Freedom to Marry Launches National TV Ad: “It’s Time”

For Immediate Release


Angela Dallara | | 646.430.3925

Freedom to Marry Launches National TV Ad: “It’s Time”

NEW YORK, NY - Riding a remarkable wave of 40 rulings across the country affirming marriage for gay couples, Freedom to Marry released “It’s Time,” a national TV ad highlighting the tangible harms to same-sex couples still discriminated against in many states.  The Supreme Court officially begins its new term Monday, with marriage cases from Utah, Oklahoma, Virginia, Indiana, and Wisconsin under consideration.

"The ad underscores the human costs of prolonging marriage discrimination,” said Evan Wolfson, president of Freedom to Marry. “Every day of denial is a day of real and needless injury, indignity, and injustice for too many families across the country -- and time matters. America is ready for the freedom to marry, 40 lower court rulings have affirmed the freedom to marry, even opponents are saying it's time to bring the country to national resolution -- and it is, indeed, time."

The thirty-second ad airs on Sunday morning network news shows in the Washington, D.C. market and on cable news next week. The ad can be viewed here:

Below is a transcript.

One nation, indivisible – except if you’re gay. In 19 states, gay couples and their children share in the protections that only the freedom to marry provides. In the others, they are banned from marrying. They’re taxed unfairly, denied Social Security and parenting rights, and can lose a family home when their loved one dies. Every day of denial means real harms to real families. It’s time to end marriage discrimination.

The closing text on the screen reads, “America is ready for the freedom to marry. It’s time."

Even opponents of the freedom to marry agree on the need for swift review by the Supreme Court. In papers filed earlier this month, the state of Utah, which is defending its withholding the freedom to marry from same-sex couples, declared that the marriage question is of “immense national importance and warrants this Court’s immediate review.”

Since the Supreme Court’s landmark ruling in the Windsor case in June 2013, 40 rulings – from both Republican and Democratic-appointed judges – have held that marriage discrimination is unconstitutional.


Freedom to Marry is the gay and non-gay partnership working to win marriage equality nationwide. Headed by Evan Wolfson, one of America's leading civil rights advocates and lawyers, Freedom to Marry brings new resources and a renewed context of urgency and opportunity to this social justice movement.

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