of $4.7 billion in taxpayer funds.”
But pro football players these days pay a steep price for their paychecks. The average player career now lasts only a little over three years. But the much longer careers of players in positions that don’t face much physical contact distort that average. Running backs regularly last no more than two years.
Pro football player lives, more significantly, often run markedly shorter than the lives of their generational peers. Those shorter lifespans reflect both the violence of the collisions between today’s much bigger and stronger players and the much longer length of today’s NFL season. Players participating in that first 1967 Super Bowl only competed in 16 games. Players on the 2025 Super Bowl’s Philadelphia Eagles squad will have competed in 21 games once this season’s competition ends.
The contrast between the dawn of the Super Bowl era and today for NFL team owners rates as even starker.
We need a little history here for context. A century ago, in the NFL’s earliest days, ownership of NFL franchises came at a price that even the modestly affluent could easily afford. Tim Mara, a horse-racing bookkeeper, bought the New York Giants in 1925 for $500, the equivalent of less than $9,000 today. In 1933, Art Rooney bought a Pittsburgh NFL franchise for $2,500, about $60,000 today.
By the 1960s, those early owners were sitting pretty, and much richer Americans, like the oil tycoon H.L. Hunt, wanted in on the pro football action. These rich ended up establishing their own pro circuit, the American Football League, and then, in 1966, cut a deal with NFL owners to merge their two leagues. The first fruit of that merger would be the inaugural “Super Bowl” in 1967.
Back in those mid-20th-century years, the United States overall rated as a much equal place than the nation had been during the NFL’s early years in the 1920s. One key reason: The tax rate on income in the top federal tax bracket had jumped from 25% in 1925 to 91%.
Only a relatively few of America’s deep pockets—like the oilmen H.L. Hunt and Bud Adams, another of the AFL’s original franchise owners—could manage to end run those stiff top rates, thanks to generous tax loopholes like the infamous oil-depletion allowance.
But by the early 1980s, with the Reagan Revolution’s onset, the distribution of America’s income and wealth was sliding rapidly back to the top-heavy levels of the 1920s. Tax rates on top-bracket income would bottom out at a mere 28% by Reagan’s last full White House year in 1988, and the United States would soon be experiencing an explosive growth in billionaire fortunes.
The number of U.S. billionaires—only 13 in the first Forbes 400 count in 1982—jumped to 66 in 1990 and 298 in 2000 and then all the way up to 404 in 2010 and 614 in 2020.
All these billionaires desperately needed new high-profile playthings. Many found them in NFL franchises. In quick order, teams that had been selling in the tens of millions began going for hundreds of millions and then billions. In 2018, the hedge funder David Tepper spent $2.2 of those billions buying the Carolina Panthers. Four years later, Robson Walton, an heir to the Walmart fortune, led an ownership group that shelled out $4.65 billion to take possession of the Denver Broncos.
Do these sorts of outlays amount to just an innocent deep-pocket hobby? Not given the impact on average taxpayers.
Billions of average taxpayer dollars, a CNN analysis has shown, are “subsidizing the wildly profitable National Football League.” Between 1997 and 2015, NFL owners opened up 20 new stadiums “with the help of $4.7 billion in taxpayer funds.” Owners have saved billions more by financing stadium construction with tax-free municipal bonds, a tax-runaround “originally created by Congress to help fund roads and schools.”
U.S. corporate executives, meanwhile, get to write off the billions they shell out for NFL game luxury suites as legitimate business entertainment expenses.
Average taxpayers don’t get to sit in those suites. They essentially don’t get to sit anywhere in NFL stadiums. In the 2024 season, the average cost for a family of four to attend an NFL game ran $808.
At Super Bowl time, ticket costs soar considerably higher. The face-value price on a single Super Bowl ticket for this year’s game ranges from $950 to $7,500. But no face-value tickets ever go on sale to the general public. The only way for anyone in that public to see the Super Bowl in person? Buy a seat on the secondary market. For Super Bowl LIX, secondary-market tickets are averaging $8,000 each.
Our Super Bowl may now stand, in effect, as our nation’s most visible symbol of plutocratic excess, or, as the sportswriter Sally Jenkins once put it, a “divorced-from-reality debauch.” We still don’t know, Jenkins added, where the “pain threshold of the average NFL fan” sits.
“Thirty-two owners digging relentlessly in our pockets,” she observed some years back, “haven’t found the bottom yet.”
Those billionaire owners still haven’t—and their upside remains enormous. Just between 2020 and 2023 alone, MarketWatch noted last month, the NFL’s cumulative franchise values rose 1,108%.