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Target Charts New Course for Sustainable Seafood

Company Becomes First Major Seafood Retailer To Eliminate Farmed Salmon In All Stores


Citing the significant
environmental degradation caused by salmon farming, Target announced
today that it will discontinue sales of all farmed salmon products in
its stores. Salmon is second only to shrimp in seafood purchases in the
United States and the announcement is a first by a major seafood

"Greenpeace applauds
Target's decision to replace farmed salmon with wild Alaskan salmon, a
relatively sustainable and healthy product, throughout its operations,
" said Casson Trenor, Greenpeace's Senior Markets Campaigner. "The
company's decision to address this issue represents an incredible
willingness to challenge old paradigms in favor of sound science and
environmental preservation, as well as provide real market value to its
customers. We have no doubt that the leadership will set a new standard
for the seafood industry; one we hope is echoed by other retailers.

Target is one of 20 seafood retailers profiled in Greenpeace's
sustainable seafood guide, Carting Away the Oceans, which is published
several times ayear based on an analysis of sustainable seafood
policies and practices among major retailers. In the most recent
edition, Target had moved to 4th place. Read the report

Of the 20 largest supermarket chains in the United States, nine have
still made no visible effort to increase the sustainability of their
seafood operations and continue to ignore scientific warnings about the
crisis facing global fisheries and the marine environment. These
include: Aldi, Costco, Giant Eagle, H.E.B., Meijer, Price Chopper,
Publix, Trader Joe's, and Winn Dixie. Despite the progress of many
companies, all continue to stock "red list" seafood like orange roughy,
swordfish, or Chilean sea bass - some of the world's most critically
imperiled species. While several retailers are working to make
improvements, none of the companies featured in the report can yet
guarantee that their seafood is legal, much less sustainable.

To help ensure the long-term sustainability of fisheries and marine
ecosystems, Greenpeace advocates the creation of a worldwide network of
marine reserves and fisheries management that is based on a
precautionary, ecosystem-based approach. Today, supermarkets can help
the oceans and meet consumer demand for sustainable products by
refusing to sell seafood from fisheries that:

  • exploit endangered, vulnerable and/or protected species, or species with poor stock status;
  • cause habitat destruction and/or lead to ecosystem alterations;
  • cause negative impacts on other, non-target species;
  • are unregulated, unreported, illegal or managed poorly, and
  • cause negative impacts on local, fishing dependent communities.

Related news stories

  • Target discontinues the sale of farmed salmon

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Greenpeace is a global, independent campaigning organization that uses peaceful protest and creative communication to expose global environmental problems and promote solutions that are essential to a green and peaceful future.

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