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Bad Bunny vs. MAGA’s Bigoted Vision of America
The hatefulness and histrionics of Trump's allies exemplify how the ill-formed and culturally biased so easily make fools of themselves.
Nov 08, 2025
The selection of musical megastar Bad Bunny to headline the Super Bowl’s halftime show has ignited a storm of controversy among conservative circles. The ostensive reason is that Bad Bunny (born Benito Antonio Martínez Ocasio) is a Puerto Rican who sings in Spanish, and thus according to his MAGA critics, he does not represent “America.”
For the new form of conservativism known as MAGA, the vision of America and Americans is narrow, and does not include the likes of Bad Bunny. Newsmax host Greg Kelly, for instance, claimed Bad Bunny “hates America, hates President Trump, hates ICE, [and] hates the English language!” Fox News host Tomi Lahren, meanwhile, claimed Bad Bunny is “Not an American artist.” Republican House Speaker Mike Johnson not only mislabeled Bad Bunny as “Bad Bunny Rabbit,” he argued Bad Bunny was not a role model, calling for replacing him with someone with “broader Appeal,” like 82-year-old Lee Greenwood.
The Bad Bunny controversy raises the question: what is America and how should it be represented?
The histrionics of MAGA leaders exemplify how the ill-formed and culturally biased so easily make fools of themselves. For instance, the trope that Bad Bunny is not American demonstrates profound ignorance. Bad Bunny was born in Bayamon, Puerto Rico. As such, he was a United States citizen at birth. Puerto Rico has been a US possession since its conquest in 1898, and its residents have been US citizens since the passage of the Jones Act in 1917.
As for Bad Bunny hating America, this claim is nothing short of odd. Though Bad Bunny did not support candidate Trump in 2024, and disagrees with ICE roundups, 75 million Americans did not vote for President Trump (something that residents of Puerto Rico cannot do), and we suspect millions of others, including the authors here, do not support mass ICE roundups. Such free speech stances, which are at the core of the First Amendment of the Constitution, in no way reflect any disdain for this country. As James Baldwin poignantly taught decades ago, and is the case for millions of others today, it is our love for this country that leads us to question it in order to push it towards our laudable goals of freedom and equality.
Further, Bad Bunny singing in Spanish in no way means he hates this country or its dominant language, English. Bad Bunny is fluent in English but prefers to sing in his native tongue of Spanish. While Trump proclaimed English as the country’s official language, such a declaration does not carry the weight of law. That edict also appears to run afoul of a host of US Supreme Court decisions embracing our multicultural and multilingual country, including Meyer v. Nebraska, which held invalid efforts to forbid teaching foreign languages, and Lau v. Nichols. holding that failure to provide non-English instruction violated students’ civil rights.
The United States of America is a multicultural, multiracial nation made up of the descendants of immigrants from all over the world, as well as Indigenous nations and other lands that were conquered during a period of US imperial expansion in the 19th century. Puerto Ricans have fought bravely and died valiantly in America’s wars since WWI, and they contribute in numerous ways to make America great. So, why being a Spanish-speaking Puerto Rican makes of Bad Bunny less of an American in MAGA cohorts?
For months now, we have been witnessing a whitewashing of the American experience spearheaded by the Trump administration. Museums, colleges and universities, and even our very diverse military have all been forced to scrub references to the valuable contributions made by women, people of color, and immigrants (except for white ones).
Puerto Ricans, a Spanish-speaking, Latin American people of color (who also happen to be US citizens), do not fit the MAGA mold, and Bad Bunny’s fame is a reminder that our nation, based on the principle of E pluribus unum (Out of many, one) can be proudly represented by many people in many ways.
Previous Super Bowl halftime performers, many of them foreign-born, have reflected our nation’s best (and diverse) talents, but suddenly, a Puerto Rican is not American enough? Turning Point USA’s “All American” alternative halftime show is quite revealing of MAGA’s cultural whitewashing attempts by promising “Anything in English.”
This piece was first published in the Miami Herald.
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Make Trump the Loser on Super Bowl Sunday
We won’t end racism by removing the slogan. And we won’t end Trumpism by just turning off the TV.
Feb 09, 2025
The NFL’s decision to remove the slogan End Racism from the end zone during the Super Bowl, coming as it did with Trump’s announcement that he will be attended the game, has half the country in an uproar.
Exhibit A that racism has not ended is the fact that Trump is again President. Racism is like pornography, you know it when you see it. There’s a lot of talk about how to react to the NFL’s cowardly decision to suck up to Trump.
Many have decided to just not watch the game. Hopefully others will come up with additional ways to let their feelings be known. Much has happened in this country since Colin Kaepernick bravely took a knee in 2016 to protest the treatment of black people by law enforcement.
Now we have a President who pardoned a mob of mainly white people who attacked and beat up law enforcement after he sicced them on the Capitol in an attempt to steal an election and undermine democracy. We have a Supreme Court that has proven to be corrupt. And the world’s richest man, with close ties to Russia and China, has bought his way into dismantling our government and accessing all of its citizens’ personal information.
Like the climate, our democracy seems to be approaching tipping points that we best not ignore. So with much of our country and the world focused on the Super Bowl this Sunday, we ought to do something more than just turn off the TV. For players, it seems like there has never been a better time to take a knee or at least write End Racism on your cleats.
For fans at the game, wear shirts that say End Racism or End Trumpism, give our dear leader the middle finger salute when he is announced or comes up on the Jumbotron. People in New Orleans who aren’t going to the game could get together for a giant rally that will definitely be covered by some of the media (obviously not Fox).
People throughout the country can have their own rallies (large and small) before or during the game. Even one person with a sign can have an impact. Contact your local newspaper or TV station. They might jump on the story.
With the Kansas City Chiefs attempting to win three Super Bowls in a row, a lot of talk in the sports world is about whether quarterback Patrick Mahomes might challenge Tom Brady as the GOAT (greatest of all time). The truth is we’ll never know who the GOAT is because one of the greatest on field quarterbacks, Kaepernick, was blackballed after he took a knee and Trump said get him off the field. What is very clear is that Colin has been the GOAT off the field, far surpassing any of the other famous players in using his fame to promote the social good.
As evidence that perhaps racism has not yet ended, last September Republican Missouri Governor Mike Parson refused to stop the execution of a black man even though the prosecutor in the case said the man might be innocent and the family of the victim asked for the execution to be stopped.
Six months earlier that same governor reduced the DWI charges against the son of Chief’s coach Andy Reid despite the parents of the 5 year old girl who was permanently injured in the accident asking him not to.
We won’t end racism by removing the slogan. And we won’t end Trumpism by just turning off the TV. It’s time for everyone to take a knee or take a stand.
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The Super Bowl May Stand as the US' Most Visible Symbol of Plutocratic Excess
As corporate executives get to write off the billions they shell out for NFL game luxury suites as legitimate business entertainment expenses, average taxpayers don’t get to sit in those suites.
Feb 09, 2025
About three score years ago, on a January Sunday afternoon in 1967, some of us gathered in college dorm basement lounges to watch pro football’s historic first “Super Bowl.” A good bit has changed since then—in football and America.
The changes in pro football could hardly be more striking. Today’s players dwarf the size and strength of players back then. National Football League linemen here in the 2020s, for instance, weigh on average well over 300 pounds and stand almost six-and-a-half feet tall. Pro football players of that size simply “didn’t exist” before 1980.
Contemporary players earn much more as well. The first NFL collective bargaining agreement, signed a year after that initial Super Bowl in 1967, set a $10,000 minimum annual salary for veteran players, the equivalent of some $90,000 today. In 2024, NFL players averaged $3.2 million, with a median base pay of $860,000.
Between 1997 and 2015, NFL owners opened up 20 new stadiums “with the help of $4.7 billion in taxpayer funds.”
But pro football players these days pay a steep price for their paychecks. The average player career now lasts only a little over three years. But the much longer careers of players in positions that don’t face much physical contact distort that average. Running backs regularly last no more than two years.
Pro football player lives, more significantly, often run markedly shorter than the lives of their generational peers. Those shorter lifespans reflect both the violence of the collisions between today’s much bigger and stronger players and the much longer length of today’s NFL season. Players participating in that first 1967 Super Bowl only competed in 16 games. Players on the 2025 Super Bowl’s Philadelphia Eagles squad will have competed in 21 games once this season’s competition ends.
The contrast between the dawn of the Super Bowl era and today for NFL team owners rates as even starker.
We need a little history here for context. A century ago, in the NFL’s earliest days, ownership of NFL franchises came at a price that even the modestly affluent could easily afford. Tim Mara, a horse-racing bookkeeper, bought the New York Giants in 1925 for $500, the equivalent of less than $9,000 today. In 1933, Art Rooney bought a Pittsburgh NFL franchise for $2,500, about $60,000 today.
By the 1960s, those early owners were sitting pretty, and much richer Americans, like the oil tycoon H.L. Hunt, wanted in on the pro football action. These rich ended up establishing their own pro circuit, the American Football League, and then, in 1966, cut a deal with NFL owners to merge their two leagues. The first fruit of that merger would be the inaugural “Super Bowl” in 1967.
Back in those mid-20th-century years, the United States overall rated as a much equal place than the nation had been during the NFL’s early years in the 1920s. One key reason: The tax rate on income in the top federal tax bracket had jumped from 25% in 1925 to 91%.
Only a relatively few of America’s deep pockets—like the oilmen H.L. Hunt and Bud Adams, another of the AFL’s original franchise owners—could manage to end run those stiff top rates, thanks to generous tax loopholes like the infamous oil-depletion allowance.
But by the early 1980s, with the Reagan Revolution’s onset, the distribution of America’s income and wealth was sliding rapidly back to the top-heavy levels of the 1920s. Tax rates on top-bracket income would bottom out at a mere 28% by Reagan’s last full White House year in 1988, and the United States would soon be experiencing an explosive growth in billionaire fortunes.
The number of U.S. billionaires—only 13 in the first Forbes 400 count in 1982—jumped to 66 in 1990 and 298 in 2000 and then all the way up to 404 in 2010 and 614 in 2020.
All these billionaires desperately needed new high-profile playthings. Many found them in NFL franchises. In quick order, teams that had been selling in the tens of millions began going for hundreds of millions and then billions. In 2018, the hedge funder David Tepper spent $2.2 of those billions buying the Carolina Panthers. Four years later, Robson Walton, an heir to the Walmart fortune, led an ownership group that shelled out $4.65 billion to take possession of the Denver Broncos.
Do these sorts of outlays amount to just an innocent deep-pocket hobby? Not given the impact on average taxpayers.
Billions of average taxpayer dollars, a CNN analysis has shown, are “subsidizing the wildly profitable National Football League.” Between 1997 and 2015, NFL owners opened up 20 new stadiums “with the help of $4.7 billion in taxpayer funds.” Owners have saved billions more by financing stadium construction with tax-free municipal bonds, a tax-runaround “originally created by Congress to help fund roads and schools.”
U.S. corporate executives, meanwhile, get to write off the billions they shell out for NFL game luxury suites as legitimate business entertainment expenses.
Average taxpayers don’t get to sit in those suites. They essentially don’t get to sit anywhere in NFL stadiums. In the 2024 season, the average cost for a family of four to attend an NFL game ran $808.
At Super Bowl time, ticket costs soar considerably higher. The face-value price on a single Super Bowl ticket for this year’s game ranges from $950 to $7,500. But no face-value tickets ever go on sale to the general public. The only way for anyone in that public to see the Super Bowl in person? Buy a seat on the secondary market. For Super Bowl LIX, secondary-market tickets are averaging $8,000 each.
Our Super Bowl may now stand, in effect, as our nation’s most visible symbol of plutocratic excess, or, as the sportswriter Sally Jenkins once put it, a “divorced-from-reality debauch.” We still don’t know, Jenkins added, where the “pain threshold of the average NFL fan” sits.
“Thirty-two owners digging relentlessly in our pockets,” she observed some years back, “haven’t found the bottom yet.”
Those billionaire owners still haven’t—and their upside remains enormous. Just between 2020 and 2023 alone, MarketWatch noted last month, the NFL’s cumulative franchise values rose 1,108%.
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