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A rural house is painted with “American Gothic” by Grant Wood.
(Photo: NKyAdventurer)
Raging Against White Rural Rage
In their new book, Tom Schaller and Paul Waldman write as if economic class no longer exists or matters.
Apr 17, 2024
I don’t like to slam books, especially those ahead of mine on the best seller list. It might seem like petty jealousy. But one recent release, White Rural Rage by Tom Schaller and Paul Waldman, is seriously flawed.
For starters, the authors write as if economic class no longer exists or matters. According to this book, all rural white people, or at least most of them, share similar racist attitudes. Class distinctions between bosses and workers, rich and poor, are meaningless.
Because Schaller and Waldman view the world through their anti-class, whiteness lens, they don’t consider the possibility that working-class voters share common attitudes across geographies. Contrary to their thesis, the research for my book found no discernable differences in attitudes on hot-button social issues between urban, suburban, and rural white working-class voters.
When Democrats, like Sherrod Brown, show the courage to fight against Wall Street’s war on workers they gain working-class support.
As Democratic Party pollster Mike Lux reports, “These voters wouldn’t care all that much about the cultural difference and the woke thing if the Democrats gave more of a damn about the economic challenges they face deeply and daily.”
Where’s the Beef?
Schaller put his cards on the table during an interview on MSNBC, during which he called rural Americans “the most racist, xenophobic, anti-immigrant, anti-gay geo-demographic group in the country.”
The authors also claim it is getting worse. In defending themselves in The New Republic, they write that “as the rest of the country moved away from Donald Trump [in 2020] rural whites lurched toward him by nine points, from 62% to 71%.”
But voting for Trump is not the same as being a bigot. In fact, the data in my book shows that white working-class voters, rural and otherwise, are growing more liberal, not illiberal on key social issues.
Anti-Immigrant?
“Are you in favor of granting ‘legal status to all illegal immigrants who have held jobs and paid taxes for at least three years and not been convicted of any felony crimes?’” (Cooperative Election Study)
White working-class in favor:
2010: 32.1%
2020: 61.8%
Anti-Gay?
“Should gay or lesbian couples be legally permitted to adopt children?” (American National Elections Study)
White working-class in favor:
2000: 38.2%
2020: 76.7%
Increasing Racism?
“Agree that most Blacks just don’t have the motivation or willpower to pull themselves out of poverty.” (General Social Survey)
1996: 56.8%
2021: 32.8%
Furthermore, our data, which is derived from three large multi-year voter surveys, shows that from 20-50% of white working-class non-Democrats are liberal on social issues.
What About Sherrod Brown?
If white rural racism is the key to all politics, then why do significant numbers of rural voters in Ohio support Sen. Sherrod Brown, who in 2018 ran about 12% ahead of President Joe Biden in 2020? In fact, Brown, who votes liberal on social issues up and down the line, ran significantly ahead of Biden in every rural county.
Brown’s connection to working-class voters might have something to do with his willingness to take on Wall Street for ripping off workers again and again. It works politically because enough of those supposedly bigoted white workers care a lot more about never-ending job instability than they do about wokeness.
In his excellent review (and evisceration) of White Rural Wage, Nicholas Jacobs, a political scientist, points out that:
Democrats who give in to the simplistic rage thesis are essentially letting themselves off the hook on the politics, suggesting that rural Americans are irrational and beyond any effort to engage them.
It’s not white rural rage. It’s not irrational rage either. Rather it’s very clear-eyed working-class anger as insatiable corporate greed tears up their lives.
When Democrats, like Sherrod Brown, show the courage to fight against Wall Street’s war on workers they gain working-class support.
Maybe it’s time for a little more Democratic Party rage?
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Les Leopold
Les Leopold is the executive director of the Labor Institute and author of the new book, “The Billionaires Have Two Parties, We Need a Party of Our Own” (2026). His previous books include: “Wall Street’s War on Workers: How Mass Layoffs and Greed Are Destroying the Working Class and What to Do About It" (2024); "Runaway Inequality: An Activist's Guide to Economic Justice" (2015); and “The Man Who Hated Work and Loved Labor: The Life and Times of Tony Mazzocchi” (2007). Read more of his work on his substack here.
I don’t like to slam books, especially those ahead of mine on the best seller list. It might seem like petty jealousy. But one recent release, White Rural Rage by Tom Schaller and Paul Waldman, is seriously flawed.
For starters, the authors write as if economic class no longer exists or matters. According to this book, all rural white people, or at least most of them, share similar racist attitudes. Class distinctions between bosses and workers, rich and poor, are meaningless.
Because Schaller and Waldman view the world through their anti-class, whiteness lens, they don’t consider the possibility that working-class voters share common attitudes across geographies. Contrary to their thesis, the research for my book found no discernable differences in attitudes on hot-button social issues between urban, suburban, and rural white working-class voters.
When Democrats, like Sherrod Brown, show the courage to fight against Wall Street’s war on workers they gain working-class support.
As Democratic Party pollster Mike Lux reports, “These voters wouldn’t care all that much about the cultural difference and the woke thing if the Democrats gave more of a damn about the economic challenges they face deeply and daily.”
Where’s the Beef?
Schaller put his cards on the table during an interview on MSNBC, during which he called rural Americans “the most racist, xenophobic, anti-immigrant, anti-gay geo-demographic group in the country.”
The authors also claim it is getting worse. In defending themselves in The New Republic, they write that “as the rest of the country moved away from Donald Trump [in 2020] rural whites lurched toward him by nine points, from 62% to 71%.”
But voting for Trump is not the same as being a bigot. In fact, the data in my book shows that white working-class voters, rural and otherwise, are growing more liberal, not illiberal on key social issues.
Anti-Immigrant?
“Are you in favor of granting ‘legal status to all illegal immigrants who have held jobs and paid taxes for at least three years and not been convicted of any felony crimes?’” (Cooperative Election Study)
White working-class in favor:
2010: 32.1%
2020: 61.8%
Anti-Gay?
“Should gay or lesbian couples be legally permitted to adopt children?” (American National Elections Study)
White working-class in favor:
2000: 38.2%
2020: 76.7%
Increasing Racism?
“Agree that most Blacks just don’t have the motivation or willpower to pull themselves out of poverty.” (General Social Survey)
1996: 56.8%
2021: 32.8%
Furthermore, our data, which is derived from three large multi-year voter surveys, shows that from 20-50% of white working-class non-Democrats are liberal on social issues.
What About Sherrod Brown?
If white rural racism is the key to all politics, then why do significant numbers of rural voters in Ohio support Sen. Sherrod Brown, who in 2018 ran about 12% ahead of President Joe Biden in 2020? In fact, Brown, who votes liberal on social issues up and down the line, ran significantly ahead of Biden in every rural county.
Brown’s connection to working-class voters might have something to do with his willingness to take on Wall Street for ripping off workers again and again. It works politically because enough of those supposedly bigoted white workers care a lot more about never-ending job instability than they do about wokeness.
In his excellent review (and evisceration) of White Rural Wage, Nicholas Jacobs, a political scientist, points out that:
Democrats who give in to the simplistic rage thesis are essentially letting themselves off the hook on the politics, suggesting that rural Americans are irrational and beyond any effort to engage them.
It’s not white rural rage. It’s not irrational rage either. Rather it’s very clear-eyed working-class anger as insatiable corporate greed tears up their lives.
When Democrats, like Sherrod Brown, show the courage to fight against Wall Street’s war on workers they gain working-class support.
Maybe it’s time for a little more Democratic Party rage?
Les Leopold
Les Leopold is the executive director of the Labor Institute and author of the new book, “The Billionaires Have Two Parties, We Need a Party of Our Own” (2026). His previous books include: “Wall Street’s War on Workers: How Mass Layoffs and Greed Are Destroying the Working Class and What to Do About It" (2024); "Runaway Inequality: An Activist's Guide to Economic Justice" (2015); and “The Man Who Hated Work and Loved Labor: The Life and Times of Tony Mazzocchi” (2007). Read more of his work on his substack here.
I don’t like to slam books, especially those ahead of mine on the best seller list. It might seem like petty jealousy. But one recent release, White Rural Rage by Tom Schaller and Paul Waldman, is seriously flawed.
For starters, the authors write as if economic class no longer exists or matters. According to this book, all rural white people, or at least most of them, share similar racist attitudes. Class distinctions between bosses and workers, rich and poor, are meaningless.
Because Schaller and Waldman view the world through their anti-class, whiteness lens, they don’t consider the possibility that working-class voters share common attitudes across geographies. Contrary to their thesis, the research for my book found no discernable differences in attitudes on hot-button social issues between urban, suburban, and rural white working-class voters.
When Democrats, like Sherrod Brown, show the courage to fight against Wall Street’s war on workers they gain working-class support.
As Democratic Party pollster Mike Lux reports, “These voters wouldn’t care all that much about the cultural difference and the woke thing if the Democrats gave more of a damn about the economic challenges they face deeply and daily.”
Where’s the Beef?
Schaller put his cards on the table during an interview on MSNBC, during which he called rural Americans “the most racist, xenophobic, anti-immigrant, anti-gay geo-demographic group in the country.”
The authors also claim it is getting worse. In defending themselves in The New Republic, they write that “as the rest of the country moved away from Donald Trump [in 2020] rural whites lurched toward him by nine points, from 62% to 71%.”
But voting for Trump is not the same as being a bigot. In fact, the data in my book shows that white working-class voters, rural and otherwise, are growing more liberal, not illiberal on key social issues.
Anti-Immigrant?
“Are you in favor of granting ‘legal status to all illegal immigrants who have held jobs and paid taxes for at least three years and not been convicted of any felony crimes?’” (Cooperative Election Study)
White working-class in favor:
2010: 32.1%
2020: 61.8%
Anti-Gay?
“Should gay or lesbian couples be legally permitted to adopt children?” (American National Elections Study)
White working-class in favor:
2000: 38.2%
2020: 76.7%
Increasing Racism?
“Agree that most Blacks just don’t have the motivation or willpower to pull themselves out of poverty.” (General Social Survey)
1996: 56.8%
2021: 32.8%
Furthermore, our data, which is derived from three large multi-year voter surveys, shows that from 20-50% of white working-class non-Democrats are liberal on social issues.
What About Sherrod Brown?
If white rural racism is the key to all politics, then why do significant numbers of rural voters in Ohio support Sen. Sherrod Brown, who in 2018 ran about 12% ahead of President Joe Biden in 2020? In fact, Brown, who votes liberal on social issues up and down the line, ran significantly ahead of Biden in every rural county.
Brown’s connection to working-class voters might have something to do with his willingness to take on Wall Street for ripping off workers again and again. It works politically because enough of those supposedly bigoted white workers care a lot more about never-ending job instability than they do about wokeness.
In his excellent review (and evisceration) of White Rural Wage, Nicholas Jacobs, a political scientist, points out that:
Democrats who give in to the simplistic rage thesis are essentially letting themselves off the hook on the politics, suggesting that rural Americans are irrational and beyond any effort to engage them.
It’s not white rural rage. It’s not irrational rage either. Rather it’s very clear-eyed working-class anger as insatiable corporate greed tears up their lives.
When Democrats, like Sherrod Brown, show the courage to fight against Wall Street’s war on workers they gain working-class support.
Maybe it’s time for a little more Democratic Party rage?
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