'He Chose Billionaires': New Ad Targets Vulnerable Republican Over Vote to Gut Medicaid

Republican Rep. Don Bacon of Nebraska, one of the House lawmakers most vulnerable to losing their seats in the 2026 midterms, was the target of a new ad that aired Tuesday as part of a nationwide campaign to draw public attention and outrage to the GOP plan to kick millions off Medicaid.

The ad—set to run on television, digital platforms, and streaming services in Nebraska—features a woman named Audrey, who says her step-daughter and three grandchildren are among the tens of millions of Americans who rely on Medicaid for health coverage.

"It's important that we continue to have Medicaid—it's lifesaving," Audrey says in the 30-second spot. "But Congressman Don Bacon doesn't act like it. He's actually cutting Medicaid so he can give tax breaks to big corporations and billionaires."

"Our grandkids rely on Medicaid," she continues. "It's important that they have that. Otherwise, they would not have access to healthcare, immunizations, and everything else. It's very important to us. It's not something you should take away to fund tax breaks for billionaires."

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Late last month, Bacon joined most of the House Republican caucus in voting to pass a 1,100-page budget reconciliation package that includes more than $700 billion in cuts to Medicaid over the next decade and work reporting requirements that analysts say would strip insurance from as many as 14 million people in communities nationwide.

Weeks before casting his vote in favor of the legislation, Bacon said he wouldn't accept more than $500 billion in Medicaid cuts.

Kobie Christian of the Unrig Our Economy coalition, which is behind the nationwide ad campaign, said Tuesday that "Nebraska families like Audrey's have been struggling to afford healthcare for years, and Congressman Bacon decided it was a good idea to vote for the largest cut to Medicaid in American history that will leave millions without the healthcare they need."

"Congressman Bacon didn't just vote to rip away healthcare from children and families," Christian added. "He voted to hand that money to millionaires and billionaires. Congressman Bacon had a choice—and he chose billionaires over working families like Audrey's."

"It's that simple: If they are a 'no' on Medicaid cuts, then they can't support any version of the current reconciliation bill that slashes healthcare for millions of Americans."

The Republican budget bill is currently before the GOP-controlled Senate, which is expected to make significant changes before sending the legislation back to the House for final passage.

But it's far from clear that Republican senators will weaken the measure's deeply unpopular assault on Medicaid.

Sen. Josh Hawley (R-Mo.), who has voiced concerns about his colleagues' push for aggressive cuts to the program, wrote in a social media post on Monday that he had a "great talk" with President Donald Trump about the issue."

"He said again, NO MEDICAID BENEFIT CUTS," Hawley wrote.

But the Missouri senator has expressed support for Medicaid work requirements, which experts say are cruel and ineffective at achieving the GOP's stated goal of boosting employment among beneficiaries. Most Medicaid recipients already work, and the frequent reporting requirements included in the Republican legislation would, according to analysts, compromise health coverage for millions of people who are eligible for benefits.

"Let's see if Senator Hawley, President Trump, and the other Republican senators who've shunned Medicaid cuts practice what they preach," Tony Carrk, executive director of the progressive watchdog group Accountable.US, said in a statement Tuesday. "It's that simple: If they are a 'no' on Medicaid cuts, then they can't support any version of the current reconciliation bill that slashes healthcare for millions of Americans."